Simpul Group

What Simpul Group does

Simpul Group (legal entity PT Simpul Aksara Grup) is a privately-held creative communication agency founded in 2017 and headquartered in Jakarta, Indonesia. The company helps clients craft brand narratives and visual communications, and operates three business units: a core creative agency offering narrative building, visual identity, editorial design, exhibition and event curation, UX writing, and motion graphics; Pear Press, a book publishing label established in 2019 as a joint venture with Gramedia Pustaka Utama that has published 14 titles by 20+ authors (including Iman Usman, Hindia, and Fellexandro Ruby) and reached 100K+ readers through Gramedia retail, Tokopedia, and independent bookstores; and INSee, an IT and digital product solutions unit offering web/app development, UI/UX, custom software, and AR/VR experiences. The company serves Indonesian corporate enterprises (Bank Mandiri, BCA, Indofood, Koperasi Astra, AEON Mall, AIKEN), government institutions (BEKRAF, BPS), and individual authors, with revenue generated from project-based professional services engagements and unit-priced consumer book sales. Marketing and distribution are predominantly domestic, relying on a website portfolio, Instagram and LinkedIn presence, and book-fair participation; no public listing, funding rounds, or external institutional investment are disclosed.

Name

Simpul Group

Legal name

PT Simpul Aksara Grup

Website

https://simpul-group.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Simpul Group is a Jakarta-based creative communication agency serving Indonesian enterprises, government institutions, and authors across three business units: a core creative agency, the Pear Press book publishing label (JV with Gramedia Pustaka Utama), and the INSee IT and digital solutions unit.

Ownership category

akta.pro rank

Product category

Creative Communication Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), All Other Publishers (513199)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Consumer & Lifestyle PR (MPAAADAB)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), POD Distribution & Retail Integration (Marketplace/Bookstore Feeds) (MPAJANAK), Short-Run & Micro-Run Digital Printing Services (POD-adjacent) (MPAJANAI)

Keywords

• Creative communication services
• Book publishing label
• Visual branding design
• Digital product solutions
• Brand storytelling agency

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative communication services including brand communications, visual design, exhibition curation, event management, and consulting for corporate and government clients.
2. Book Publishing (Pear Press): Publishing books through Pear Press label in partnership with Gramedia Pustaka Utama. Revenue from book sales through retail and direct channels. Label established 2019, published 14 books with 100K++ total readers.
3. IT & Digital Solutions (INSee): Custom IT solutions, web/app development, UI/UX, and digital product solutions for enterprise clients across various industries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Simpul Group is a Jakarta-based creative communication agency that crafts brand narratives, visual identities, publications, exhibitions, and digital experiences for corporate and government clients. It operates two subsidiaries: Pear Press, a book publishing label created with Gramedia Pustaka Utama, and INSee, an IT and digital product solutions unit offering web/app development, UI/UX, AR/VR, and custom IT solutions.

Product overview

Simpul Group is a creative communication agency operating as a unified service-based company with two distinct business units: Pear Press (book publishing ecosystem created with Gramedia Pustaka Utama) and INSee (IT & Digital Product Solutions). The company offers services across Visual Communication, Story & Narrative Building, Publication Making, and Explorative Projects, serving clients including BCA, Indofood, Mandiri, AEON Mall, and various government agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Pear Press: Book publishing label established in partnership with Gramedia Pustaka Utama, focused on publishing for the anxious, daring, and border-defying generations. Has published over 20 authors and 14 books with over 100K readers.
• INSee

Products and services

• Simpul Group Creative Communication Agency Core agency offering delivering narrative building, corporate and impact communication, brand strategy, visual identity, exhibition and event curation, editorial, publication making, and explorative projects for enterprise and government clients.
• Pear Press Book Publishing Book publishing ecosystem created with Gramedia Pustaka Utama, publishing books across self-help, fiction, art, and anthology genres for the youth and border-defying generation. Has published 14 books from 20+ authors reaching 100K++ readers.
• INSee IT & Digital Product Solutions IT and digital product solutions unit providing web development and management, app development, custom IT solutions, UI/UX design, interactive experience design, and AR/VR solutions for enterprise clients across industries.

Quantifiable outcome

• 100K++ book readers reached
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gramedia Pustaka Utama (GPU)coreStrategic or Co-development Partner · 1 January 2019Joint venture partnership to establish Pear Press book publishing label in 2019. GPU handles printing, distribution through Gramedia retail network, and editorial collaboration. Simpul Group manages creative direction, editorial, and author relationships. Premiere release was Iman Usman's 'Masih Belajar' which reached 4th print run.
• Sun EaterminorStrategic or Co-development Partner · 1 January 2019Music label collaboration for Antologi Matahari anthology books - 6 books by artists including Hindia, .Feast, Agatha Pricilla, Mothern, Aldrian Risjad. Released September 2020 with pre-order bundle price Rp133,500 (pre-order) and Rp178,000 (retail).
• Japan FoundationcoreGTM or Marketing PartnerGrant provider for translation of Eisuke Tachikawa's 'Evolutionary Creativity' into Indonesian edition titled 'Kreativitas Evolusioner'. Japan Foundation supports international cultural exchange through book translation grants.
• Institut Teknologi Bandung (ITB)minorStrategic or Co-development PartnerInstitutional cooperation for educational use of 'Kreativitas Evolusioner' book as material for courses at Faculty of Fine Arts and Design. Supports creative education and research collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Switch (PT Switch Indonesia): Jakarta creative and digital agency providing branding, design, and content services to enterprise clients; overlaps with Simpul's combined creative + INSee digital offering.
• Maverick Indonesia: Indonesian PR and communications agency serving corporate and government clients with brand storytelling and media engagement; directly comparable communications-led positioning to Simpul.
• Think.Web (ThinkWeb Indonesia): Indonesia-based creative digital agency delivering brand, content, and digital marketing services; comparable scale and service mix in the same local market.
• Activ8 Indonesia: Jakarta-based creative agency offering brand storytelling, events, and content production for enterprise clients; comparable mid-sized Indonesian creative firm targeting the same B2B/government segment as Simpul Group.
• Bentang Pustaka: Major Indonesian book publisher with a youth-oriented catalog; competes with Pear Press for reader attention and shelf space in Gramedia and independent bookstores.
• Made Jakarta: Boutique Jakarta creative agency focused on branding, narrative content, and corporate communications for enterprise clients; closely aligned creative-services peer in the same geography.
• Mizan Pustaka: Established Indonesian publisher active in trade and lifestyle titles; comparable publishing footprint in retail and direct-to-consumer channels used by Pear Press.

Broad incumbents

• Publicis Groupe Indonesia: Global holding company's Indonesian operations providing integrated advertising, media, and communications; broader portfolio than Simpul but competes for the same blue-chip brand storytelling mandates.
• M&C Saatchi Indonesia: Creatively led global agency with an Indonesian presence serving consumer brand storytelling; operates at larger scale than Simpul but in the same narrative-driven B2B communications category.
• Ogilvy Indonesia: Global advertising network's Indonesian office delivering full-service advertising, PR, and digital; competes with Simpul on enterprise brand-communication RFPs but at materially greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/simpul-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpul Group