EdTech Innovate

What EdTech Innovate does

EdTech Innovate (legal entity: Edtech Innovate Pvt. Ltd.) is an India-based SaaS company founded in 2023 and headquartered in Noida, Uttar Pradesh. The company operates a cloud-based CRM platform purpose-built for educational institutions, coaching centers, EdTech/distance-learning providers, and Indian real estate businesses. Core functionality centers on WhatsApp-first communication, multi-source lead capture (including Indian property portals 99acres, MagicBricks, Housing.com, Facebook Lead Ads, Google Ads, and website forms), automated follow-up sequences, visual sales pipeline tracking, lead assignment, and real-time reporting. Beyond the CRM, EdTech Innovate has launched an Admission Management System (AMS), a Learning Management System (LMS), and an Online Examination Portal, extending its footprint across the student lifecycle from inquiry to assessment.

The company employs a product-led growth motion anchored by a 7-day free trial with no credit card required, supplemented by inside-sales demos and appointment booking. Revenue is generated through monthly SaaS subscriptions with custom, quote-based pricing positioned below enterprise vendors (Salesforce at ~₹3,000/user/month) and mid-market competitors (Zoho at ~₹800/user/month, LeadSquared at ~₹1,250/user/month), targeting price-sensitive Indian SMBs and individual agents. Distribution is concentrated through the leads.edtechinnovate.com website and an active SEO-focused blog. The company claims 200+ customers and 1,000+ reviews, but no individual customer logos are named. With 51-100 employees and no disclosed external funding, EdTech Innovate appears to be founder/management-owned, operating as an independent Indian private limited company with stated ambition to serve institutions domestically and abroad.

Name

EdTech Innovate

Legal name

Edtech Innovate Pvt. Ltd.

Website

https://leads.edtechinnovate.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

EdTech Innovate is an India-based SaaS company offering a cloud-based CRM plus AMS, LMS, and online examination modules for educational institutions, coaching centers, EdTech platforms, and real estate businesses, with WhatsApp-first communication and Indian property portal integrations.

Ownership category

akta.pro rank

Product category

Education CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Admissions CRM, Outreach & Pipeline Management (EDAFAMAB)

akta.pro secondary industry

Parent/Student Portals, Communications & Consent Management (EDAFAEAK)

Keywords

• EdTech CRM software
• Admission management system
• Learning management system
• Real estate CRM India
• Education sales automation

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. SaaS Subscription: EdTech Innovate operates as a cloud-based SaaS CRM provider offering subscription-based access to its platform. Customers start with a 7-day free trial (no credit card required) and transition to paid plans with custom pricing based on team size and preferred features. The company offers flexible pricing accommodating various business sizes from individual agents to large organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

EdTech Innovate sells a cloud-based SaaS Customer Relationship Management (CRM) platform built for Indian educational institutions, coaching centers, EdTech platforms, and real estate professionals. The platform centralizes lead and student information, automates multi-channel follow-ups including WhatsApp, captures leads from websites, social media, property portals (99acres, MagicBricks, Housing.com), Facebook Lead Ads, and Google Ads, and provides sales pipeline visibility through real-time dashboards. Complementary education management products include the Admission Management System (AMS), Learning Management System (LMS), and Online Examination Portal covering the full student lifecycle from inquiry to assessment.

Product overview

EdTech Innovate offers a suite of education technology products centered around its CRM platform. The core offering is a Customer Relationship Management system designed for educational institutions and real estate businesses in India. The product portfolio includes the main CRM platform, the Edtech Innovate Leads CRM (a real estate-specific variant), the Admission Management System (AMS) for tracking student enrollments, the Learning Management System (LMS) for delivering digital educational content, and an Online Examination Portal for conducting assessments. These products work together to provide end-to-end coverage of the student lifecycle from initial inquiry through enrollment, learning delivery, and examination.

Differentiator

Problem solved

Functional benefit

Brands

• Edtech Innovate Leads CRM: Purpose-built CRM platform for Indian real estate professionals with portal integrations and WhatsApp automation for managing property inquiries, site visits, and deal closures.
• Admission Management System (AMS)
• Learning Management System (LMS)
• Online Examination Portal

Products and services

• EdTech Innovate CRM A modern cloud-based CRM platform that centralizes customer and student information, syncs sales and marketing, and provides pipeline visibility. Designed for Indian educational institutions, coaching centers, EdTech companies, and real estate professionals with WhatsApp-first communication, multi-source lead capture, automated follow-up sequences, sales pipeline tracking, and real-time reporting.
• Edtech Innovate Leads CRM A purpose-built CRM specifically designed for Indian real estate professionals and EdTech businesses, featuring WhatsApp-first communication, native integration with Indian property portals (99acres, MagicBricks, Housing.com), and a fully mobile-friendly interface to manage property inquiries, site visits, and deal closures.
• Admission Management System (AMS) A module for educational institutions to manage student admissions from initial inquiry through enrollment, tracking application status, and handling fee payments and document collection. Designed for schools, colleges, universities, coaching centers, and EdTech platforms operating in India.
• Learning Management System (LMS) A platform for delivering digital study materials, recorded lectures, and online learning content to students enrolled in distance or online education programs, used by educational institutes to support online and hybrid learning.
• Online Examination Portal A portal for conducting online exams with support for academic examinations, test series, and exam scheduling for educational institutions and coaching centers.

Quantifiable outcome

• 35-45% increase in lead conversion within 90 days of CRM implementation, driven by automated follow-ups and organized pipeline management
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability1 record

Feature12 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EdTechInnovatePvtLtd
• LinkedInlinkedin.com/company/edtechinnovate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EdTech Innovate