Rowe Veterinary Group

What Rowe Veterinary Group does

Rowe Veterinary Group, operating as Inspiring Vet Care Limited (registered number 07746795), is a multi-site first-opinion veterinary practice group founded in 1948 by Mr John Rowe and headquartered in the North Bristol / South Gloucestershire region of the United Kingdom. The group operates six practices: a 24-hour hospital at Bradley Stoke, four branch surgeries at Yate, Thornbury, Winterbourne and Wotton-under-Edge, and a dedicated cat-only Cat Clinic at Brimsham. Services span general consultations, vaccinations, dental, surgical, emergency and out-of-hours care, exotic animal medicine, and a multi-disciplinary referral service (Rowe Referrals) covering MRI, CT, laparoscopy, cardiology, neurology, spinal and ophthalmology surgery, orthopaedics, soft tissue surgery and iodine radiation therapy. Two on-site advanced imaging assets are distinctive in a regional first-opinion network: a 3.0T Phillips MRI scanner at Wotton-under-Edge available 24/7, and a CT scanner at Bradley Stoke.

The revenue model combines pay-as-you-go clinical services (standard consult £70, out-of-hours emergency £299-£399, dental first stage £400, wellness screen £95), a subscription Pet Health Club membership (Essential and Plus tiers at £19.99-£33.99/month per pet) that recurs via Direct Debit, retail and online sales of pet food and supplies via the My Family Vets-powered shop, and affiliate commission from an exclusive Animal Friends Insurance partnership offering Pet Health Club members a 20% discount. Ancillary revenue lines include Click & Collect medication, K-Laser therapy, acupuncture, and a pet ambulance service. Go-to-market is direct-to-consumer across the regional catchment, supported by Vetstoria online booking, a 4.6/5 Google rating across 919 reviews, a Facebook presence, and a recruitment funnel integrated with the IVC Evidensia careers portal.

The group operates as a wholly-owned subsidiary of IVC Evidensia Group, the European veterinary conglomerate, which provides group-level procurement, referral network access and career pathways while the practices retain local clinical identity. It holds RCVS highest-tier hospital accreditation at Bradley Stoke and Wotton-under-Edge, ISFM Gold Cat Friendly Clinic status at Bradley Stoke and ISFM Silver at Thornbury, and is FCA-regulated (FRN738010) for credit activities. Founded 76+ years ago, the company has a long operating history in the Bristol area but does not publicly disclose revenue.

Name

Rowe Veterinary Group

Legal name

Inspiring Vet Care Limited

Website

https://rowevetgroup.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Rowe Veterinary Group (Inspiring Vet Care Limited) operates six first-opinion veterinary practices in North Bristol and South Gloucestershire, including a 24-hour hospital and MRI/CT referral centre, serving individual pet owners with general care, emergency services, and a Pet Health Club subscription program.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Veterinary Emergency & Critical Care Hospitals (HLAMACAA), Veterinary Specialty Referral Hospitals (Multi-specialty) (HLAMACAB)

Keywords

• Veterinary services
• Pet healthcare
• Animal hospital
• Veterinary referrals
• Pet wellness

Headquarters

HQ city

Bradley Stoke

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Consultations and Procedures: Revenue from consultations, vaccinations, surgeries, dental procedures, emergency care, and diagnostic services at all six practice locations.
2. Pet Food and Supplies Retail: Sale of pet foods, accessories, and veterinary products through in-practice retail areas and online shop powered by Pet Health Club.
3. Pet Health Club Membership: Monthly subscription plans (Essential from £19.99-£24.99/month, Plus from £22.99-£33.99/month) providing preventative healthcare, vaccinations, discounts on treatments and products.
4. Pet Insurance Partnership: Commission revenue from exclusive Animal Friends Insurance partnership, offering 20% discount to Pet Health Club members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rowe Veterinary Group operates a network of six veterinary practices in the North Bristol area, anchored by a 24-hour veterinary hospital in Bradley Stoke. The group delivers routine consultations, emergency and critical care, specialist referrals, advanced diagnostic imaging (MRI and CT), complementary therapies (laser therapy and acupuncture), and a pet ambulance service for companion animals. It also runs a subscription-based Pet Health Club for preventive care and an online retail shop for pet products.

