Rehab Carolina (Physical Therapy)

What Rehab Carolina (Physical Therapy) does

Rehab Carolina is a privately owned, locally operated outpatient physical therapy practice headquartered in the Charleston, South Carolina metropolitan area (Lowcountry), founded in 2020 by Mark Rutledge and David Seagle, both of whom have practiced in the region for over two decades. The company delivers musculoskeletal, orthopedic, and sports-injury rehabilitation across three active clinic locations (West Ashley, Mount Pleasant, and North Charleston), with the Moncks Corner/Berkeley site closed and patients redirected to North Charleston. Service lines include manual therapy, dry needling, post-surgical rehabilitation, orthopedic physical therapy, sports rehabilitation, TMJ therapy, balance/vestibular therapy, and TPI-certified golf performance training, supported by adjunct offerings such as custom orthotics and therapeutic modalities (ultrasound, electrical stimulation).

The clinical model is one-on-one, licensed-therapist-delivered care with individualized treatment plans; the technology layer is limited to evidence-based manual and exercise-based techniques rather than software or digital health platforms. The business operates as a professional services revenue model, billing per visit or per episode of care through major commercial and government insurance carriers (Cigna, Aetna, Medicare, Humana, Molina, Optum, Tricare, BCBS, United Healthcare) with self-pay and financing options available. GTM is sales-led and local: patient acquisition is driven by physician referrals, community reputation, patient testimonials, content marketing, local SEO, and organic social (Facebook, Instagram, LinkedIn), with free confidential assessments and online scheduling used to lower barriers to entry.

The company has no disclosed external investment, no parent organization, and no funding history; ownership and clinical leadership remain concentrated in the two founders, supported by a team of approximately nine clinical staff and front-desk personnel. Customer concentration is structurally low, as revenue is generated from a long tail of individual patient episodes rather than anchor accounts.

Name

Rehab Carolina (Physical Therapy)

Legal name

Rehab Carolina

Website

https://rhbcarolina.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rehab Carolina is a privately owned outpatient physical therapy practice in the Charleston, SC metro offering orthopedic, sports, post-surgical, dry needling, TMJ, balance, and TPI golf performance services across three clinic locations to individual patients on insurance and self-pay.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Vestibular Rehabilitation & Balance Therapy (HSADAIAF)

Keywords

• Outpatient physical therapy
• Manual therapy services
• Sports rehabilitation
• Post-surgical rehabilitation
• Orthopedic physical therapy

Headquarters

HQ city

Moncks Corner

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Physical Therapy Services: Direct patient physical therapy services billed through insurance plans or self-pay arrangements. Revenue is generated per-visit or through episodic care episodes for specific conditions or post-surgical rehabilitation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rehab Carolina provides outpatient physical therapy for musculoskeletal conditions using evidence-based treatment techniques including manual therapy, therapeutic exercise, dry needling, therapeutic modalities, and specialized programs for post-surgical rehab, orthopedic care, sports injuries, TMJ dysfunction, balance/vestibular disorders, and TPI-certified golf performance. Services are delivered one-on-one by licensed physical therapists and assistants across multiple clinic locations in the Charleston, SC area, with revenue generated per visit or per care episode via insurance billing and self-pay.

Product overview

Rehab Carolina is a locally owned physical therapy practice operating as a unified service offering rather than a platform-plus-modules architecture. The company provides eight core physical therapy service lines: Manual Therapy, Dry Needling Therapy, Post-Surgery Rehabilitation, Orthopedic Physical Therapy, Sports Rehabilitation, Balance Therapy, TMJ Therapy, and Golf Performance & TPI Training. These services are delivered across four clinic locations (West Ashley, Mount Pleasant, North Charleston, and previously Moncks Corner) with the same clinical team and treatment protocols at each site. Adjunct offerings include Custom Orthotics and Therapeutic Modalities (ultrasound, electrical stimulation). The services are integrated as a cohesive care model where therapists may combine multiple approaches (e.g., manual therapy with dry needling) within individual patient treatment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Therapy

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Physicians and Medical CommunitycoreOthersRehab Carolina maintains established relationships with local doctors and physicians in the Charleston area. The practice works closely with referring physicians to ensure rehabilitation aligns with surgical protocols and best practices for post-operative care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ATI Physical Therapy: National multi-clinic outpatient physical therapy chain offering orthopedic, sports, post-surgical, and manual therapy services. Competes with Rehab Carolina for similar patient populations, insurance contracts, and physician referrals.
• Ivy Rehab Network: Private equity-backed outpatient PT network with multi-clinic footprint across the Eastern US. Offers orthopedic, sports, vestibular, and pediatric PT in a clinic-based delivery model that closely mirrors Rehab Carolina's structure.
• Drayer Physical Therapy Institute: Outpatient PT operator (now part of Upstream Rehabilitation) with multi-clinic Southeast US presence. Competes in orthopedic, sports, and post-surgical rehabilitation with a similar insurance-driven delivery model.
• Pivot Physical Therapy: Multi-clinic outpatient PT provider with operations across the Eastern US. Offers orthopedic, sports, and industrial rehab services with a similar clinic-based, insurance-billed delivery model.
• Results Physiotherapy (Upstream Rehabilitation): Outpatient PT brand within Upstream Rehabilitation focused on manual therapy, orthopedic, and sports injury treatment. Operates clinics in the Southeast US with comparable service lines and clinician-led care model.
• BenchMark Physical Therapy (Upstream Rehabilitation): Outpatient PT provider within the Upstream Rehabilitation family of brands. Operates multi-clinic orthopedic and sports PT practices with a similar insurance-based revenue model and service mix as Rehab Carolina.
• TherapySouth: Southeast US-based outpatient PT group with multi-clinic operations in Alabama, Georgia, Tennessee, and South Carolina. Offers orthopedic, manual therapy, and sports rehab services comparable to Rehab Carolina's clinical model.

Broad incumbents

• Select Physical Therapy: Outpatient PT brand of Select Medical Holdings, one of the largest US operators of specialty and rehabilitation clinics. Competes broadly with Rehab Carolina in orthopedic and sports rehabilitation across multi-clinic footprints.

Regional players

• Roper St. Francis Physical Therapy: Outpatient rehabilitation services operated by Roper St. Francis Healthcare, a major Charleston-area health system. Direct local competitor leveraging integrated physician referrals and hospital network affiliation.
• MUSC Health Physical Therapy: Physical therapy services operated by the Medical University of South Carolina health system. Local Charleston competitor that benefits from integrated hospital referrals and academic affiliation, competing with Rehab Carolina for the same regional patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookweb.facebook.com/profile.php?id=100075797067894
• LinkedInlinkedin.com/company/rehabcarolina
• Instagraminstagram.com/rehabcarolina

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rehab Carolina (Physical Therapy)