Sees Design

What Sees Design does

Sees Design is a second-generation interior design studio founded in 1975 by Carson See and now operated by his sons Ross See and Corbin See, together with Sara See (Associate Principal). Headquartered at 137 Payne Street in the Dallas Design District with a secondary office in Oklahoma City, the firm offers three professional-services lines: design services for new home construction or full-scale renovations (flat fee and hourly pricing), sourcing and procurement for full home furnishings (hourly and cost-plus pricing), and hospitality design services for hotels, clubs, restaurants, and shared spaces (custom proposals on request). The studio differentiates through eclectic layering of colors, materials, and textures, with deep attention to lighting, mood, millwork, custom drapery, bespoke upholstery, and curated antiques alongside contemporary pieces.

The underlying capability is human-led interior design supported by an established vendor and fabricator network rather than any proprietary technology platform; the firm has no app, no API, and no disclosed AI tooling. The GTM motion is sales-led and direct: principals engage clients via consultations and custom proposals, with multi-year contract cadences across all three service lines. Customer segments are horizontal and high-end — wealthy residential clients undertaking new construction or full renovations, and hospitality businesses seeking transportive, brand-aligned environments — with a documented anchor relationship with Duro Hospitality spanning at least six venues (The Charles, Bar Charles, Sister, Cafe Duro, Casa Duro, Mister Charles) and additional hospitality projects including The Fordson Hotel and Norman's Japanese Grill.

The firm is private, family-owned, with no external institutional investment or parent company, and operates across Texas, Oklahoma, the Southwest, the Rocky Mountain region, and the Northeast. Marketing is portfolio- and press-driven rather than paid-digital, with national coverage in Architectural Digest, AD Pro, PaperCity, and Dallas Modern Luxury. Revenue is not publicly disclosed and the team is small (1–10 employees), with active hiring underway for an Interior Architecture Lead as of the most recent operating period.

Name

Sees Design

Legal name

Sees Design

Website

https://seesdesign.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Sees Design is a second-generation, family-owned interior design studio founded in 1975, offering residential design, furnishings procurement, and hospitality design services to high-net-worth homeowners and hospitality operators from offices in Dallas and Oklahoma City.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Interior design services
• Hospitality interior design
• Residential design studio
• Home furnishings procurement
• Custom millwork design

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Residential Design Services: Design services for new home construction or full scale renovations offered at flat fee and hourly pricing. Includes space planning, millwork design, materials and finishes selection, and detailed documentation. These services must be combined with Sourcing and Procurement for Full Home Furnishings.
2. Sourcing and Procurement Services: Full-service sourcing and procurement for home furnishings offered at hourly and cost plus pricing. Handles sourcing, pricing, ordering, tracking, and installation of custom drapery, bespoke upholstery, antiques, and contemporary pieces.
3. Hospitality Design Services: Custom proposals on request for hotels, clubs, restaurants, and shared spaces. Focuses on creating transportive, intentional, and refined environments that balance operational efficiency with emotional impact.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sees Design is a boutique interior design studio providing residential design services (space planning, millwork, materials/finishes selection, and documentation for new construction and renovations), full-service sourcing and procurement of home furnishings (custom drapery, bespoke upholstery, antiques, and contemporary pieces), and hospitality design services for hotels, clubs, restaurants, and shared spaces. Services are delivered through direct client engagement under flat-fee, hourly, cost-plus, or custom-proposal pricing models.

