Round Swamp Farm

What Round Swamp Farm does

Round Swamp Farm is a privately held, family-owned farm market business operating three retail storefronts across the Hamptons on Long Island's South Fork — East Hampton (the original farmstead at 184 Three Mile Harbor Road, opened as a farm stand circa 1968), Bridgehampton (97 School Street, opened May 16, 2014), and Montauk (71 S Elmwood Ave, opened 2019). The Lester family has farmed the same East Hampton land since John Lester arrived from Connecticut in 1721, and the business is now run by approximately 14 family members across four generations — including matriarch Carolyn Lester Snyder, farm manager Charlie Niggles, bakers Lisa Niggles and Claire Olszewski, prepared foods specialist Shelly Schaffer, lobsterman Al Schaffer, and farm hand Steven Niggles — supporting six family households. The operation combines a 16-acre working farm, a commercial fishing arm supplied by family baymen, a full bakery, a prepared foods counter, a seafood market, and curated gourmet grocery items, all sold direct-to-consumer at retail with no wholesale or institutional channel.

The company's product offering is built on vertical integration: produce is grown on-farm and hand-harvested (heirloom tomatoes, sweet corn, blueberries, strawberries, peppers, cucumbers, eggplant, seasonal vegetables); seafood (swordfish, black seabass, weakfish, lobster, clams, tuna) is supplied by local baymen including Charlie Niggles and Al Schaffer; bakery items (Lisa's sea salt caramel chocolate chip cookies, Claire's pound cakes and banana nut bread, Dianna's zucchini bread, muffins, pies) are made fresh daily with all-natural ingredients and no preservatives; and prepared foods (sandwiches, salads, soups, pasta, seafood dishes) are produced in-house for grab-and-go consumption. The East Hampton site functions as both the original farmstead and the production hub; the Bridgehampton and Montauk locations extend the brand's reach into village commerce and seasonal beach tourism respectively. A small e-commerce presence is limited to gift cards via Square. The company's positioning rests on a National Bicentennial Farm designation (1976), the unique "Farmers of Land and Sea" identity that no competitor in the Hamptons can claim, and consistent earned media coverage in outlets including the New York Times, Forbes, Saveur, Bloomberg Muse, and Hampton's Magazine.

Revenue derives entirely from in-store retail across the three locations (Tuesday–Saturday operating hours), with no disclosed pricing, subscription, or membership model. The business is debt-free and free of outside investment, with no parent company, subsidiaries, funding rounds, or institutional ownership. Growth has come through measured geographic expansion — one new storefront roughly every five years — and product-line curation rather than external capital scaling. The customer base consists of year-round Hamptons residents plus seasonal summer visitors and beach tourists, making revenue meaningfully seasonal with peak exposure to summer tourism cycles on the South Fork.

Name

Round Swamp Farm

Legal name

Round Swamp Farm

Website

https://roundswampfarm.com

Company type

Private

Founded year

1721

Operating status

Operating

Short description

Round Swamp Farm is a family-owned farm market operating three retail storefronts in the Hamptons (East Hampton, Bridgehampton, Montauk), selling hand-grown produce, locally caught seafood, all-natural baked goods, and prepared foods directly to residents and seasonal visitors.

Ownership category

akta.pro rank

Product category

Farm Market Retail

NAICS

Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Farm market retail
• Fresh produce sales
• Artisan baked goods
• Local seafood market
• Farm-to-table foods

Headquarters

HQ city

East Hampton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Farm Market Retail: Direct retail sales of homegrown produce, local seafood, baked goods, prepared foods, and specialty items through three farm market storefronts in East Hampton, Bridgehampton, and Montauk.
2. Fresh Produce Sales: Sale of produce grown on their 16-acre farm including heirloom tomatoes, sweet corn, potatoes, strawberries, blueberries, and seasonal vegetables.
3. Seafood Market: Sale of locally caught fish and seafood supplied by baymen Charlie Niggles and Al Schaffer, including swordfish, black seabass, weakfish, lobster, clams, and tuna.
4. Bakery and Baked Goods: Sale of homemade baked goods including Lisa's cookies (famous sea salt caramel chocolate chip), muffins, breads, pies, cakes, and cinnamon rolls made fresh daily.
5. Prepared Foods: Fresh prepared meals, salads, sandwiches, and sides available for grab-and-go including chicken dishes, seafood, salads, and house-made soups.
6. Specialty Beverages: Sale of Shelly's namesake lemonade, fresh juices, and teas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Round Swamp Farm operates three retail farm market storefronts in the Hamptons (East Hampton, Bridgehampton, Montauk), selling homegrown produce from its 16-acre farm, locally caught seafood from its fishing operations, homemade baked goods prepared daily with all-natural ingredients, and grab-and-go prepared meals. The business functions as a unified farm market, bakery, prepared foods counter, and seafood market under one family-owned brand.

