Chow Tai Fook Life Insurance Company

What Chow Tai Fook Life Insurance Company does

Chow Tai Fook Life Insurance Company Limited (CTF Life), formerly FTLife, is a Hong Kong-based life and health insurer founded in 1985 and operating for approximately 40 years. It was acquired by NWS Holdings Limited (HKEX: 0659), part of the Chow Tai Fook / New World Group, in November 2019 and rebranded to CTF Life in July 2024 to align with the parent group's broader lifestyle, retail, hospitality, sports, and culture ecosystem. The company is incorporated in Bermuda with primary operations in Hong Kong, dual investment-grade financial strength ratings (Fitch A- as of October 2025; Moody's A3 as of May 2024), and a Risk-Based Capital solvency ratio of 282% as of December 2025, well above the 100% regulatory minimum. It serves individual and family customers, wealth and retirement clients, health/medical buyers, corporate group insurance clients, and Mainland China / Greater Bay Area cross-border customers primarily in Hong Kong with extensions into GBA, Taiwan, and Singapore.

The company's product portfolio is organised around three flagship series - Health+ (medical, critical illness, VHIS plans including mediChamp, ChampCare, FlexiCare, FamCare 198), Wealth+ (savings insurance such as MyWealth Beyond, Ever Shine, MyWealth 2, Regent Leap, Everglow 128, plus QDAP and annuity plans), and Life+ (term life, accident, and riders) - supplemented by investment-linked plans, MPF, group insurance, and credit card products. The underlying technology stack includes the B.O.S.S. financial planning system for life planners, IFA Proposal and Application apps for brokers, the CTF Life mobile app with AlipayHK payment integration, the eService self-service portal, the AI Drill agent training platform, the Clienteling app (a 2024 HK Business Technology Excellence Award winner for Data - Insurance), Bloomberg MARS Climate for portfolio climate risk analytics, and a direct billing hospital network spanning Hong Kong and Greater Bay Area cities.

CTF Life earns revenue primarily through recurring insurance premiums on life, health, savings, and accident policies, complemented by usage-based fees on investment-linked products, MPF management and administrative fees, and corporate group insurance premiums. Distribution combines a dedicated life planner (agent) force, an independent financial advisor (IFA) channel, digital self-service (mobile app, eService, WeChat official account), corporate group sales, and intra-group cross-sell via New World Development's K11, K Dollar loyalty payments, Kai Tak Sports Park, and the CIRCLE lifestyle membership programme. Marketing spans WeChat engagement, paid digital and OOH advertising, event sponsorships (Kai Tak Sports Park, PSG Academy, TIMA, BT21, KTSP opening), content and financial education, life planner referrals, and the CIRCLE community programme. Ten consecutive years of 100% dividend fulfillment ratio across three flagship product series is the headline customer outcome metric.

Name

Chow Tai Fook Life Insurance Company

Legal name

Chow Tai Fook Life Insurance Company Limited

Website

https://www.ctflife.com.hk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

CTF Life is a Hong Kong-based life and health insurer (founded 1985) and subsidiary of NWS Holdings, offering life, health, savings, retirement, and investment-linked products to individual, family, wealth, and corporate customers across Hong Kong and the Greater Bay Area via life planners, IFAs, digital channels, and the Chow Tai Fook Group ecosystem.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Accident & Health Insurance (6321)

akta.pro industry

PRIMARYFSAIABAA

Whole Life Insurance

Financial & Insurance/Insurance — Life & Health/Whole & Universal Life Insurance

SECONDARYFSAIABAI

Participating (Dividend) Whole Life Insurance

Financial & Insurance/Insurance — Life & Health/Whole & Universal Life Insurance

Keywords

• Life insurance
• Health insurance
• Wealth management
• Retirement planning
• Critical illness coverage

