Smylor
Smylor is an Ireland-based two-sided dental treatment marketplace connecting patients with dental practices across DACH and UK markets, paired with a tiered SmylorPRO SaaS subscription offering patient relationship management, automated recall, AI chatbot booking, and treatment marketing tools.
- Company typePrivate
- Founded2020
- HeadquartersLetterkenny, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Smylor does
Smylor Limited is a private Irish company founded in 2020, headquartered in Letterkenny, Co. Donegal, with branch offices in London and Zug, Switzerland. The company operates a two-sided dental treatment marketplace connecting individual patients with dental practices across Switzerland (Zürich & Zug), Germany (Köln, Düsseldorf, Bonn), and the UK. The patient-facing platform enables comparison of local dentists, online chat with practices, broadcast appointment booking requests to hundreds of clinics, treatment reviews at the clinic/practice level (rather than individual practitioner level), and a free second-opinion service. The platform is built on cloud-based SaaS infrastructure, hosted in ISO-27001-certified Virtual Private Cloud environments in Germany (Telemaxx) and Switzerland (DataSource AG), with PCI-DSS payment processing outsourced to Stripe and communications powered by Twilio and Auth0 for identity.
The dentist-facing product, SmylorPRO, is a tiered Patient Relationship Management (PRM) suite sold on a freemium-to-enterprise subscription model: a Free tier with basic online chat and booking; a Silver tier adding automated patient recall via email, SMS, WhatsApp, and AI Voice; a Gold tier with 24/7 online booking, AI reception chatbot support, and Solutio Charly practice management integration for calendar sync and billing; and a Platinum tier adding sponsored treatment placement. The company monetizes through (i) recurring subscription fees, (ii) marketplace commissions on sponsored dental clinic listings, and (iii) transaction fees on premium patient services such as second-opinion consultations. The go-to-market motion is product-led and self-serve, distributed via smylor.com, smylor.ch, and smylor.de, with an OEM/embedded channel through the Solutio Charly integration targeting enterprise practices. A five-person C-suite and four-member advisory board oversee digital dentistry, healthcare compliance, and investor relations functions, with no disclosed external funding rounds or revenue figures.
Smylor firmographics
Firmographics- Name
- Smylor
- Legal name
- Smylor Ltd
- Website
- https://smylor.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smylor is an Ireland-based two-sided dental treatment marketplace connecting patients with dental practices across DACH and UK markets, paired with a tiered SmylorPRO SaaS subscription offering patient relationship management, automated recall, AI chatbot booking, and treatment marketing tools.
- Ownership category
- akta.pro rank
Smylor industry classification
Industry- Product category
- Dental Treatment Marketplace
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)
Keywords
Where Smylor is headquartered
LocationHeadquarters
- HQ city
- Letterkenny
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Smylor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SmylorPRO Subscriptions: Tiered subscription plans for dental practices: SmylorPRO Free (basic chat and booking), Silver (automated patient recall), Gold (full online booking with AI chatbot), and Platinum (sponsored treatment placement and improved search rankings). Billed monthly or annually.
- Dental Treatment Marketplace Commission: Dental clinics compensate Smylor for sponsored listing benefits, online chat and appointment booking services, and treatment reviews facilitated through the platform.
- Premium Patient Services: Smylor-Patients compensate Smylor for additional dental treatment services requested on the platform such as Second Opinion consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | SmylorPRO Free - Basic online chat and booking service for dental practices |
| Subscription | Monthly | SmylorPRO Silver - Automated patient recall with multi-channel reminders |
| Subscription | Monthly | SmylorPRO Gold - Full online booking with AI reception chatbot support |
| Subscription | Monthly | SmylorPRO Platinum - Sponsored treatment placement and enhanced visibility |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Smylor product offering
Product offeringCore offering
Smylor operates a two-sided dental treatment marketplace that allows patients to compare local dentists, chat online with practices, book appointments, and request free second opinions. For dental practices, the company provides SmylorPRO, a tiered Patient Relationship Management (PRM) software suite with features such as online chat, online booking, automated recall reminders, AI chatbot reception, and sponsored treatment placement.
Product overview
Smylor is a Dental Treatment Marketplace platform operating a two-sided marketplace connecting dental patients with dental practices. The core platform enables patients to compare dentists, chat online, book appointments, and leave treatment reviews, while the accompanying SmylorPRO platform provides dental professionals with Patient Relationship Management (PRM) tools. SmylorPRO tiers include: a free tier offering basic online chat and booking, a Silver tier adding Patient Recall Plus with automated reminders via Email/SMS/WhatsApp/AI Voice, a Gold tier providing 24/7 online booking with AI chatbot support, and a Platinum tier adding sponsored treatment marketing placements. The platform differentiates through clinic-level ratings (vs. practitioner-level), treatment affordability comparison, online chat capability, and appointment booking functionality.
