Sms.ir
- Company typePrivate
- Founded2010
- HeadquartersTehran Dasht, Iran
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sms.ir does
SMS.ir, operated by Idea Pardazan Co. (ایده پردازان), is an Iranian cloud communications platform that provides SMS-as-a-Service for businesses across Iran. Founded circa 2010 and headquartered in Tehran's Sharif Innovation Zone, the company offers a web-based SMS panel with bulk promotional messaging, service-line (OTP/verification) SMS, location-based (BTS/LBS) SMS via Irancell cell towers, branded sender IDs, customer-club SMS, and inbound auto-responders, complemented by a versioned REST API and SDKs in Node.js, PHP/Laravel, Python, .NET, TypeScript, and Java.
The platform supports self-serve onboarding with a free Base tier plus Bronze, Silver, and Gold annual subscription plans (299,000–1,999,000 Iranian Toman) and volume-tiered per-message pricing of 180–219 Toman. Distribution relies on a self-serve sign-up flow, the company's own /lab/ plugin marketplace with 30+ WordPress, WooCommerce, WHMCS, CRM, and accounting integrations, and third-party Persian marketplaces (RTL-Theme, Zhaket). SMS.ir claims to serve over 400,000 businesses with 99.99% uptime and operates exclusively within Iran, with named enterprise customers including Digikala, Snapp Express, Iran Air Tour, Nobitex, and Hyperstar. A generative-AI SMS-writing assistant called XMA was launched in 2025 as a panel feature.
Sms.ir firmographics
Firmographics- Name
- Sms.ir
- Legal name
- Idea Pardazan Co. (ایده پردازان)
- Website
- https://www.sms.ir
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sms.ir industry classification
Industry- Product category
- Cloud Communications Platform
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171), Computer Systems Design and Related Services (54151)
- SIC
- Telegraph & Other Message Communications (4822), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), SMS & Mobile Direct Marketing Services (BPAFAKAI)
Keywords
Where Sms.ir is headquartered
LocationHeadquarters
- HQ city
- Tehran Dasht
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Sms.ir business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SMS Credit/Usage Sales: Primary revenue stream from selling SMS credit bundles. Customers purchase SMS messages at per-unit rates ranging from 180–219 Toman per message depending on their plan tier (Base, Bronze, Silver, Gold). Higher-tier plans offer lower per-message rates. Credit is consumed per SMS sent.
- Panel/Subscription Plans: Recurring revenue from monthly/annual panel subscription tiers: Base (free), Bronze (299K Toman), Silver (999K Toman), Gold (1,999K Toman). Higher tiers unlock additional features and lower per-message pricing. Plans are billed annually or possibly monthly.
- Exclusive/Dedicated Phone Numbers: Revenue from selling dedicated/private phone lines for SMS sending. Numbers are purchased by businesses requiring consistent sender identities. Purchased lines are non-refundable and non-changeable after activation.
- API/Web Services (Developer): Revenue from developer-oriented services including API access, premium support, and web service packages. Business customers integrate SMS via REST API into their websites and applications, generating consumption-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Base Panel — Free tier with basic SMS features |
| Subscription | Annual | Bronze Panel — 299,000 Toman annual plan |
| Subscription | Annual | Silver Panel — 999,000 Toman annual plan |
| Subscription | Annual | Gold Panel — 1,999,000 Toman annual plan |
| Unit Pricing | Pay-as-you-go | Per-message SMS pricing across tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sms.ir product offering
Product offeringCore offering
SMS.ir operates a cloud-based SMS-as-a-Service platform providing a web panel for bulk, promotional, service/OTP, branded-sender, location-based (BTS/LBS), and customer-club SMS messaging. The offering is complemented by a REST API with multi-language SDKs for developer integration, the XMA AI assistant for AI-generated SMS copywriting, dedicated/exclusive SMS lines, and a broad ecosystem of WordPress, WHMCS, accounting, and CRM plugins. The platform serves over 400,000 Iranian businesses across all provinces with targeted campaigns by geography and business category.
