Societe Du Rhum Barbancourt Sa

Name

Societe Du Rhum Barbancourt Sa

Legal name

La Société du Rhum Barbancourt S.A.

Website

https://barbancourt.com

Company type

Private

Founded year

1862

Operating status

Operating

Ownership category

akta.pro rank

Product category

Premium Rum

NAICS

Distilleries (312140), Distilleries (31214), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Premium rum production
• Aged spirits distillery
• Sugarcane rum manufacturing
• Caribbean rum aging
• Artisanal rum distilling

Headquarters

HQ city

Port-au-prince

HQ country

Haiti

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Premium Rum Sales: Revenue from production and sale of premium rum products including white rum, aged rums (3 Stars, 5 Stars, 15 Year Reserve), and limited edition releases. Products sold domestically in Haiti and exported internationally.
2. Limited Edition Releases: Special anniversary editions and premium finishing releases (160th Anniversary, Volcanic Cane, Cane Blossom, Golden Cane) produced in limited quantities for collectors and connoisseurs.
3. Subsidiary Operations (AVD Embouteillage): Revenue from bottling and packaging operations through subsidiary AVD Embouteillage S.A., producing and selling wines and spirits (La Fuerza, King's Pride) in Haiti.

Distribution channels2 records

Marketing channels5 records

Core offering

Societe Du Rhum Barbancourt Sa produces and markets premium aged Haitian rums distilled from 100% pure sugarcane juice using the traditional Charentaise double distillation method, aged in Limousin French oak barrels. The portfolio includes four core expressions (Haitian Proof white overproof rum, Trois Étoiles 4-year, Cinq Étoiles 8-year, and Réserve du Domaine 15-year) plus a range of limited edition releases. Products are sold domestically in Haiti and exported to international premium spirits markets, with subsidiary AVD Embouteillage S.A. providing bottling services for other wine and spirit brands.

Product overview

Societe Du Rhum Barbancourt Sa is a Haitian rum distillery producing premium aged rums since 1862. The product portfolio includes four core rum expressions (Haitian Proof white rum, Trois étoiles 4-year, Cinq étoiles 8-year, and Réserve du Domaine 15-year) made from 100% pure sugarcane juice using double Charentais distillation and aging in Limousin oak barrels. The company also produces limited edition special releases including anniversary editions, terroir-driven finishes (Volcanic Cane with Islay peat, Cane Blossom with Japanese Mizunara oak, Golden Cane with Kentucky oak), and commemorative releases. Through its AVD Embouteillage S.A subsidiary, the group also bottles and distributes other wine and spirit brands in Haiti. All Barbancourt rums are produced domestically in Haiti and exported internationally, positioning the brand as Haiti's most famous spirit export.

Differentiator

Problem solved

Functional benefit

Brands

• Haitian Proof: White rum (overproof) made from pure sugarcane juice, perfect for cocktails with floral and citrus notes.
• Trois Étoiles
• Cinq Étoiles
• 15 Ans (Réserve du Domaine)
• 160ème Anniversaire
• Liberté, 1804
• Volcanic Cane
• Cane Blossom
• Golden Cane

Products and services

• Haitian Proof White overproof rum made from 100% pure sugarcane juice, perfectly pure and colorless with floral and citrus notes. Entry is spicy with notes of fresh sugarcane and eucalyptus. Won Double Gold Medal at San Francisco World Spirits Competition 2024 and 92 points 'Exceptionnel' at Beverage Testing Institute 2023. Designed for cocktail preparation and mixology.
• Trois Étoiles 4-year-aged rum with yellow straw color, brilliant and limpid. Despite its young age, shows remarkable maturity with pronounced lime notes and tart fruits. Won Gold Medal at Beverage Testing Institute 2024. Core aged rum expression.
• Cinq Étoiles 8-year-aged rum, brilliant and limpid with copper reflections. Very spicy on the nose with cinnamon notes, opens up to curry and black pepper on aeration. Core premium aged expression.
• 15 Ans (Réserve du Domaine) 15-year-aged rum with warm gold color turning to dark amber. Vanilla and dried fruits (raisin and prune) on the nose. Elegant and gourmet palate with prune notes. Flagship premium expression. Won Gold Medal at Beverage Testing Institute 2024.
• 160ème Anniversaire Limited edition commemorating 160 years. 8-year-aged 5 stars rum made from pure sugarcane juice with several months finish in new Limousin oak barrels. Collector edition with crystal decanter.
• Liberté, 1804 Limited edition commemorating 220 years of Haiti's independence. Finished in new Limousin oak barrels, dressed in Haitian flag colors with sparkling sequins inspired by local craftsmanship.
• Volcanic Cane Peated finish edition combining Haitian sugarcane with Islay peat. Aged in ex-Cognac and bourbon barrels, finished in peated Islay whisky barrels.
• Cane Blossom Exceptional limited edition finished in Japanese Mizunara oak from Hokkaido forests, conferring floral and spicy notes of great finesse.
• Golden Cane Limited edition of 1,284 numbered copies. Haitian sugarcane meets Kentucky centenary oaks with precision aging work highlighting aromatic richness of Haitian cane and nobility of American oaks.
• AVD Embouteillage S.A. (Bottling Subsidiary) Wholly-owned subsidiary of Barbancourt Group providing production, labeling, and packaging of wines and spirits in Haiti. Brands bottled include La Fuerza (Vino Tinto) and King's Pride (Whisky). Created approximately 100 additional direct jobs in the Sarthe and Damien areas.

