Sm Hotels And Conventions Corp.
SM Hotels and Conventions Corp. is the Philippines hospitality arm of SM Prime Holdings, operating ten hotels across luxury to upper-midscale segments plus the SMX Convention Center brand, generating revenue from room bookings, F&B, event rentals, and Radisson franchise licensing.
- Company typePrivate
- Founded2008
- HeadquartersPasay City, Philippines
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Sm Hotels And Conventions Corp. does
SM Hotels and Conventions Corp. (SMHCC) is the hospitality and conventions arm of SM Prime Holdings, part of the SM Group conglomerate founded by the late Henry Sy Sr. Headquartered at the Mall of Asia complex in Pasay City, the company operates a diversified Philippines hospitality portfolio spanning ten hotel properties across luxury (Conrad Manila), upscale (Radisson Blu Cebu, Lanson Place Mall of Asia), upper midscale (five Park Inn by Radisson properties in Bacolod, Clark, Davao, Iloilo, and North EDSA), heritage (Taal Vista Hotel in Tagaytay), and resort (Pico Sands Hotel) segments, plus the SMX Convention Center brand operating in Manila, Clark, Olongapo, and a forthcoming Seaside Cebu flagship. SMHCC runs a franchise licensing model with Radisson Hotel Group alongside direct ownership and management of SMX venues and proprietary brands, earning revenue through hotel room bookings, F&B and catering, convention venue rentals, and brand licensing fees. The company targets enterprise customers including corporate groups, government agencies, and international MICE organizers through direct sales teams at each property, complemented by the PRiMO loyalty program for repeat guests.
The company's underlying operational technology centers on integrated hospitality and MICE management tied to the SM Group ecosystem, with proprietary sustainability infrastructure including a biodiesel production system converting used cooking oil into fuel (2,600+ liters since 2024), closed-loop composting and biodigester systems producing fertilizer for partner farms, and a shared offsite smart cooling plant at Park Inn Clark delivering 240,000+ kWh annual energy savings. The technology stack also includes the SustainablySafe COVID-era health and safety program with UV sterilization and continuous fresh-air intake, PCI DSS-compliant payment infrastructure, and Data Privacy Act-aligned data handling. Distribution combines direct property ownership with Radisson franchise agreements, supported by a PRiMO loyalty platform and digital presence on smhotels.com.ph. SMHCC is privately held, funded internally by SM Group capital rather than external investors, and is currently executing a PHP 16 billion expansion plan alongside a partnership pipeline targeting 20 hotels by 2028.
Sm Hotels And Conventions Corp. firmographics
Firmographics- Name
- Sm Hotels And Conventions Corp.
- Legal name
- SM Hotels and Conventions Corporation
- Website
- https://www.smhotels.com.ph
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- SM Hotels and Conventions Corp. is the Philippines hospitality arm of SM Prime Holdings, operating ten hotels across luxury to upper-midscale segments plus the SMX Convention Center brand, generating revenue from room bookings, F&B, event rentals, and Radisson franchise licensing.
