real madrid los angeles-peña madridista los angeles

What real madrid los angeles-peña madridista los angeles does

Real Madrid Los Angeles Peña Madridista (RMLA) is an officially recognized supporters club of Real Madrid CF, operating as a registered California non-profit serving Real Madrid fans across Southern California. It is part of a global network of more than 2,100 Peñas Madridistas and functions as the first officially recognized Peña in the Los Angeles market. The organization's single core product is the annual Socio membership, which runs on a season-aligned calendar (August 1 to July 31) and is sold at a fee set by the Board of Directors that is non-refundable and non-waivable. Members receive access to match watch parties and members-only events, priority entrance, a digital membership card, a members-only phone application, access to match tickets distributed through the Peña, and partner discounts (20% at Soccerstores, 10% at 33TAPS).

The organization runs a community-led go-to-market model, relying on organic social media, a bilingual (English/Spanish) website, email newsletters, and word-of-mouth referrals from existing socios. Membership enrollment is processed through the third-party Chant Store platform (group.chant.fan), which handles account creation, sign-in, and renewals. There is no proprietary core technology platform; RMLA operates its website, a members-only app, and a small set of partner integrations, with the Chant Store platform serving as the system of record for membership. The organization is governed by a six-person volunteer Board of Directors, including a President, Vice President-Treasurer, Treasurer, and Directors of Membership, Marketing, and Social Media, with no external investors, parent company, or venture funding disclosed.

Revenue is generated entirely from annual membership fees, with no publicly disclosed pricing, sponsorship, merchandise, or ticketing-margin line. The stated mission emphasizes creating a community space for Real Madrid supporters, encouraging citywide support, and educating children and teenagers in the values of sport and social inclusion. Given the single-product, dues-only model and small volunteer governance structure, the organization is best understood as a community-oriented membership association rather than a venture-scalable business.

Name

real madrid los angeles-peña madridista los angeles

Legal name

Real Madrid Los Angeles LLC

Website

https://realmadridlosangeles.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Madrid Los Angeles Peña Madridista is an officially recognized Real Madrid CF supporters club operating as a California non-profit, serving Real Madrid fans in Southern California with annual Socio memberships that include watch parties, event access, and partner discounts.

Ownership category

akta.pro rank

Product category

Sports Supporters Club / Fan Community Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Supporters club membership
• Fan community organization
• Match watch parties
• Sports fan engagement
• Real Madrid Peña

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Others, Personnel

Revenue model

1. Membership Fees: Annual membership fees collected from socios (members) of the Peña Madridista Los Angeles. Membership fees are set by the Board of Directors and are non-refundable and non-waivable under any circumstance. Membership is valid per season (August 1st to July 31st, coinciding with Real Madrid's football calendar).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Real Madrid Los Angeles Peña Madridista is an officially recognized supporters club (Peña) of Real Madrid CF that sells annual socio (member) subscriptions. Members gain access to organized match watch parties, members-only events, priority entrance, a digital membership card, a members-only mobile app, and partner discounts (20% off at Soccerstores, 10% off at 33TAPS), as well as eligibility for match tickets distributed through the Peña.

Product overview

Real Madrid Los Angeles is a single-offering supporters club (Peña) officially recognized by Real Madrid CF, providing membership-based access to watch parties, events, and fan community services. The primary product is the Socio (Official Peña Member) membership, which grants access to match viewings, members-only events, a digital membership card, a members-only phone application, and various partner discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Peña Madridista Los Angeles Socio (Annual Membership) Official annual membership in the Real Madrid Los Angeles Peña supporters club, granting access to match watch parties, members-only events, priority entrance, a digital RMLA membership card, a members-only mobile application, eligibility for match tickets distributed through the Peña, and partner discounts (20% off at Soccerstores, 10% off at 33TAPS). Priced as a non-refundable, non-waivable annual fee set by the Board of Directors.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Real Madrid CFcoreStrategic or Co-development PartnerReal Madrid Los Angeles is officially recognized by Real Madrid CF in Spain as an official Peña Madridista. This is the core partnership that legitimizes the organization. Official supporters clubs in Spain are called 'Peñas' and RMLA's status as an official Peña grants access to match tickets for distribution to members, official recognition, and inclusion in the global network of 2,100+ Peñas worldwide.
• SoccerstoresminorGTM or Marketing PartnerSoccerstores provides 20% discount to RMLA members. Members must present their RMLA membership to receive the discount.
• 33TAPSminorGTM or Marketing Partner33TAPS provides 10% discount to RMLA members. Members must present their RMLA membership to receive the discount.
• Chant StorecoreChannel Partner/ Reseller/ DistributorChant Store is the platform used for membership enrollment and management. The 'Join Now' button on the website links directly to https://group.chant.fan/realmadridlosangeles/join

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• American Outlaws: Largest nationwide independent supporters organization for the U.S. Men's and Women's National Soccer Teams. Comparable as a multi-chapter, volunteer-run, membership-based football supporters network with a similar watch-party and community engagement model — relevant for governance and chapter-scaling benchmarks.

Direct peers

• Real Madrid Peña New York: Officially recognized Real Madrid Peña serving the New York metro area. Sibling Peñía with identical mission, governance cadence, and connection to Real Madrid CF, but in a different US market — useful proxy for benchmark unit economics and member behavior.
• Manchester United Supporters Club Los Angeles: Local supporters club for Manchester United in Los Angeles. Direct comparable as an annual-membership football fan community competing for the same SoCal supporter dollars and watch-party attention as the Real Madrid Peñía.
• Arsenal Supporters Club Los Angeles: Los Angeles branch of the Arsenal Supporters Clubs network — a global, officially affiliated football fan club model. Comparable in recurring-membership, watch-party-centered engagement structure serving diaspora English-Premier-League fans in SoCal.
• Chelsea FC Supporters Club Los Angeles: Los Angeles-area Chelsea supporters group offering recurring meetups, match viewing, and member activities. Direct adjacency as another Premier League fan community competing for the same SoCal football fan time and discretionary spend.
• Liverpool FC Supporters Club Los Angeles: Officially affiliated Liverpool FC supporters branch in Los Angeles. Same product category (recurring-membership football supporters club) targeting overlapping Southern California demographics through match watch parties and community events.
• FC Barcelona Penya Blaugrana Los Angeles: Officially recognized FC Barcelona supporters club (Penya Blaugrana) serving the Los Angeles area. Direct comparable as a globally branded football fan club targeting the same Southern California Spanish-speaking fan base with a similar recurring-membership, watch-party and partner-discount model.

Others

• 33TAPS: LA-based gastropub and football-watching venue that is both a discount partner of RMLA (10% off to members) and a free alternative competing for the same fan's match-day attention — making it the most material adjacent player on price and convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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