Smeets Autogroep Mercedes-benz
Smeets Autogroep is a family-owned, authorized Mercedes-Benz, smart, and Fuso dealer group operating five showrooms and parts warehouses in the Dutch Limburg and East Brabant regions, serving retail customers and business fleets with new vehicles, certified pre-owned cars, aftersales service, parts, and leasing.
- Company typePrivate
- Founded1929
- HeadquartersHeerlen, Netherlands
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Smeets Autogroep Mercedes-benz does
Smeets Autogroep is a family-owned authorized Mercedes-Benz dealer group founded in 1929 and headquartered in Heerlen, Netherlands. The company operates five company-owned showrooms, workshops, and parts warehouses across the Limburg and East Brabant regions (Heerlen HQ and Schadeherstel facility, Eindhoven, Venlo, and Ittervoort), serving as the exclusive Mercedes-Benz, smart, and Fuso retail and aftersales channel for this defined geographic territory. With approximately 170 employees, Smeets sells the full Mercedes-Benz portfolio including passenger cars (A- through S-Klasse), the EQ electric family, Mercedes-AMG performance vehicles, commercial vans (Citan, Vito, Sprinter, and their electric variants), trucks, and smart electric vehicles (#1, #3, #5), alongside certified pre-owned vehicles.
The business operates a full-lifecycle vehicle services model combining one-time vehicle sales with recurring aftersales revenue streams: maintenance and repair (Mercedes-Benz Service Select), 24/7 B2B parts ordering through the co-developed PartsPro platform and WebParts service (accessing over 390,000 original Mercedes-Benz parts), damage repair, insurance, and operational/financial leasing facilitated through Mercedes-Benz Financial Services. Distribution is entirely direct through physical showrooms and the company's own website (smeets-autogroep.nl), with dedicated Fleet Sales Account Managers serving business and fleet customers in verticals such as construction, transport, cold chain, and agriculture via VanPartner upfitting collaborations. Underlying technology consists of the Mercedes-Benz dealer management platform, PartsPro/WebParts e-commerce systems, Mercedes me connected vehicle services, and basic marketing automation tools; no proprietary AI or technology development is indicated, with Smeets functioning as a regional sales and service operator within the broader Mercedes-Benz franchise and product ecosystem.
Smeets Autogroep Mercedes-benz firmographics
Firmographics- Name
- Smeets Autogroep Mercedes-benz
- Legal name
- Smeets Autogroep
- Website
- https://www.smeets-autogroep.nl
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Short description
- Smeets Autogroep is a family-owned, authorized Mercedes-Benz, smart, and Fuso dealer group operating five showrooms and parts warehouses in the Dutch Limburg and East Brabant regions, serving retail customers and business fleets with new vehicles, certified pre-owned cars, aftersales service, parts, and leasing.
- Ownership category
- akta.pro rank
Smeets Autogroep Mercedes-benz industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- Used Car Dealers (44112), Automotive Repair and Maintenance (8111), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
- akta.pro secondary industry
- Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)
Keywords
Where Smeets Autogroep Mercedes-benz is headquartered
LocationHeadquarters
- HQ city
- Heerlen
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Smeets Autogroep Mercedes-benz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and pre-owned Mercedes-Benz passenger cars, smart vehicles, commercial vans, and trucks. Revenue generated from vehicle transactions including new stock, certified pre-owned, and imported vehicles.
- Aftersales & Workshop Services: Maintenance, repair, MOT (APK) inspections, damage repair, and service contracts for all vehicle brands sold. Includes small maintenance jobs, air conditioning service, and service lobby facilities.
- Parts & Accessories Sales: Sale of original Mercedes-Benz parts, accessories, and remanufactured parts (ruilonderdelen) through PartsPro and WebParts platforms.
- Leasing & Financing: Facilitation of operational and financial leasing for Mercedes-Benz commercial vehicles through Mercedes-Benz Financial Services. Smeets arranges financing for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | smart #1 from €32,020 (purchase) / €572/month private lease |
| Subscription | Monthly | smart #3 from €35,515 (purchase) / €611/month private lease |
| Subscription | Monthly | smart #5 from €48,460 (purchase) / €797/month private lease |
| One time/ perpetual license | Pay-as-you-go | Mercedes-Benz Nieuwe CLA from €58,979 |
| Unit Pricing | Pay-as-you-go | eSprinter Gesloten Bestelwagen from €55,290 |
| Unit Pricing | Pay-as-you-go | eVito Gesloten Bestelwagen from €54,710 |
| Unit Pricing | Pay-as-you-go | EQV from €89,130 |
| Unit Pricing | Pay-as-you-go | eCitan from €34,315 |
| One time/ perpetual license | Pay-as-you-go | Mercedes-Benz Nieuwe Elektrische GLC - price to be confirmed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Smeets Autogroep Mercedes-benz product offering
Product offeringCore offering
Smeets Autogroep is an official authorized Mercedes-Benz, smart, and Fuso dealer operating across 5 locations in Limburg and East Brabant, Netherlands. The company sells new and certified pre-owned passenger cars, electric vehicles, commercial vans, and trucks, and delivers integrated aftersales including maintenance, repair, parts, damage repair, leasing, financing, and insurance services.
