What Secure Link Services does

Secure Link Services is a SaaS payment platform that converts traditional MOTO (Mail Order Telephone Order) card-not-present workflows into secure, customer-led digital payment links with configurable expiration, itemisation, multi-channel delivery (SMS, email, embedded), and ERP-triggered generation. It is operated by Identivue Limited, a UK private limited company founded in 2000-2001 (Company No. 04260598), and forms one product inside the broader MYPOS Connect Platform. The platform is built on Adyen N.V.'s regulated financial technology infrastructure — Adyen holds banking licences in the EU, UK, and US — providing tokenisation for recurring and subscription billing, PCI DSS scope reduction, and 99.999% historical uptime. Native API integrations with SAP (S/4HANA, Business ByDesign, Business One), Microsoft Dynamics 365 (Business Central, Finance & Operations), Salesforce, Xero, QuickBooks, WinMan, and Caliq are engineered and maintained by an in-house UK team.

Secure Link Services is sold as part of a wider platform suite that includes Terminal One (payment terminals and digital payment links), POSiO (POS on smartphones, tablets, and traditional hardware), Store Assist (real-time inventory with offline counting), Customer Engagement Apps (Loyalty, Personal Shopping, Membership), plus hardware resale of Adyen terminals, Star Micronics, APG cash drawers, Avery Berkel weighing scales, and Bizerba retail scales. In 2025 the platform supported clients in processing £1.3bn in sales across 21 countries spanning Europe, North America, Asia Pacific, and the Middle East.

The business operates a hybrid GTM combining a sales-led enterprise motion (with 'Speak to Our Team' engagement and dedicated implementation support) and a product-led self-serve path (a three-stage migration model: introduce secure payment links, expand workflow integration, reduce MOTO dependency). Revenue derives from payment processing fees under an Interchange++ pricing model, hardware sales through a Shopify-hosted storefront with global shipping, subscription/managed services for the platform, and professional services for ERP deployments. The company is founder/management owned with no disclosed external investment, and operates with a 1-10 person headcount from its UK headquarters in Arundel.

Name

Secure Link Services

Legal name

Identivue Limited

Website

https://securelink.services

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Secure Link Services, operated by UK-based Identivue Limited, is a SaaS payment platform built on Adyen infrastructure that turns MOTO card-not-present workflows into secure, ERP-integrated digital payment links with tokenised recurring billing, targeting wholesalers, trade counters, builders' merchants, and multi-location retailers across 21 countries.

Ownership category

akta.pro rank

Product category

Secure Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Payment Gateways & API Connectivity (FSAGABAB)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Tokenization, Network Vaults & Credential Management (FSAGABAF), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Secure payment links
• MOTO payment processing
• Card-not-present payments
• POS software platform
• Payment integration software

Headquarters

HQ city

Arundel

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations

Revenue model

1. Payment Processing / Transaction Fees: Revenue generated through payment processing fees associated with card transactions processed via secure payment links. Built on Adyen infrastructure with Interchange++ transparent pricing model.
2. Hardware Sales: Sale of payment terminals (Adyen devices), accessories, spare parts, and POS hardware including receipt printers, barcode scanners, cash drawers, and weighing scales through the MYPOS Connect e-commerce platform.
3. Software Platform / Managed Services: Subscription or recurring fees for access to the MYPOS Connect platform including Secure Link Services, POSiO, Store Assist, and Customer Engagement Apps. Includes professional configuration, installation, and training services.
4. Professional Services: Configuration, installation, onboarding, training, and go-live assistance services, particularly for Bizerba weighing solutions and enterprise platform deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Secure Link Services is a SaaS module within the MYPOS Connect Platform that enables businesses to send secure hosted payment links for card-not-present and recurring payments, replacing manual MOTO (Mail Order Telephone Order) workflows. The platform generates itemised, editable payment links triggered by ERP/business events, delivers them via SMS, email, or embedded channels, and uses tokenisation to support subscription and repeat billing while reducing PCI DSS compliance scope. Built on Adyen's regulated financial technology infrastructure, it integrates natively with SAP, Microsoft Dynamics 365, Salesforce, Xero, QuickBooks, WinMan, and Caliq through standardised APIs maintained by an in-house UK engineering team.

