Ship It

What Ship It does

Ship It Appliances is a UK-based, direct-to-consumer e-commerce retailer of kitchen and laundry appliances, operating a single storefront at shipitappliances.co.uk. The company serves primarily UK households seeking kitchen and laundry equipment across new-build, renovation, and replacement use cases, with a secondary trade enquiry channel for builders and commercial buyers. The product portfolio spans major kitchen appliances (cooker hoods, ovens, dishwashers, hobs, microwaves, refrigeration), laundry (washing machines, tumble dryers, washer dryers), kitchen sinks and taps, small appliances, spare parts, and graded/clearance stock, alongside niche categories such as EV chargers and plinth heaters. The catalog combines third-party brands (SIA, Franke, Amica, CDA, Astracast, Reginox, Schock, Clearwater) with own-branded SKUs.

The business runs on a traditional e-commerce retail platform with no proprietary technology, no mobile applications, no public APIs or developer tooling, and no AI/ML features identified. Distribution is exclusively online with home delivery and collection options across the United Kingdom. Marketing relies on organic website content (blog, buying guides), email newsletters, social media (Facebook, Instagram, Twitter), and recurring seasonal sales events (Black Friday, Spring Sale, Payday Sale, Flash Sale). Payments are processed via standard online methods including PayPal and PayPal Credit, with a 23.9% APR representative example advertised for the credit product.

Revenue mechanics are hardware sales: the company sells appliances and accessories directly to consumers, with a multibuy discount program applied to baskets of three or more products and pre-bundled 'Pack Deals' (oven-hob-hood, sink-tap, refrigeration, full kitchen sets) used to drive multi-item purchases. No public revenue figures, funding rounds, headcount, or ownership disclosures were available; a careers link to foreveryonegroup.co.uk suggests an affiliated operating group, but the formal corporate relationship is not stated. The company operates as a private UK e-commerce business.

Name

Ship It

Legal name

Ship It Appliances

Website

https://shipitappliances.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Ship It Appliances is a UK-based direct-to-consumer e-commerce retailer selling kitchen and laundry appliances, sinks, taps, and small appliances to UK households through shipitappliances.co.uk, with a secondary trade enquiries channel for B2B buyers.

Ownership category

akta.pro rank

Product category

Home Appliances Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industries

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH), Appliance Parts, Accessories & Installation Kits Retail (CRACACAJ)

Keywords

• Kitchen appliances
• Home appliances retail
• Laundry appliances
• Cooker hoods ovens
• Kitchen sinks taps

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Appliance Sales: Revenue generated through direct sales of appliances and kitchen products to consumers and trade customers. Includes major appliances (fridges, freezers, ovens, hobs, washing machines, dishwashers) and small appliances, as well as kitchen sinks, taps, and accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ship It Appliances is a UK-based online retailer selling kitchen and laundry appliances directly to UK households via its e-commerce website. The catalog spans major appliances (cooker hoods, ovens, hobs, dishwashers, microwaves, refrigeration, washing machines, tumble dryers), kitchen sinks and taps, small appliances, spare parts, EV chargers, and plinth heaters, with bundled "Pack Deals" and a multibuy discount program for 3+ purchases. Products are sourced from third-party brands (SIA, Franke, Amica, CDA, Astracast, Reginox, Schock, Clearwater) and the company's own branded lines, with a secondary trade enquiries channel serving business customers.

