Roq 'n Rolla Music B.v.

What Roq 'n Rolla Music B.v. does

Roq 'n Rolla Music B.v. is a privately-held independent record label incorporated in the Netherlands (Besloten Vennootschap), founded in 2015 in Amsterdam by Babek Arjang Far and Tim Kimman (the artist Jebroer). The company signs, develops, and promotes recording artists across genres including hip-hop, dance/pop, dancehall, and electronic music, operating a roster of 15+ acts including Jebroer, Famke Louise, Ammar, Giniio, RBDJan, Kalibwoy, Theresia Serena, Fraasie, Jay Psar, Digitzz, Piet Junior, Tally, Meryn, and Boaz van de Beatz. Its footprint spans the Benelux, UK, Switzerland, Austria, and Germany, with active social channels on Spotify, YouTube, Instagram, TikTok, and Facebook. Reported commercial outcomes include Jebroer's "Kind van de Duibel" reaching Triple Platinum with 39M+ YouTube views and a #1 position on iTunes Belgium, alongside Jay Psar's writing credit on the Grammy-winning "Where are ü now."

The core product is the record label itself — artist representation, A&R, release distribution, brand partnerships, legal support, and creative direction — delivered through sub-imprints such as Lieve Jongens (established 2021 by artist Snelle, including Ammar) and the affiliated Nouveau Riche label founded by producer Boaz van de Beatz. A separate publishing arm, ROQ 'N Rolla Publishing (roqnrollapublishing.com), handles rights administration and publishing income for the catalog, effectively extending monetization beyond master-recording royalties. Distribution is digital-first and globally accessible via Spotify (where the label curates a branded playlist) and YouTube; no physical retail distribution is indicated. There is no proprietary technology platform disclosed, no AI/ML integration, and no documented SDK or API surface — the business is operated by a lean team (1-10 employees) with named functional leads in A&R, Creative Direction, Brand Partnerships, and Legal.

Revenue is generated predominantly through licensing and royalties from streaming and sales, supplemented by artist management and brand partnership income; no pricing model is publicly disclosed because the model is B2C-facing only via streaming platforms. Funding history is undisclosed (no rounds listed), there are no institutional investors or parent entities, and ownership rests with the two founders. The go-to-market motion is community-led: artist-brand storytelling on social channels, virality-driven release marketing, and word-of-mouth within the Benelux/DACH scene. Limited financial transparency, a small employee footprint, and a catalog concentrated around a handful of flagship artists define the operating profile.

Name

Roq 'n Rolla Music B.v.

Legal name

Roq 'n Rolla Music B.v.

Website

https://roqnrollamusic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Roq 'n Rolla Music is an Amsterdam-based independent record label founded in 2015 that signs, develops, and promotes 15+ Benelux and DACH-region recording artists across hip-hop, dance, pop, and electronic, generating revenue through streaming royalties, publishing rights, and brand partnerships.

Ownership category

akta.pro rank

Product category

Independent Music Label

NAICS

Record Production and Distribution (51225), Music Publishers (512230)

akta.pro primary industry

Sync Marketplaces & Licensing Platforms (MPAIALAG)

akta.pro secondary industry

Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)

Keywords

• Independent record label
• Artist representation
• Music publishing
• Music distribution
• Music production

Headquarters

HQ city

Klein Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Music Releases & Artist Representation: Independent record label that represents artists and releases music across various genres including dance/pop, hip-hop, dancehall, and electronic. Revenue generated through streaming, sales, and artist management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Roq 'n Rolla Music is an Amsterdam-based independent record label founded in 2015 that signs, develops, and promotes recording artists across Benelux, UK, Switzerland, Austria, and Germany. The company provides full artist representation including music releases, brand partnerships, legal support, A&R management, and creative direction, with music distributed primarily through streaming platforms such as Spotify and YouTube.

