Siamar Reisen Gmbh

What Siamar Reisen Gmbh does

Siamar Reisen GmbH is a privately-held German travel agency headquartered at Salomonstraße 19, Leipzig, and operates as the self-described largest travel agency in Leipzig and the state of Saxony. Founded approximately in 2001, the firm has been operating for around 24 years and currently employs 13 travel experts with a claimed 400 years of combined professional experience. The company sells package holidays (Pauschalreisen), round trips, hotel packages, cruises, and specialized themed trips (honeymoon, family, adults-only, luxury, wellness, study tours, and city breaks) to destinations across Africa, Asia, the Indian Ocean, the Caribbean, the Americas, Europe, the Middle East, Australia/Oceania, and worldwide cruises, serving individual leisure travelers across Germany, Austria, and Switzerland. Notable specializations include the Maldives (with firsthand knowledge of 60+ islands) and long-haul African destinations such as Botswana, Kenya, Namibia, South Africa, and Tanzania/Zanzibar.

The company operates on a transaction-based, direct-to-consumer revenue model, earning commissions from hotels, tour operators, airlines, and cruise lines, and supplemented by advisory service fees. Distribution is multi-channel: a physical Leipzig office open Mon–Fri 8–22 Uhr and Sat–Sun 10–22 Uhr, plus phone, video call, email, and online inquiry forms (Schnellanfrage and Detailanfrage). Sample per-person package pricing ranges from roughly €912 for a Thailand round trip to over €4,493 for a Botswana round trip. Marketing relies on a content-rich WordPress website with destination guides, a blog with named-author travel reports, an email newsletter, Facebook/Instagram organic social, and customer reviews and referrals. The agency reports a 4.9 out of 5 rating across more than 3,000 customer reviews and three consecutive years (2021–2023) of top-tier recognition in Focus magazine's "Best Customer Service in Germany" list. A signature operational feature is 220 days per year of personal on-site hotel inspections by the expert team.

Technology infrastructure is conventional and entirely non-proprietary: a WordPress-based website (siamar.de) with NitroPack CDN delivery, standard online forms, and social media integrations. There is no proprietary booking platform, no mobile application, no public API, no disclosed AI/ML capabilities, no patents, and no external investment, parent company, or public listing. The firm is independently owned and managed, with Michael Riebel serving as Managing Director (Geschäftsführer), and the broader expert team operating under a destination-specialist structure where each consultant covers a named regional portfolio with a dedicated direct phone line.

Name

Siamar Reisen Gmbh

Legal name

Siamar Reisen Gmbh

Website

https://siamar.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Siamar Reisen GmbH is a privately-held, Leipzig-based German travel agency offering personalized package holidays, round trips, cruises, and themed vacations for individual leisure travelers across Germany, Austria, and Switzerland, with specialist depth in the Maldives and African long-haul destinations.

Ownership category

akta.pro rank

Product category

Leisure Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

akta.pro secondary industry

Luxury Travel Agencies (THAKAFAA)

Keywords

• Travel agency services
• Leisure travel booking
• Personalized travel consultation
• Safari and round trips
• Cruise and resort booking

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Travel Agency Commission & Service Fees: Siamar acts as a travel agency (Reisebüro) that books travel services (hotels, flights, tours, cruises) worldwide on behalf of customers. Revenue is generated through commissions from travel suppliers (hotels, tour operators, airlines, cruise lines) and service fees charged for personalized travel planning and consultation. Individual travel packages and round trips are offered, with pricing ranging from entry-level beach holidays to luxury resort stays.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Siamar Reisen GmbH is a Leipzig-based travel agency that books personalized package holidays, round trips, cruises, hotels, and themed travel experiences worldwide for German-speaking individual travelers. All bookings are legally classified as package holidays (Pauschalreisen) under German law, providing comprehensive consumer protection. The agency's 13 trained travel experts with combined 400 years of professional experience personally inspect hotels 220 days per year, providing curated destination expertise spanning 80+ countries.