Product overview

Ship It Appliances is a UK-based multi-category consumer appliance retailer operating a unified e-commerce platform. The product portfolio centers on major kitchen appliances ( cooker hoods, ovens, hobs, dishwashers, microwaves, refrigeration) supplemented by laundry appliances, kitchen sinks and taps, small appliances, and complementary home products. The company differentiates through bundled 'Pack Deals' combining related products at discounts, and offers spare parts, graded/clearance appliances, and niche categories like EV chargers and plinth heaters. No proprietary software, SaaS platform, or AI-powered products are offered; this is a traditional retail catalog business.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooker Hoods Extraction and ventilation appliances for residential kitchens, including chimney hoods, visor hoods, curved glass hoods, integrated/telescopic hoods, island hoods, and downdraft extractors available in sizes from 50cm to 120cm. Sourced from third-party brands (SIA, Franke, CDA, Astracast, etc.) and Ship It own-branded lines.
• Ovens Cooking appliances including single ovens, double ovens, built-under ovens, range cookers, freestanding cookers, and warming drawers with various fuel types and features for UK households.
• Dishwashers Dish cleaning appliances including integrated dishwashers, freestanding dishwashers, and tabletop portable dishwashers for UK households.
• Hobs Cooktop cooking surfaces including ceramic hobs, induction hobs, gas hobs (on glass, stainless steel), and electric solid plate hobs in various sizes for UK households.
• Microwaves Microwave cooking appliances including freestanding microwaves, combination microwaves, built-in microwaves, and microwaves with grill functionality for UK households.
• Laundry Appliances Clothing care appliances including washing machines, tumble dryers, washer dryers, and spin dryers with various capacities and spin speeds for UK households.
• Refrigeration Food and beverage cooling and freezing appliances including freestanding and integrated fridges, freezers (chest and upright), fridge-freezers, wine coolers, beverage coolers, and medical/cosmetic fridges.
• Kitchen Sinks Kitchen sink products including granite sinks, composite sinks, ceramic sinks, stainless steel sinks, undermount sinks, and sink accessories.
• Kitchen Taps Kitchen faucet products including single lever taps, twin lever taps, instant boiling water taps, and various finishes (chrome, brushed nickel, copper, black, gold).
• Pack Deals Bundled appliance packages including oven-hob-hood packs, hob-hood packs, sink-tap packs, refrigeration packs, hood-splashback packs, and full kitchen sets sold at discounted prices compared to individual item purchase.
• Small Appliances Countertop and portable kitchen and home appliances including air fryers, kettles, toasters, coffee machines, blenders, food steamers, rice cookers, mixers, irons/steamers, BBQs/grills, televisions, and floor care products.
• Spare Parts Replacement components for appliances including cooker hood filters, oven heating elements, hob parts, control boards, motors, and other spare components.
• EV Chargers Electric vehicle charging equipment including EV chargers and charger accessories for UK households.
• Plinth Heaters Hidden space-saving electric plinth heaters installed in kitchen kickboards for space heating in UK households.
• Graded/Clearance Appliances Discounted appliances including graded (slight cosmetic damage) items and clearance products sold at reduced prices for UK households seeking lower-cost options.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Lewis & Partners: UK department store and online retailer with a substantial kitchen and laundry appliance category, complemented by broader home and furniture ranges. Overlaps with Ship It Appliances on appliance selection but competes through a wider portfolio and stronger service brand.
• Argos (Sainsbury's): UK general merchandise retailer with a significant kitchen and small-appliance assortment sold via click-and-collect and home delivery. Competes with Ship It on small appliances and entry-level major appliances as part of a much broader catalog.
• Wickes: UK home improvement retailer with a kitchen-and-appliance offering sold alongside kitchens, bathrooms, and building materials. Comparable on appliance ranges sold to kitchen renovators and trade customers, but within a wider home-improvement portfolio.

Emerging players

• RDO Appliances: Smaller UK independent appliance retailer offering branded kitchen and laundry appliances online with personalized service. A scale-comparable peer in the same niche, though with a more limited catalog and brand mix.
• Appliance House: UK independent online appliance retailer focused on built-in and integrated kitchen appliances plus sinks and taps. Comparable to Ship It on the integrated-appliance and kitchen-suiting proposition with a narrower specialty focus.

Direct peers

• AO.com: UK-focused online specialist retailer of major domestic appliances with a D2C e-commerce model, extensive kitchen and laundry catalog, and recycling/installation services. Operates on an essentially identical proposition to Ship It Appliances across the same product categories.
• Marks Electrical: Independent UK online and showroom-based appliance retailer specializing in major domestic appliances with strong promotional pricing. A direct comparable in size, channel mix, and category focus for Ship It Appliances.
• Didio: Family-run UK online appliance retailer selling major kitchen and laundry appliances direct to consumers with trade support. Closely comparable in scale, channel mix, and category depth to Ship It Appliances.
• Currys: UK's largest specialist electrical and appliance retailer with extensive kitchen and laundry ranges sold online and through stores. Directly competes with Ship It Appliances on the same major-appliance categories, including refrigeration, cooking, and dishwashing, and serves similar consumer and trade buyers.
• Appliances Direct: Online-only UK appliance retailer (part of the AO group) selling major kitchen and laundry appliances direct to consumers with value positioning. Closely mirrors Ship It's online-first, multi-category appliance proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ship-it-appliances

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ship It