Snowizard Inc

Name

Snowizard Inc

Legal name

SnoWizard, Inc.

Website

https://snowizard.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

SnoWizard, Inc., founded 1936 in New Orleans, manufactures the original SnoBall Machine®, 150+ flavor concentrates, concession trailers, and consumables, serving commercial shaved-ice operators and home-use consumers through direct e-commerce and phone sales.

Ownership category

akta.pro rank

Product category

Commercial Shaved Ice Equipment

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ)

Keywords

• Shaved ice machines
• Sno-ball flavor concentrates
• Concession trailers
• Snow cone equipment
• Commercial ice shavers

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Equipment Sales: Sale of SnoWizard SnoBall machines, concession trailers, ice makers, block shavers, cube shavers, snow cone machines, and soft serve equipment to commercial operators.
2. Flavor Concentrates: Sale of 150+ flavor concentrates in various sizes (samples, quarts, gallons). One gallon of concentrate makes 32 gallons of Ready To Use syrup. Also includes sugar-free options (SnoLite).
3. Starter Packages: Pre-configured business-in-a-box packages (Budget, Recommended, Super) for entrepreneurs starting sno-ball businesses. Include machines, flavors, supplies, and equipment.
4. Consumables and Supplies: Ongoing sales of paper cups, labels, bottle racks, pourers, syrup mixing supplies, toppings, apparel, and replacement parts for equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Snowizard Inc manufactures and sells the original SnoWizard SnoBall Machine (a commercial block ice shaver invented in 1936), 150+ SnoBall flavor concentrates, SnoBall concession trailers, and related snow cone and SnoBall supplies. The company serves both commercial concession operators and home-use consumers through its e-commerce storefront, phone ordering, and walk-in factory-direct sales at its New Orleans headquarters.

Product overview

Snowizard Inc is a specialty manufacturing company founded in 1936 that produces the original New Orleans SnoBall products. The company operates a single-brand portfolio organized around shaved ice and related concessions. The flagship product is the SnoWizard SnoBall Machine®, a precision-engineered block ice shaver that has been the industry standard since 1936. The product portfolio is structured as a core machine business with multiple product lines: (1) Commercial ice shavers including the SnoWizard SnoBall Machine® and Hatsuyuki block/cube shavers; (2) Over 150 flavor concentrates available in gallon, quart, and sample sizes; (3) Ready-to-use syrups for home and commercial use; (4) Complete shaved ice kits for home use featuring ice shavers, flavors, cups and accessories; (5) SnoBall concession trailers in two sizes; (6) SaniServ soft serve machines and Frostline soft serve mix as complementary concession products; (7) Paragon snow cone machines; (8) Replacement parts and accessories including carts and apparel. The company sells directly through its e-commerce platform and customer service team, primarily serving business operators (concession stands, trailers, restaurants) and home users.

Differentiator

Problem solved

Functional benefit

Brands

• SnoLite: Sugar-free simple syrup mix product line
• SnoPoints

Products and services

• SnoWizard SnoBall Machine The original commercial block ice-shaver that revolutionized the shaved ice industry in 1936. Features precision-welded stainless steel cabinet, machined aluminum castings, and hardened high carbon stainless steel cutting blades producing fine, fluffy shaved snow. Available in Purple, Blue, Red, Teal, and Black. Backed by a lifetime warranty with no manufacturing defect claims in over 80 years.
• SnoBall Flavor Concentrates Over 150 SnoBall flavor concentrates made with 100% pure cane sugar (no high-fructose corn syrup), available in gallon, quart, and sample sizes. One gallon of concentrate makes 32 gallons of ready-to-use syrup. Includes sugar-free SnoLite options and seasonal flavors.
• SnoBall Starter Packages Pre-configured turnkey business-in-a-box packages with three tiers (Budget, Recommended, and Super) for entrepreneurs starting sno-ball, shaved ice, or snow cone concession businesses. Include machines, flavors, supplies, cups, and equipment.
• SnoBall Concession Trailers All-fiberglass shaved ice concession trailers available in 7' x 10' and 7' x 14' sizes. Feature Department of Transportation compliance, hose-out capability, overhead storage, and 10-year warranty. Customers can choose custom graphics.
• Hatsuyuki Ice Shavers Distributed line of Hatsuyuki ice shavers including the HF-500E block shaver ($2,708.10) and HC-8E and HC-S32A cube shavers ($1,945.90 and $1,506.60). Use bagged ice cubes instead of ice blocks. All models feature built-in safety shut-off when lid is opened. NSF and UL approved.
• Paragon Snow Cone Machines Complete line of Paragon snow cone machines including 'The Cooler' (portable with wheels) and 'Arctic Blast' models. Feature powerful motors, sturdy cabinets, tinted polycarbonate panels, slanted drain decks, and attention-getting graphics. CE approved (ETL tested to UL 763, CSA 22.2, NSF-12, CE).
• SaniServ Soft Serve Machines Distributed line of SaniServ soft serve ice cream machines including models 401, 404, 407, 408, 501 (Twist), and DF200 DuraFreeze. All made in the USA, designed for simplicity, rugged construction, and continuous improvement. Pricing ranges from $7,637.68 to $24,139.50.
• Home Use Ice Shavers Home-use ice shaving machines tested and selected by SnoWizard experts, including Nostalgia Retro Cube Shaver ($54.78, 90-day limited warranty) and Avalanche Cube Ice Shaver ($50.80, 1-year limited warranty). Designed for making SnoBalls, snow cones, and frozen slushies at home using regular ice cubes.
• Complete Home Use Shaved Ice Kits Home-use shaved ice kits including SnoBall Kits, Red Rider Retro, Family Fun, and Blue Lightning. Each kit includes an ice shaving machine, four flavors (Blue Raspberry, Cherry, Grape, Strawberry), cups, spoonstraws, and a freezy pop maker.
• Ready-To-Use Syrups Premium ready-to-use syrups made with finest flavoring ingredients and 100% pure cane sugar. No high-fructose corn syrup. Require no refrigeration. Available in pints and various flavors for home use.
• SnoBall Machine Parts Replacement parts for SnoWizard SnoBall Machine including blades, bearings, belts, cutters, motors, switches, and maintenance items. Over 63 parts available.
• Frostline Soft Serve Mix Non-dairy, lactose free, and cholesterol free soft serve mix. Dry mix with one-year shelf life prior to mixing. Reconstituted with water and frozen in soft serve machine. Available in Vanilla and Chocolate flavors.

