Schmetterling Gruppenreisen Gmbh

What Schmetterling Gruppenreisen Gmbh does

Schmetterling Gruppenreisen GmbH is a privately held, family-run German tour operator (Reiseveranstalter) founded in 1973 and headquartered in Obertrubach-Geschwand, Bavaria. The company specializes in organizing group travel packages for clubs, associations, school classes, and special-interest groups of 10 or more persons, operating under Managing Director Bernhard Jüttner. Its core service is end-to-end group travel planning, covering transportation (bus, train, flight), accommodation, guided tours, and activities across 15+ European countries including Germany, Italy, France, Spain, Portugal, the Netherlands, Austria, Poland, the Czech Republic, Croatia, Slovenia, Scandinavia, and the UK.

The product portfolio includes standard city and round-trip packages (e.g., Berlin from €189, Krakow from €339, Amsterdam from €349, Barcelona from €399, Lisbon from €449, Southern England garden tour from €1,099), as well as thematic sub-products such as Vereinsreisen (association trips), Sonderreisen (theme trips including choir competitions and garden tours), seasonal Adventsreisen and Silvesterreisen, Wanderreisen (hiking), and Incentivereisen. A dedicated sub-brand, 23butterfly.de, targets school class travel (Klassenfahrten). The business model is per-person package pricing with a minimum 10-person group size, a 20% booking deposit, balance due six weeks before travel, and tiered cancellation fees (20–95%). Customer incentives include a free 20th person on bus trips and a €50 travel voucher per booking.

Go-to-market is sales-led and direct: customers contact the company via phone (+49 9197 6282-560) or email ([email protected]) during weekday business hours, supplemented by a WordPress-based website with inquiry forms, a downloadable print/digital catalog (Gruppenkatalog), email newsletter, and a Partnerlogin loyalty portal. The technology stack is conventional web infrastructure (WordPress, Google Analytics, Google Maps API, Google Tag Manager, Facebook integration) with no proprietary platform or AI/ML capabilities. Customer funds are protected through a Pauschalreise-compliant insolvency insurance arrangement with R+V Allgemeine Versicherung AG. No external investors, funding rounds, or M&A activity have been disclosed; the company operates as an independent Mittelstand business with 50+ years of continuous operation.

Name

Schmetterling Gruppenreisen Gmbh

Legal name

Schmetterling Gruppenreisen GmbH

Website

https://schmetterlinggruppenreisen.de

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Schmetterling Gruppenreisen GmbH is a privately held, family-run German tour operator founded in 1973 that organizes group travel packages for clubs, associations, and school classes of 10+ persons across 15+ European destinations via direct phone/email sales.

Ownership category

akta.pro rank

Product category

Group Travel Services

NAICS

Tour Operators (56152)

akta.pro primary industry

Private/Customized Multi-Day Tour Operators (THAKADAC)

akta.pro secondary industry

Group & Series Tour Operators (Seat-in-Coach/Fixed Departures) (THAKAEAD)

Keywords

• Group travel packages
• Club travel
• Guided city tours
• School class trips
• Coach tours

Headquarters

HQ city

Obertrubach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Group Travel Package Sales: The company operates as a tour operator selling group travel packages including transportation (bus, train, flight), accommodation, guided tours, and activities. Revenue is generated through package pricing per person with minimum group sizes of 10 persons. Additional revenue includes free-placement incentives (every 20th person travels free on bus trips) and travel vouchers (€50 Weltentdecker-Gutschein per booking). Cancellation fees apply based on timing of cancellation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Schmetterling Gruppenreisen GmbH is a German tour operator that has been arranging organized group travel since 1973. The company sells pre-packaged group tours — including city breaks, multi-day round trips, club travel, and school class excursions — to clubs, associations, school classes, and other community groups, primarily within Germany and Europe.

Product overview

Schmetterling Gruppenreisen Gmbh operates as a group travel organizer with over 50 years of experience, offering a comprehensive portfolio of travel services. The core offering is the Gruppenreisen (Group Travel Services) platform, supplemented by specialized sub-products including Vereinsreisen for associations, Sonderreisen for themed trips, seasonal Adventsreisen and Silvesterreisen packages, Wanderreisen for hiking tours, and Incentivereisen for corporate travel. Additional services include a downloadable Gruppenkatalog catalog and optional Reiseversicherung travel insurance add-on. The company organizes trips to destinations across Europe and internationally via multiple transport modes (bus, train, flight), serving groups of 10 or more persons with comprehensive trip planning, booking, and post-travel support.

Differentiator

Problem solved

Functional benefit

Brands

• 23butterfly.de: Dedicated website/platform focused on school trips (Klassenfahrten).

Products and services

• Group City Tours (Städtereisen)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• R+V Allgemeine Versicherung AGcoreOthersCustomer money protection and insolvency insurance provider. Provides security for customer payments through Kundengeldabsicherungsvertrag. Located at Raiffeisenplatz 1, 65189 Wiesbaden, Germany.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FTI Group: Large German tour operator with broad package and group travel offerings. Comparable on group tours and European destination coverage but operates at significantly greater scale including airline, hotel, and destination management assets.
• DER Touristik: Major German tour operator group offering packaged group, individual, and incentive travel. Overlaps with Schmetterling on the group travel segment but operates at vastly larger scale with multiple brands across tour, hotel, and distribution businesses.
• TUI Group: Europe's largest integrated tourism group with extensive tour operator, hotel, airline, and cruise businesses. While primarily serving mass package and individual travel, TUI also operates group travel products that overlap with Schmetterling's offerings.

Others

• Tourismus Schwerte / Schmetterling AG: Although the names overlap, Schmetterling AG is an independent German travel distribution/franchise platform and not the same corporate group. Included as a related namesake 'OTHERS' ecosystem participant in the German travel value chain - not a direct competitor but adjacent.

Direct peers

• Vianova Touristik: German tour operator focused on themed group tours (cultural, music, garden, etc.). Highly comparable product mix to Schmetterling's Sonderreisen and Vereinreisen offerings, and serves the same association and club travel market.
• Studiosus Reisen: German market leader in escorted cultural group tours across Europe. Directly comparable as a German-speaking group tour operator with curated multi-day packages, similar target audience of culturally interested travelers, and a comparable mix of cultural, music, and special-interest themes.
• Gebeco (Erlebnisreisen): German tour operator specializing in escorted group travel worldwide. Comparable in product (guided group tours), language/market (German), and emphasis on cultural and theme-based itineraries for group travelers.
• Hauser Exkursionen: German operator specializing in guided hiking and trekking tours worldwide. Comparable to Schmetterling's Wanderreisen offering and shares the German-speaking guided active travel customer profile.
• Wikinger Reisen: German adventure and active tour operator offering guided hiking and small-group tours. Directly overlaps with Schmetterling's Wanderreisen (hiking tours) and themed group travel products, and shares a similar German-speaking mid-market customer base.
• Ikarus Reisen: German tour operator focused on small-group guided cultural and nature tours. Comparable product structure (small-group, themed, multi-day itineraries) and similar mid-market German-speaking customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schmetterling-gruppenreisen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schmetterling Gruppenreisen Gmbh