Headquarters

HQ city

Central

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Premiums: Core revenue from underwriting life, health, savings, and accident insurance policies. Premiums are collected on recurring (annual/monthly) or lump-sum (single premium) basis depending on product type.
2. Investment-Linked Products: Revenue from investment-linked insurance plans where charges include account management fees and fund-level fees on underlying investment funds.
3. MPF (Mandatory Provident Fund): Management and administrative fees from MPF accounts.
4. Group Insurance: Premiums from corporate group insurance plans for employee benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Chow Tai Fook Life Insurance Company Limited (CTF Life) is a Hong Kong-based life and health insurer that underwrites and distributes life, health, savings, investment-linked, and retirement insurance products to individual, family, and corporate customers. Its portfolio is structured around three flagship series — Health+ (medical, critical illness, VHIS), Wealth+ (savings, QDAP annuities, investment-linked), and Life+ (term life, personal accident) — supplemented by MPF, group insurance, and a CIRCLE lifestyle membership programme. The company distributes these products through a dedicated life planner force, independent financial advisors, digital self-service platforms, and the Chow Tai Fook Group ecosystem.

Product overview

Chow Tai Fook Life Insurance Company (CTF Life), formerly FTLife, operates as a multi-line life and health insurer with three core product lines — Health+, Wealth+, and Life+ — supported by supplementary products (MPF, group insurance) and a lifestyle membership programme (CIRCLE). The Health+ series covers medical, critical illness, and VHIS plans including flagship products such as mediChamp, ChampCare, FlexiCare, WiseCare, FamCare 198, and the GBA MediAccess plan. The Wealth+ series comprises savings insurance, deferred annuities, and investment-linked plans, including flagship offerings MyWealth Beyond, Ever Shine, MyWealth 2, Regent Leap, and Everglow 128. The Life+ series provides term life, personal accident, and rider products including On Your Mind, MyLove II, and the Be With You accident plan. CTF Life's digital ecosystem includes customer-facing apps, an eService portal, and agent tools (IFA Proposal, IFA Application, B.O.S.S. system). The company rebranded from FTLife to CTF Life in Q3 2024, aligning with the Chow Tai Fook Group ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• CIRCLE: 周大福人寿生活圈会员计划
• B.O.S.S.
• eService
• 金融人才发展中心