Product overview
SMS.ir (Iransms拊azard) operates as a unified SMS-as-a-Service (SaaS) platform under the parent company Ide拊azardan (ایده拊ردازان). The core offering is the SMS Panel — a cloud-based dashboard enabling bulk, promotional, service, OTP, and location-based SMS campaigns — which is supplemented by a REST API with SDK packages for Node.js, Python, PHP/Laravel, TypeScript, .NET, and .NET Framework for programmatic access. The product portfolio includes AI-powered SMS writing (XMA), dedicated and service-converted SMS lines, customer club (white SMS) management, and a wide ecosystem of third-party platform plugins (WordPress themes and plugins, WHMCS, accounting CRMs, app builders) that connect via the API. The platform serves over 400,000 Iranian businesses with an advertised 99.99% uptime.
Differentiator
Problem solved
Functional benefit
Brands
- XMA (ایکسما): AI assistant for SMS messaging — helps users compose and optimize SMS messages using artificial intelligence, part of SMS.ir's feature set.
- Idehpardazan Panel
Products and services
- SMS Panel (پنل پیامکی) Web-based SMS management dashboard enabling users to send bulk, promotional, and service SMS; manage contact lists; configure dedicated lines; schedule messages; and access delivery reporting. Available in four subscription tiers (Base free, Bronze 299K Toman/yr, Silver 999K Toman/yr, Gold 1,999K Toman/yr) targeting SMBs, individuals, and enterprises in Iran.
- REST API / Web Service (سرویس وب)
Quantifiable outcome
- 99.99% uptime claimed by the company
- +3 more outcomes
Companies that use Sms.ir
Customer profileNamed customers15 records
Ideal customer profiles3 records
Sms.ir technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability2 records
Feature8 records
Sms.ir partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- WordPress Plugin Ecosystem (30+ integrations)coreSMS.ir has built an extensive ecosystem of WordPress plugins and premium themes distributed via sms.ir/lab/ and third-party Persian marketplaces (rtl-theme.com, zhaket.com). Key plugin partners include: Digits (login/registration), WooCommerce SMS, Contact Form 7, N8n automation, WHMCS, Green Invoice (Sabz Invoice), Sepidar System (accounting integration), Farsicom CRM, Holoo accounting, Didar CRM, Opetoo app builder, Up user panel, Avans loyalty/gamification, Logini login plugin, Ticketa support plugin, and 20+ more. These integrations drive customer acquisition from the large Iranian WordPress user base.
- Irancell (ایرانسل)coreSMS.ir leverages Irancell's BTS (Base Transceiver Station) infrastructure for location-based SMS (BTS/LBS SMS). This allows SMS.ir customers to send SMS to individuals physically present in a specific geographic area, targeting by cell tower coverage zone.
- RTL-Theme (راستچین مارکت)minorRTL-Theme is a major Iranian marketplace for WordPress themes and plugins. SMS.ir plugins and themes are distributed through RTL-Theme's platform, reaching a large audience of Iranian website owners and e-commerce operators.
- Zhaket (ژاکت)minorZhaket is an Iranian digital products marketplace. SMS.ir distributes its WordPress plugins and integration tools through the Zhaket platform, expanding reach to the Iranian developer and website owner community.
- IPeCompany (GitHub Organization)coreSMS.ir publishes official SDK packages under the IPeCompany GitHub organization (github.com/IPeCompany), providing open-source libraries for Node.js, PHP/Laravel, Python, .NET, TypeScript, and Java. These packages enable developers to integrate SMS functionality with minimal coding effort.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sms.ir competitors and assessment
Company assessmentDirect peers
- Kavenegar: One of the largest Iranian SMS gateway providers, offering bulk SMS, OTP, REST APIs, and multi-language SDKs. Closely comparable to SMS.ir in product, target market (Iranian businesses), and API-first go-to-market.
- FarazSMS: Major Iranian bulk SMS panel provider serving businesses with promotional, OTP, and service-line SMS via web panel and REST API. Directly competes with SMS.ir on Iranian SMB and enterprise SMS spend.
- MeliPayamak: Established Iranian SMS gateway offering bulk SMS, OTP, voice, and developer APIs. Competes head-on with SMS.ir for the same Iranian business customer base and similar product breadth.
