Seg Tierhaltungsbedarf Gmbh

What Seg Tierhaltungsbedarf Gmbh does

SEG Tierhaltungsbedarf GmbH is a Bavarian agricultural wholesaler specializing in livestock husbandry supplies, headquartered in Wertingen-Geratshofen with a regional presence in Rödental. The company sells proprietary and third-party mineral feeds, feed additives, acids, silage additives, hygiene products, work clothing, and stable equipment to pig, cattle, poultry, and horse farmers across Bavaria and parts of Baden-Württemberg. Its core proprietary offering is the in-house developed SEG Qualitäts-Mineralfutter line, formulated species- and production-phase specifically (e.g., piglets, breeding sows, fattening pigs, dairy cows, beef cattle, calves) and continuously refined to address individual farm weaknesses. The portfolio also distributes sub-brands such as SALVANA, Leiber, PiP, Klinofeed, and CalciDes, and since 2021 it has added horse feed, anchored by a 2022 depot partnership with manufacturer marstall.

The business is built on a relationship-intensive field-sales model: territory-based specialist advisors (Fachberater) visit farms for on-site consulting and barn walk-throughs, while orders are captured by phone, email, WhatsApp, and a print/digital catalog. Distribution is partly insourced via the company's own truck fleet in Oberfranken and Oberpfalz, with a physical storefront at headquarters for walk-in customers. SEG is a wholly-owned subsidiary of Erzeugergemeinschaft Franken–Schwaben Tierische Veredelung w.V., a regional producer cooperative, which both supplies customers and underpins the farmer-centric operating model. Certifications (QS/GMP, DLG, DVG, FIBL, VLOG) and GMO-free options support credibility in regulated animal nutrition. Revenue is not publicly disclosed and the company is privately held, limiting external visibility on financial scale.

Name

Seg Tierhaltungsbedarf Gmbh

Legal name

SEG Tierhaltungsbedarf GmbH

Website

https://seg-tierhaltungsbedarf.de

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

SEG Tierhaltungsbedarf GmbH is a Bavarian agricultural wholesaler supplying proprietary and third-party mineral feeds, feed additives, hygiene products, and stable equipment to pig, cattle, poultry, and horse farmers across Bavaria via field-sales advisors and direct distribution.

Ownership category

akta.pro rank

Product category

Livestock Feed and Farm Supplies

NAICS

Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)

SIC

Wholesale-Farm Product Raw Materials (5150), Agricultural Services (700)

akta.pro primary industry

Minerals & Trace Elements (Chelated Minerals, Selenium, Zinc) (AFADALAC)

akta.pro secondary industries

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA), Equine Organic/Non-GMO/Natural Feeds (AFADAEAI)

Keywords

• Livestock feed supplies
• Mineral feed products
• Animal husbandry equipment
• Farm hygiene products
• Agricultural wholesale

Headquarters

HQ city

Wertingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales – Feed & Supplements: Sale of proprietary and third-party mineral feeds, feed additives, acids (fodder acids, preservation acids), and specialty supplements for pigs, cattle, poultry, and horses.
2. Product Sales – Equipment & Consumables: Broad range of farm supplies including hygiene products, stable equipment, work clothing, animal marking/identification, veterinary supplies, watering systems, and barn accessories.
3. Consulting Services: On-farm consulting, barn walk-throughs, and species-specific advisory services bundled with product sales, delivered by field sales representatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SEG Tierhaltungsbedarf GmbH is a Bavarian agricultural wholesale and distribution company that supplies livestock farms with proprietary SEG-brand mineral feeds, feed additives, hygiene products, workwear, and stable/hof equipment for pig, cattle, poultry, and horse husbandry. The company complements its product range with branded third-party lines (SALVANA, Leiber, PiP) and provides on-farm consulting via dedicated field sales advisors who visit customer farms.

Product overview

SEG Tierhaltungsbedarf GmbH is a specialized agricultural wholesaler offering a comprehensive product portfolio for livestock farming (pigs, cattle, poultry) and horse feed. The company operates a diversified model centered around its proprietary Quality Mineral Feed Line (Qualitäts-Mineralfutter) as the core offering, supplemented by an extensive range of nutritional products (feed additives, yeast products, silage additives), hygiene and sanitation solutions (stable cleaning, disinfection, fly control), and farm equipment (work clothing, tools, marking supplies). The product structure includes both company-branded products (SEG brand) and third-party branded sub-products (SALVANA, Leiber, PiP, Xtrasil). Since 2021, the company has expanded into the horse feed segment through partnerships with established manufacturers. The portfolio is organized by animal type (Schwein/Rind/Geflügel/Pferd) with phase-specific offerings within each category.

