Too Much

What Too Much does

Too Much, LLC is a Fractional Chief Marketing Officer consulting firm founded in 2021 by Courtney Joaquin and registered in New Hampshire, operating from Boston with a registered office in Deerfield, NH. The firm provides embedded executive-level marketing leadership to growth-stage companies, with primary emphasis on highly regulated industries including med device, biotech, pharma, healthcare, and FDA/USDA-regulated sectors. Named clients include ArkeaBio, Loam Bio, Straumann, ZOLL Medical Corporation, Fresenius Medical Care, and GE Healthcare, spanning both early-stage life science ventures and Fortune 500-scale enterprises.

The firm's service architecture is built around three revenue streams: (1) recurring monthly retainers for fully embedded Fractional CMO partnerships and ongoing advisory roles, (2) one-time half-day and hourly consulting sessions available à la carte across named offerings (The Mirror Moment, The Signal Boost, The Numbers Don't Lie, The Experience Alchemist, Rapid Fire Marketing Power Hour, The Big Bang Session), and (3) project-based engagements covering brand identity, event strategy, digital campaigns, and business unit-wide partnerships. Service modules span leadership and strategy, creative and branding, digital marketing, events and conferences, and analytics and optimization. The firm operates with no proprietary technology platform — its core deliverable is the founder's direct expertise, supported by potential subcontractor arrangements as referenced in terms and conditions. A side venture children's book titled "TOO MUCH!" was published in 2025 as a personal brand extension.

Distribution is direct-to-client via the company's website booking system and LinkedIn presence, with structured discovery calls (Meet + Greet Introduction, Chemistry Check, The Fractional Flame) qualifying prospects before larger engagements. The firm is structured as a sole founder-led business operating under multiple DBAs (Too Much, Too Much Consulting, Too Much Creative), targeting founders, CEOs, and operators from Series Seed to approximately $100M revenue.

Name

Too Much

Legal name

Too Much, LLC

Website

https://toomuchconsulting.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Too Much is a solo founder-led Fractional CMO consulting firm providing embedded executive marketing leadership to growth-stage companies in regulated industries including biotech, med device, pharma, and healthcare, with named enterprise clients including GE Healthcare, Straumann, and Fresenius Medical Care.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Book Publishers (513130)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Corporate Leadership & Management (EDAGANAA), Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)

Keywords

• Fractional CMO services
• Marketing consulting
• Brand strategy
• Executive marketing leadership
• Regulated industry marketing

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fractional CMO Retainers: Monthly retainer agreements for fully engaged Fractional CMO partnerships and ongoing advisory roles. Provides consistent, recurring revenue with integrated, accountable service delivery.
2. Consulting Sessions: Half-day consulting sessions and hourly engagements available for clients needing single initiatives or scoped support. One-time deliverable-based pricing.
3. Project-Based Engagements: Comprehensive project engagements covering brand identity, event strategy, digital campaigns, or business unit-wide partnerships. Deliverables defined per proposal or contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Too Much is a fractional Chief Marketing Officer consulting firm that provides executive-level marketing leadership on a part-time, embedded basis to growth-stage companies in regulated industries such as medical devices, biotech, pharma, and healthcare. Engagements span five integrated service areas—Leadership + Strategy, Creative + Branding, Digital Marketing, Events + Conferences, and Analytics + Optimization—and are delivered through monthly subscription-style retainers, half-day consulting sessions, and project-based engagements. The firm also sells the standalone children's book 'TOO MUCH!' as a personal brand extension.

Product overview

Too Much is a Fractional Chief Marketing Officer consulting firm offering executive-level marketing leadership, not a software platform. The core offering is embedded fractional CMO services combining leadership, strategy, creative, branding, digital marketing, events, and analytics. Services are delivered through multiple engagement formats: fully embedded fractional CMO partnerships (with monthly retainers), ongoing advisory roles, and à la carte consulting sessions including Meet + Greet Introduction, The Chemistry Check, The Fractional Flame, The Mirror Moment, The Signal Boost, The Numbers Don't Lie, The Experience Alchemist, Rapid Fire Marketing Power Hour, The Big Bang Session, and Meet the Mind Behind the Magic. The company also operates a side venture publishing the children's book 'TOO MUCH!'.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional Chief Marketing Officer Services Executive-level marketing leadership providing strategic direction, commercial judgment, brand leadership, and growth architecture on a part-time, embedded basis. Combines big-picture leadership, brand strategy, creative development, digital campaigns, events, analytics, and business development for growth-stage companies in regulated industries.
• Fully Embedded Fractional CMO Partnership Monthly retainer subscription engagement in which Too Much sits at the client's leadership table, shapes narrative, builds the GTM engine, aligns marketing to revenue, and leads internal teams. Custom scope, cadence, and pricing defined per engagement.
• Half-Day Consulting Sessions Half-day consulting engagements offer clients flexible, deliverable-based support for individual initiatives in brand identity, event strategy, digital campaign support, or analytics strategy. Pay-as-you-go billing.
• Meet + Greet Introduction 30-minute introductory consultation to explore mutual fit and potential engagement for prospective clients evaluating Too Much.
• The Chemistry Check 50-minute pre-fit screening call focused on alignment, vision, and determining whether there is potential for partnership between the client and the Too Much team.
• The Fractional Flame Fractional Chief Marketing Officer / Chief Creative Officer discovery call for exploring embedded executive leadership engagements and qualifying scope.
• The Mirror Moment Creative and brand identity audit reviewing visuals, voice, and identity to assess alignment with ambition and provide a glow-up roadmap.
• The Signal Boost Digital campaign review and recommendations analyzing paid, organic, social, email, or web marketing efforts for optimization opportunities.
• The Numbers Don't Lie Analytics and optimization strategy session focused on data-driven decision making and performance improvement.
• The Experience Alchemist Event and experiential marketing brainstorming session for designing impactful events and conferences.
• Rapid Fire Marketing Power Hour Intensive 1-hour brainstorming session covering multiple marketing challenges and opportunities for clients needing rapid strategic input.
• The Big Bang Session Business strategy consultation diving into brand/business landscape, identifying opportunities, and building a roadmap to amplify positioning and accelerate growth.
• Meet the Mind Behind the Magic Founder meet and greet with Courtney Joaquin for strategic discussions, creative visioning, or marketing consultation.
• TOO MUCH! (Children's Book) Confidence-building picture book titled 'TOO MUCH! A Confidence-Building Picture Book About Self-Discovery and Being Exactly Enough,' teaching kids that energy, enthusiasm, and 'too much' personality are worth celebrating. Sold on Amazon and Barnes & Noble as a personal brand extension.

Quantifiable outcome

• $28.9B+ in Total Revenue Influenced
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/toomuchconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Too Much