- Ownership category
- akta.pro rank
Sm Hotels And Conventions Corp. industry classification
Industry- Product category
- Hospitality and Convention Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Large-Scale Headquarters Convention Hotels (THAGALAH)
- akta.pro secondary industries
- Luxury MICE & Conference Resorts (THAGACAN), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Luxury Boutique & Lifestyle Resorts (THAGACAO)
Keywords
Where Sm Hotels And Conventions Corp. is headquartered
LocationHeadquarters
- HQ city
- Pasay City
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Sm Hotels And Conventions Corp. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hotel Room Revenue: Revenue from guest room bookings across owned and managed hotel properties including Conrad Manila, Radisson Blu Cebu, Park Inn by Radisson properties, Taal Vista Hotel, Pico Sands Hotel, and Lanson Place Mall of Asia
- Hotel Licensing/Franchise Fees: Revenue from licensing agreements with Radisson Hotel Group for Park Inn by Radisson and Radisson Blu brands
- Convention Center Rental and Management: Revenue from SMX Convention Center operations including venue rentals for exhibitions, conferences, corporate events, and celebrations. SMX Manila is the largest privately owned convention venue in Manila
- Food and Beverage: Restaurant, bar, and catering services across hotel properties and convention centers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Luxury segment rates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sm Hotels And Conventions Corp. product offering
Product offeringCore offering
SM Hotels and Conventions Corp. operates and manages a diversified hospitality and MICE portfolio across the Philippines, including 10 hotel properties spanning luxury (Conrad Manila), upscale (Radisson Blu Cebu), upper midscale (Park Inn by Radisson brand across six locations), heritage (Taal Vista Hotel), boutique (Lanson Place Mall of Asia), and resort (Pico Sands Hotel) segments. The company also runs the SMX Convention Center brand across multiple Philippine cities with over 42,000 square meters of event space, complemented by the PRiMO loyalty program, SMX Academix executive education platform, and proprietary sustainability programs (Biodiesel Project, Plate for the Planet, SustainablySafe).
Product overview
SM Hotels and Conventions Corporation (SMHCC) operates a diversified hospitality portfolio including 10 hotel properties spanning luxury (Conrad Manila), upscale (Radisson Blu Cebu), upper midscale (Park Inn by Radisson brand across 6 properties), heritage (Taal Vista Hotel), boutique (Lanson Place Mall of Asia), and resort (Pico Sands Hotel) segments. The company manages SMX Convention Centers including flagship Manila, Clark, Olongapo, and upcoming Seaside Cebu (Philippines' largest), plus SMX Trade Halls and SMXCITE exhibition venue. Supporting services include PRiMO loyalty program, sustainability initiatives (Biodiesel Project, Plate for the Planet, Tela Tales, SustainablySafe), and SMX Academix education platform. Partnerships include Radisson Hotel Group franchise licensing and various community development programs.
Differentiator
Problem solved
Functional benefit
Brands
- SMX Convention Center: Flagship convention center brand of SMHCC, operating multiple venues across the Philippines including Manila, Clark, Olongapo, and Seaside Cebu (opening 2026). Recognized as ASEAN's leading MICE venue brand.
- PRiMO Loyalty
- SustainablySafe
Products and services
- Conrad Manila Flagship 347-room luxury hotel within the Mall of Asia complex in Pasay City, operated under the Conrad brand for premium leisure and corporate travelers.
Quantifiable outcome
- 240,000+ kWh annual energy savings through smart cooling infrastructure
- +4 more outcomes
Companies that use Sm Hotels And Conventions Corp.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Sm Hotels And Conventions Corp. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sm Hotels And Conventions Corp. partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and flagship.
- Radisson Hotel GroupcoreStrategic partnership with Radisson Hotel Group for hotel development and management. SMHCC operates Park Inn by Radisson and Radisson Blu brands across Philippines. Partnership aims to reach 20 hotels by 2028 with 6 operating hotels (1,436 keys) and 15 more under development (3,090 keys).
- Bureau of Jail Management and Penology (BJMP)minorPartnership for Basic Food and Beverage Operations Training Program for Persons Deprived of Liberty at Quezon City Jail. SMHCC provides hospitality skills training for employment upon release, supporting inclusive growth and community development.
- Green SolutionscoreTechnical partnership for Biodiesel Project converting used cooking oil into clean-burning fuel. Green Solutions ensures efficient UCO conversion supporting Park Inn by Radisson Bacolod's circular economy initiatives.
- Congressional Office of Representative Albee BenitezminorCollaboration for biodiesel donation initiative. Joint project donating 200 liters of biodiesel to residents of Brgy. Singcang, Bacolod City supporting local fisherfolk communities.
- United Nations Association of the Philippines (UNAP)flagshipLed the conferment of Taal Vista Hotel as UN Peace Center and Global Citizens Hub. Partnership supports culture, sustainability, and community-based peace initiatives.
