Singing River Trail Outdoor Adventures Llc

What Singing River Trail Outdoor Adventures Llc does

Singing River Trail Outdoor Adventures LLC (SRT) is an Alabama-based nonprofit organization developing a 200+ mile multi-use greenway trail system connecting communities across eight North Alabama counties — Jackson, Marshall, Madison, Limestone, Morgan, Lawrence, Lauderdale, and Colbert. Founded in 2018 from the Launch 2035 initiative's Land Use Committee master plan, SRT operates from a 4,000-square-foot headquarters on a six-acre donated site in Mooresville (the SRT House) and combines physical trail infrastructure with a coordinated wayfinding signage system, bike repair stations, and a digital interactive trail map developed with Alta Planning+Design. As of 2025, SRT has 51 miles constructed and open to the public, 180 miles in completed planning, and an additional 67 miles in active planning.

The organization supplements trail construction with an entrepreneurship development program — the annual Launch Tank competition, which awards up to $25,000 in non-dilutive funding to North Alabama entrepreneurs along the corridor — and with a Phase Zero Grants program that funds community amenities such as bike racks, beautification, and trail improvements. SRT is governed by a Board of Directors chaired by TVA's Jared Mitchem and includes executives from Huntsville Hospital, the Huntsville Committee of 100, Decatur Morgan County Tourism, and Robins & Morton.

SRT's revenue model is a multi-stream nonprofit structure: federal and state grants (notably $5.7M via Rep. Robert Aderholt and $1.5M USDA Rural Development), corporate sponsorships (REI Cooperative Action Fund $100K, Blue Cross/Blue Shield $25K), individual donations through the 220 Founder's Club, event-space rental at the SRT House, and registration fees from 5K/10K trail races. Trail access is free to the public across all segments. SRT serves four primary segments: individual trail users seeking outdoor recreation, entrepreneurs and small businesses seeking capital, eight North Alabama municipalities seeking economic development assets, and corporate partners seeking community-visibility and employee wellness alignment.

Name

Singing River Trail Outdoor Adventures Llc

Legal name

Singing River Trail

Website

https://singingrivertrail.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Nonprofit developing a 200+ mile greenway trail system across 8 North Alabama counties for outdoor recreation, tourism, and economic development; funds construction via federal, state, and corporate grants and runs the Launch Tank entrepreneurship competition.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Greenway Development

NAICS

Nature Parks and Other Similar Institutions (71219), Environment, Conservation and Wildlife Organizations (813312), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAJABAA

Hiking, Trekking & Mountain Guiding

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

SECONDARYBPAGAGAK

Water Resources & Watershed Protection

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYTHAJABAB

Whitewater Rafting, Kayaking & River Adventures

Travel & Hospitality/Tours, Attractions & Experiences/Adventure & Outdoor Experiences (Hiking, Rafting, Zipline, Safaris)

Keywords

• Greenway trail development
• Outdoor recreation infrastructure
• Regional trail systems
• Community-based conservation
• Trail tourism networks

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual and corporate donations through the 220 Founder's Club program and general donation campaigns. SRT headquarters and event space available for rental generating operational revenue.
2. Federal and State Grants: Major federal investments including $5.7 million from Representative Robert Aderholt, $1.5 million USDA Rural Development Grant, $1.6 million RAISE grant, ALDOT Transportation Alternatives Program grants, and state appropriations from Alabama Education Trust Fund
3. Corporate Partnerships and Sponsorships: Corporate partners provide financial support, in-kind donations (vehicles, facilities), and program sponsorships. Includes REI ($100,000), Blue Cross/Blue Shield ($25,000), Bank Independent matching funds
4. Launch Tank Competition Awards: Annual entrepreneurship competition awarding cash prizes and non-dilutive funding to startups along the trail corridor ($20,000+ distributed annually)

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Singing River Trail is a nonprofit organization that plans, builds, and operates a 200+ mile multi-use greenway trail system spanning 8 North Alabama counties, currently with 51+ miles constructed and open free to the public for hiking, biking, running, and outdoor recreation. Beyond the trail infrastructure itself, the organization runs the Launch Tank annual entrepreneurship competition awarding non-dilutive funding to North Alabama startups, distributes Phase Zero grants for community amenities, and operates the SRT House as a headquarters and event rental facility in Mooresville, AL.

Product overview

Singing River Trail is a nonprofit greenway development organization building a 200+ mile multi-use trail system across 8 North Alabama counties. The core offering is the trail network itself, comprised of individual segments (Elgie's Walk Greenway, Richard Martin Trail, Wheeler NWF West Loop, Bill Sims Trail, TVA Muscle Shoals trails, and others) totaling over 50 miles of existing trails. Supporting programs include the Launch Tank entrepreneurship competition, wayfinding signage system, bike repair stations, the SRT House headquarters/event space, an interactive digital trail map, and Phase Zero grants for community enhancements. The organization focuses on connecting communities for health and wellness, tourism, education, and economic development.

Differentiator

Problem solved

Functional benefit

Brands

• Launch Tank: Annual 'Shark Tank'-style business pitch competition hosted by Singing River Trail to identify new ideas and invest in entrepreneurs along the trail route.

