Shasta Family YMCA

What Shasta Family YMCA does

Shasta Family YMCA is a 501(c)(3) nonprofit community organization chartered in 1946 and headquartered at 1155 N Court Street, Redding, California. It operates a comprehensive fitness, youth development, and social services platform serving 9,500+ members (nearly 10% of the regional population) and approximately 230,000 people annually across Shasta County and the broader North State region. The core facility includes five group exercise studios, a fitness center equipped with Precor cardio and Cybex strength equipment, three heated pools (indoor, outdoor, and the Y South salt water pool), saunas, Child Watch facilities, and the Y Club teen space, supplemented by a 24,000-square-foot McConnell Foundation-donated building adjacent to the main campus.

The product portfolio spans fitness (group exercise classes, personal training in traditional/boxing/Pilates modalities, aqua exercise, pickleball, the new Row Studio, and a virtual Fitness on Demand / FLEX platform), aquatics (group and private swim lessons, Sharks Swim Team, Masters Swimming, Adult Learn to Swim), youth and family services (Montessori Preschool, Montessori-Inspired Child Watch, Y Club after-school program with USDA meals, Camp McCumber overnight camp, holiday camps, enrichment classes), specialized programs (Shasta Stride for adults with intellectual and developmental disabilities, Strong Mamas pre/postnatal fitness, Center for Mind-Body Medicine, Year Round Grief Group, sound therapy, chair massage, aqua arthritis programming), and safety/certification training (American Red Cross CPR/AED/First Aid and lifeguard certification).

The business model combines four revenue streams: recurring individual/couple/family/senior membership dues ($65-$115/month tiers with financial assistance), corporate and group wellness memberships, program and camp fees (Montessori $760/month, Shasta Stride $520-$1,200/month, Camp McCumber $790-$830), and donations and philanthropy — including a current $3.8 million capital campaign, a $25,000 Annual Giving Campaign, planned giving, endowments, and corporate sponsorships. Distribution is direct-to-consumer via walk-in Member Services Desk, the Daxko online registration and donation platform, corporate outreach, and nationwide YMCA reciprocity that allows members to use any participating Y nationally. The organization is governed by a community Board of Directors under CEO Kristen Lyons and is operationally affiliated with YMCA of the USA while remaining independently financed.

Name

Shasta Family YMCA

Legal name

Shasta Family YMCA

Website

https://sfymca.org

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Shasta Family YMCA is a 501(c)(3) nonprofit community organization in Redding, California operating fitness facilities, three heated pools, youth programs, childcare, camps, aquatics, and disability services for 9,500+ members across Shasta County and the North State region.

Ownership category

akta.pro rank

Product category

Community Fitness & Wellness Services

NAICS

Child Care Services (6244), Sports and Recreation Instruction (61162), Child and Youth Services (624110), Other Individual and Family Services (62419), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Parent’s Helper (Non-Infant) & Child Supervision (HSAAAGAA), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Community fitness services
• Youth development programs
• Nonprofit wellness
• Membership recreation
• Social responsibility initiatives

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Recurring monthly membership fees from individuals, couples, families, and seniors. Core revenue stream supporting facility operations.
2. Corporate/Group Memberships: Corporate wellness programs where employers provide or subsidize employee memberships, offering benefits including fitness assessments, lunch and learns, and flexible payment options with no join fees or contracts.
3. Program and Camp Fees: Fees for specialized programs including Camp McCumber resident camp ($810-$830), Montessori preschool ($760/month), Shasta Stride disability program ($520-$1,200/month), swim lessons, personal training, and 3x3 basketball league ($90-$100).
4. Donations and Philanthropy: Annual Giving Campaign targeting $25,000 for youth summer experiences, $3.8 million capital campaign for facility expansion, planned giving, endowments, matching gifts, corporate sponsorships, and tribute donations. Supported by For A Better Us campaign.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Shasta Family YMCA operates as a nonprofit 501(c)(3) community organization delivering fitness facilities, youth development programs, and social responsibility initiatives for individuals and families in the Shasta County region. The organization provides membership-based access to recreation, child care, swim lessons, sports leagues, senior activities, and community outreach services.

Product overview

Shasta Family YMCA is a 501(c)(3) nonprofit fitness and community center established in 1946, offering a comprehensive portfolio of health, wellness, and youth development programs. The organization operates primarily as a fitness facility with five group exercise studios, a fitness center with Precor cardio and Cybex strength equipment, and three heated pools (indoor, outdoor, and Y South salt water pool). The portfolio includes swim programs (group lessons, private lessons, Sharks Swim Team, Masters Swimming), personal training (traditional, boxing, Pilates), youth programs (Montessori Preschool, Montessori-Inspired Child Watch, Y Club for teens, Camp McCumber overnight camp), and wellness offerings (Sound Therapy, Strong Mamas, Shasta Stride for adults with disabilities, Center for Mind-Body Medicine, Grief Support). Virtual programming is available through Fitness on Demand (FLEX) platform. Membership plans range from $65-115/month with financial assistance available, and the organization serves over 9,000 members from its Redding, CA location.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness center memberships Membership-based access to fitness facilities, exercise equipment, and group exercise classes for individuals and families in the Shasta County community.
• Youth development programs Structured youth programming including child care, after-school enrichment, sports leagues, swim lessons, and leadership development for children and teens.
• Social responsibility and community programs Community outreach initiatives including senior activities, adaptive programs for individuals with disabilities, and volunteer-driven social impact programming.
• Corporate wellness partnerships Group membership arrangements and corporate wellness packages offered to local employers as an employee benefit program.

