Renaes Window Treatments

What Renaes Window Treatments does

Renae's Window Treatments, Inc. is a privately-held, woman-owned commercial window coverings specialist headquartered at 281 Moore Lane, Collierville, Tennessee, founded circa 1970 and serving the Mid-South region. The company designs, measures, supplies, and installs custom draperies, blinds, and shades ranging from manual to motorized systems, including automated shading integrated with Lutron Quantum control platforms. It holds an exclusive distributor relationship with Mecho Shade Systems and represents additional manufacturers including Lutron, Hunter Douglas, Draper, and SWF Contract, positioning it as a multi-brand specification and installation channel rather than a single-product fabricator.

The business operates on a project-based, quote-driven revenue model with no publicly disclosed pricing tiers, billing per project scope covering measuring, track and component design, component supply, and professional installation. The go-to-market is sales-led, executed through direct engagement with commercial clients, manufacturer partner dealer networks, and intra-group cross-referrals within the HHG Interiors family of companies. On January 1, 2024, the company was acquired by HHG Interiors (Heimke Holding Group LLC), joining sister companies Office Interiors and Business Interiors under a certified woman-owned commercial interiors group.

Customer segmentation is hybrid: the primary segment is commercial interiors (offices, institutional facilities, commercial buildings), with secondary exposure to government contracting via State of Tennessee WBE certification and federal woman-owned small business set-aside programs, and a smaller residential tail. Brady Kroeker serves as President, with Susan Newby as the former owner. Notable disclosed work includes the Lutron Quantum automated shading installation at Mississippi State University's Jim and Thomas Duff Center, coordinated with Lutron and Perkins Everitt Lighting and Controls, indicating capability in higher-education institutional projects. Revenue, headcount, and growth metrics are not publicly disclosed.

Name

Renaes Window Treatments

Legal name

Renae's Window Treatments, Inc.

Website

https://renaeswt.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Renae's Window Treatments is a woman-owned commercial window coverings specialist in Collierville, Tennessee, founded circa 1970, serving Mid-South businesses with custom draperies, blinds, shades, and motorized systems. Now part of HHG Interiors, it is the exclusive regional distributor for Mecho Shade Systems.

Ownership category

akta.pro rank

Product category

Commercial Window Treatments

NAICS

Window Treatment Retailers (449122), Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412)

akta.pro primary industry

Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG)

akta.pro secondary industries

Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Commercial window treatments
• Custom draperies installation
• Automated shade systems
• Interior shading solutions
• Window covering products

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Commercial Window Treatments: Sale of commercial window coverings including draperies, blinds, and shades, ranging from manual to motorized options. The company provides comprehensive services including measuring, track design, component selection, and professional installation as part of the product offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Renae's Window Treatments provides commercial-grade custom window treatment solutions, including draperies, blinds, and automated shades. The company measures, designs, fabricates components, and installs window covering systems for commercial properties, acting as an exclusive regional distributor for Mecho Shade Systems and integrating products from manufacturers such as Lutron, Hunter Douglas, Draper, and SWF Contract.

Product overview

Renae's Window Treatments is a commercial window treatment service provider offering a unified suite of custom draperies, blinds, and shades. The company operates as both a direct manufacturer of custom window treatments and as an exclusive distributor for Mecho Shade Systems. Additional represented brands include Draper, SWF Contract, Lutron, and Hunter Douglas. Services include measuring, design, component sourcing, and professional installation for commercial and residential projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Draperies Custom-fabricated drapery systems for commercial interiors, measured, designed, component-built, and installed by Renae's Window Treatments.
• Custom Blinds Custom commercial blinds supplied and installed as part of Renae's full-service window treatment offering.
• Custom Shades Custom commercial shades supplied and installed, including Mecho automated shade systems distributed exclusively by Renae's in its region.
• Measure, Design, Fabrication & Installation Services End-to-end project services covering on-site measuring, design specification, component fabrication, and professional installation of commercial window treatment systems.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and supporting.