Product overview

Secure Link Services is part of the MYPOS Connect Platform operated by Identivue Limited, a unified commerce platform built on Adyen financial technology. The platform comprises multiple integrated products: Terminal One provides professionally supported payment terminals and payment links; POSiO delivers modern point-of-sale capability on smartphones, tablets, and traditional hardware; MYPOS Connect serves as the enterprise-grade core platform for POS, payments, inventory, and customer engagement; Secure Link Services provides secure remote payment collection through intelligent payment links with ERP integration; Store Assist enables real-time mobile inventory management; and Customer Engagement Apps power loyalty, membership, and personalised shopping through branded mobile applications. The platform also offers hardware stores for Adyen terminals and POS accessories. All solutions are built on Adyen's regulated financial technology infrastructure and support integrations with SAP, Microsoft Dynamics, Salesforce, Xero, QuickBooks, and other enterprise systems.

Differentiator

Problem solved

Functional benefit

Brands

• Terminal One: Professionally supported payment terminals and digital payment links designed for wholesalers, trade counters, and operational businesses.
• POSiO
• MYPOS Connect
• Secure Link Services
• Store Assist
• Customer Engagement Apps

Products and services

• Secure Link Services A SaaS module that enables businesses to send secure hosted payment links for card-not-present and recurring payments, replacing manual MOTO workflows with itemised, editable, ERP-triggered payment requests delivered via SMS, email, or embedded channels, with tokenised recurring billing support and reduced PCI DSS compliance scope. Targeted at B2B businesses with remote payment needs such as wholesalers, trade counters, and commercial suppliers.
• Terminal One Professionally supported Adyen payment terminals combined with digital payment link functionality, backed by dedicated onboarding and ongoing support, designed for wholesalers, trade counters, and operational businesses that depend on reliable cash flow.
• POSiO A modern professional point-of-sale system that runs seamlessly on smartphones, tablets, and traditional POS hardware, built on Adyen financial technology with PCI PTS 6 compliant payment terminals.
• MYPOS Connect Enterprise-grade platform for POS, payments, inventory, and customer engagement, with integrations to SAP, Microsoft Dynamics, Salesforce, Xero, and Shopify, serving as the central orchestration layer of the MYPOS Connect ecosystem.
• Store Assist Real-time inventory management application available on Android and iOS devices with offline counting mode, barcode scanning, stock transfers and adjustments, and ERP synchronisation for fast-moving retail and multi-location environments.
• Customer Engagement Apps Custom-branded mobile applications that power loyalty programs, memberships, and personalised shopping experiences, including Loyalty App, Personal Shopping App, and Membership App, with tokenised recurring billing for subscription-based revenue.
• Adyen Hardware Store E-commerce storefront selling Adyen payment terminals (e.g., S1F2 at $593 USD, P630 at $736 USD) and accessories (charging docks, charging stations, Ethernet modules) with global shipping from UK, EU, North America, and Asia Pacific warehouses.
• Hardware Store (POS hardware and consumables) E-commerce storefront offering APG Cash Drawers, Avery Berkel Weighing Scales, Bizerba Retail Scales (with configuration, installation, and training services), Poindus POS Terminals, and Star Micronics printers, scanners, and cash drawers shipped from stock within the UK, EU, and EEA.

