So Discos Entertainments
So Discos Entertainments LTD is a Stevenage-based UK wedding and event DJ business delivering all-day wedding packages, party disco services, premium visual add-ons, and corporate AV hire through sister company Aston Media Productions to individual couples and enterprise clients.
- Company typePrivate
- Founded2008
- HeadquartersStevenage, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What So Discos Entertainments does
So Discos Entertainments LTD (previously trading as Special Occasion Discos) is a privately held UK wedding and event DJ entertainment business founded in 2008 and headquartered in Stevenage, Hertfordshire. The company delivers wedding entertainment, party disco services, and corporate event AV hire to individual consumers and enterprise clients, with a documented average of more than 100 weddings per year across venues in Hertfordshire and beyond. Its core offering is structured around tiered wedding packages (Gold All-Day from £1,250; Evening Entertainment from £650), party disco packages (from £300, with karaoke from £375), and a suite of premium add-ons including the SO Selfie POD, Magic Mirror photo booth, LED Dance Floor, Ambient Uplighting, Dance on the Clouds dry ice effect, Starlit Draping, and Visual Packages with built-in DJ booth screens. Corporate event services including AV hire, lighting, sound, staging, and videography are delivered through a sister company, Aston Media Productions, which has provided services to enterprise clients such as RedBull Formula 1, Marks & Spencer, and State Bank of India.
So Discos Entertainments firmographics
Firmographics- Name
- So Discos Entertainments
- Legal name
- So Discos Entertainments LTD
- Website
- https://sodiscos.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- So Discos Entertainments LTD is a Stevenage-based UK wedding and event DJ business delivering all-day wedding packages, party disco services, premium visual add-ons, and corporate AV hire through sister company Aston Media Productions to individual couples and enterprise clients.
- Ownership category
- akta.pro rank
So Discos Entertainments industry classification
Industry- Product category
- Wedding & Event Entertainment Services
- NAICS
- Musical Groups and Artists (711130), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Party DJ, Music & Audio Services (HSACACAI)
Keywords
Where So Discos Entertainments is headquartered
LocationHeadquarters
- HQ city
- Stevenage
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
So Discos Entertainments business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Wedding Entertainment Services: All day wedding packages from £1250 including ceremony music, drinks reception, wedding breakfast background music, MC/hosting, full evening entertainment, DJ booth, up lighting, and pre-event planning. Evening packages from £650.
- Party Disco Packages: Party disco services starting from £300 for standard packages, £375 for karaoke packages including screen and 2 mics. Custom tailor-made party packages available.
- Corporate Event Equipment Hire: Corporate event services including AV hire, lighting & sound hire, staging, and videography through sister company Aston Media Productions.
- Equipment Rental and Add-ons: Additional rental items including light-up letters, dance floors, ambient uplighting, starlit draping, post boxes, confetti cannons, selfie pods, and magic mirrors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold Package - All Day Wedding |
| Unit Pricing | Pay-as-you-go | Evening Entertainment Package |
| Unit Pricing | Pay-as-you-go | Party Disco with Karaoke |
| Unit Pricing | Pay-as-you-go | Standard Party Disco |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
So Discos Entertainments product offering
Product offeringCore offering
So Discos Entertainments (formerly Special Occasion Discos) is a UK-based mobile DJ and event entertainment company headquartered in Stevenage, Hertfordshire. The company provides professional DJ services, audiovisual equipment hire, and add-on entertainment features such as light-up letters, LED dance floors, magic mirrors, selfie pods, and dry-ice effects for weddings, private parties, and corporate events.
