What AdLock does

AdLock is a cross-platform ad-blocking software company that sells consumer subscriptions for system-wide ad, tracker, and malware filtering across Windows, macOS, Android, iOS, and Android TV, complemented by free browser extensions for Chrome, Firefox, Safari, and Brave that serve as top-of-funnel acquisition. The product is built on three filtering layers: a local VPN deployed on the device that intercepts all network traffic (with the VPN server running locally so no data leaves the device), DNS-level domain blocking against locally stored hashes, and HTTP/S traffic inspection using custom device-specific AdLock certificates. Filter coverage is sourced from EasyList (the de facto ad-blocking standard), regional lists (Czech/Slovak, Polish), and a broad set of AdGuard lists. Safe Browsing protection relies on the Google Safe Browsing API, and a custom-built YouTube player on Android is designed to evade YouTube's anti-adblock detection. The company monetizes through monthly, annual, and five-year subscription tiers — each covering five devices — alongside an affiliate program paying up to 50% commission via PayPro Global; pricing is not publicly disclosed and requires a purchase-page visit. AdLock positions itself against AdBlock Plus by rejecting the 'Acceptable Ads' whitelist program and against browser-only extensions by offering system-level blocking in apps and games, with Discord-specific ad blocking and streaming-platform coverage as differentiated use cases. The legal entity is Hankuper s. r. o., headquartered in Bratislava, Slovakia, with an R&D presence in Dnipro, Ukraine. Founded in 2016, the company is bootstrapped with no disclosed external funding, no publicly identified management, and over 3,000,000 users reported on its Chrome extension listing.

Name

AdLock

Legal name

Hankuper s. r. o.

Website

https://adlock.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

AdLock develops and sells cross-platform consumer ad-blocking subscriptions (Windows, macOS, Android, iOS, Android TV) using on-device VPN, DNS, and HTTP/S filtering. It serves 3M+ individual consumers, gamers, and streaming viewers, monetizing via freemium browser extensions converting to paid multi-device plans.

Ownership category

akta.pro rank

Product category

Ad Blocking Software

akta.pro primary industry

Browser & Web Isolation Security (HDADAEAK)

Keywords

• Ad blocking software
• Cross-platform ad blocker
• Anti-tracking software
• DNS filtering tools
• Browser security extensions

Headquarters

HQ city

Bratislava

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Standalone Applications: Paid standalone applications for Windows, macOS, Android, iOS, and Android TV. Includes full system-wide ad blocking, Safe Browsing, and Anti-tracking features. Free trial period of 14 days available.
2. Browser Extensions (Free): Free browser extensions for Chrome, Firefox, Safari, and Brave providing ad blocking limited to browser-specific blocking. These serve as top-of-funnel acquisition tools for premium conversion.
3. Built-in YouTube Player: Free YouTube player functionality included in Android app. Provides ad-free YouTube viewing without browser extension detection, with premium features for extended usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

AdLock develops cross-platform ad-blocking software that removes ads, trackers, and malicious content across browsers and applications. It offers standalone desktop and mobile applications for Windows, macOS, Android, iOS, and Android TV, plus free browser extensions for Chrome, Firefox, Safari, and Brave. The platform uses a combination of local VPN-based traffic filtering, DNS blocking, and HTTP/S interception to provide system-wide ad blocking, Safe Browsing protection, and anti-tracking features.

Product overview

AdLock is a comprehensive ad blocking software platform consisting of standalone desktop and mobile applications alongside a suite of free browser extensions. The product portfolio includes native desktop applications for Windows and macOS, mobile apps for Android and iOS (with a two-module architecture combining a free Safari content blocker with paid DNS filtering), a dedicated Android TV app, and browser extensions for Chrome, Firefox, Safari, and Brave. The platform also includes specialized sub-features such as the AdLock YouTube Player (an ad-free YouTube viewing interface within the Android app), a YouTube script for iOS Safari, and Discord-specific ad blocking. Core platform capabilities include ad filtering via advertising filter lists (EasyList-based), Safe Browsing protection (Google Safe Browsing API), Anti-tracking, HTTPS filtering via custom certificates, and system-wide DNS filtering on mobile. Users can connect up to five devices per license, with free browser extensions available at no charge and paid standalone applications offered on monthly, annual, and five-year subscription plans.