• HHG Interiors (Heimke Holding Group LLC)coreStrategic or Co-development Partner · 1 January 2025Parent company acquired Renae's Window Treatments in January 2025. HHG Interiors is a certified woman-owned commercial interiors company overseeing Office Interiors, Business Interiors, and Renae's Window Treatments as sister companies.
• Mecho Shade Systems, Inc.coreChannel Partner/ Reseller/ DistributorExclusive distributor relationship with Mecho Shade Systems, a premier manufacturer known for pioneering window shade solutions since 1969. Mecho specializes in hard-to-solve design challenges including non-rectangular, sloping, high, wide, and monumental windows.
• Lutron ElectronicscoreTechnology or IntegrationPartnership with Lutron for automated shading control systems. Renae's installs Lutron Quantum Systems which provide automated lighting and daylight control, time clock integration, and personal control for occupant preferences.
• Perkins Everitt Lighting and ControlsminorStrategic or Co-development PartnerCollaboration on the Mississippi State University Duff Center project for coordinated installation of Lutron Quantum automated shading systems.
• Draper, Inc.supportingChannel Partner/ Reseller/ DistributorRepresents Draper, a family-owned manufacturer established in 1902, providing projection screens, AV mounts, and window shades for commercial, architectural, education, and residential markets.
• SWF ContractsupportingChannel Partner/ Reseller/ DistributorRepresents SWFcontract providing commercial window coverings including manual and motorized solar shades, blinds, shutters, and cellular shades. Products installed in over one million buildings across North America.
• Hunter DouglassupportingChannel Partner/ Reseller/ DistributorRepresents Hunter Douglas, the leading manufacturer and marketer of custom window treatments in North America, headquartered in Pearl River, NY.
• Office InteriorscoreStrategic or Co-development PartnerSister company within HHG Interiors family. Full-service office furniture dealer with over 50 years of combined experience, providing space planning, design consultation, and installation services.
• Business InteriorscoreStrategic or Co-development PartnerSister company within HHG Interiors family. Full-service office furniture dealer working alongside Office Interiors with one vision, leadership, and goal for commercial interior solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Draper, Inc. Draper is a 1902-established manufacturer of projection screens, AV mounts, and window shades, and is one of Renae's represented brands. It is an upstream supplier in the same shading category rather than a direct competitor, but the dealer network overlap makes it thematically related.
• Business Interiors: Business Interiors is a Jackson, TN-based sister company of Renae's within the HHG Interiors family, providing office furniture and commercial interior solutions. Adjacent rather than directly competitive, but operating under the same commercial interiors go-to-market model.
• Office Interiors: Office Interiors is a sister company of Renae's within the HHG Interiors family — a full-service office furniture dealer. Not a direct peer, but a closely related commercial interiors business sharing ownership, customers, and cross-sell motion with Renae's.

Broad incumbents

• 3 Day Blinds: 3 Day Blinds is a national custom-measure window treatment retailer and installer with in-home consultation and professional installation. It competes for the same custom window covering customer that Renae's serves, but at significantly greater geographic and marketing scale.
• Hunter Douglas: Hunter Douglas is the leading North American manufacturer of custom window treatments and a represented brand of Renae's. It also operates its own commercial dealer/installer network, competing for the same commercial projects, architects, and general contractor specifications that Renae's targets.
• Mecho Shade Systems: Mecho is a premier architectural window shade manufacturer that Renae's distributes exclusively in its region. While Mecho sits upstream as a manufacturer (not a direct installer), the product line and project types (commercial, monumental, automated shading) overlap directly, making it the most strategically linked counterparty.
• Lutron Electronics: Lutron is the dominant manufacturer of lighting and automated shading control systems (including the Quantum platform Renae's installs) and operates a certified dealer/integrator network. Comparable in that Lutron-trained dealers compete for the same premium automated shading and daylight control commercial work.
• Budget Blinds: Budget Blinds is a North American franchise network for custom window coverings, blinds, shades, and draperies. It is comparable in that franchisees perform the same measure-design-install service as Renae's, with the advantage of national brand and marketing infrastructure.
• The Shade Store: The Shade Store is a national custom window treatment retailer (showroom + e-commerce) offering drapery, blinds, shades, and motorized solutions. While more residential-weighted, it competes for the same custom-measure and high-end decorative segment at greater scale and brand recognition.
• SWF Contract (Springs Window Fashions): SWF Contract supplies commercial window coverings to the construction industry and is one of Renae's represented brands. It also sells through a national dealer/installer network, making it directly comparable in the commercial spec-driven window treatment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/renaeswt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renaes Window Treatments