Simpolo Vitrified Private Limited

What Simpolo Vitrified Private Limited does

Simpolo Vitrified Private Limited is an Indian manufacturer of vitrified tiles, ceramic tiles, and bathware products headquartered in Ahmedabad, Gujarat, with manufacturing operations in Morbi (Gujarat) and Andhra Pradesh. Founded in 1977 as a ceramics business and expanded into sanitaryware in 1991, the company has built a 49-year-old brand around a portfolio of 1500+ tile designs across 30+ sizes and 40+ collections, spanning vitrified, glazed vitrified (GVT), nano, full-body, anti-skid, ceramic, and large-format formats. Its technology stack centres on high-temperature vitrification using clay, silica, quartz, and feldspar, with patented iM+ anti-microbial surface treatment, category-first nano-technology production, and an NABL-accredited in-house batch-testing facility. The company holds ISO 9001/14001/45001, BIS, and NSF certifications, supporting export to Nepal, Bhutan, Kenya, and UAE.

Simpolo operates a dual-channel go-to-market model: a direct-to-consumer channel via 200+ exclusive showrooms (Simpolo Galleries and Experience Centres in cities including Ahmedabad, Lucknow, Kolkata, Chennai, Hyderabad, and Noida) where customers can view full-scale displays, and an indirect channel via 1500+ dealers and retailers across five countries. A dedicated B2B project desk handles bulk commercial orders for residential townships, hotels, hospitals, malls, and commercial complexes, supported by technical data sheets and shade-matched lot delivery. Digital tools (Digital Showroom, Virtual Space Creator, Tiles Calculator, Sahyog dealer software) sit alongside traditional sales channels, alongside content marketing, TV/video advertising, architect events, and a PAN-India Mason Meet training programme.

The company generates revenue through one-time product sales of tiles and bathware via these channels; pricing is not publicly disclosed and varies by size, finish, and thickness, with volume/project pricing negotiated through dealers and the B2B project desk. Simpolo is privately held and family-controlled (CMD Jitendra T. Aghara; CMO Bharat T. Aghara), with Motilal Oswal PE Fund's ₹650 crore investment in 2024 representing its first disclosed institutional capital — funding the build-out of two new manufacturing facilities in Maliya, Gujarat and Naidupeta, Andhra Pradesh, expected operational by Q4 FY 2025-26.

Name

Simpolo Vitrified Private Limited

Legal name

Simpolo Vitrified Private Limited

Website

https://simpolo.com

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Simpolo Vitrified Private Limited is an India-based manufacturer of vitrified tiles, ceramic tiles, and bathware serving residential homeowners, real-estate developers, architects, and commercial projects through 200+ exclusive showrooms and 1500+ dealers across India, Nepal, Bhutan, Kenya, and UAE.

Ownership category

akta.pro rank

Product category

Vitrified Tiles and Bathware

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Vitrified tiles manufacturing
• Bathware sanitaryware
• Ceramic floor tiles
• Anti-skid tiles
• Tile design visualization

Headquarters

HQ city

Morbi

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Tiles and Bathware Product Sales: Simpolo generates revenue through the manufacture and sale of vitrified tiles, ceramic tiles, glazed vitrified tiles, full-body tiles, and bathware products (EWC, urinals, basins, cisterns, handcrafted basins) through its dealer network, exclusive showrooms, and B2B project desk.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simpolo Vitrified Private Limited manufactures and sells a complete range of vitrified tiles (GVT, Nano, Full-body, Double-charged, Porcelain, Ceramic, Anti-skid, Large-format) across 1,500+ designs and 30+ sizes, complemented by bathware products including European Water Closets, urinals, wash basins, cisterns, and handcrafted basins. The offering is targeted at residential homeowners, architects, interior designers, and commercial project developers through exclusive showrooms, a pan-India dealer network, and a B2B project desk, and is supported by digital visualisation tools such as the Digital Showroom, Virtual Space Creator, and Tiles Calculator.

Product overview

Simpolo Vitrified Private Limited is a complete tiles and bathware solutions brand offering a comprehensive portfolio of over 1,500 vitrified tile designs across 30+ sizes, complemented by bathware products including water closets, basins, and sanitary ware. The core product lines include Living Room Tiles, Bathroom Tiles, Bedroom Tiles, Kitchen Tiles, Outdoor Tiles, Balcony Tiles, Staircase Tiles, Elevation Tiles, Commercial Tiles, and Countertop Tiles. The product portfolio spans multiple tile types (Vitrified, GVT, Ceramic, Anti-Skid, Full-Body, Nano Vitrified, Large-Format) and diverse aesthetics (Marble, Wood, Stone, Concrete, Metallic, Rustic, Decor). Key collections include Alchimia, Basaltino, Glyphstone, Sparko, Venitto, Marmorica, Spectra, Ricco 2.0, Kitchdeck, Courtyard, Impatto, Impero, and Rockdeck. Bathware offerings include Spot Light suites, Bold Collection, EWC, Urinals, Basins, Cistern, and Handcrafted Basins. Digital tools include Digital Showroom, Virtual Space Creator, and Tiles Calculator. The company holds ISO 9001, 14001, 45001, BIS, and NSF certifications, operates NABL-accredited testing facilities, and employs patented iM+ anti-microbial technology across its product range.