Product overview

Sees Design is a second-generation interior design studio founded in 1975, offering three core service lines: (1) Design Services for New Home Construction or Full Scale Renovations including space planning, millwork design, materials/finishes selection, and detailed documentation; (2) Sourcing and Procurement Services for Full Home Furnishings handling custom drapery, bespoke upholstery, antiques, and contemporary pieces; and (3) Hospitality Design Services for hotels, clubs, restaurants, and shared spaces. The company maintains an extensive portfolio of hospitality projects including The Charles, Bar Charles, Sister, Cafe Duro, Casa Duro, El Carlos Elegante, Mister Charles, The Chumley House, Mary Eddy's, Pool Bar, The Fordson Hotel, and Norman's Japanese Grill. Their residential portfolio includes projects such as Kips Bay Showhouse, Royal Project, White Rock Project, Devonshire Project, Marthas Vineyard Project, Preston Hollow Project, Aspen Project, Nichols Hills Project, Highland Park Project, University Park Project, Lakewood Project, Oak Lawn Project, Santa Fe Project, Beaver Creek Project, and Grand Project.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services for New Home Construction or Full Scale Renovations Full-service residential interior design covering space planning, millwork design, materials and finishes selection, and detailed documentation for new home construction or full-scale renovations. Offered to high-net-worth homeowners and must be combined with the Sourcing and Procurement service for full home furnishings.
• Sourcing and Procurement Services for Full Home Furnishings Full-service sourcing and procurement of home furnishings including custom drapery, bespoke upholstery, curated antiques, and contemporary pieces. Covers sourcing, pricing, ordering, tracking, and installation, with coordination of vendors and fabricators.
• Hospitality Design Services Interior design services for hotels, clubs, restaurants, and shared spaces. Focuses on flow, function, brand identity, and emotional memory at scale, creating transportive, intentional, and refined hospitality environments. Pricing is provided via custom proposals on request.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Duro Hospitality PartnerscoreStrategic or Co-development Partner · 12 February 2026Strategic partnership with Duro Hospitality for hospitality design projects. Sees Design collaborated on The Charles restaurant redesign in Dallas Design District, transforming the space with a moodier aesthetic inspired by Italian design from different eras. The firm has designed multiple venues for Duro Hospitality including The Charles, Bar Charles, Sister, Cafe Duro, Casa Duro, and Mister Charles.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AvroKO: New York-based hospitality design firm specializing in hotels, restaurants, and bars. Directly comparable to Sees Design's hospitality design practice, with similar focus on transportive, brand-driven environments for hospitality operators.
• Studio Sofield: Renowned luxury interior design studio with a residential and hospitality practice serving ultra-high-net-worth clients. Comparable to Sees Design in clientele tier, bespoke service model, and emphasis on architectural integrity and material layering.
• Suzanne Lovell Inc. Chicago-based luxury interior design firm serving both private residences and hospitality clients. Comparable to Sees Design in integrated residential/hospitality offering and high-net-worth client base.
• Jean-Louis Deniot: Internationally recognized interior designer with a portfolio spanning luxury residences and hotels across the U.S. and Europe. Comparable to Sees Design in tier of clientele, eclectic layering aesthetic, and press-driven brand positioning.
• Nate Berkus Associates: High-profile residential and commercial interior design firm. Comparable in delivering full-service residential design and in leveraging national media presence to attract premium clientele.
• Mark Cunningham Inc. Established New York interior designer known for high-end residential and hospitality work. Comparable to Sees Design in tier of clientele and emphasis on timeless, layered interiors for ultra-high-net-worth clients.

Broad incumbents

• Holly Hunt: Luxury furniture, textiles, and design brand with showrooms across major U.S. cities. Comparable as a broader luxury design incumbent where Corbin See trained as production manager; overlaps with Sees Design in serving the same affluent clientele but at a much larger scale.
• RH (Restoration Hardware): Large home furnishings retailer with integrated interior design services through RH Interiors. Comparable as a broad incumbent addressing the same affluent residential design and furnishing market, but operating at massive scale with a different distribution model.
• Olson Kundig: Seattle-based architecture and design firm with a substantial interior design practice serving residential and hospitality clients. Comparable in design philosophy emphasizing materiality and architectural integrity, but operates at broader scale with architecture as its anchor offering.

Others

• Perennials Fabrics: Luxury performance textile brand and supplier where Sara See previously served as Design Director. Comparable as a key ecosystem supplier whose products Sees Design specifies in its projects, and as a former-employer brand connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/seesdesign
• LinkedInlinkedin.com/company/sees-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sees Design