Second Chances Wildlife Center, Inc

What Second Chances Wildlife Center, Inc does

Second Chances Wildlife Center, Inc. is a 501(c)(3) nonprofit founded in 2009 by Brigette Brouillard, operating from a 23-acre property at 487 Gentry Lane in Mt. Washington, Kentucky, in the greater Louisville area. The organization provides professional wildlife rehabilitation services for injured, orphaned, and displaced native mammals — including bats, squirrels, raccoons, opossums, foxes, skunks, and groundhogs — caring for more than 300 animals annually with a reported 99% release rate of viable animals back into the wild. It is licensed by the U.S. Fish and Wildlife Service, Kentucky Department of Fish and Wildlife Resources, and USDA, and responds to more than 1,200 service requests and consultations each year. Approximately 90% of patient intake is attributed to human encroachment on wildlife habitat.

The center monetizes through a diversified nonprofit revenue stack with no city, state, or county funding: tax-deductible individual donations, three-tier Wildlife Partner monthly recurring sponsorships ($500-$2,500/year), enclosure and room naming sponsorships ($325-$3,000 one-time), in-person and virtual environmental education programs ($120-$225 per session) aligned to Kentucky Core Academic Standards and NGSS, center tours and LUV Nights ($25-$75 per person), Summer Education Camp ($275/week, ages 8-12), retail merchandise including handcrafted bat houses and holiday mugs, Kroger Community Rewards passive giving (4% rebate), and recurring fundraising events (Run Wild Trail Run, Wildlife Baby Shower, Turtle Yoga, Kentucky Bat Festival, Pop-Up Holiday Hot Chocolate Bar). Distribution is community-led and event-driven through volunteer teams, scout badge curricula, and partnerships with parks departments, libraries, and nature preserves across multiple Kentucky and Southern Indiana counties. The organization also offers international conservation learning trips to Costa Rica, Belize, and the Galapagos via partnership with Ecology Project International.

The core operating base is five staff (founder/director plus three part-time team leads and a development manager), supplemented by volunteers and college interns. Brand visibility has been materially elevated by features in National Geographic's "Bandit Patrol" reality series, the Today show, People magazine, KET, Kentucky Life, and The Dodo, alongside governance recognition including the 2018 CNPE Pyramid Award and 2019 BBB Torch Award for Marketplace Ethics.

Name

Second Chances Wildlife Center, Inc

Legal name

Second Chances Wildlife Center, Inc

Website

https://secondchanceswildlife.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Second Chances Wildlife Center is a 501(c)(3) nonprofit in Kentucky providing medical rehabilitation for injured native mammals and delivering environmental education programs to schools, families, and the public, funded through donations, sponsorships, and program fees.

Ownership category

akta.pro rank

Product category

Wildlife Rehabilitation Services

NAICS

Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC)

akta.pro secondary industries

Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC), Wildlife Interpretation & Education Centers (Visitor Centers, Museums) (THAAAFAG), Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Wildlife rehabilitation services
• Environmental education programs
• Wildlife conservation nonprofit
• Native mammal rescue
• Wildlife education curriculum

Headquarters

HQ city

Mount Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Tax-deductible donations from individuals supporting wildlife rehabilitation and education. No city, state, or county funding. 501(c)(3) nonprofit relying solely on in-kind contributions and donations.
2. Wildlife Partners Monthly Program: Monthly recurring contributions at pledge levels: Squirrel ($500/year), Beaver ($1,000/year), Fox ($2,500/year). Three-year commitment providing stable budget planning.
3. Corporate Sponsorships: Corporate sponsors support operations with financial contributions in exchange for recognition including tours, website, plaque, and newsletter recognition.
4. Education Programs and Tours: Revenue from in-person education programs ($200-$225/class), virtual programs ($120), center tours ($25/person), LUV Nights ($75/person), and Summer Camp ($275).
5. Retail Sales: Sales of bat boxes, bat houses, merchandise, and holiday items like series holiday mugs through the gift shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels14 records

Core offering

Second Chances Wildlife Center is a 501(c)(3) nonprofit that provides medical care, rehabilitation, and safe release of injured, orphaned, and displaced native Kentucky mammals including bats, squirrels, raccoons, opossums, skunks, and foxes. The organization complements rehabilitation with hands-on environmental education programs for schools, libraries, scouts, and the public, along with community events and donor programs. It operates from a 23-acre facility in Mt. Washington, Kentucky, licensed through U.S. Fish and Wildlife Service, Kentucky Department of Fish and Wildlife Resources, and the USDA.