- United Network of Global Citizens (UNGC)flagshipPartnership for UN Peace Center and Global Citizens Hub conferment at Taal Vista Hotel. Founded by Jenny Pearl Ninalga, promotes peace, education, and diplomacy.
- SM Foundation - Kabalikat sa Kabuhayan ProgramminorPartnership under 'Plate for the Planet' initiative supporting community-based agriculture and regenerative hospitality practices through farmer partnerships.
- TUV Rheinland (Technical Inspection Association Rheinland)coreCollaboration for review of SMHCC's Food and Safety Hygiene (FSH) policies. TUV Rheinland conducts impartial assessment of food safety standards across all SMHCC properties.
- Negros Economic Development Foundation (NEDF)minorPartnership for Bokashi Method program converting organic waste into compost. Closed-loop system supporting 55 farmers and processing over 100,000 kilos of food waste into fertilizer.
- AirspeedminorPartnership for ParcelExcellence logistics services. Subsidiary of SM Investments Corp. provides end-to-end logistics and express courier services available at all SMHCC properties.
- Hotel Sustainability BasicscorePark Inn by Radisson Bacolod holds Hotel Sustainability Basics certification, the only hotel in Negros with this certification demonstrating commitment to sustainable hospitality standards.
Scale indicators12 records
Recent moves11 records
Expansion highlights7 records
Sm Hotels And Conventions Corp. competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Sm Hotels And Conventions Corp. social profiles
Digital presenceSm Hotels And Conventions Corp. compliance and trust
Trust signalCompliance10 records
Sm Hotels And Conventions Corp. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sm Hotels And Conventions Corp. leadership team
Management profileNumber of profiles
Profiles20 records
Sm Hotels And Conventions Corp. subsidiaries and ownership
Company hierarchySubsidiaries15 records
Sm Hotels And Conventions Corp. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sm Hotels And Conventions Corp. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sm Hotels And Conventions Corp.
What does Sm Hotels And Conventions Corp. do?
SM Hotels and Conventions Corp. operates and manages a diversified hospitality and MICE portfolio across the Philippines, including 10 hotel properties spanning luxury (Conrad Manila), upscale (Radisson Blu Cebu), upper midscale (Park Inn by Radisson brand across six locations), heritage (Taal Vista Hotel), boutique (Lanson Place Mall of Asia), and resort (Pico Sands Hotel) segments. The company also runs the SMX Convention Center brand across multiple Philippine cities with over 42,000 square meters of event space, complemented by the PRiMO loyalty program, SMX Academix executive education platform, and proprietary sustainability programs (Biodiesel Project, Plate for the Planet, SustainablySafe).
Is Sm Hotels And Conventions Corp. a public or private company?
Sm Hotels And Conventions Corp. is a private company. It is classified as corporate owned and is currently operating.
When was Sm Hotels And Conventions Corp. founded?
Sm Hotels And Conventions Corp. was founded in 2008. It employs 1,001 to 5,000 people.
Where is Sm Hotels And Conventions Corp. based?
Sm Hotels And Conventions Corp. is headquartered in Pasay City, Philippines, in the Asia region.
How does Sm Hotels And Conventions Corp. make money?
Four revenue lines are on record. Hotel Room Revenue is the primary driver. The others are hotel Licensing/Franchise Fees, convention Center Rental and Management and food and Beverage.
Does Sm Hotels And Conventions Corp. have an API?
No public API is recorded for Sm Hotels And Conventions Corp..
What industry is Sm Hotels And Conventions Corp. in?
Sm Hotels And Conventions Corp.'s product category is Hospitality and Convention Services. Its primary akta.pro industry code is THAGALAH, Large-Scale Headquarters Convention Hotels, with a secondary code of THAGACAN, Luxury MICE & Conference Resorts. Its NAICS code is 71131 and its SIC code is 7000.