Differentiator

Problem solved

Functional benefit

Products and services

• AdLock for Windows Desktop ad blocking application for Microsoft Windows that filters ads on websites and in installed applications using HTTP and DNS filtering, also providing Safe Browsing protection against phishing and malicious web resources. Targeted at individual consumers seeking system-wide ad blocking on Windows PCs.
• AdLock for macOS Desktop ad blocking application for macOS that clears web pages of advertising content (banners, pop-ups, video/audio ads) and provides Safe Browsing and Anti-tracking features, working with Safari as well as other compatible browsers. Targeted at Mac users.
• AdLock for Android Mobile ad blocking application for Android that removes ads from websites and apps using a local VPN-based traffic filtering approach, blocking phishing sites, malicious software, and tracking services without requiring root access. Targeted at individual Android users.
• AdLock for iOS Mobile ad blocking solution for iPhone and iPad consisting of a free Safari content blocker and a paid system-wide DNS filtering module, with a built-in YouTube player for ad-free video watching through the browser. Targeted at iPhone and iPad users.
• AdLock for Android TV Ad blocking application for Android TV devices that removes ads from the YouTube app and other streaming applications on television platforms, distributed via direct APK download. Targeted at smart TV consumers.
• AdLock Browser Extension for Chrome Free browser extension for Google Chrome that blocks ads and trackers, provides detailed statistics on blocked content, and offers customizable filter rules and personal allowlists for fine-tuned ad blocking. Targeted at Chrome browser users.
• AdLock Browser Extension for Firefox Free browser extension for Mozilla Firefox that blocks ads and trackers within the Firefox browser using filter lists based on EasyList technology. Targeted at Firefox browser users.
• AdLock Browser Extension for Safari Browser extension for Safari that blocks ads and trackers within the Safari browser on macOS and iOS. Targeted at Safari browser users on Apple devices.
• AdLock Browser Extension for Brave Browser extension for Brave browser that removes all intrusive ads including pop-ups, banners, video ads, and ads from the Acceptable Ads program, with enhanced privacy and tracker blocking. Targeted at Brave browser users.
• AdLock for Discord Ad blocking solution specifically designed to remove ads from the Discord desktop app, web version, and mobile client by filtering HTTP/S requests and blocking ad servers at the network level. Targeted at Discord users.

Quantifiable outcome

• Uses minimal device resources while providing comprehensive ad blocking
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• EasyListcoreTechnology or IntegrationFilter list provider for ad blocking. EasyList is the primary filter source for AdLock's ad blocking functionality, providing rules for sorting out various ads including banners and pop-ups.
• AdGuardcoreTechnology or IntegrationProvides multiple filter lists including Base, Russian, Tracking Protection, Social Media, German, Japanese, Dutch, Spanish/Portuguese, Turkish, and French filters included in AdLock's filter database.
• Google Inc. (Safe Browsing API)coreTechnology or IntegrationAdLock's 'Safe Browsing' feature is based on Google's Safe Browsing service. Checks websites against Google's database of unsafe resources including phishing sites and sites hosting malicious software.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1Blocker: 1Blocker is a leading iOS/macOS content blocker using Safari Content Blocker and DNS, directly overlapping AdLock's iOS Safari blocker + DNS module architecture.
• AdGuard: AdGuard offers a near-identical product suite — system-wide ad/tracker blocking via local VPN and DNS on Windows, macOS, iOS, Android — plus its own filter lists that AdLock actually integrates. It is the closest direct competitor in both technology stack and consumer positioning.
• AdBlock Plus (eyeo GmbH): AdBlock Plus is the original mass-market ad blocker and a direct competitor in browser extensions and mobile apps; AdLock explicitly differentiates by refusing to participate in the 'Acceptable Ads' program that powers AdBlock Plus's default whitelist model.
• uBlock Origin: uBlock Origin is a free, open-source, highly regarded browser ad blocker built on EasyList. It directly competes with AdLock's free browser extensions and sets a 'free' anchor that constrains AdLock's premium pricing.
• Ghostery: Ghostery is a privacy-focused ad/tracker blocker with browser extensions and a privacy suite, competing with AdLock on the anti-tracking and privacy value proposition rather than pure ad removal.
• Total Adblock: Total Adblock is a paid consumer ad blocker with cross-device support and a similar freemium-to-premium funnel, competing head-to-head with AdLock for the same subscription-paying consumer segment.
• Wipr: Wipr is a paid macOS/iOS Safari content blocker with similar EasyList-based filtering, directly competing for the Apple ecosystem portion of AdLock's user base.

Emerging players

• Privacy Badger (EFF): Privacy Badger is a free, open-source browser extension from the EFF focused on tracker blocking. It is comparable as a privacy-first alternative that overlaps with AdLock's anti-tracking capability but lacks AdLock's system-wide app filtering.

Broad incumbents

• Brave Browser: Brave is a full browser with built-in ad/tracker blocking (Brave Shields), competing as a platform-level alternative to installing a third-party ad blocker like AdLock; AdLock even offers a Brave extension, indicating cross-competition.
• NordVPN (Threat Protection): NordVPN bundles ad/tracker/malware blocking into its VPN product via Threat Protection, competing with AdLock on privacy/security value and leveraging a much larger subscription base and brand for cross-sell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adlock_official
• Facebookfacebook.com/AdLockEn
• Instagraminstagram.com/adlock_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdLock