Copyright Rewin

What Copyright Rewin does

Rewin Magyarország Kft. is a Hungarian voucher-based employee benefits and incentive solutions provider headquartered at Váci út 45, Budapest. The company serves approximately 4,000 corporate clients across Hungary, with named enterprise customers spanning automotive (Mercedes-Benz Miskolc, BorgWarner, Tyco Electronics, Vincotech), manufacturing (Michelin Hungária, Kirchhoff Hungária, Lego Manufacturing, Pek-Snack), logistics (DSV), utilities (Fővárosi Vízművek), and HR services (WHC), reaching over 100,000 individual voucher users. Originally established in the 1990s as part of the Edenred group, the company rebranded to Rewin after 2016 and continues to operate independently with 30+ years of continuous market presence.

Rewin's core product is the Rewin Ajándékutalvány, a paper-based gift voucher accepted at 17,000+ retail locations nationwide covering groceries, electronics, fashion, restaurants, and entertainment. A second product, the Rewin Utalvány kizárólag fogyasztásra kész hideg- és melegételre, is restricted to ready-to-consume cold and hot food purchases at approximately 14,000 acceptance locations and qualifies for tax exemptions in specific cases such as vocational training student benefits. The vouchers incorporate state-of-the-art security elements to prevent counterfeiting, and the company operates a B2B online ordering portal (utalvanyrendeles.rewin.hu) built on Microsoft Dynamics 365 CRM (implemented with COSMO CONSULT Kft.). A physical card-based product is in development to complement the paper voucher portfolio.

Revenue is generated through voucher sales to corporate clients at face value plus service fees, combined with acceptance network fees from merchants. The go-to-market is enterprise field sales targeting HR and compensation/benefits managers, supported by dedicated account management and supplemented by digital marketing via the corporate website and LinkedIn. Customer segments include corporate employers (primary), sales and marketing teams, government and non-profit organizations (municipalities distributing social assistance), and trade unions. Rewin operates within Hungary's tax-advantaged benefits framework, where a preferential 33.04% tax rate applies to benefits up to HUF 96,600 per employee annually (2026 limit), positioning the company's products as a cost-effective non-cash alternative to salary-based compensation.

Name

Copyright Rewin

Legal name

Rewin Magyarország Kft.

Website

https://rewin.hu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Rewin Magyarország Kft. is a Hungarian voucher-based employee benefits and incentive solutions provider, serving approximately 4,000 corporate clients and over 100,000 end users through paper gift vouchers accepted at 17,000+ nationwide retail locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Voucher Sales to Corporate Clients: Rewin generates revenue by selling paper-based vouchers to companies for employee benefits, sales incentives, and social support programs. Companies purchase vouchers at face value or with service fees, and the vouchers are redeemed at participating acceptance locations.
2. Acceptance Network Fees: Merchants and businesses pay fees for accepting Rewin vouchers, contributing to the company's revenue stream through the established acceptance network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rewin sells paper-based voucher products and supporting services to corporate clients, municipalities, and non-profit organizations in Hungary for tax-advantaged employee benefits, sales and purchase incentives, and targeted social support distributions. Its general-purpose Rewin Ajándékutalvány is accepted at 17,000+ domestic locations, while the restricted-use Rewin Utalvány (cold/hot ready-to-eat food only) is accepted at ~14,000 locations, both delivered through a dedicated online ordering portal and enterprise account management.

Product overview

Rewin operates as a voucher-based employee benefits and incentive solutions provider in Hungary, offering two core paper-based voucher products: the Rewin Ajándékutalvány (general-purpose gift voucher usable at 17,000+ locations) and the Rewin Utalvány kizárólag fogyasztásra kész hideg- és melegételre (restricted-use food voucher for cold and hot prepared meals at ~14,000 locations). Both products supportRewin's three solution verticals—employee benefits (dolgozói juttatások), sales and purchase incentives (vásárlás és eladás ösztönzés), and social support (szociális támogatások)—delivered through an online ordering platform. The company also mentions an upcoming card program.

Differentiator

Problem solved

Functional benefit

Products and services

• Rewin Ajándékutalvány (General-Purpose Gift Voucher)

Quantifiable outcome

• Employees can receive up to 96,600 Ft annually in tax-advantaged gifts (2026), with a family of 4 potentially receiving over 386,400 Ft total.
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Swile: Swile is a French digital employee benefits platform offering meal vouchers, gift cards, and mobility benefits via a smart card and app. It represents the modern, digital-native direct competitor to Rewin's paper-based voucher model in the same employee benefits category.
• Pluxee: Pluxee (spun off from Sodexo in 2024) is a global employee benefits and engagement platform offering meal vouchers, gift cards, and wellbeing solutions across 30+ countries. It directly competes with Rewin in voucher-based benefits and is one of the two dominant global players alongside Edenred.
• Up Group (Chèque Déjeuner / Up): Up Group is a French cooperative and one of the largest European employee benefit voucher issuers (meal, gift, culture, vacation). It directly competes with Rewin in the same product category with comparable acceptance-network business model across multiple European geographies.
• Edenred: Edenred is the global leader in employee benefits and payment solutions, including meal vouchers, gift cards, and mobility. Rewin was formerly the Hungarian Edenred subsidiary and now directly competes with Edenred Hungary in the same product category (paper and digital vouchers), serving overlapping corporate client bases.

Regional players

• Alelo: Alelo is a major Brazilian employee benefits and corporate payment solutions provider (meal vouchers, gift cards, fleet cards), part of the EloPar group. It is a regional peer operating the same voucher/benefits business model in Latin America with comparable two-sided network dynamics to Rewin's Hungarian operation.
• SZÉP Card issuer banks (OTP, K&H, MKB, Erste Hungary): Hungarian banks issuing SZÉP (Széchenyi Recreation) cafeteria cards are indirect competitors to Rewin in the broader employee benefits wallet. They occupy a different sub-segment (cafeteria/recreation vs. general-purpose vouchers) but compete for the same HR benefits budget, particularly in regulated cafeteria-style allocations.
• Ticket Log (Alelo's fuel/fleet arm) / Alelo Refeição: Alelo's meal voucher and gift card businesses operate under the same corporate benefits umbrella as Rewin's Ajándékutalvány and food-only voucher products, providing a comparable Latin American analog for the dual-product strategy (general-purpose + restricted-use food voucher) Rewin uses in Hungary.

Emerging players

• Wagesday / Benervil: Benervil and similar emerging Central European employee benefits platforms offer paper and digital voucher solutions targeted at Hungarian and neighboring SMB employers. They compete with Rewin in the small/medium corporate segment that Rewin historically serves through paper-based ordering.
• Wedoio (formerly WedoBenefit): Wedoio is an emerging digital employee benefits platform focused on flexible, multi-category benefit wallets for European employers. It targets the same corporate HR buyer as Rewin but with a fully digital, non-voucher architecture that competes for share of the modernizing Hungarian/Czech/Slovak benefits market.

Broad incumbents

• Sodexo: Sodexo is a global food services and facilities management giant that, prior to Pluxee's spin-off, operated a major benefits voucher business. While now focused on broader facilities and food services, Sodexo retains adjacent capabilities and is a strategic competitor / potential partner in the broader employee benefits ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rewin-magyarorsz%C3%A1g/?lipi=urn%3Ali%3Apage%3Ad_flagship3_company_admin%3B%2F4v0N0gMSf6VUWe2SBVXZQ%3D%3D

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Copyright Rewin