Smacna Brasil

What Smacna Brasil does

Smacna Brasil is a non-profit technical-scientific association headquartered in São Paulo (Av. Rio Branco, 1.492 - Campos Elíseos) since October 1989, operating as the Brazilian branch of SMACNA Inc. (Sheet Metal and Air Conditioning Contractors' National Association), headquartered in Virginia, USA, which has operated globally for nearly 80 years. The association develops and disseminates advanced air treatment technologies and produces a portfolio of content and services focused on HVAC-R (Heating, Ventilation, Air Conditioning, and Refrigeration), including weekly technical articles, technical recommendations, the TV SMACNA Brasil YouTube channel, an annual Prêmio Destaques do Ano award program, and a publicly distributed Quality Guide. It also facilitates the sale of internationally recognized standards (e.g., HVAC Duct Construction Standards, ASHRAE/SMACNA 126-2020, HVAC Systems Duct Design, and HVAC Systems Testing, Adjusting & Balancing) through SMACNA Inc.'s online store.

The organization's core educational offering is the Programa Smacna de Educação Continuada em Tratamento de Ar, currently in its 24th annual edition, which has trained more than 800 students, predominantly engineers. Its business model is a non-profit association model funded through membership fees paid by two categories of members: Contractor Members (16 named installer companies including A. Salles Engenharia, Ambient Air, A R Sistemas Térmicos, Grupo Artemp, Best Clima, CACR Engenharia, Climapress, Constarco, ERGO, Heating Cooling, JAM Engenharia, Joule, Newset, PRO DAC, Star Center, and SETHVAC) and Associate Members (a broader set of equipment manufacturers and suppliers such as Carrier, Daikin, LG, JCI-Hitachi, Belimo, Grundfos, Munters, and Armacell). Additional revenue streams include standards and publications sales via SMACNA Inc. and tuition from the professional education program. The association is institutionally supported by ABRAVA, ASHRAE Brasil, and state-level SINDRATARS unions, and is led by President Edson Alves (also founder of Star Center Soluções), Vice-President João Carlos Corrêa da Silva (Commercial Director at ERGO Engenharia), and Treasurer Alexandre de Paula (Engineering Director at A R Sistemas Térmicos).

Name

Smacna Brasil

Legal name

Smacna Brasil

Website

https://smacna.org.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Smacna Brasil is a São Paulo-based non-profit technical-scientific association, the Brazilian branch of SMACNA Inc., that disseminates HVAC-R standards, technical articles, and education to installer members and HVAC equipment manufacturers in Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: SMACNA Brasil operates as a non-profit association funded through membership fees from Contractor Members and Associate Members. Contractor Members are traditional installer companies of Central Air Conditioning, Exhaust and Ventilation systems. Associate Members are companies that have appropriate relationships with SMACNA or its Contractor Members and contribute to promoting the interests of the air treatment sector.
2. Standards and Publications Sales: SMACNA Brasil facilitates the sale of internationally recognized standards and technical publications through SMACNA Inc., including HVAC Duct Construction Standards, ASHRAE/SMACNA 126-2020, HVAC Systems Duct Design, and HVAC Systems Testing, Adjusting & Balancing manuals.
3. Professional Education Programs: The organization generates revenue through its professional education program (Programa Smacna de Educação Continuada em Tratamento de Ar), which is in its 24th annual edition and has trained over 800 students.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Smacna Brasil is a non-profit technical-scientific association (Brazilian branch of SMACNA Inc., Virginia, USA) that develops and disseminates advanced air-treatment technologies for the HVAC-R sector. It operates through Contractor and Associate membership, distributes international SMACNA standards and technical publications, runs an annual continuing-education program in air treatment, publishes weekly technical articles and recommendations, and produces video content via TV SMACNA Brasil. Its activities are aimed at HVAC installers, equipment manufacturers/suppliers, and engineering professionals in Brazil.

Product overview

SMACNA Brasil is a technical-scientific non-profit association (Chapter Brasil) affiliated with SMACNA Inc. (Virginia, USA), operating for nearly 80 years. The organization does not offer a unified software product but provides a portfolio of professional services including: technical publications and articles on HVAC topics; standards and specifications for duct construction, testing, and design; an annual continued education program in air treatment; video content through TV SMACNA Brasil; technical recommendations and guidelines; and an annual award program recognizing excellence in the HVAC sector. The association serves contractor members (installers of central air conditioning, exhaust, and ventilation systems) and associate members (equipment manufacturers and suppliers) in the Brazilian HVAC-R market.

Differentiator

Problem solved

Functional benefit

Products and services

• Normas e Especificações SMACNA (SMACNA Standards and Specifications) Internationally recognized SMACNA standards and technical publications distributed in Brazil, including HVAC Duct Construction Standards, ASHRAE/SMACNA 126-2020, HVAC Systems Duct Design, and HVAC Systems Testing, Adjusting & Balancing. Available for purchase through the SMACNA Inc. online store (store.smacna.org) and intended for HVAC contractors, engineers, and specifiers seeking authoritative duct construction, design, testing, and balancing guidance.
• Programa Smacna de Educação Continuada em Tratamento de Ar (SMACNA Continuing Education Program in Air Treatment) Annual professional continuing-education program in air treatment technologies delivered by Smacna Brasil. Now in its 24th annual edition, the program has trained more than 800 predominantly engineering students and addresses topics such as duct systems, chillers, free cooling, indoor air quality, smoke control, clean rooms, and HVAC-R best practices. Targeted at HVAC engineers, designers, and technical professionals seeking structured professional development.
• Smacna Brasil Membership (Contractor and Associate Members) Subscription-based membership of Smacna Brasil open to HVAC installation contractor firms (Contractor Members) and to HVAC equipment manufacturers, suppliers, and service providers (Associate Members). Membership provides access to SMACNA standards, technical content (articles, recommendations, TV SMACNA Brasil), committee participation, and the association's professional network.

Quantifiable outcome

• Over 800 students trained through the continuing education program in air treatment
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• ABRAVA (Associação Brasileira de Refrigeração, Ar Condicionado, Ventilação e Aquecimento)coreOthersABRAVA is a Brazilian association for refrigeration, air conditioning, ventilation and heating that provides institutional support to SMACNA Brasil.
• ASHRAE BrasilcoreTechnology or IntegrationASHRAE Brasil is the Brazilian branch of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), providing technical standards and guidelines that SMACNA incorporates in its recommendations.
• SINDRATARS (State HVAC Unions)coreOthersState-level unions including SINDRATARS-SP, SINDRATAR, SINDRATAR-RS, ANPRAC, SINDRATAR-BA, and SINDRATAR-PE provide institutional support and represent HVAC contractors in various Brazilian states.
• SMACNA Inc. (Virginia, USA)flagshipStrategic or Co-development PartnerSMACNA Inc. is the parent organization headquartered in Virginia, USA, operating for nearly 80 years. SMACNA Brasil is an official branch that develops and disseminates technologies in alignment with international standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/c/SmacnaBrasil
• Facebookweb.facebook.com/smacnabrasil
• LinkedInlinkedin.com/company/smacnabrasil
• Instagraminstagram.com/smacna.brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smacna Brasil