Quantifiable outcome

• 282% risk-based capital solvency ratio (December 2025), exceeding 100% minimum regulatory requirement by 182 percentage points
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Tencent Music Entertainment Group (TIMA)coreStrategic or Co-development Partner · 17 July 2026Long-term strategic partnership for TIMA International Music Awards. CTF Life became the first insurer to partner with TIMA, with the awards event debuting in Hong Kong in August 2026. Reinforces brand positioning around youth and lifestyle.
• Hong Kong Mortgage Corporation Limited (HKMC)minorStrategic or Co-development Partner · 1 April 2026Collaboration to refer policyholders to HKMC's reverse mortgage and reverse mortgage life insurance plans, providing additional retirement wealth management options for customers.
• Paris Saint-Germain Academy (Greater Bay Area, China)coreStrategic or Co-development Partner · 29 January 2026Deepened exclusive strategic collaboration with PSG Academy to promote youth football development in Hong Kong and Mainland China. Includes coaching programmes and elite training opportunities for young athletes in the Greater Bay Area.
• Three Major Hong Kong Hospitals (Hospital Network Partners)coreTechnology or Integration · 27 October 2025Established partnerships with three major hospitals in Hong Kong to upgrade hospital network and 'PrimeChamp Doctor Network.' Expanded direct billing service network to Greater Bay Area cities, introducing market-first Hong Kong doctor referral service.
• Greater Bay Area Medical Group (for 灣區門診通)coreStrategic or Co-development Partner · 24 March 2025Partnership with Greater Bay Area medical group to provide personalized health check-up and upgraded medical protection as part of the GBA MediAccess Outpatient Insurance Plan. Market-first one-stop Chinese and Western medicine plus dental outpatient solution.
• Greater Bay Area Hospital NetworkcoreTechnology or Integration · 6 January 2025Expanded direct payment service network covering Greater Bay Area public and private hospitals. Provides 'China Mainland Hospitalization Support' service with market-first Hong Kong doctor referral capability.
• Kai Tak Sports Park (KTSP)coreStrategic or Co-development Partner · 17 December 2024Exclusive Founding Insurance Partner of Kai Tak Sports Park. Title sponsorship of 'Fencing Plus' training programme for youth fencing development. Diamond Sponsor of KTSP opening ceremony. Sponsorship of Kai Tak Run 2025 event.
• Chow Tai Fook Group Strategic Partner AlliancecoreStrategic or Co-development Partner · 30 January 2024Formation of strategic partner alliance with leading companies across the ecosystem to create value beyond insurance for customers, announced January 2024 as part of the rebranding to CTF Life.
• K11 (New World Development)minorStrategic or Co-development Partner · 25 July 2022First-in-market partnership enabling K Dollar loyalty points to be used for insurance premium payments, creating seamless integration between lifestyle spending and financial planning.
• Hong Kong Taxi Council (香港的士業議會)minorOthers · 1 March 2022First and only insurer to provide COVID-19 protection coverage including confirmed case cash, hospitalization cash, and death benefit for drivers of designated anti-epidemic taxi fleet. Also extended coverage to bus fleet drivers.
• Gleneagles Hospital Hong Kong (港怡醫院)coreTechnology or Integration · 4 May 2021Strategic partnership for 'Insurance + Medical' cross-sector innovation, providing direct billing and integrated health services for policyholders.
• China Minsheng Bank (Hong Kong) (中國民生銀行)minorStrategic or Co-development Partner · 4 March 2021Comprehensive strategic cooperation agreement leveraging respective advantages to actively capture Greater Bay Area opportunities in insurance and financial services.
• Humansa (仁山優社)minorStrategic or Co-development Partner · 22 September 2020Strategic partnership leveraging NWS Holdings ecosystem synergies to help customers enjoy healthy lives through integrated health and wellness services.
• St. James' Settlement (聖雅各福群會)minorOthers · 15 June 2020Cancer Patient Support Programme providing cash assistance and nutrition packs to colon and gastrointestinal cancer patients.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sun Life Hong Kong: Sun Life Hong Kong offers life, health and wealth products through agents, brokers and bancassurance. Direct competitor in HK savings, critical illness and retirement markets with similar multi-channel approach.
• Fubon Life Insurance (Hong Kong): Fubon Life Hong Kong is a Taiwan-headquartered life insurer offering life, savings and investment-linked products in HK through agents and brokers. Competes in the same Chinese-affluent and savings/wealth categories as CTF Life.
• Manulife Hong Kong: Manulife operates one of Hong Kong's largest life insurance agencies with strong savings/whole life, critical illness and retirement (QDAP) offerings. Competes head-to-head with CTF Life in agent and IFA channels and in the GBA cross-border segment.
• HSBC Life (Hong Kong): HSBC Life distributes life, savings and retirement products through HSBC's bancassurance network in Hong Kong. Direct competitor for high-net-worth and wealth-management customers, particularly in savings and QDAP categories where CTF Life is active.
• AXA Hong Kong: AXA provides life, health, savings and MPF products in Hong Kong through agents, brokers and digital channels. Overlaps directly with CTF Life's Health+/Wealth+/Life+ series and shares the same IFA and corporate group insurance routes.
• FWD Life Insurance: FWD is a fast-growing Hong Kong life insurer known for digital-first distribution and strong savings/wealth product marketing. Competes directly with CTF Life for younger HK consumers and GBA customers via agents and online channels.
• AIA Hong Kong: AIA is the dominant life insurer in Hong Kong with multi-channel distribution (tied agents, IFA, bancassurance) and a comprehensive Health+, Wealth+ and Life+ product range. Direct competitor to CTF Life for HK individual, family and GBA-affluent segments.
• Prudential Hong Kong: Prudential Hong Kong offers life, health, savings and retirement products with a large tied-agent force and IFA/bancassurance channels. Closely comparable to CTF Life in product mix, distribution model and target customer segments.

Broad incumbents

• China Life Insurance (Overseas): China Life's Hong Kong arm is part of one of Mainland China's largest state-owned insurers, offering life and savings products through agents and bancassurance. A larger, broader incumbent competing for the same Mainland-affluent and HK customer base as CTF Life.
• Ping An Insurance (Hong Kong): Ping An operates Hong Kong life and health insurance as part of a massive Mainland financial conglomerate with deep brand reach into Chinese communities. A broader incumbent that overlaps with CTF Life's GBA and Chinese-affluent segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ctflifehk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chow Tai Fook Life Insurance Company