Product overview

Second Chances Wildlife Center operates as a wildlife rehabilitation and education nonprofit organization offering a portfolio of interconnected programs and services. The core offerings center on wildlife rehabilitation—providing medical care, housing, and release services for injured, orphaned, or displaced native Kentucky wildlife including bats, squirrels, raccoons, opossums, skunks, foxes, and other mammals. Education programs complement rehabilitation through hands-on classroom presentations, summer camps, and community outreach covering wildlife topics. Fundraising activities include events (Run Wild Trail Run, Wildlife Baby Shower, Turtle Yoga, Kentucky Bat Festival, Holiday Hot Chocolate Bar), donor programs (Wildlife Partner pledges, enclosure sponsorship, bequests), and community engagement (wildlife parties, supply drives). Visitor programs offer LUV Nights and behind-the-scenes center tours for public engagement. The organization is headquartered in Mt. Washington, Kentucky on 23 acres and responds to over 1,200 service requests annually while housing approximately 300 animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildlife Rehabilitation Services Medical care, rehabilitation, and safe release of injured, displaced, or orphaned native wildlife including bats, squirrels, groundhogs, skunks, opossums, foxes, raccoons, and other Kentucky mammal species. Responds to over 1,200 service requests annually and rehabilitates approximately 300 animals per year.
• Environmental Education Programs Hands-on education programs for preschool through adult covering topics including nocturnal animals, Kentucky wildlife, opossums, bats, food chains, coexistence, climate change, and White Nose Syndrome. Delivered both in-person at client locations and virtually via Zoom with live animals.
• Summer Education Camp Week-long summer camp for ages 8-12 at the center teaching Kentucky wildlife, animal care practices, and environmental awareness through games, projects, hands-on activities, and live animal interactions. Priced at $275 per week.
• Wildlife Control Consultations Nuisance and ecologic habitat consultations providing humane, cost-effective solutions to human-wildlife conflicts without removal or relocation services.
• Ecology Learning Trip International conservation education trips to Belize, Costa Rica, and Galapagos for educators, pre-vet students, biologists, naturalists, and nature enthusiasts aged 18 and older, including field research with scientists and college credit availability.
• Run Wild Trail Run Annual 5-mile timed trail run and 3-mile fun run fundraiser benefiting the wildlife center, held at Turkey Run at the Parklands in Louisville.
• Wildlife Baby Shower Open house event showcasing wildlife babies and behind-the-scenes rehabilitation activities with tours, cake, and lemonade, priced at $15 per person.
• Turtle Yoga Yoga sessions held at the center with participation from the center's African Sulctata tortoise Apache, led by certified instructor Tavi Tichenor. Tickets sold through Eventbrite.
• LUV Nights (Learn Understand Visit) 45-minute educational visits for adults and children 10+ with educational ambassadors, limited to 6 people for a personal, stress-free experience priced at $75 per person.
• Center Tours Behind-the-scenes tours for ages 10+ featuring facility, educational ambassadors, current patients, outdoor enclosures, and classroom. Cost is $25 per person for 45 minutes plus 15 minutes in gift shop, with a maximum of 8 people per tour.
• Wildlife Partner Program Monthly contribution program with three pledge levels: Squirrel ($500/year), Beaver ($1,000/year), and Fox ($2,500/year), each for three consecutive years with tiered benefits including event tickets, merchandise, and exclusive experiences.
• Enclosure Sponsorship Sponsorship of outdoor enclosures and rooms at the center with permanent plaque recognition. Options range from $600 to $3,000 including opossum enclosures, raccoon enclosures, fox enclosures, bat flight cages, nursery, laundry room, and more.
• Release Site Program Coordination with property owners to provide safe release locations for rehabilitated animals meeting criteria including at least five acres, year-round water source, no hunting, and proximity to Jefferson, Oldham, Henry, or Shelby counties.
• Kentucky Bat Festival Annual festival celebrating bats featuring live music, silent auction, local brewery, food trucks, live bats, educational tables, children's crafts, and bat merchandise.

