SUCCESSO ETICO®

What SUCCESSO ETICO® does

SUCCESSO ETICO® is the operating brand of CHANGE BUSINESS SCHOOL SRL, an Italian private limited company founded in 2021 and headquartered in Rome (Via Nizza, 53). The company operates a specialized training school targeting practitioners in change and help professions — life coaches, business coaches, psychologists, psychotherapists, counselors, trainers, and holistic/energy practitioners — and teaches them how to structure, price, and scale their relational practices into replicable transformation pathways. Its curriculum is anchored in a proprietary framework called Metodo SUCCESSO ETICO®, certified original via Blockchain technology since 2021, and a registered trademark held exclusively by the company.

The product portfolio is delivered through a Kajabi-hosted platform at successoetico.com and comprises two core tiers — Master Base (foundation program for new and consolidating professionals, providing 1.5 years of portal access and 4 months of Power Group support) and Percorsi Avanzati (modular advanced accompaniment for established professionals and businesses with up to 1 million EUR annual revenue, covering marketing, team building, CRM automation, and installment financing). Seven additional sub-brands (Contenuti Smart, Perseveranza, Tu Come Guida, Vendita Evolutiva, Crea il tuo Mini Audio Corso, Summit, La Nicchia dell'Anima) extend the offering into content management, mindset coaching, case supervision, sales labs, and niche positioning. Distribution is direct-to-consumer via owned digital properties, with no third-party resellers; the funnel runs from a free masterclass through orientation calls with a Referente per l'Orientamento into paid enrollment.

The business model combines multi-year subscription contracts for core programs with monthly recurring revenue from sub-brand memberships. Pricing is quote-based and not publicly disclosed; no refunds are offered. Marketing relies on organic content (free masterclass, downloadable guides, video library, YouTube), community-driven testimonials (a Wall of Love with 360+ reviews), and earned media coverage (ANSA, Il Sole 24 Ore Econopoly, LA NAZIONE) rather than paid advertising. The company reports a community of 1,030+ students — described as Italy's largest family of change professionals — supported by a team of 14 coaches, counselors, psychologists, psychotherapists, business consultants, and energy guides. The founder, Erica Holland, serves as CEO of Change Business School Srl and CEO of Holland Group Holding Srl. A humanitarian partnership with Still I Rise (600 EUR/month since 2022) supplements the brand's ethical positioning. The company claims approximately 800,000 EUR in revenue from its most recent balance sheet, operates bootstrapped with no external funding, and was ranked third at the Knowledge Business Awards 2022.

Name

SUCCESSO ETICO®

Legal name

CHANGE BUSINESS SCHOOL SRL

Website

https://successoetico.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

SUCCESSO ETICO® is an Italian training school (operating as CHANGE BUSINESS SCHOOL SRL, founded 2021) that teaches coaches, psychologists, psychotherapists, counselors, and holistic practitioners how to structure, price, and scale their relational practices into replicable digital transformation pathways through its proprietary Metodo SUCCESSO ETICO® method.

Ownership category

akta.pro rank

Product category

Professional Coaching and Change-Agent Education

NAICS

Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Marketing & Customer Success (EDAAAPAN)

akta.pro secondary industry

Performance Marketing Training & Enablement (MPAAACAO)

Keywords

• Professional coaching education
• Change agent training
• Personal development courses
• Psychologist business training
• Online masterclass programs

Headquarters

HQ city

Borgo Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Educational Programs: Revenue from Master Base, Mastermind Advanced, and advanced courses teaching professionals how to structure their change-agent practices, create high-value pathways, and acquire clients sustainably online.
2. Digital Products and Memberships: Revenue from digital products including 'Contenuti Smart' (smart content), 'Perseveranza' audio course, 'Tu Come Guida' supervision membership, 'Vendita Evolutiva' (evolutionary sales lab), mini audio courses, 'La Nicchia dell'Anima' (soul niche positioning), and the annual Summit.
3. Community and Ongoing Support: Ongoing revenue from sustained engagement including daily Zoom live support sessions, power groups, and continuous ecosystem support even after program completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SUCCESSO ETICO® is an Italian online school that trains coaches, psychologists, psychotherapists, counselors, trainers, and holistic practitioners how to structure, price, and scale their change-agent practices. It sells its proprietary "Metodo SUCCESSO ETICO®" via a Kajabi-powered learning platform, anchored by the Master Base foundational program and the Percorsi Avanzati advanced coaching tracks, plus supplementary digital products and live events.