Differentiator

Problem solved

Functional benefit

Brands

• Simpolo Tiles: Premium vitrified tiles brand offering 1500+ tile designs across 30+ sizes for residential and commercial spaces.
• Simpolo Bathware
• Simpolo Solutions

Products and services

• Vitrified Tiles Premium vitrified and ceramic tiles with very low porosity and high mechanical strength, made from clay mixed with silica, quartz, and feldspar fired at high temperatures, available in 1,500+ designs across 30+ sizes for residential and commercial flooring and wall applications.
• Living Room Tiles Floor and wall tiles specifically designed for living rooms, available in various sizes, textures, and finishes including marble, stone, and wood looks for residential homeowners and interior designers.
• Bathroom Tiles Water-resistant floor and wall tiles for bathrooms with anti-skid options and moisture-resistant properties, featuring 40+ collections for residential and commercial washrooms.
• Bedroom Tiles Floor and wall tiles for bedrooms featuring elegant marble to warm wood textures combining durability with style for residential applications.
• Kitchen Tiles Heat- and stain-resistant tiles for kitchen floors and walls, including backsplash designs in vitrified, porcelain, and anti-slip finishes for residential and commercial kitchens.
• Outdoor Tiles Weather-resistant anti-slip tiles for exterior floors and walls designed for patios, gardens, balconies, and poolside areas with R11-R12 slip ratings.
• Commercial Tiles High-traffic floor tiles designed for commercial spaces like offices, hotels, and retail stores with enhanced durability, abrasion, and chemical resistance.
• Countertop Tiles Tiles designed for countertop applications with iM+ anti-microbial technology to support hygiene in kitchens and bathrooms.
• Alchimia Tile Collection Premium tile collection reimagining the fusion of craftsmanship and raw beauty with unique textures and earthy colour palette for living and bathroom spaces.
• Venitto Tile Collection Tile collection capturing the timeless appeal of Venetian terrazzo with refined modern design, including Posh+ surface rated 10x more abrasion-resistant than PEI-5.
• Glyphstone Tile Collection Tile collection reinterpreting the ancient art of petroglyphs, bringing natural stone aesthetics with contemporary design for residential and commercial spaces.
• Bathware Suite Premium bathware solutions including bathroom suites, European Water Closets, urinals, wash basins, cisterns, and handcrafted basins for residential and commercial bathrooms.
• Digital Showroom Online tool that lets customers select tiles, set textures and designs, and create virtual spaces with 3D tile previews before purchase, targeted at homeowners and architects.
• Virtual Space Creator Design tool enabling architects and customers to design virtual areas and preview tile designs in 3D and 360-degree views using Smart Code Technology.
• Tiles Calculator Online calculator tool that helps customers accurately estimate the number of tiles needed for their projects, accounting for cuts and wastage.

Quantifiable outcome

• Water absorption rate below 0.5% — below BIS standards for vitrified tiles
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Varmora Granito: Gujarat-based vitrified tile manufacturer with national distribution and a comparable product mix (GVT, nano, large-format tiles). Similar scale and channel structure to Simpolo.
• Asian Granito India: Large Gujarat-based vitrified tile and marble/granite producer competing head-on in the Morbi cluster. Closely comparable in scale, product mix (GVT, nano tiles, large-format), and Indian distribution footprint.
• Nitco Tiles: Indian tile manufacturer with established presence in vitrified and marble-style tiles for residential and commercial projects. Comparable product offering and dealer-led distribution model.
• Orient Bell Limited: Indian tile manufacturer offering ceramic wall tiles, vitrified floor tiles, and bathware products through a pan-India dealer network. Competes with Simpolo across residential and small commercial segments.
• Kajaria Ceramics: India's largest manufacturer of vitrified and ceramic tiles, with a multi-decade brand, nationwide distribution, and bathware extension. Most direct competitor to Simpolo across product portfolio, dealer channel, and B2B project specifications.
• Somany Ceramics: Major Indian tile and bathware manufacturer with national dealer network and a wide range of vitrified, ceramic, and sanitaryware products. Overlaps directly with Simpolo on tiles, GVT, and bathware.

Broad incumbents

• RAK Ceramics: Global tile and sanitaryware manufacturer with Indian manufacturing and distribution. Comparable in vitrified tile technology and bathware portfolio; competes for premium and project business in India.
• Cera Sanitaryware: Leading Indian sanitaryware and faucet brand competing with Simpolo's bathware line. While primarily focused on bathware rather than tiles, the overlap on EWC, basins, and cisterns makes it a relevant competitor in the integrated bath solutions category.
• Prism Johnson (H&R Johnson): Diversified building materials company whose H&R Johnson brand is a major player in Indian tiles, sanitaryware, and modular kitchens. Competes with Simpolo across multiple categories and distribution channels.
• Marazzi Group: Italian-origin global tile manufacturer with premium positioning, design-led collections, and international footprint. Relevant peer for Simpolo's premium collections and export ambitions, though primarily a Western-market brand.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@simpolotilesandbathware

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpolo Vitrified Private Limited