- SMSLine: Iranian SMS panel provider with bulk, promotional, and OTP messaging capabilities for SMBs and developers. A direct Iranian-market peer to SMS.ir.
- Payamak-Resan: Iranian SMS service provider offering bulk SMS panels and APIs for marketing and verification. Comparable to SMS.ir in function, customer segment, and domestic-only distribution.
Broad incumbents
- Twilio: Global CPaaS leader providing SMS, voice, and communications APIs at massive scale. Comparable to SMS.ir's REST API, multi-language SDKs, and developer-first positioning, but Twilio is not domestically focused on Iran.
- MessageBird (Bird): Global omnichannel communications platform offering SMS, WhatsApp, and email APIs. A broad incumbent comparable to SMS.ir on SMS API and messaging services for businesses, with international rather than Iran-specific reach.
- Sinch: Global cloud communications and CPaaS provider with SMS APIs, WhatsApp, and verification tools. Comparable to SMS.ir's developer API and OTP/verification positioning, but at global scale outside Iran.
- Plivo: Cloud communications platform offering SMS and voice APIs with SDKs for multiple languages. Comparable to SMS.ir on the API-first, developer-oriented SMS product, though Plivo operates globally rather than within Iran.
Regional players
- Africa's Talking: API-first communications platform serving African developers and businesses with SMS, USSD, and voice APIs. Comparable to SMS.ir in API-led, emerging-market focus and developer ecosystem strategy, though focused on Africa rather than Iran.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sms.ir social profiles
Digital presenceSms.ir compliance and trust
Trust signalCompliance2 records
Sms.ir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sms.ir leadership team
Management profileNumber of profiles
Sms.ir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sms.ir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sms.ir
What does Sms.ir do?
SMS.ir operates a cloud-based SMS-as-a-Service platform providing a web panel for bulk, promotional, service/OTP, branded-sender, location-based (BTS/LBS), and customer-club SMS messaging. The offering is complemented by a REST API with multi-language SDKs for developer integration, the XMA AI assistant for AI-generated SMS copywriting, dedicated/exclusive SMS lines, and a broad ecosystem of WordPress, WHMCS, accounting, and CRM plugins. The platform serves over 400,000 Iranian businesses across all provinces with targeted campaigns by geography and business category.
Is Sms.ir a public or private company?
Sms.ir is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sms.ir founded?
Sms.ir was founded in 2010. It employs 11 to 50 people.
Where is Sms.ir based?
Sms.ir is headquartered in Tehran Dasht, Iran, in the Middle East region.
How does Sms.ir make money?
Four revenue lines are on record. SMS Credit/Usage Sales are the primary driver. The others are panel/Subscription Plans, exclusive/Dedicated Phone Numbers and API/Web Services (Developer).
Who are Sms.ir's main competitors?
Direct peers on record are Kavenegar, FarazSMS, MeliPayamak, SMSLine and Payamak-Resan. Broad incumbents are Twilio, MessageBird (Bird), Sinch and Plivo. Africa's Talking is listed as a regional player.
Does Sms.ir have an API?
Yes. SMS.ir provides a REST API (v1) for sending and receiving SMS programmatically. Key capabilities include: bulk SMS sending (up to 100 recipients per request), peer-to-peer like-to-like sending, OTP/verification code sending via template patterns, scheduled SMS (1 hour to 365 days in advance), SMS deletion of scheduled sends (up to 3 minutes before send time), delivery reports, daily/archive send reports, receive latest/archived inbound SMS, credit balance retrieval, and line number listing. Authentication uses X-API-KEY in request headers. A sandbox environment is available for testing with simulated responses. IP whitelisting is supported with primary IP 185.211.56.44 and failover IP 78.158.166.99. HTTP status codes are returned for all responses. Accept header supports application/json or application/xml. Developer documentation is at sms.ir/rest-api.
What industry is Sms.ir in?
Sms.ir's product category is Cloud Communications Platform. Its primary akta.pro industry code is BPAMACAF, SMS/RCS Messaging Platforms, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 5171 and its SIC code is 4822.