Product overview
Smeets Autogroep is a multi-location Mercedes-Benz dealership network operating in Limburg and East Brabant, Netherlands, representing the complete Mercedes-Benz vehicle portfolio. The core offering comprises Mercedes-Benz passenger cars (A-Klasse through S-Klasse, GLA, GLB, GLC, GLE, GLS, CLA, CLS), the Mercedes-EQ electric vehicle family (EQA through EQS), Mercedes-AMG performance vehicles, commercial vans (Citan, Vito, Sprinter, EQV), smart electric vehicles, and Mercedes-Benz trucks. The company supplements vehicle sales with integrated services including certified pre-owned vehicles, maintenance and repair (Mercedes-Benz Service Select), online parts ordering via PartsPro and WebParts, Mercedes me connected vehicle services, insurance, financing and leasing, and damage repair services. This platform approach combines new and used vehicle sales with comprehensive lifecycle support services.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes-Benz Electric Vehicles (EQ Family) Zero-emission Mercedes-EQ electric sedans and SUVs providing premium electric mobility to retail and business customers.
- Mercedes-Benz Passenger Cars Full range of Mercedes-Benz passenger vehicles (A-Klasse, C-Klasse, E-Klasse, S-Klasse, G-Class) sold to private buyers across Limburg and East Brabant.
- Mercedes-AMG Performance Vehicles High-performance Mercedes-AMG models delivering motorsport-bred performance, including limited editions like the PureSpeed hypercar.
- Mercedes-Benz Commercial Vans Complete lineup of Mercedes-Benz commercial vans including electric variants, serving transport, logistics, and trade businesses.
- smart Electric Vehicles Smart brand compact electric vehicles offering urban electric mobility solutions to private buyers.
- Mercedes-Benz Trucks Heavy-duty Mercedes-Benz trucks for commercial transport and logistics operations.
- Mercedes-Benz Certified Pre-Owned Vehicles Certified pre-owned Mercedes-Benz vehicles inspected on 65+ essential points with extended warranty up to 24 months and European breakdown coverage.
- Service & Maintenance Comprehensive scheduled maintenance, repair, MOT (APK) inspections, air conditioning service, and service contracts for all vehicle brands sold.
- Damage Repair Services Certified collision repair and damage restoration services using genuine Mercedes-Benz parts to maintain vehicle residual value.
- Insurance, Leasing & Financing Vehicle insurance, operational leasing, and financial leasing facilitated through Mercedes-Benz Financial Services for private and business customers.
Quantifiable outcome
- Erkend Duurzaam Plus 2023-2024 sustainability certification with over 90% score
- +3 more outcomes
Companies that use Smeets Autogroep Mercedes-benz
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Smeets Autogroep Mercedes-benz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature2 records
Smeets Autogroep Mercedes-benz partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mercedes-Benz (Daimler AG / Mercedes-Benz Cars Nederland B.V.)coreSmeets Autogroep is an official authorized dealer of Mercedes-Benz for passenger cars, commercial vans, and trucks, as well as smart and Fuso. Founded in 1929, the company has been representing Mercedes-Benz for decades in Limburg and East Brabant. Smeets operates under Mercedes-Benz's retail concept and branding guidelines.
- PartsPro (Smeets + Mercedes-Benz)corePartsPro is a B2B platform jointly developed by Smeets Autogroep and Mercedes-Benz specifically for business customers. It provides 24/7 ordering of original Mercedes-Benz parts with a single contact person and access to over 390,000 parts.
- WebPartsminorOnline parts ordering service enabling business customers to search and order Mercedes-Benz original parts 24/7. Offered by Smeets as part of its B2B parts service offering.
- CharterwayminorCharterway service contracts are processed by Smeets for truck customers. Provides service and maintenance contracts for Daimler trucks through Smeets' backoffice.
- VanPartnersminorSpecialized conversion and upfitting partners for Mercedes-Benz commercial vehicles. Work with Smeets sales advisors to provide tailored vehicle configurations for specific industries (construction, transport, cold chain, agriculture).
