Attaboy Labs
Attaboy Labs is a DTC wellness supplement brand selling a single flagship product, "Every Damn Day," a clinically-dosed daily powder combining 14 research-backed ingredients to deliver energy, focus, hydration, strength, and recovery for active men seeking to replace multiple supplements with one serving.
- Company typePrivate
- Founded-
- HeadquartersWinston Salem, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Attaboy Labs does
Attaboy Labs is a privately held direct-to-consumer wellness supplement brand founded by Nick Lawhon, operating under the sub-brand "Every Damn Day" and headquartered in Winston Salem with product formulation and manufacturing in Utah. The company's single core product is a daily performance supplement that combines 14 clinically-dosed, research-backed ingredients (creatine monohydrate 5g, L-citrulline 4g, Alpha-GPC 300mg, L-theanine 300mg, acetyl-L-carnitine 1.5g, glycine 3g, magnesium glycinate 180mg, and electrolytes) into one serving, marketed as a replacement for five or more separate supplements covering energy, focus, hydration, strength, and recovery. The formulation is differentiated by transparent dosing (no proprietary blends), stimulant-free energy delivery via ATP and mitochondrial support rather than caffeine, third-party testing, and GRAS-certified ingredients. The business model is a DTC Shopify storefront with subscription tiers ($54.50-$59.50/month for 30-day pouches; $94.50 every two months; $129.50 every three months; $59.50/month for on-the-go sticks) and a one-time purchase option ($69.99-$124.99), anchored by a 67% promotional first-box discount, a 90-day money-back guarantee, a bilateral referral program, and a GovX-verified discount for military, first responders, government employees, and teachers. Distribution is digital-first via owned e-commerce and organic social channels (Instagram, TikTok, Facebook, LinkedIn); in April 2026, Malar Group closed a Friends and Family round and became a strategic partner to fund product development, customer acquisition, and Canadian market entry beginning Q2 2026 as the first step in international expansion.
Attaboy Labs firmographics
Firmographics- Name
- Attaboy Labs
- Legal name
- Attaboy Labs
- Website
- https://attaboylabs.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Attaboy Labs is a DTC wellness supplement brand selling a single flagship product, "Every Damn Day," a clinically-dosed daily powder combining 14 research-backed ingredients to deliver energy, focus, hydration, strength, and recovery for active men seeking to replace multiple supplements with one serving.
- Ownership category
- akta.pro rank
Attaboy Labs industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where Attaboy Labs is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Attaboy Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription (Recurring): Monthly subscription model with tiered supply options (30, 60, 90 day supplies). First box at promotional price ($33 for 30-day kit during sales), then $59.50/month for ongoing deliveries. Subscription includes free subscriber gifts and cancel-anytime flexibility.
- One-Time Purchase: Non-recurring purchase option for pouches and on-the-go sticks at full retail price ($124.99 for 90-day pouch supply).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Every Damn Day Starter Kit (30-day supply) |
| Subscription | Monthly | 30-Day Pouch Subscription - 30% off |
| Subscription | Multi-year contract | 60-Day Pouch Subscription (2 pouches) - 29% off |
| Subscription | Multi-year contract | 90-Day Pouch Subscription (3 pouches) - 33% off |
| Subscription | Monthly | 30 Sticks (On-the-go) - 22% off |
| One time/ perpetual license | Pay-as-you-go | One-Time Purchase - 30-day supply |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Attaboy Labs product offering
Product offeringCore offering
Attaboy Labs sells a single flagship dietary supplement called Every Damn Day, formulated as a once-daily powder or on-the-go stick combining 14 clinically-dosed, research-backed ingredients for energy, focus, hydration, strength, and recovery. The product is sold direct-to-consumer via the company's own e-commerce site through subscription and one-time purchase tiers, with all manufacturing done in Utah from globally sourced ingredients.
Product overview
Attaboy Labs offers a single unified product: Every Damn Day, a daily wellness supplement formulated for men. The supplement combines 14 clinically-dosed, research-backed ingredients into one simple daily serving to provide energy, focus, hydration, strength, and recovery benefits without caffeine or proprietary blends. Available in powder pouches (30/60/90-day supplies) and on-the-go stick formats in flavors (Coastal Lime, Attaboy Punch). All products are proudly formulated and made in Utah with globally sourced ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- Every Damn Day: The flagship daily performance supplement product combining creatine monohydrate, L-citrulline, Alpha-GPC, L-theanine, Acetyl-L-Carnitine, Glycine, Magnesium Glycinate, and electrolytes in one serving.
Products and services
- Every Damn Day Daily performance dietary supplement combining 14 clinically-dosed, research-backed ingredients (creatine monohydrate 5g, L-citrulline 4g, Alpha-GPC 300mg, L-theanine 300mg, Acetyl-L-carnitine 1.5g, glycine 3g, magnesium glycinate 180mg, and electrolytes) in one scoop or single-serve stick. Provides energy, focus, hydration, strength, and recovery support without caffeine or proprietary blends. Available in powder pouches (30/60/90-day supplies) and on-the-go stick formats. Formulated and made in Utah.
Quantifiable outcome
- 38,500+ customers and 453 reviews
- +6 more outcomes
Companies that use Attaboy Labs
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Attaboy Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Attaboy Labs partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
Attaboy Labs competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Attaboy Labs social profiles
Digital presenceAttaboy Labs compliance and trust
Trust signalCompliance1 record
Attaboy Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attaboy Labs leadership team
Management profileNumber of profiles
Profiles1 record
Attaboy Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attaboy Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attaboy Labs
What does Attaboy Labs do?
Attaboy Labs sells a single flagship dietary supplement called Every Damn Day, formulated as a once-daily powder or on-the-go stick combining 14 clinically-dosed, research-backed ingredients for energy, focus, hydration, strength, and recovery. The product is sold direct-to-consumer via the company's own e-commerce site through subscription and one-time purchase tiers, with all manufacturing done in Utah from globally sourced ingredients.
Is Attaboy Labs a public or private company?
Attaboy Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Attaboy Labs founded?
Attaboy Labs was founded in -1.
Where is Attaboy Labs based?
Attaboy Labs is headquartered in Winston Salem, United States, in the North America region.
How does Attaboy Labs make money?
Two revenue lines are on record. Subscription (Recurring) is the primary driver. The others are one-Time Purchase.
Does Attaboy Labs have an API?
No public API is recorded for Attaboy Labs.
What industry is Attaboy Labs in?
Attaboy Labs's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2000.