Product overview

Rowe Veterinary Group is a veterinary practice network consisting of six veterinary practices in the North Bristol area, operating as part of the IVC Evidensia network. The core offering centers on the 24-hour Bradley Stoke Veterinary Hospital providing emergency and general veterinary care, supplemented by five branch surgeries (Thornbury, Yate, Winterbourne, Wotton-under-Edge, and Cat Clinic Brimsham). The group provides a comprehensive Pet Health Club membership program with Plus and Essential tiers for preventative care, alongside specialist referral services including CT Scanning, MRI (3.0T Phillips scanner), and Rowe Referrals for complex conditions. Additional services include acupuncture, K-Laser therapy, nurse clinics, pet vaccinations, wellness screening, nutrition services, ambulance transport, and an online shop powered by My Family Vets. The Wotton-under-Edge branch also features an MRI Referral Centre and purpose-built radiotherapy unit for hyperthyroid treatment.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Two in three pets examined by vets have some kind of health issue - wellness screening helps catch these early

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PetAirminorGTM or Marketing PartnerAs part of IVC Evidensia family, PetAir offers trusted vet-led pet travel and relocation services. Registered clients of Rowe Veterinary Group receive 10% off PetAir services including paperwork, flights, and travel crate training.
• Animal Friends InsurancecoreGTM or Marketing PartnerExclusive pet insurance partnership offering 20% discount to Pet Health Club members year after year. Insurance includes dental accident and illness cover, complementary treatments (physiotherapy, hydrotherapy, acupuncture, etc.), and 24/7 online vet access.
• VetstoriacoreTechnology or IntegrationOnline appointment booking platform managed on behalf of Rowe Veterinary Group. Customers can book appointments at all locations through the Vetstoria system.
• IVC EvidensiacoreOthersRowe Veterinary Group (Inspiring Vet Care Limited) is part of IVC Evidensia, the world's best veterinary group. Provides global network of practices, hospitals, and referral centres, clinical independence, support, mentorship, and development opportunities for staff.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pennard Vets: Regional UK veterinary group across Kent with multiple branches and a hospital; comparable regional multi-site model with strong customer reviews and modern facilities.
• Medivet: Large UK veterinary group with a network of practices, 24-hour hospitals and specialist-led services; directly comparable in scale, service breadth and ownership by a private equity-backed consolidator.
• CVS Group: UK-listed veterinary group operating hundreds of small animal practices and referral hospitals; directly comparable as a multi-site companion animal veterinary services provider with similar GP + referral + emergency mix.
• White Cross Vets: UK veterinary group (part of IVC Evidensia) operating multiple primary care practices; highly comparable as a sibling IVC-owned regional group targeting companion animal owners with a multi-site model.
• Vets4Pets: UK's largest veterinary chain (part of Pets at Home Group) operating joint-venture practices inside Pets at Home stores; directly competes for the same first-opinion companion animal market with a similar GP-led, multi-site model.
• Village Vet: London and Home Counties veterinary group (part of Linnaeus/Mars) operating multiple primary care practices with hospital and referral services; directly comparable in GP + referral service mix and customer demographic.
• Goddard Veterinary Group: Long-established London-based veterinary group operating multiple branches plus a flagship RCVS-accredited hospital; comparable as a regional multi-site practice group with hospital-level standards and referral capability.

Broad incumbents

• Linnaeus: Part of Mars Petcare, Linnaeus operates a UK network of referral and primary care veterinary hospitals; highly comparable on the specialist referral and advanced imaging side that Rowe Referrals competes with.
• Pets at Home: UK's largest pet care retailer and parent of Vets4Pets; comparable as the dominant pet ecosystem that competes for both retail revenue and veterinary services customer share.

Emerging players

• The London Cat Clinic: Specialist cat-only veterinary clinic in London; comparable on the dedicated feline practice model that Rowe has launched in Brimsham with Gold ISFM accreditation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rowevetgroup
• LinkedInlinkedin.com/company/rowe-veterinary-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rowe Veterinary Group