Product overview
So Discos Entertainments is a wedding and party DJ entertainment business based in Stevenage, Hertfordshire, offering a comprehensive suite of entertainment services. The core offering consists of Wedding Disco Packages (Gold Package from £1250 for all-day events, Evening Entertainment from £650) and Party Disco Packages (from £300, with Karaoke from £375). Add-on products include the Magic Mirror and SO Selfie POD interactive photo booths, Light Up Letters, LED Dance Floors, Ambient Uplighting, Dance on the Clouds dry ice effects, Starlit Draping, and Visual Packages with built-in screen DJ booths. Additional offerings include wedding extras like Post Boxes, Confetti Cannons, and Advice Cards. The company also provides Corporate Events services through sister company Aston Media Productions for AV equipment and staging. With over 15 years of experience and 100+ weddings annually, they specialise in fusion and multicultural events.
Differentiator
Problem solved
Functional benefit
Brands
- Aston Media Productions: Sister company specializing in corporate events equipment hire including Audio Visual, lighting, sound, staging and other equipment for business events.
Products and services
- Gold Wedding Package Premium wedding DJ and entertainment package from £1,250, providing full-day DJ coverage for the ceremony, wedding breakfast, and evening reception for couples.
- Evening Entertainment Package Evening-only DJ and entertainment package from £650, designed for the evening reception segment of a wedding.
- Party Disco Package Basic disco package for private parties and celebrations, priced from £300.
- Party Disco with Karaoke Party disco package with karaoke add-on, priced from £375, for private celebrations such as birthdays and anniversaries.
- Magic Mirror Photo Booth Interactive photo booth with magic mirror technology offered as an add-on entertainment feature for weddings and events.
- SO Selfie POD Selfie photo booth pod available as a hire item for events and parties.
- Light Up Letters Illuminated decorative letters hired out for weddings and events as visual décor and entertainment.
- LED Dance Floor Illuminated LED dance floor rental for weddings, parties, and corporate events.
- Ambient Uplighting Atmospheric room uplighting hire service used to set the mood at event venues.
- Dance on the Clouds (Dry Ice) Dry-ice first dance effect service for weddings, creating a low-lying cloud effect for the couple's first dance.
- Starlit Draping Star-cloth backdrop and ceiling draping for weddings and event venues.
- Additional Musicians Live musician add-on option supplementing the DJ service at weddings and events.
- Visual Packages Bundled visual effect packages combining lighting, décor, and effects for events.
- Wedding Post Box Card and gift post box for use at wedding receptions.
- Confetti Cannons Confetti cannon hire for use during wedding first dances and event climaxes.
- Advice Cards Card-based advice/guest book products used at wedding receptions.
- Corporate Events Services Tailored DJ, audiovisual, and entertainment services provided for corporate events, conferences, and company celebrations.
- Client Portal Online client portal where customers manage bookings, playlists, and event details.
Quantifiable outcome
- Over 100 weddings served per year
- +1 more outcomes
Companies that use So Discos Entertainments
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
So Discos Entertainments technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
So Discos Entertainments partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SO Video ProductionscoreClose partner providing creative wedding videography services based in Hertfordshire, Essex, and London. Offers wedding film production with storytelling approach and attention to detail.
- Townhouse BridalminorBridal boutique offering discounted designer wedding dresses at £899 or less, available to take home same day. Located in Hertfordshire area.
- Fairytale Wedding Photos (Julia)minorHertfordshire-based wedding photographer with relaxed photography style and creative eye, specializing in family sessions and wedding photography.
- Kevin Lines WeddingsminorHertfordshire-based wedding photographer specializing in unique, non-traditional wedding photography with photojournalism approach.
- 1st Class Event SpecialistsminorFamily-run event specialists with twenty years of experience providing event production and coordination services.
- Aston Media ProductionscoreSister company and preferred partner for corporate events, specializing in AV hire, lighting hire, sound hire, staging, and videography. Services available throughout the UK.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
So Discos Entertainments competitors and assessment
Company assessmentBroad incumbents
- Hawthorn: One of the UK's largest event production companies delivering AV, staging, and technical production for corporate events. Comparable in delivering AV hire and event production, but at much larger enterprise scale and primarily corporate focus rather than weddings.
