Anura Partners

What Anura Partners does

Anura Partners is a private, boutique strategy consulting firm founded by Dr. Maximilian Matschke, operating across two offices in Johannesburg, South Africa (Melrose Arch) and Lachen, Switzerland. The firm serves enterprise clients primarily in Africa and Europe across five industry verticals: Resources & Infrastructure, Advanced Industries & Services, Retail & FMCG, Public & Social, and Private Equity & Financial Services. Functional engagement areas include Logistics & Operations, Organisation & Culture, Diversification & Localisation, Growth/Market Share/Customer Focus, and Social Impact.

The firm generates revenue through professional services consulting engagements with bespoke, undisclosed pricing structures. It has no proprietary technology platform; services are human-delivered by a small team of 11-50 staff led by the founder and a bench of principals, directors, and advisory board members with backgrounds at McKinsey and multinational corporates. The firm differentiates through localized emerging-market expertise, particularly in mining, logistics, and rail corridor feasibility, as evidenced by its flagship 'Tracks to Prosperity' publication on the South Africa-Botswana Rail Corridor.

Beyond client work, Anura Partners operates structured talent development programs (Anura Involve, Anura Accelerate, Anura Inner Circle) and runs a social impact partnership with St John South Africa (uNowanga initiative). The firm complies with POPIA, Swiss DPA, and GDPR, reflecting its multi-jurisdictional client base. No external funding, institutional investors, or parent company ownership has been disclosed.

Name

Anura Partners

Legal name

Anura Partners SA

Website

https://anura.partners

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anura Partners is a private, boutique strategy consulting firm serving enterprise clients across Africa and Europe in mining, logistics, manufacturing, automotive, and service industries, with offices in Johannesburg and Lachen, Switzerland.

Ownership category

akta.pro rank

Product category

Strategy Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHACAC

Supply Chain & Procurement Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAGAL

Performance Management & Productivity Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

Keywords

• Strategy consulting services
• Management consulting
• Business advisory services
• Mining sector consulting
• Logistics advisory

Headquarters

HQ city

Lachen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategy Consulting Services: Anura Partners generates revenue through professional consulting engagements, providing strategy advisory services to clients in Africa and Europe. The firm specializes in mining, logistics, manufacturing, automotive, and service industries, offering services across multiple functions including logistics & operations, organization & culture, diversification & localisation, growth and market share, and social impact.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Anura Partners is an international boutique strategy consulting firm offering professional advisory services to enterprise clients in Africa and Europe. The firm specializes in mining, logistics, manufacturing, automotive, and service industries, delivering engagements across functional areas including logistics and operations, organization and culture, diversification and localization, growth and market share, and social impact.

Product overview

Anura Partners is an international strategy consulting firm offering consulting services across five core industries (Resources & Infrastructure, Advanced Industries & Services, Retail & FMCG, Public & Social, and Private Equity & Financial Services) and five functional areas (Logistics & Operations, Organisation & Culture, Diversification & Localisation, Growth/Market Share/Customer Focus, and Social Impact). The firm also publishes research, notably the 'Tracks to Prosperity' report on the South Africa-Botswana Rail Corridor, and operates talent development programmes including Anura Involve, Anura Accelerate, and Anura Inner Circle. The company recruits for roles including Business Analyst, Engagement Manager, Associate, and Intern.

Differentiator

Problem solved

Functional benefit

Products and services

• Resources & Infrastructure Consulting Strategy consulting services focused on the resources and infrastructure sector, helping clients build resilient businesses in emerging and developed markets with emphasis on mining operations optimization and infrastructure project feasibility.
• Advanced Industries & Services Consulting Consulting services targeting advanced industries and services sectors, supporting clients in logistics, operations, manufacturing, automotive strategy, and growth strategies.
• Retail & FMCG Consulting Strategy consulting for retail and fast-moving consumer goods industries in emerging markets, focusing on market share growth and customer acquisition.
• Public & Social Consulting Advisory services for public sector and social impact organizations, addressing diversification, localisation, and social impact objectives.
• Private Equity & Financial Services Consulting Consulting for private equity firms and financial services organizations, supporting portfolio company strategy, growth, market expansion, and organizational development.
• Tracks to Prosperity: Realising the vision for the South Africa-Botswana Rail Corridor Research publication exploring the viability and implementation requirements for the South Africa-Botswana Rail Corridor, including case studies and expert insights on infrastructure strategy.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• St John South AfricaminorStrategic or Co-development PartnerAnura Partners collaborated with St John South Africa on the uNowanga initiative, a programme to send unemployed South African youth to Germany to train as nurses. This represents a social impact partnership addressing youth employment through international skills development.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• AFRY (formerly Pöyry): Engineering and consulting firm with strong mining, infrastructure, and industrial sector practices. Comparable as a specialist advisor serving resources and infrastructure clients in emerging markets.
• Wood Mackenzie: Specialist research and consultancy firm focused on energy, mining, and natural resources. Comparable in deep mining and infrastructure sector expertise, serving as a natural substitute for resource-sector strategy advisory work.

Broad incumbents

• Bain & Company: Top-tier global strategy consultancy with strong resources and private equity advisory practices. Comparable as Anura competes for the same senior client stakeholders in strategy and operational transformation mandates.
• Kearney: Global management consulting firm with established operations, mining, and infrastructure practices. Comparable as a strategy advisor serving resource and industrial clients, though substantially larger than Anura and offering a broader portfolio of services.
• EY-Parthenon: Global strategy consulting arm of EY, with strong private equity and infrastructure advisory practices. Comparable as Anura competes for portfolio-company strategy and infrastructure transformation mandates.
• McKinsey & Company: Largest global strategy consultancy and the alumni network of Anura's founder. Comparable in the strategy consulting value proposition to corporate and public-sector clients across Africa and Europe.

Direct peers

• OC&C Strategy Consultants: Boutique global strategy consultancy specializing in retail, consumer goods, and industrial sectors. Comparable as a similarly-sized, independent strategy firm pursuing premium client engagements with domain depth.
• L.E.K. Consulting: Global strategy consulting firm with strong practices in industrials, mining, and emerging markets. Comparable as a mid-sized, partner-led strategy firm serving similar enterprise and PE clients.
• Roland Berger: European-headquartered boutique-to-mid-size strategy consultancy with strong mining, automotive, and industrial sector practices. Comparable as an independent, founder-influenced strategy firm serving multinational enterprise clients across mature and emerging markets.

Regional players

• Frontier Advisory: Africa-focused economic and strategy advisory firm serving governments, corporates, and investors on the continent. Comparable as a regional specialist competing for African emerging-market strategy engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anura-partners

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anura Partners