What Simplement (knoxville) does

Simplement is a Knoxville, Tennessee-based web solutions provider founded by Andrew and operated as a solo entrepreneur. The company serves small businesses, small organizations, and nonprofits with three distinct offerings: Website Buffing (one-time custom code adjustments to template-based sites on Shopify, Squarespace, Stripe, Wix, WordPress, Duda, Drupal, Google, HubSpot, and Joomla), Full Service Web Design (custom content-managed websites with development, hosting, and domain services), and ACTR (Assistance Case Tracking and Reporting), a proprietary web-based case management application for tracking assistance cases, coordinating volunteers, and generating grant and promotional reports. ACTR is targeted at organizations needing affordable case management with remote-work capability, particularly in the wake of COVID-19 operating conditions.

The underlying technology relies on standard template-based platforms for the web design lines, with ACTR being the only proprietary asset — a tested web application that each customer receives as a customized instance with options for drop-down items, check-boxes, assistance types, and reports. Revenue mechanics are mixed: Website Buffing is unit-priced with a $50 minimum order, Full Service Web Design is professional services delivered against custom quotes, and ACTR is a flat-rate monthly subscription for organizations up to 20 users with per-user increments for additional seats. Customer segments are horizontal across small organizations and nonprofits, with the case management line positioned as the primary use case.

Go-to-market is direct-to-customer via the company website (simplement.tech), free consultation, and a self-service ACTR demo (demo-actr.simplement.tech). Marketing is limited to organic Facebook engagement (facebook.com/simplementknox) and direct outreach via phone and email. The business has no disclosed funding, no institutional investors, no partnerships, and no certifications or compliance posture beyond standard web serving. Operations are geographically anchored to Knoxville, Tennessee with a single area code (865) and no indication of expansion outside the local market.

Name

Simplement (knoxville)

Legal name

Simplement

Website

https://simplement.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Simplement is a solo-operator web solutions provider in Knoxville, Tennessee, offering website adjustments, custom web design, and a proprietary case management SaaS (ACTR) for small organizations and nonprofits.

Ownership category

akta.pro rank

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Website Buffing Services: One-time light web adjustments and fixes for websites built on platforms like Shopify, Square Space, Stripe, Wix, and WordPress. Pricing based on service type with a $50 minimum order requirement. Elements of the same kind needing the same adjustment can be grouped together as one service.
2. Full Service Web Design: Custom website design and development services including development, hosting, and domain name setup. Websites include CMS functionality allowing clients to manage content without coding. Packages available as bundled services or separate offerings.
3. ACTR Case Management Subscription: Subscription-based SaaS for case management software. Flat subscription rate for organizations up to 20 users. Additional users can be added at slightly additional monthly cost. Each customer receives their own customized ACTR system.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Simplement provides custom web design services, one-time website adjustment ("buffing") services for template-based platforms such as Shopify, Squarespace, Wix, and WordPress, and a configurable web-based case tracking system called ACTR (Assistance Case Tracking and Reporting) for small organizations and nonprofits.

Product overview

Simplement offers three distinct service offerings: Website Buffing (one-time custom code adjustments for template-based websites), Full Service Web Design (custom content-managed websites with development, hosting, and domain services), and ACTR (Assistance Case Tracking and Reporting) - a standalone web application for case management. The company is a small web design consultancy based in Knoxville, Tennessee, focused on empowering organizations through accessible web technology.

Differentiator

Problem solved

Functional benefit

Brands

• ACTR: Assistance Case Tracking and Reporting system - a web-based case management software for small organizations.

Products and services

• Website Buffing One-time website adjustment service where a skilled designer adds custom code to template-based websites (Shopify, Squarespace, Stripe, Wix, WordPress, etc.) to fix layout issues, improve mobile responsiveness, resize text and images, align items, and improve visual consistency. A $50 minimum order applies.
• Full Service Web Design Custom website design and development including development, hosting, and domain name setup. Includes a content management system allowing non-technical clients to manage catalogs, maps, promotions, inventory, services, profiles, photos, videos, and portfolios without coding.
• ACTR (Assistance Case Tracking and Reporting) Web-based case management application for small organizations to track assistance cases, manage volunteers, generate reports for grants and promotions, and standardize processes. Supports remote work, includes customization options for drop-downs, check-boxes, and reports, and runs on a flat subscription rate for up to 20 users with additional users available at extra monthly cost.

Quantifiable outcome

• More affordable than typical high-end data management systems
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Salesforce Nonprofit Cloud: Salesforce's Nonprofit Cloud is a major CRM/case management suite for nonprofit programs and grantees; it serves the same customer base as ACTR but with significantly greater scale, ecosystem, and pricing power.
• Shopify: Shopify is an e-commerce platform whose template and theme constraints Simplement addresses via buffing; it serves an overlapping SMB merchant base but with a much broader commerce feature set.
• Squarespace: Squarespace is a template-based website builder commonly buffed by Simplement; it competes for the same SMB customer base but through a hosted, self-service platform rather than custom design services.
• Wix: Wix is a major DIY website builder whose template feature gaps create demand for Simplement's buffing service; it serves the same small business customers but with a self-serve model rather than custom code work.

Direct peers

• Bonterra: Bonterra (formerly Social Solutions) provides case management and outcomes-tracking software for nonprofits and social services organizations—directly competing with ACTR's target customer and use case, but at a much larger scale.
• Web.com: Web.com offers small-business web design, hosting, and domain services directly comparable to Simplement's Full Service Web Design offering, typically with bundled packages and broader marketing reach.
• CharityTracker: CharityTracker is a web-based case management tool used by coalitions of nonprofits to share client assistance data—same domain as ACTR (assistance tracking, reporting for grants) but designed for multi-agency collaboration.
• CaseWorthy: CaseWorthy provides configurable case management software for human services agencies—similar customization, reporting, and remote-access use cases as ACTR, targeting a slightly larger but adjacent buyer.
• Apricot by Bonterra: Apricot is Bonterra's web-based case management platform for nonprofits—same core use case (assistance tracking, reporting, grant compliance) as ACTR, but with broader features, integrations, and institutional adoption.
• Fiverr: Fiverr is a freelance marketplace where SMBs can purchase small, discrete web design adjustments—directly substitutable for Simplement's Website Buffing service, but with vastly more competition and lower price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/simplementknox
• LinkedInlinkedin.com/company/simplement-knoxville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplement (knoxville)