Quantifiable outcome

• Ranked 6th among world's top 12 rum producing countries
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fédération Haïtienne de Basketball (FHB)coreStrategic or Co-development Partner · 27 September 20233-year partnership renewal for basketball promotion in Haiti. Foundation provides support while FHB provides technical assistance to young basketball players at Foundation's basketball school. Partnership includes support for 3x3 and U23 teams, competitions, referee training, and equipment distribution.
• HELP (Haitian Leadership Education Program)coreStrategic or Co-development PartnerPartnership to support Haitian youth education. Barbancourt sponsors 4 young Haitians for higher education. In return, Barbancourt benefits from their skills - 4 HELP program graduates currently work at Barbancourt including one pursuing Master's at Aix-en-Provence University.
• GHESKIO CenterminorStrategic or Co-development PartnerBarbancourt Foundation collaborates with GHESKIO Center for AIDS and sexually transmitted disease research.

Scale indicators9 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Foursquare Rum Distillery: Barbados-based independent premium rum producer focused on single-blend aged and exceptional cask releases. Comparable limited-edition and independent-distillery positioning within the same ultra-premium tier.

Direct peers

• Distillerie Rhum J.M: Martinique-based agricole rum producer using fresh sugarcane juice and traditional column distillation. Closest direct analogue to Barbancourt: French-Caribbean origin, agricole methodology, premium and aged portfolio, and international export focus.
• Rhum Diplomático: Venezuelan premium aged rum brand owned by Corporación Licorera Nacional. Closest commercial analogue: multi-tier aged portfolio, collector limited editions, and strong international on-premise presence in the same premium segment Barbancourt targets.
• Distillerie Clément: Martinique AOC agricole rum producer with a heritage brand, aged expressions, and strong international distribution. Comparable to Barbancourt in agricole production, premium positioning, and collector/limited-edition strategy.
• Damoiseau Rhum: Guadeloupe-based agricole rum distillery producing premium aged rums from local sugarcane. Comparable Caribbean-French premium agricole peer with similar product portfolio and export orientation.
• Flor de Caña: Nicaraguan family-owned premium rum distillery (Compañía Licorera de Nicaragua) producing aged rums since 1890. Comparable heritage, family-ownership, sustainability positioning (Fair Trade certified), and tiered aged portfolio.

Broad incumbents

• Appleton Estate: Jamaican premium aged rum brand owned by Campari Group. Comparable Caribbean heritage positioning, aged portfolio (including 21-year and limited editions), and global distribution scale that exceeds Barbancourt's.
• Mount Gay Rum: Barbados-based premium rum brand owned by Rémy Cointreau, one of the oldest rum producers (1703). Comparable Caribbean heritage narrative and aged portfolio, with significantly broader global distribution.
• Ron Zacapa: Guatemalan premium aged rum owned by Diageo, using solera-style aging. Competes head-to-head with Barbancourt in the ultra-premium aged tier globally but with much larger marketing and distribution backing.
• Brugal Rum: Dominican Republic-based premium rum brand owned by Edrington. Caribbean aged-rum peer with overlapping export markets and similar aged/vintage range, but with materially larger distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Barbancourtht
• Instagraminstagram.com/fondationbarbancourt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Societe Du Rhum Barbancourt Sa