Differentiator
Problem solved
Functional benefit
Brands
- SmylorPRO: Patient Relationship Management (PRM) apps for dental healthcare professionals, offering online presence and patient relationship tools.
- SmylorPRO Free
- SmylorPRO Gold
- SmylorPRO Platinum
Products and services
- Dental Treatment Marketplace Two-sided dental treatment marketplace platform that enables patients to compare local dentists, chat online with dental practices, make appointments, and review their treatment experiences. Functions as the patient-facing marketplace connecting consumers with dental clinics.
- SmylorPRO Patient Relationship Management Platform Patient Relationship Management (PRM) SaaS platform for dental healthcare professionals, offering a suite of applications that extend dental practice operations online with modern patient communication and relationship management tools.
- SmylorPRO Free (Online Chat & Booking) Free online chat and online booking service for dental practices that includes professional online chat and appointment booking capabilities to reduce reception workload and encourage patient reviews of treatment experiences.
- Patient Recall Plus Automated patient recall system included in SmylorPRO Silver that sends outbound reminders for checkups and dental hygiene appointments via Email, SMS, WhatsApp, or AI Voice calls.
- SmylorPRO Gold (Online Booking) SmylorPRO Gold subscription tier providing 24/7 online booking with AI reception chatbot support, professional online chat, and comprehensive appointment booking management for dental clinics.
- Treatment Marketing (Sponsored Placement) SmylorPRO Platinum subscription offering sponsored first-position placement on Smylor's search results to improve rankings and drive higher patient engagement and appointments for specific dental treatments.
Quantifiable outcome
- Online bookings increased by 50% for dental practices using Smylor + Solutio Charly integration
- +2 more outcomes
Companies that use Smylor
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Smylor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Smylor partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Solutio CharlycoreIntegration partnership between Smylor's Gold PRM Online Booking system and Solutio Charly practice management solution. Enables seamless appointment management, reception workflows, and billing integration for dental practices. Patients can schedule appointments 24/7 with direct integration to Solutio Charly calendar ensuring availability accuracy.
- StripecorePCI-DSS compliant third-party payment vendor handling all cardholder data functions. Smylor has no electronic storage, processing or transmission of any cardholder data on its own infrastructure.
- Telemaxx Telekommunikation GmbHcoreCloud data center service provider based in Germany. ISO-27001 certified. Hosts Smylor's application and database servers in Virtual Private Cloud environment for EU and German country purposes.
- Datasource AGcoreCloud data center service provider based in Switzerland. ISO-9001 & ISO-27001 certified. Hosts Smylor's data for Swiss country purposes.
- Twilio Inc.coreEmail, Chat & Voice communication services provider. Data centers are located in Ireland. Powers Smylor's communication channels including chatbot functionality.
- Auth0coreUser security and Single Sign-On (SSO) authentication service provider. Manages user identity and access control for Smylor platform.
- Revcurv LtdminorIrish online marketing agency providing marketing services to Smylor. Listed as sub-processor with appropriate data processing agreements in place.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Smylor competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Smylor social profiles
Digital presenceSmylor compliance and trust
Trust signalCompliance6 records
Smylor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smylor leadership team
Management profileNumber of profiles
Profiles8 records
Smylor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smylor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smylor
What does Smylor do?
Smylor operates a two-sided dental treatment marketplace that allows patients to compare local dentists, chat online with practices, book appointments, and request free second opinions. For dental practices, the company provides SmylorPRO, a tiered Patient Relationship Management (PRM) software suite with features such as online chat, online booking, automated recall reminders, AI chatbot reception, and sponsored treatment placement.
Is Smylor a public or private company?
Smylor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smylor founded?
Smylor was founded in 2020. It employs 1 to 10 people.
Where is Smylor based?
Smylor is headquartered in Letterkenny, Ireland, in the Europe region.
How does Smylor make money?
Three revenue lines are on record. SmylorPRO Subscriptions are the primary driver. The others are dental Treatment Marketplace Commission and premium Patient Services.
Does Smylor have an API?
No public API is recorded for Smylor.
What industry is Smylor in?
Smylor's product category is Dental Treatment Marketplace. Its primary akta.pro industry code is HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices. Its NAICS code is 621210 and its SIC code is 7372.