Quantifiable outcome

• Reduces drowning risk by 88% through free swim lessons
• +6 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered moderate and minor.

• Special OlympicsmoderateStrategic or Co-development PartnerPartnership established in 2025 for inclusive sports programming, providing opportunities for athletes with intellectual disabilities to participate in Y programming and events.
• Healthy ShastamoderateStrategic or Co-development PartnerCommunity partnership focused on making healthy choices easier. Y partnered with Healthy Shasta as part of National Activate America Movement to combat local obesity.
• Shasta County Health and Human ServicesmoderateStrategic or Co-development PartnerPartner organization dedicated to mental, social, and physical well-being of Shasta County residents. Y proud to partner with these organizations for community health resources.
• Shasta County School DistrictmoderateStrategic or Co-development PartnerPartnership providing holiday camps for Redding School District students. Holiday camps held at Sycamore Elementary School serving students from multiple elementary schools.
• Redding RancheriaminorStrategic or Co-development PartnerTribal organization represented on Y's Board of Directors through Michael Hollowell, Tribal Attorney, serving as Board Secretary.
• SCOE (Shasta County Office of Education)minorStrategic or Co-development PartnerAccepts SCOE funding for Montessori Preschool program, expanding early childhood education access.
• PraesidiumminorOthers24/7 helpline provider for reporting suspicious or inappropriate behaviors and policy violations related to child protection. Anonymous reporting available.
• 25 Men Known as 'The Y's Men'minorOthersGroup of dedicated community members who transformed the former Diamond International lumberyard building into the current Y facility in 1984.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Gold's Gym: Established commercial fitness chain offering group exercise, personal training, and strength equipment at multiple price points. Competes for the same individual adult and family fitness members as the Y but as a for-profit operator without childcare, camp, or community services.
• Planet Fitness: Low-cost national gym chain targeting price-sensitive individual members. Competes primarily for the Y's individual adult segment with significantly lower monthly pricing, though lacking the Y's family, childcare, and community programming differentiation.
• YMCA of Metropolitan Los Angeles: Larger YMCA chapter operating in a different California geography with similar membership-based fitness, youth development, and community programs. Most directly comparable peer in the YMCA system serving families with comparable programming structure though at much larger scale.

Direct peers

• San Francisco YMCA: Another YMCA chapter within California offering comparable membership, childcare, aquatics, and youth programs under the same national YMCA umbrella. Direct peer in nonprofit community wellness with similar program portfolio and membership model.
• Boys & Girls Clubs of America: National nonprofit youth development organization with local chapters offering after-school programs, sports, mentorship, and childcare. Directly comparable nonprofit community/youth programming model with shared target segments (youth, families) and similar funding mix (memberships, donations, grants).
• Jewish Community Centers (JCC Association): Network of JCCs offering fitness centers, swimming, childcare, camps, and cultural programming as community-based nonprofits. Highly comparable operating model combining membership fitness, youth development, and social services under a nonprofit umbrella.
• Boys & Girls Club of Redding: Local Boys & Girls Club chapter serving the same Redding/North State geography with overlapping youth development programs including after-school care and summer programming. Direct local nonprofit peer competing for similar family and youth segments.
• Greater Sacramento YMCA: Adjacent Northern California YMCA chapter serving the Sacramento region. Direct peer operating similar membership, childcare, aquatics, and youth programs under shared YMCA of the USA brand and operating model.

Regional players

• Redding Swim Club: Local competitive swim club in the Redding region. Comparable specialty programming focused on competitive aquatics (Sharks Swim Team equivalent) though lacking the Y's broader fitness, childcare, and community service portfolio.

Others

• Childcare Referral Agencies (e.g., Child Care Aware): Nonprofit referral and information services for families seeking childcare including preschool and after-school care. Adjacent to the Y's Child Watch, Montessori Preschool, and Y Club programs though operates as information intermediary rather than direct provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/shastafamilyy
• YouTubeyoutube.com/channel/UCNxTZcAGeOgBsHbO_9CiBmw
• Facebookfacebook.com/TheShastaFamilyYMCA
• LinkedInlinkedin.com/company/shasta-family-ymca
• Instagraminstagram.com/s.f.ymca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shasta Family YMCA