Quantifiable outcome

• Reduce manual card handling by shifting payment entry to secure customer-led hosted payment pages
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Adyen N.V.coreTechnology or Integration · 1 January 2018Strategic partnership established in 2018 with Adyen N.V., a regulated financial technology platform licensed as a bank in the European Union with banking authorisations in the United Kingdom and United States. Adyen financial technology is embedded throughout the MYPOS Connect Platform including Secure Link Services, Terminal One, POSiO, MYPOS Connect, and Customer Engagement Apps. This enables enterprise-grade payment infrastructure, embedded financial products, secure tokenised payments, and modern commerce capabilities.
• SAP (S/4HANA, SAP Business ByDesign, SAP Business One)coreTechnology or IntegrationAPI integration with SAP enterprise platforms enabling secure data exchange and process automation. Allows synchronisation of orders, inventory, and financial data between Secure Link Services and SAP environments. Integration delivered by in-house UK engineering team through standardised APIs.
• Microsoft Dynamics 365 (Business Central, Finance & Operations)coreTechnology or IntegrationIntegration with Microsoft Dynamics 365 Business Central and Microsoft Dynamics 365 Finance & Operations enabling real-time synchronisation of orders, customers, inventory, and financial transactions. Integration maintained by in-house UK engineering team.
• SalesforcecoreTechnology or IntegrationDirect integration with Salesforce enabling secure, real-time synchronisation of customer, sales, and operational data between the MYPOS Connect Platform and Salesforce CRM environment. Delivered by in-house UK engineering team via REST APIs.
• XerocoreTechnology or IntegrationIntegration with Xero accounting platform enabling secure synchronisation of financial and operational data including invoices, payments, customers, and financial records. Maintained by in-house UK engineering team.
• ShopifycoreTechnology or IntegrationThe MYPOS Connect Platform is hosted on Shopify's e-commerce platform, providing the online storefront for hardware products, accessories, and spare parts. Shopify also supports personalised advertising with third-party services and provides enhanced features incorporating data from store interactions.
• BizerbaminorStrategic or Co-development PartnerBizerba retail weighing scales and solutions offered through the MYPOS Connect Platform. Unlike hardware-only suppliers, Bizerba weighing systems include configuration by Bizerba specialists, UK installation services, staff training, and go-live assistance. Suitable for butcher shops, bakeries, delicatessens, supermarkets, and farm shops.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Checkout.com: Checkout.com is a global payment processor offering hosted payment pages, tokenized recurring billing, and enterprise-grade processing infrastructure. Comparable to the underlying Adyen stack Secure Link Services builds on, with broader direct merchant relationships across multiple verticals.
• Adyen: Adyen is both Secure Link Services' core infrastructure partner (since 2018) and a broader incumbent offering direct payment links, tokenization, and terminals to enterprise merchants. As Adyen expands its SMB and embedded-commerce offerings, the channel overlap with Secure Link Services' go-to-market will intensify.
• PayPal: PayPal's hosted payment links, PayPal Invoicing, and Vault/tokenized recurring billing are direct substitutes for Secure Link Services' core offering. PayPal adds consumer wallet reach and broader checkout, but typically lacks the deep SAP/Microsoft Dynamics ERP integration Secure Link Services emphasizes.
• Worldpay: Worldpay is a large incumbent payment processor offering MOTO, tokenized recurring billing, and enterprise merchant services. Significant overlap with Secure Link Services' core capabilities but at substantially larger scale and broader geographic reach.

Direct peers

• Stripe: Stripe offers Stripe Payment Links, recurring billing, and a broad payments API that directly overlaps with Secure Link Services' hosted payment pages and tokenized recurring workflows. Both target businesses seeking API-driven remote payment collection, though Stripe serves a much broader global market without the same deep ERP-integration focus.
• Opayo (formerly Sage Pay): Opayo is a UK-focused payment processor offering MOTO, recurring billing, and tokenization specifically targeting the same B2B/wholesale merchants that Secure Link Services serves. Its Sage-ecosystem heritage provides ERP-adjacent credibility similar to Secure Link Services' positioning.
• Razorpay: Razorpay offers payment links, recurring billing, and ERP/accounting integrations for SMBs — a comparable SaaS-payments-plus-integrations model. Geographic focus on India differs from Secure Link Services' UK/EU base, but the product mechanics and target use cases are highly aligned.
• Square (Block): Square provides hosted payment links, recurring invoices, card-not-present processing, and a POS hardware ecosystem — the same remote-payment-plus-POS bundle Secure Link Services offers under Terminal One and Secure Link Services. Square's broader consumer and SMB reach contrasts with Secure Link Services' B2B/wholesale vertical focus.
• GoCardless: GoCardless specializes in recurring and subscription billing through direct debit and card-on-file tokenization — directly overlapping with Secure Link Services' recurring billing and tokenization features. UK-headquartered with strong European coverage similar to Secure Link Services' geographic footprint.
• Mollie: Mollie offers a payment-link and recurring-billing platform targeting European SMBs and mid-market merchants, with strong EU coverage that overlaps Secure Link Services' primary geography. Comparable transaction-fee pricing model and similar focus on simplifying payment acceptance for non-technical businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/myposconnect
• YouTubeyoutube.com/@MYPOSConnect
• Facebookfacebook.com/myposconnect
• Instagraminstagram.com/myposconnect
• LinkedInlinkedin.com/company/securelinkservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secure Link Services