Products and services

• Singing River Trail Greenway System A free, public 200+ mile planned greenway system spanning 8 North Alabama counties (Jackson, Marshall, Madison, Limestone, Morgan, Lawrence, Lauderdale, and Colbert) that connects communities through multi-use trails for walking, hiking, biking, and outdoor recreation; currently 51+ miles constructed and open.
• Launch Tank Competition An annual Shark Tank-style entrepreneurship competition hosted at venues such as Athens State University, U.S. Space and Rocket Center, and Scottsboro Civic Center that awards up to $25,000 in cash and non-dilutive prizes to North Alabama entrepreneurs launching or expanding businesses along the SRT corridor.
• SRT House (Headquarters & Event Space) A 4,000-square-foot headquarters facility on six acres in Mooresville, AL serving as the trail organization's office and available for rental as event space for corporate retreats, weddings, and gatherings.
• Interactive Trail Map A digital mapping tool developed with Alta Planning+Design that displays existing trails, proposed routes, and sections under construction across the SRT corridor, with links to AllTrails.
• Phase Zero Grants Program A grant program providing funding to communities and non-profit organizations to enhance amenities along the SRT, including bike racks, bike repair stations, beautification projects, and trail improvements.

Quantifiable outcome

• $26M in estimated annual direct economic benefits from 150-mile trail system
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, major and strategic.

• McCrary Family / 1818 FarmscoreStrategic or Co-development Partner · 26 October 2022Donated 4,000 sq ft home and six acres at 4865 Arrowhead Landing Road to serve as SRT headquarters, event space, outdoor recreation center, and rural innovation center in Mooresville
• Launch 2035 / Land Use CommitteecoreStrategic or Co-development Partner · 1 January 2018Launch 2035's Land Use Committee developed the original Singing River Trail Master Plan over 15 months with representatives from federal, state, county, municipal, and private agencies; SRT born from this initiative
• Blue Cross and Blue Shield of Alabama / The Caring FoundationmajorStrategic or Co-development Partner$25,000 donation from The Caring Foundation supporting health and wellness opportunities across North Alabama along the trail
• Fleet Feet (Huntsville/Madison)strategicGTM or Marketing PartnerCorporate partner with joint get-out-and-move challenges and SRT swag opportunities; promotes trail usage among running community
• The Orthopaedic Center (TOC)strategicGTM or Marketing PartnerCorporate partner working on Let's Get Moving outdoor exercise stations and public art installations in Jackson and Madison Counties
• Alta Planning+DesignstrategicImplementation/ SI/ Consulting PartnerPlanning firm developing Western Route Master Plan and signage/wayfinding systems for trail network
• Tennessee Valley Authority (TVA)coreStrategic or Co-development PartnerPartnering on signage for existing trails and roads enabling seamless route connections; supporting trail development across the Tennessee Valley
• The Nature ConservancystrategicStrategic or Co-development PartnerPartner organization sharing SRT House space; aligned mission around conservation and natural resource protection
• Rails to Trails ConservancystrategicStrategic or Co-development PartnerSRT hosts regional and national influencers including media, elected officials, and potential funders for tours showcasing trail connectivity opportunities and statewide trail network potential
• Thrive Regional Partnership (Chattanooga)strategicStrategic or Co-development PartnerPartnership linking Thrive's sixteen-county/three-state region to SRT in Jackson County, extending regional connectivity beyond Alabama
• Tennessee RiverLinestrategicStrategic or Co-development PartnerCollaborative partnership announced in 2021 linking regional trail and paddleway systems

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Great Springs Project: San Antonio-area initiative connecting springs and communities via a 100+ mile greenway — closely comparable multi-county regional greenway development model with similar funding and partnership structure.
• Appalachian Trail Conservancy: Nonprofit that manages and maintains the 2,194-mile Appalachian Trail; comparable in operating a long-distance multi-jurisdiction trail system supported by grants, donations, and volunteer networks.
• Tennessee RiverLine: A collaborative trail and paddleway system being developed along the Tennessee River; SRT is an explicit partner on this initiative announced in 2021, sharing regional scope and greenway/paddleway mission.
• East Coast Greenway Alliance: Plans and develops a 3,000+ mile multi-state urban trail system along the U.S. East Coast — directly analogous in mission and regional multi-state greenway development model.
• Thrive Regional Partnership: A three-state/sixteen-county regional partnership linking Chattanooga-area trails; explicit SRT partner extending regional connectivity into Jackson County, sharing SRT's multi-county convening model.
• Land Trust of North Alabama: Regional nonprofit operating in the same North Alabama geography; works on conservation easements and trail corridor preservation — directly comparable in scale, geography, and nonprofit/grant funding model.

Broad incumbents

• The Trust for Public Land: National nonprofit focused on creating parks and protecting land for people; closely aligned with SRT's greenway-plus-conservation model and a likely source of comparable grant-making and federal partnerships.
• The Nature Conservancy: Global environmental nonprofit that is an explicit SRT partner (sharing SRT House space). Comparable in operating as a mission-driven nonprofit securing land and trail access through conservation funding.
• Rails to Trails Conservancy: National nonprofit that converts former rail corridors into multi-use trails. SRT explicitly partners with RTC and is a member of its national network, making RTC the closest broad-scale comparator in greenway development and advocacy.

Others

• Outdoor Recreation Roundtable: National coalition of outdoor recreation trade associations and nonprofits that SRT interacts with at the policy/funding level — adjacent enabler that helps channel federal and state outdoor recreation funding toward organizations like SRT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/singing-river-trail

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singing River Trail Outdoor Adventures Llc