Smithworks

What Smithworks does

Smithworks is a Meridian, Idaho-based boutique marketing consultancy providing fractional CMO services, inbound marketing strategy, HubSpot consulting, and custom web development to small and medium-sized businesses. The firm operates under the Smithworks, LLC legal entity (rebranded from the founder's prior company, Tribute Media, which was established in October 2007) and is led by founder Corey Smith, who brings approximately 30 years of web development experience dating to 1996. Smithworks sells three integrated service lines: the Forged Marketing System (a structured marketing methodology that combines strategy, execution, and continuous improvement across campaigns, content, email, social media, HubSpot, and the website); HubSpot Consulting (CRM cleanup, workflow optimization, reporting, and marketing operations); and Strategic Websites (custom web development on HubSpot, WordPress, or proprietary platforms).

The firm's technology stack is anchored on HubSpot for CRM and CMS implementation, supplemented by WordPress and custom platforms for web builds, with an internal HubSpot theming framework called Sprocket Rocket used to standardize client implementations. Core technical capabilities include web design and development, SEO strategy, and marketing operations. An active content marketing blog covering SEO, AEO (Answer Engine Optimization), web performance, and HubSpot topics functions as a top-of-funnel lead generation channel and a thought leadership platform. The only documented client outcome cited is a 40% conversion lift for an unnamed SMB client following HubSpot and website optimization.

Smithworks operates a sales-led, consultation-driven go-to-market motion with prospective clients directed to schedule consultations via the firm's website. Revenue is generated through custom-priced professional services engagements and ongoing strategic marketing retainers; pricing is quote-based rather than publicly disclosed. The firm is privately held, bootstrapped with no disclosed external investment, and has a headcount of 1-10 employees, leaving the business heavily dependent on the founder's individual production and client relationships.

Name

Smithworks

Legal name

Smithworks, LLC

Website

https://www.smithworkslab.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Smithworks is a Meridian, Idaho-based boutique marketing consultancy providing fractional CMO services, HubSpot consulting, custom web development, and inbound marketing strategy to small and medium-sized businesses, led by founder Corey Smith.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Administrative Management and General Management Consulting Services (541611), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Content Operations & Workflow Management (BPAFAIAI)

Keywords

• Fractional CMO services
• HubSpot consulting
• Inbound marketing strategy
• Custom web development
• Marketing operations

Headquarters

HQ city

Meridian

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. HubSpot Consulting Services: Professional consulting services to clean up, organize, and improve HubSpot CRM implementations including workflows, forms, reporting, campaigns, and marketing operations.
2. Custom Web Development: Website building and improvement services on HubSpot, WordPress, or custom platforms with focus on messaging, structure, performance, and conversion optimization.
3. Strategic Marketing System: Ongoing marketing system development and optimization services integrating multiple channels and HubSpot capabilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Smithworks is a boutique marketing consultancy that delivers fractional CMO-style services through its proprietary Forged Marketing System, integrating campaigns, content, email, social media, HubSpot CRM, and website priorities into a cohesive strategy. The firm provides HubSpot CRM consulting (clean-up, workflows, reporting, campaigns) and custom website design and development on HubSpot, WordPress, or custom platforms. Services target small to medium businesses seeking to fix fragmented marketing tools, stagnant lead flow, and underperforming websites.

Product overview

Smithworks is a marketing agency offering a unified portfolio of services centered around The Forged Marketing System — a comprehensive marketing methodology that integrates campaigns, content, email, social, HubSpot, and website priorities. The core offering is supplemented by HubSpot Consulting (CRM setup and optimization services) and Strategic Websites/Custom Web development (building on HubSpot, WordPress, or custom platforms). Together, these services form an integrated approach targeting small to medium businesses seeking practical, results-driven marketing and web strategy.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationHubSpot is a primary technology partner for Smithworks. The company specializes in HubSpot CMS implementation, CRM optimization, workflow development, and website theming. Smithworks offers dedicated HubSpot consulting services and has developed expertise through years of HubSpot implementations, including creating the Sprocket Rocket theming framework.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SmartBug Media: HubSpot Elite partner specializing in inbound marketing, content, and CRM strategy for mid-market and enterprise clients. Directly comparable to Smithworks as a HubSpot-focused agency serving B2B clients with similar service offerings, though at significantly larger scale.
• New Breed Revenue: HubSpot Elite partner offering inbound marketing, sales enablement, and CRM consulting services. Operates a similar service model to Smithworks with HubSpot implementation and revenue-focused marketing strategy, primarily serving B2B clients.
• Weidert Group: HubSpot Elite partner and B2B inbound marketing agency specializing in industrial and manufacturing markets. Comparable to Smithworks in offering HubSpot consulting, content marketing, and web development for growing businesses.
• IMPACT: HubSpot partner agency offering inbound marketing strategy, content development, and HubSpot consulting. Similar boutique-agency positioning to Smithworks with focus on training and implementation services for SMB clients.
• Square 2 Marketing: Inbound marketing agency specializing in HubSpot strategy, sales alignment, and revenue marketing for B2B SMBs. Comparable service portfolio to Smithworks including HubSpot consulting and marketing strategy services.

Broad incumbents

• Disruptive Advertising: Larger digital marketing agency offering paid media, SEO, and web development services. Comparable to Smithworks on the web and SEO side but operates at significantly larger scale with broader service offerings across paid channels.
• WebFX: Large full-service digital marketing agency with broad offerings including SEO, web design, and marketing technology. Overlaps with Smithworks on web development and inbound marketing services but at a much larger scale and broader portfolio.
• KlientBoost: Digital marketing agency specializing in paid acquisition, CRO, and creative services. Shares some overlap with Smithworks on the conversion optimization and landing page development side, though focused primarily on paid rather than organic inbound.
• LYFE Marketing: Digital marketing agency offering social media management, SEO, and content marketing services. Comparable to Smithworks in targeting SMBs with marketing services but with broader channel focus and larger delivery team.

Emerging players

• Digital Authority Partners: Smaller digital marketing agency offering inbound marketing, SEO, and web development services with HubSpot experience. Comparable to Smithworks in core service mix and SMB focus, though positioned as a smaller-scaled competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smithworkslab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smithworks