Product overview

ROQ 'N Rolla Music is an Amsterdam-based independent record label founded in 2015 by Babek Arjang Far and Tim Kimman (Jebroer). The company operates as a core record label offering artist representation, music production, and release services, with multiple sub-brands including Lieve Jongens and affiliated label Nouveau Riche. The portfolio includes diverse artists across genres such as hip-hop, dancehall, pop, and electronic music. The company also offers publishing services through ROQ 'N Rolla Publishing, covering territories in Benelux, UK, Switzerland, Austria, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• ROQ 'N ROLLA MUSIC Record Label An independent record label that represents and promotes recording artists such as Jebroer, Famke Louise, Kalibwoy, RBDJan, Ammar, Giniio, and others across hip-hop, dance/pop, dancehall, and electronic music genres, with distribution through streaming platforms in Benelux, UK, Switzerland, Austria, and Germany.
• ROQ 'N ROLLA Publishing A publishing administration service operated alongside the record label, providing rights management and publishing administration for signed artists.
• Lieve Jongens A sub-label under ROQ 'N ROLLA MUSIC focused on Dutch-language repertoire, with Snelle as its creator and Ammar as a signed artist.
• Nouveau Riche An affiliated record label founded by Boaz van de Beatz (a ROQ 'N ROLLA MUSIC-affiliated artist), featuring Dutch artists Mr. Polska and Jebroer.

Quantifiable outcome

• Jebroer's 'Kind van de Duivel' achieved Triple Platinum status and 39+ million YouTube views
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Lieve JongenscoreStrategic or Co-development Partner · 1 January 2021Sub-label of ROQ 'N ROLLA MUSIC created by Snelle. Ammar signed to this sub-label in 2021 for his Dutch-language repertoire.
• Mad DecentcoreStrategic or Co-development PartnerAmerican dance label that released Boaz vd Beatz's EPs. Boaz transitioned from Dutch hip hop to electronic music and released two EPs under Mad Decent.
• Nouveau Riche RecordscoreStrategic or Co-development PartnerRecord label founded by Boaz vd Beatz that includes popular Dutch artists Mr. Polska and Jebroer. Jebroer is represented under ROQ 'N ROLLA MUSIC.
• VirppminorChannel Partner/ Reseller/ DistributorDemo submission platform partnership allowing artists to submit demos to ROQ 'N ROLLA MUSIC via virpp.com

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Top Notch: Dutch independent hip-hop and R&B label and music publisher based in the Netherlands. Closely comparable to Roq 'n Rolla's Dutch hip-hop roster, with both labels focusing on local-language urban talent and operating publishing-adjacent businesses.
• Kontor Records: German independent dance/electronic label with strong Benelux and DACH-region presence. Comparable to Roq 'n Rolla in genre focus and central-European market overlap, particularly relevant given Roq 'n Rolla's German territory operations.
• Because Music: Paris-based independent record label and publisher covering pop, electronic, and hip-hop. Comparable as a European-headquartered independent with multi-genre roster, publishing operations, and similar artist-development ethos.
• Mad Decent: US-based independent dance label (founded by Diplo) and existing Roq 'n Rolla partner via Boaz vd Beatz releases. Directly comparable in genre focus (electronic/dance) and independent-label operating model with global streaming distribution.
• Spinnin' Records: Dutch-headquartered independent dance/electronic label with global streaming distribution. Directly comparable to Roq 'n Rolla in being an Amsterdam-rooted indie label that signs and develops electronic and pop-leaning artists across Europe, though operating at significantly larger scale.
• Armada Music: Dutch independent dance/electronic label founded in Amsterdam. Comparable in Dutch origin and electronic-music roster orientation; significantly larger scale but same independent-label, electronic-music DNA as Roq 'n Rolla's dance/pop roster.
• Kitsuné: Paris-based independent label spanning indie-pop, electronic, and hip-hop. Comparable as a European independent boutique label with cross-genre signings and integrated publishing/merch arms similar in structure to Roq 'n Rolla's label-plus-publishing model.

Emerging players

• Nouveau Riche Records: Dutch independent label founded by Boaz vd Beatz (a Roq 'n Rolla affiliated producer) and featuring artists Mr. Polska and Jebroer. Adjacent peer reflecting the sub-label/affiliate structure that mirrors Roq 'n Rolla's Lieve Jongens model.

Broad incumbents

• Sony Music Netherlands: Dutch operations of the global major label. Comparable in operating geography and competing for the same Dutch and Benelux artist pool; provides the dominant incumbent competitive backdrop for independent labels like Roq 'n Rolla.
• Universal Music Netherlands: Dutch arm of the global major label group. Comparable market (Netherlands) and adjacent genre coverage, but operating at vastly greater scale; represents the competitive landscape against which Roq 'n Rolla positions as an independent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@roqnrollamusic
• Facebookfacebook.com/roqnrollamusic
• Instagraminstagram.com/roqnrollamusic
• TikToktiktok.com/@roqnrollamusic
• LinkedInlinkedin.com/company/roq-n-rolla-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roq 'n Rolla Music B.v.