Renew Unihoc Zone Group Gmbh

What Renew Unihoc Zone Group Gmbh does

Renew Unihoc Zone Group GmbH is a German private limited liability company (GmbH) that distributes floorball equipment and accessories under the UNIHOC and ZONEFLOORBALL brands across multiple European markets. The firm functions as a brand-specific distribution entity, leveraging the recognition of these established floorball labels to serve retailers, clubs, schools, federations, and end consumers in geographies where the sport has meaningful participation — predominantly the Nordics, Central Europe, and other floorball-active regions. Its corporate website is renewgroup.de, and the company is privately held with no public ticker.

The company's core activity is wholesale and distribution of branded floorball gear — sticks, shafts, blades, balls, bags, goalkeeping equipment, and related accessories — sourced from the two brand owners and sold through B2B retail and institutional channels, with likely some direct-to-consumer activity. As a distribution intermediary rather than a manufacturer, the value the company adds is market access, regional logistics, channel relationships, localized marketing support, and brand stewardship in its served geographies. The revenue model is not publicly disclosed but is consistent with conventional sporting-goods distribution: inventory purchase at wholesale from brand principals, resale at markup to retailers and institutional buyers, with pricing likely varying by channel and volume.

The available source data is thin on operational specifics — headcount, revenue, founding date, management team, pricing, and customer composition are not disclosed. The firm has the hallmarks of a private, owner-managed distributor focused on a niche sport category, with its principal assets being brand distribution agreements and channel relationships in floorball-active European markets.

Name

Renew Unihoc Zone Group Gmbh

Website

https://renewgroup.de

Company type

Private

Headcount range

1–10 employees

Short description

Renew Unihoc Zone Group GmbH is a German private distributor of UNIHOC and ZONEFLOORBALL branded floorball equipment and accessories, serving retailers, clubs, and consumers across multiple European markets.

Ownership category

akta.pro rank

Product category

Floorball Equipment Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sports & Court Sports Distribution (Tennis, Pickleball, Badminton) (CRAOAJAI)

akta.pro secondary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Floorball equipment
• Sports equipment distribution
• Floorball accessories
• Sporting goods wholesale
• European sports distribution

Headquarters

HQ city

Greven

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Renew Unihoc Zone Group Gmbh distributes UNIHOC and ZONEFLOORBALL floorball equipment and accessories across multiple European markets. The company supplies the two brand portfolios to sporting-goods retailers, clubs, teams, and floorball players throughout the region. Its role is that of a specialized regional distributor within the European floorball equipment category.

Differentiator

Problem solved

Functional benefit

Products and services

• UNIHOC floorball equipment
• ZONEFLOORBALL equipment and accessories Distribution of ZONEFLOORBALL-brand floorball equipment and accessories to sporting-goods retailers, clubs, teams, and players across multiple European markets.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Exel Sports: Finnish manufacturer of floorball sticks, blades, and team-sport equipment, distributing across Europe through its own channels and partners. Comparable to Renew Unihoc Zone Group as a Nordic-rooted floorball brand with European distribution ambitions.
• Unihoc Oy: Finnish owner of the UNIHOC brand, one of the marquee floorball brands globally, with its own sales operations in core markets. Comparable both as the brand owner of one of Renew's key distributed lines and as a competing route-to-market for floorball equipment in Europe.
• Zone Floorball: Canadian-origin floorball brand (ZONEFLOORBALL) that designs equipment and sells through its own channels and partners in Europe. Comparable as the second key brand distributed by Renew Unihoc Zone Group and as an alternative distribution channel into the same end-customers.
• Oxdog AB: Swedish floorball and padel brand with growing European distribution for its sticks, blades, and team-sport gear. Comparable as another Scandinavian floorball brand competing for retail shelf space and club contracts in markets where Renew Unihoc Zone Group operates.
• Salming Sports: Swedish-based floorball and running shoe brand that manufactures and sells floorball equipment directly to retailers and consumers across Europe. Directly comparable to Renew Unihoc Zone Group as a competing floorball brand owner/distributor in overlapping European markets.
• Fat Pipe Oy: Finnish floorball stick and equipment brand that sells directly and through distributors to European clubs and retailers. Comparable as a competing floorball brand targeting the same end-clubs and retailers served by Renew Unihoc Zone Group's distribution.

Emerging players

• Tempish: Czech sporting goods brand and distributor covering inline skates, floorball, and team-sport equipment across Central and Eastern Europe. Comparable as an emerging multi-sport equipment distributor that overlaps with Renew Unihoc Zone Group in Central European floorball markets.

Broad incumbents

• Sport-Thieme: Large German-based sporting goods distributor and retailer serving schools, clubs, and institutions across Europe with a broad multi-sport assortment including floorball. Comparable as a competing multi-sport equipment distributor operating in DACH and wider European markets.
• Decathlon: Global sporting goods retailer with private-label floorball equipment and accessories sold through its pan-European store and online network. Comparable as a large incumbent that competes on price and convenience with specialty floorball distributors like Renew Unihoc Zone Group for entry-level and mid-tier buyers.
• Bauer Hockey: Global ice hockey equipment leader with an adjacent floorball and street-hockey product line, selling through large sporting goods retailers across Europe. Comparable as a broad-incumbent sporting goods brand whose floorball products compete for shelf space and club deals with Renew Unihoc Zone Group's distributed brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/renew-unihoc-zone-group-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renew Unihoc Zone Group Gmbh