Quantifiable outcome

• Responds to over 1,200 requests for service or advice annually
• +3 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• KrogerminorGTM or Marketing PartnerKroger Community Rewards program where Kroger donates 4% of qualifying purchases (food, pharmacy, gift cards, fuel) to Second Chances when customers link their Plus card (Code XU687). Simple enrollment through Kroger website.
• Republic BankminorGTM or Marketing PartnerEvent sponsor for Run Wild Trail Run, providing financial support for the annual fundraiser.
• Ken Combs Running StoreminorGTM or Marketing PartnerPacket pickup location for Run Wild Trail Run and event sponsor.
• Kentucky Hop WaterminorGTM or Marketing PartnerEvent sponsor providing free hop water samples at Run Wild Trail Run finish line.
• Bigfoot TimingminorGTM or Marketing PartnerEvent timing services provider for Run Wild Trail Run.
• The Parklands of Floyd ForkcoreStrategic or Co-development PartnerHost venue for Run Wild Trail Run at Turkey Run Park. Provides unique trail running location in Louisville area.
• Ecology Project International (EPI)coreStrategic or Co-development PartnerPartner for international conservation education trips to Belize and Costa Rica. Operates Pacuare Reserve field research station in Costa Rica for hands-on conservation learning.
• All Pets VetcoreOthersVeterinary partner providing discounted medical services including medicines, surgeries, and X-rays for wildlife patients.
• Fox Valley NutritionminorOthersSupplier of baby animal formula. Account credit available for wildlife rehabilitation nutrition needs.
• Southeastern Bat Diversity NetworkcoreOthersProfessional network for bat rehabilitation expertise and collaboration. Brigette Brouillard is a participating member.
• Kentucky Bat Working GroupcoreOthersState-level bat conservation working group. Brigette Brouillard is a participating member.
• Midwest Bat Working GroupcoreOthersRegional bat conservation working group. Brigette Brouillard is a participating member.
• Louisville ZoocoreStrategic or Co-development PartnerBrigette Brouillard serves as volunteer educator at The Louisville Zoo, contributing to wildlife education efforts.
• U.S. Fish and Wildlife ServicecoreOthersFederal licensing agency for wildlife rehabilitation. Center is federally licensed and works closely with bat biologists.
• Kentucky Department of Fish and Wildlife ResourcescoreOthersState licensing agency for wildlife rehabilitation. Center is state licensed.
• U.S. Department of Agriculture (USDA)coreOthersFederal licensing agency for wildlife rehabilitation operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tamarack Wildlife Center: Pennsylvania wildlife rehabilitation and education nonprofit with similar portfolio of rehabilitation services, school education programs, and volunteer-based operations serving a regional footprint.
• Lakeside Nature Center: Wildlife rehabilitation and environmental education facility in Kansas City offering animal care, school programs, and visitor experiences under a directly comparable urban-area nonprofit model.
• Lindsay Wildlife Experience: California-based wildlife rehabilitation hospital combined with a public education museum and animal encounters, representing a scaled version of the rehabilitation-plus-education model Second Chances operates.
• Woodford Cedar Run Wildlife Refuge: New Jersey wildlife rehabilitation center and nature refuge offering animal care, environmental education, and public programs under a comparable nonprofit wildlife center model.
• WildCare: Wildlife rehabilitation hospital and education center in the San Francisco Bay Area offering animal care, public education programs, and volunteer-driven operations under a directly comparable nonprofit model.
• Cincinnati Wildlife Center: Wildlife rehabilitation and education organization in the Cincinnati metro area, operating a similar model of mammal rehabilitation with public education programs and volunteer-driven operations, serving a directly adjacent region to Second Chances.

Regional players

• Kentucky Reptile Zoo: Kentucky-based reptile and venomous animal education center offering public education programs and tours; shares regional Kentucky identity and education-event business model but focuses on reptiles rather than mammals.

Broad incumbents

• Louisville Zoo: Major zoological institution in the same Louisville metro region where Second Chances is located; Second Chances' founder Brigette Brouillard serves as a volunteer educator there, indicating direct ecosystem overlap in wildlife education delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SecondChancesKY
• Facebookfacebook.com/secondchanceswildlife
• Instagraminstagram.com/secondchanceswildlife/?hl=en
• TikToktiktok.com/@secondchanceswildlife
• YouTubeyoutube.com/channel/UC7l6b-8K6ZNiBX7U7tUEpwQ
• LinkedInlinkedin.com/company/second-chances-wildlife-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Second Chances Wildlife Center, Inc