Differentiator

Problem solved

Functional benefit

Products and services

• SEG Mineralfutter (Eigene Mineralfutterlinie)

Quantifiable outcome

• Up to 10% better feed efficiency with SEG Fit Up supplement in poultry
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship / core.

• marstall (Pferdefutter-Hersteller)coreStrategic or Co-development Partner · 1 January 2022Since mid-2022, SEG has been a Stützpunkthändler (key distributor) for the well-known horse feed manufacturer marstall, enabling SEG to offer premium horse feed products backed by marstall's specialist knowledge and brand reputation in the equine nutrition market.
• Erzeugergemeinschaft Franken – Schwaben Tierische Veredelung w.V.flagship / coreOthersSEG Tierhaltungsbedarf GmbH is a wholly-owned subsidiary (Tochterfirma) of the Erzeugergemeinschaft Franken – Schwaben Tierische Veredelung w.V. cooperative. This parent company connects SEG closely with the regional farming community, providing the foundation for the company's farmer-centric business model and supply chain integration.

Scale indicators2 records

Recent moves13 records

Expansion highlights5 records

Others

• marstall GmbH: Established German horse feed manufacturer whose products SEG distributes as a Stützpunkthändler since 2022. Comparable as a supplier-partner relationship within SEG's horse feed vertical; represents the equine-nutrition segment SEG is expanding into.

Broad incumbents

• BayWa AG: Diversified German agricultural conglomerate with significant feed, crop, energy, and building materials operations across southern Germany. Comparable as a larger southern-German incumbent competing for the same Bavarian farm customers, with broader product breadth and stronger digital infrastructure.
• ForFarmers N.V. European feed manufacturer with significant operations in Germany and the Netherlands, producing compound feeds and specialty nutrition for livestock. Comparable as a larger multinational incumbent competing in the same European livestock feed categories, with broader geographic reach and digital ordering infrastructure.
• Cargill Animal Nutrition (Germany): Global animal nutrition business with German operations producing premixes, compound feeds, and specialty nutrition for livestock. Comparable as a much larger multinational competitor operating in the same species verticals and mineral-feed category, with deeper R&D and broader customer reach.
• Agravis Raiffeisen AG: Major German agricultural cooperative and trading group operating across animal feed, crop inputs, agricultural technology, and energy. Comparable because of the overlapping cooperative-DNA (EG Franken-Schwaben owns SEG) and direct competition for the same regional farm customer base, but at materially larger scale and broader product scope.
• Deutsche Tiernahrung Cremer GmbH & Co. KG: One of Germany's largest compound feed manufacturers, producing complete feeds, mineral feeds, and specialty nutrition for cattle, pigs, and poultry. Comparable as a much larger national incumbent in the same animal feed categories SEG serves, but with significantly broader geographic reach and scale.

Direct peers

• Josera GmbH & Co. KG: German feed manufacturer producing mineral feeds, specialty supplements, and complete feeds for livestock and pets. Comparable as a regional-to-national German peer with overlapping mineral-feed and supplement offerings in the same species verticals SEG serves.
• Sano - Moderne Tierernährung GmbH: German specialist in premium animal nutrition and feed supplements for livestock, with a strong focus on mineral feeds and performance additives. Comparable to SEG because both target the same species- and phase-specific premium nutrition niche with proprietary formulations and technical field-sales advisory.
• Salvana Tiernahrung GmbH: German manufacturer of mineral feeds and specialty nutrition for livestock. Directly comparable because SEG distributes Salvana sub-brand products (e.g., SALVANA Legehennenmineral L 38, SALVANA Geflügelmineral 1068), and both companies operate in the same species- and phase-specific mineral feed category serving German livestock farmers.
• HL Hamburger Leistungsfutter GmbH: German livestock feed specialist producing compound feeds, mineral feeds, and specialty nutrition for pigs and cattle. Comparable as a similarly sized German feed specialist with overlapping species focus and product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/seg-tierhaltungsbedarf-gmbh-wertingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seg Tierhaltungsbedarf Gmbh