- Fisher Productions: Established UK event production and hire company providing AV, lighting, staging, and event services for corporate and large-scale events. Comparable in the equipment-hire and AV-production side of the So Discos offering via Aston Media Productions.
Others
- Bridebook: UK wedding planning marketplace and directory used by couples to discover and book wedding suppliers. So Discos appears on Hitched; Bridebook is a comparable marketplace channel that influences how couples discover and book wedding DJs.
Direct peers
- Wedding Jam: UK wedding DJ booking service connecting couples with vetted DJs across regions. Comparable in targeting wedding couples with DJ-centric entertainment packages in the UK market.
- Music & Mood Entertainment: UK-based wedding DJ and entertainment company providing DJ packages, MC services, and visual add-ons for weddings. Operates in the same UK regional wedding market with a comparable all-day hosting proposition.
- Function Central: UK-based wedding and events entertainment agency providing DJs, bands, and entertainment packages. Closely comparable business model: wedding-focused entertainment services in the UK with similar pricing tiers and venue-led distribution.
- The Photo Booth Co. UK photo booth hire specialist supplying Magic Mirror and selfie pod-style booths for weddings and events. Comparable in offering overlapping add-on products (photo booths, magic mirrors) at similar UK wedding price points.
- DJ2K Events: UK-based wedding and event DJ company offering disco, lighting, and dance floor hire. Comparable in product mix (DJ + lighting + dance floor) and target segment (UK weddings and parties).
- Alive Events: UK wedding and party DJ and event entertainment provider offering disco packages, lighting, and add-ons for weddings and private events. Highly comparable in core offering, geographic market, and product packaging.
Emerging players
- Sonic the Hedgehog Photo Booths (The Photo Booth Group): Smaller UK photo booth hire providers offering Magic Mirror and selfie-style booths to the same wedding market. Comparable in offering overlapping add-on products where So Discos' Selfie POD and Magic Mirror compete for share of wedding add-on spend.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
So Discos Entertainments social profiles
Digital presenceSo Discos Entertainments financial estimates
Financial estimateRevenue estimate
Valuation estimate
So Discos Entertainments leadership team
Management profileNumber of profiles
So Discos Entertainments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
So Discos Entertainments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about So Discos Entertainments
What does So Discos Entertainments do?
So Discos Entertainments (formerly Special Occasion Discos) is a UK-based mobile DJ and event entertainment company headquartered in Stevenage, Hertfordshire. The company provides professional DJ services, audiovisual equipment hire, and add-on entertainment features such as light-up letters, LED dance floors, magic mirrors, selfie pods, and dry-ice effects for weddings, private parties, and corporate events.
Is So Discos Entertainments a public or private company?
So Discos Entertainments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was So Discos Entertainments founded?
So Discos Entertainments was founded in 2008. It employs 1 to 10 people.
Where is So Discos Entertainments based?
So Discos Entertainments is headquartered in Stevenage, United Kingdom, in the Europe region.
How does So Discos Entertainments make money?
Four revenue lines are on record. Wedding Entertainment Services are the primary driver. The others are party Disco Packages, corporate Event Equipment Hire and equipment Rental and Add-ons.
Who are So Discos Entertainments's main competitors?
Broad incumbents on record are Hawthorn and Fisher Productions. Bridebook is listed as an others. Direct peers are Wedding Jam, Music & Mood Entertainment, Function Central, The Photo Booth Co., DJ2K Events and Alive Events. Sonic the Hedgehog Photo Booths (The Photo Booth Group) is listed as an emerging player.
Does So Discos Entertainments have an API?
No public API is recorded for So Discos Entertainments.
What industry is So Discos Entertainments in?
So Discos Entertainments's product category is Wedding & Event Entertainment Services. Its primary akta.pro industry code is HSACACAI, Party DJ, Music & Audio Services. Its NAICS code is 711130 and its SIC code is 7900.