Product overview

SUCCESSO ETICO® is an Italian school specializing in the growth of change and help professions, offering a portfolio of educational programs built around its core Master Base program for coaches, psychologists, psychotherapists, counselors, trainers, and guides. The offering spans foundational training (Master Base), advanced accompaniment programs (Percorsi Avanzati) with composable modules for marketing, team building, and business scaling, plus supplementary products including audio courses (Perseveranza), practical workshops (Vendita Evolutiva), supervision memberships (Tu Come Guida), content management tools (Contenuti Smart), mini audio course creation programs, live summits, and niche positioning solutions. The portfolio also includes free resources such as downloadable social media guides and video content. The company operates on a Kajabi platform infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Contenuti Smart: Smart content product for solving content problems in 1 day per month, freeing dozens of hours of time.
• Perseveranza
• Tu Come Guida
• Vendita Evolutiva
• Crea il tuo Mini Audio Corso
• Summit
• La Nicchia dell'Anima

Products and services

• Master Base Foundational master program that teaches individual change professionals how to create high-value transformation pathways and consistently acquire clients online, anchored in the proprietary Metodo SUCCESSO ETICO®.
• Percorsi Avanzati (Advanced Programs) Advanced modular coaching and accompaniment track for established change professionals and small businesses, focused on scaling through team building, advanced marketing, and operational automation.
• Contenuti Smart Monthly content management solution that resolves the content creation problem for practitioners in one day per month.
• Perseveranza Audio course on entrepreneurial mindset targeted at coaches, therapists, and guides who want to grow their practice.
• Tu Come Guida Membership offering practical case supervision for coaches, counselors, psychologists, psychotherapists, and guides to grow professionally.
• Vendita Evolutiva Practical group lab guiding participants to expand consciousness, acquire relational skills, develop a prosperous mindset, and apply practical sales strategies.
• Crea il tuo Mini Audio Corso Program that teaches practitioners to create and sell a mini audio course explaining the value of their services and transformation to clients.
• Summit Annual 100% practical live event for coaches, counselors, psychologists, psychotherapists, naturopaths, energy guides, and trainers to grow their online business and scalable transformation pathways.
• La Nicchia dell'Anima Comprehensive program for finding a unique soul-aligned positioning that opens hearts and brings abundance.
• Guide ai Social Free downloadable guides covering LinkedIn for coaches and therapists and social media strategies to unlock content and get more clients from existing followers.
• Video Gratuiti Free video content covering client communication, focus fundamentals, business relationship strategies, ideal client attraction, and quality lead generation.

Quantifiable outcome

• 1,030+ students in community
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Still I RiseminorStrategic or Co-development Partner · 1 January 2022Humanitarian partnership where SUCCESSO ETICO® donates 600 euros monthly to Still I Rise, the first international school for refugee children. Still I Rise operates in Congo removing children from inhumane stone quarry labor and providing them with 2 hot meals daily plus international-level education. This represents the school's social commitment to its mission of reducing suffering in the world.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterUp: Enterprise coaching and mental health platform serving corporate clients at scale. Comparable as a player in the coaching-for-professionals space, but operates at much larger scale serving B2B enterprise market rather than individual practitioners.
• Udemy: Large-scale online learning marketplace with extensive catalog of coaching, therapy, and personal development courses. Comparable as online education delivery infrastructure serving similar professional learner segments but with marketplace model rather than proprietary methodology.
• Tony Robbins (Results Coaching / Business Mastery): Global personal development and business mastery brand with premium programs for coaches and entrepreneurs. Comparable founder-led methodology approach but at vastly larger global scale with broader consumer positioning.

Direct peers

• CTI (Co-Active Training Institute): Leading international coach training and certification organization offering programs for aspiring and professional coaches. Comparable as a methodology-driven coaching school with tiered certification pathways, premium pricing, and focus on relational coaching practices.
• Mindvalley: Global online personal development and transformation education platform. Directly comparable as a DTC subscription/membership-based education business targeting professionals seeking personal growth, with similar methodology-driven curriculum and Kajabi-adjacent delivery infrastructure.
• Marisa Peer: UK-based premium coaching school and therapy training brand offering courses for therapists, coaches, and practitioners. Closely comparable business model: founder-led methodology taught to helping professionals for premium prices with transformation-focused positioning.
• iPEC Coaching: International coach certification school with multi-tier programs (Foundation, Professional, Mastery) for new and experienced coaches. Comparable as a structured, methodology-driven coach training business with graduated pathways similar to Master Base to Percorsi Avanzati.

Others

• European Mentoring & Coaching Council (EMCC): European professional body for coaching and mentoring with Italy presence. Comparable as an ecosystem player in the European coaching profession, though operates as accreditation/standards body rather than a commercial training school.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/successoetico/reviews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUCCESSO ETICO®