Product overview

Siamar Reisen Gmbh ist das größte Reisebüro in Leipzig und Sachsen, das als Reisevermittler weltweit agiert. Das Unternehmen bietet ein integriertes Reiseberatungs- und Buchungsportal mit 13 Reiseexperten (400 Jahre kombinierte Berufserfahrung) und spezialisiert sich auf individuelle Reiseplanung. Das Kernprodukt umfasst die Reisebuchung und Beratung, ergänzt durch handverlesene Hotels und Unterkünfte, Rundreisen (z.B. Botswana, Kenia, Namibia, Südafrika, Thailand, Japan), Kreuzfahrten sowie spezialisierte Siamar-Erlebnisreisen mit persönlicher Begleitung. Zusätzlich bietet das Unternehmen Reisethemen wie Adults Only-Hotels, Familienhotels, Flitterwochen, Luxushotels und Wellnessurlaub an. Der Service wird über ein Angebotsanfrage-Formular mit Optionen für telefonische, Video- oder Vor-Ort-Beratung abgerundet. Alle Reisen gelten rechtlich als Pauschalreisen und sind umfangreich abgesichert.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Booking and Consultation (Reisebuchung und Beratung) Personalized travel consultation and booking of package holidays, modular trips, and round trips worldwide for German-speaking individual leisure travelers, delivered by 13 travel experts with personal destination experience.
• Hotels and Accommodations (Hotels und Unterkünfte) Hand-selected hotel options with tips and booking across destinations worldwide, including Africa, Asia, Europe, the Caribbean, North and South America, Australia, and the Indian Ocean.
• Round Trips (Rundreisen) Guided and individual round trips to multiple destinations including Botswana, Kenya, Namibia, South Africa, Thailand, Japan, Indonesia, and other countries.
• Cruises (Kreuzfahrten) Booking of cruises worldwide with various shipping lines and routes.
• Siamar Experience Trips (Siamar-Erlebnisreisen)

Quantifiable outcome

• 4.9 out of 5 stars from over 3,000 online customer reviews
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hotels and Tour Operators (various, unnamed)minorOthersSiamar partners with a broad network of hotels, resorts, and tour operators across its destination portfolio spanning Africa, Asia, Indian Ocean, Caribbean, Americas, Europe, Middle East, and Australia/Oceania. Examples include properties in Botswana (Camp Moremi, Chobe Game Lodge), Kenya (Bahari Beach, Severin Sea Lodge), Namibia, South Africa, Tanzania/Zanzibar, Thailand, Japan, Indonesia/Bali, Vietnam, Cambodia, Sri Lanka, and the Maldives. No specific named partnership agreements are detailed; these are commercial supplier relationships through which Siamar earns commissions on bookings.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CHECK24 Reise: CHECK24 is Germany's leading comparison portal covering travel (flights, hotels, packages) and is a major competitor for DACH travel customers. It represents the digital/self-service alternative to Siamar's advisory model, commoditizing standard travel while pushing human advisory into a premium niche.
• TUI Deutschland: TUI is the largest integrated tourism group in Germany, operating as both a tour operator and retail travel agency with thousands of physical Reisebüro locations. Comparable to Siamar in offering packaged travel as a retail agency, but at vastly greater scale and with proprietary hotel and tour assets.
• DER Touristik: DER Touristik is a major German tour operator and travel agency group with retail locations across Germany. Comparable to Siamar in pursuing retail travel agency customers in DACH, but with a much broader portfolio of owned tour operator brands (Dertour, Meiers, ITS) and global reach.
• FTI Group: FTI Group is a major German tour operator with retail distribution serving DACH leisure travelers. Similar to Siamar in destination breadth across Mediterranean, Asia, and Africa, though operating at significantly larger scale through tour-operator packaging rather than pure advisory sales.

Direct peers

• Meiers Weltreisen: Meiers Weltreisen is a German retail travel agency and tour operator brand under DER Touristik, offering long-haul world travel packages. Directly comparable to Siamar in targeting experienced DACH travelers seeking personalized long-haul itineraries with expert guidance.
• Frosch Touristik: Frosch Touristik is a German specialty travel agency focused on individual, experience-driven travel (cultural, nature, active). Comparable to Siamar in the high-touch advisory segment for DACH travelers seeking curated individual travel rather than mass-market packages.
• MEURER Reisen: MEURER Reisen is a German specialty travel agency focusing on premium and luxury individual travel, with similar advisor-driven consulting for DACH customers. Both firms compete for the same high-touch luxury leisure traveler seeking expert-curated itineraries rather than self-service booking.
• Schauinsland-Reisen: Schauinsland-Reisen is a German tour operator specializing in leisure travel packages for DACH customers, with particular strength in long-haul/quality destinations. Comparable to Siamar in targeting premium German leisure travelers with curated package holidays, though primarily a tour operator rather than a retail agency model.

Emerging players

• HolidayCheck: HolidayCheck is a DACH-focused travel review and booking platform that combines user-generated reviews with package and hotel bookings. It competes for the same DACH leisure traveler and exerts downward pressure on agency commissions, though it does not offer the bespoke advisory that Siamar provides.
• Dreamlines: Dreamlines is a German-based online cruise booking platform specializing in European cruise customers. Comparable to Siamar's cruise booking offering, though operating as a digital-first specialist rather than an advisory-driven agency, and exerts pressure on commission revenue in the cruise segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/siamar.de
• Instagraminstagram.com/siamar_reisen
• LinkedInlinkedin.com/company/siamar-reisen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siamar Reisen Gmbh