Quantifiable outcome

• Lifetime warranty with no manufacturing defect claims in 80+ years
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SaniServcoreChannel Partner/ Reseller/ DistributorSnoWizard resells SaniServ soft serve ice cream machines to complement sno-ball businesses. All SaniServ equipment is made in the USA. Models include 401, 404, 407, 408, 501 Twin Flavor, and DF200 DuraFreeze machines.
• ParagoncoreChannel Partner/ Reseller/ DistributorSnoWizard offers the complete line of Paragon snow cone machines. Models include 'The Cooler' and 'Arctic Blast' with features like tinted polycarbonate panels and slanted drain decks.
• HatsuyukicoreChannel Partner/ Reseller/ DistributorSnoWizard distributes Hatsuyuki ice shavers including block shaver HF-500E and cube shavers HC-8E and HC-S32A. All feature safety shut-off when lid is opened.
• FrostlineminorChannel Partner/ Reseller/ DistributorSnoWizard supplies Frostline soft serve mix, a lactose-free and cholesterol-free dry mix that reconstitutes with water. Vanilla and Chocolate flavors available. Non-dairy alternative for businesses without dairy access.
• Ronald ReginaldsminorChannel Partner/ Reseller/ DistributorSnoWizard offers Ronald Reginalds vanillas and extracts as part of their flavor product line, linking to ronaldreginalds.com for ordering.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Little Snowie Maxx: Maker of premium home-use shaved ice machines. Directly comparable as a competing supplier of consumer-grade shaved ice equipment and accessories targeting the home use segment SnoWizard serves with its Nostalgia Retro and Avalanche lines.
• Nostalgia Products: Mass-market retro-styled small kitchen appliance brand whose Retro Cube Ice Shaver SnoWizard resells. Comparable as a competing supplier of entry-level home-use ice shavers and a benchmark for consumer retail pricing in the category.
• Paragon: Manufacturer of snow cone machines (The Cooler, Arctic Blast) whose complete line SnoWizard distributes. Directly comparable as a competing producer of commercial-grade snow cone equipment for concession operators.
• Frostline: Manufacturer of dry soft serve and shake mixes that SnoWizard resells (Frostline Vanilla and Chocolate). Comparable as a competing supplier of soft serve mixes to concession operators, often sold alongside SnoWizard's own flavor concentrates.
• Hawaiian Shaved Ice: Direct-to-consumer brand selling shaved ice machines, syrups, and accessories for home and commercial use. Directly comparable as a competing supplier of complete shaved ice setups and flavor concentrates to both home users and small operators.
• Victorio: Maker of home-use ice shavers (including the Avalanche VKP1100 model SnoWizard resells). Directly comparable as a competing supplier of consumer-grade shaved ice machines for home and small-event use.
• SaniServ: Manufacturer of commercial soft serve ice cream machines (401, 404, 407, 408, 501, DF200) that SnoWizard resells to concession operators. Directly comparable as a US-made commercial foodservice equipment maker targeting the same concession operator customer base.
• Hatsuyuki: Japanese commercial ice shaver manufacturer whose block and cube shavers (HF-500E, HC-8E, HC-S32A) SnoWizard resells. Directly comparable as a competing producer of commercial-grade ice shaving equipment used by the same shaved ice and snow cone operators.

Emerging players

• Bahama Buck's: Growing shaved ice franchise chain. Comparable as an emerging player shaping the consumer shaved ice category in which SnoWizard's operator customers compete and influencing demand for SnoWizard's equipment and supplies.

Regional players

• Pelican's SnoBalls: SnoBall-focused franchise operating primarily in the Southeast U.S. Comparable as a regional operator brand driving demand for SnoBall equipment, syrups, and concession trailers within SnoWizard's strongest geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SnoWizard
• Facebookfacebook.com/SnoWizard#!/pages/SnoWizard-The-Original-New-Orleans-SnoBall/184082804606
• LinkedInlinkedin.com/company/snowizard-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowizard Inc