- Mercedes-Benz (Parts Distribution)coreSmeets operates parts warehouses in Eindhoven, Venlo, Ittervoort, and Heerlen for original Mercedes-Benz parts distribution. Also supplies parts for Smart, Fuso, and Schmitz Cargobull vehicles.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Smeets Autogroep Mercedes-benz competitors and assessment
Company assessmentDirect peers
- Van Mossel Automotive Group: Van Mossel is the largest automotive dealer group in the Netherlands, representing multiple brands including Mercedes-Benz across showrooms and workshops. It is Smeets' most direct competitor for Mercedes-Benz retail, fleet, and aftersales business in overlapping Dutch regions.
- Broekhuis: Broekhuis is a major multi-brand automotive dealer group in the Netherlands with full sales, service, and parts operations. It competes head-to-head with Smeets for premium-brand customers, fleet accounts, and aftersales work in similar geographies.
- Stern Groep: Stern Groep is a large publicly listed Dutch automotive dealer group operating multiple brand franchises. It is a direct competitor in new/used vehicle sales, workshop services, and parts distribution across the Netherlands.
- Wensink Automotive Group: Wensink is a multi-brand Dutch automotive dealer group with sales, service, and fleet operations. It competes directly with Smeets for premium-brand retail and business customers across adjacent Dutch regions.
- Hedin Mobility Group: Hedin is a large European automotive retailer operating Mercedes-Benz and other premium franchises across multiple countries. It is a direct peer in OEM-aligned retail, fleet sales, and aftersales at a comparable scale.
- Louwman Group: Louwman is one of the largest family-owned automotive groups in the Netherlands, distributing multiple premium and volume brands. It competes with Smeets for dealership, service, and parts business and shares the family-business heritage angle.
- Pouw Automotive: Pouw is a Dutch automotive dealer group with multi-brand retail and workshop operations. It is a direct competitor to Smeets in the Dutch automotive retail and aftersales market.
Broad incumbents
- Mercedes-Benz AG: Mercedes-Benz AG is the OEM that authorizes and supplies Smeets. It sets the franchise, model, pricing, and digital strategy that determine dealer economics — making it the most consequential broad incumbent in Smeets' operating environment.
Regional players
- BMW Group Nederland: BMW Group Nederland distributes the competing premium brand BMW through its own dealer network in the Netherlands. It competes with Smeets for premium retail and corporate fleet customers in the same Limburg/East Brabant geography.
Others
- AutoScout24 Nederland: AutoScout24 is the leading Dutch online automotive marketplace. It does not compete with Smeets directly but influences used-car pricing dynamics, customer acquisition channels, and digital transparency expectations for dealers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Smeets Autogroep Mercedes-benz social profiles
Digital presenceSmeets Autogroep Mercedes-benz compliance and trust
Trust signalCompliance3 records
Smeets Autogroep Mercedes-benz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smeets Autogroep Mercedes-benz leadership team
Management profileNumber of profiles
Profiles2 records
Smeets Autogroep Mercedes-benz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smeets Autogroep Mercedes-benz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smeets Autogroep Mercedes-benz
What does Smeets Autogroep Mercedes-benz do?
Smeets Autogroep is an official authorized Mercedes-Benz, smart, and Fuso dealer operating across 5 locations in Limburg and East Brabant, Netherlands. The company sells new and certified pre-owned passenger cars, electric vehicles, commercial vans, and trucks, and delivers integrated aftersales including maintenance, repair, parts, damage repair, leasing, financing, and insurance services.
Is Smeets Autogroep Mercedes-benz a public or private company?
Smeets Autogroep Mercedes-benz is a private company. It is classified as family owned and is currently operating.
When was Smeets Autogroep Mercedes-benz founded?
Smeets Autogroep Mercedes-benz was founded in 1929.
Where is Smeets Autogroep Mercedes-benz based?
Smeets Autogroep Mercedes-benz is headquartered in Heerlen, Netherlands, in the Europe region.
How does Smeets Autogroep Mercedes-benz make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are aftersales & Workshop Services, parts & Accessories Sales and leasing & Financing.
Who are Smeets Autogroep Mercedes-benz's main competitors?
Direct peers on record are Van Mossel Automotive Group, Broekhuis, Stern Groep, Wensink Automotive Group, Hedin Mobility Group, Louwman Group and Pouw Automotive. Mercedes-Benz AG is listed as a broad incumbent. BMW Group Nederland is listed as a regional player. AutoScout24 Nederland is listed as an others.
Does Smeets Autogroep Mercedes-benz have an API?
No public API is recorded for Smeets Autogroep Mercedes-benz.
What industry is Smeets Autogroep Mercedes-benz in?
Smeets Autogroep Mercedes-benz's product category is Automotive Dealership Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance, with a secondary code of TLAKAAAI, Exhaust & Emissions/Smog Testing & Repair. Its NAICS code is 44112 and its SIC code is 5500.