Product overview

Round Swamp Farm is a multi-location farm market operating three retail locations in East Hampton, Bridgehampton, and Montauk, New York. The business functions as a unified offering combining a farm market, bakery, prepared foods counter, and seafood market under one family-owned brand. The product portfolio centers on Fresh Produce grown on their 16-acre Lester family farm (9 generations), complemented by a full Bakery featuring homemade cakes, pies, cookies, muffins, and breads; a Prepared Foods counter offering ready-to-go meals, salads, and sandwiches; and a Seafood Market stocked with locally caught fish and shellfish. Additional offerings include gift cards and gourmet grocery items. The company also maintains an online shop through Square's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Locally grown and farm-fresh fruits and vegetables including heirloom tomatoes, sweet corn, blueberries, strawberries, peppers, cucumbers, eggplant, and seasonal produce from the family's 16-acre East Hampton farm, sold directly to consumers at retail market locations.
• Bakery Items Homemade baked goods made fresh daily with all-natural ingredients and no preservatives or artificial ingredients, including pound cakes (lemon, plain, orange), pies (raspberry peach, tri-berry, apple), cookies (sea salt caramel chocolate chip, brownie bites, raspberry almond), muffins (assorted berry), and breads (zucchini, banana nut).
• Prepared Foods Fresh, ready-to-go meals available for grab-and-go including chicken dishes, salads, sandwiches (roast beef, chicken Caesar), seafood items (lobster salad, crab cakes, pan-seared salmon), pasta dishes (mushroom lasagna, ziti with meat sauce), soups (creamy heirloom tomato, chicken noodle), and vegetarian options (eggplant parmesan, veggie tacos).
• Seafood Market Locally caught seafood from nearby Hamptons waters, supplied by baymen Charlie Niggles and Al Schaffer, including swordfish, black seabass, weakfish, lobster, clams, and tuna.
• Gift Cards Gift cards available for purchase online through the Square e-commerce platform, allowing customers to gift Round Swamp Farm products to friends and family.
• Gourmet Grocery Items Specialty grocery offerings including artisanal cheeses, freshly baked breads, international pastas, sauces, olive oils, condiments, candies, ice creams, granola snacks, and La Frieda hamburgers and sausages.

Quantifiable outcome

• Positive press coverage from NY Times, Forbes, NY Post, Hampton's Magazine, Harper's Bazaar, and other publications
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Balsam Farms: Amagansett farm stand and prepared-foods counter selling produce, baked goods, and grab-and-go meals. Same East End geography, same farm-to-customer retail model, same seasonal visitor + local resident mix.
• Citarella: Premium NYC/Hamptons seafood and gourmet grocer with multiple Long Island storefronts. Most direct head-to-head competitor for fresh seafood, prepared foods, and specialty grocery spend from the same Hamptons and seasonal Manhattan customer base.
• Stone Barns Center for Food & Agriculture: Pocantico Hills farm and market selling on-site-grown produce, meat, dairy, and baked goods through a farm store and farm-to-table restaurant. Comparable farm-as-retail-brand model with similar premium positioning and editorial pull.
• Satur Farms: Cutchogue-based Long Island farm selling specialty greens and produce direct to chefs, farmers markets, and retail. Same Long Island provenance story, same 'farmer-as-brand' positioning, with parallel wholesale and retail channels.
• Milk Pail Fresh Market: Water Mill farm stand on the South Fork offering fresh produce, baked goods, and prepared foods. Comparable scale, geographic adjacency, and product mix to Round Swamp's farm market.
• Amber Waves Farm: Amagansett organic farm with an on-site farm stand and prepared foods. Closely comparable as a working farm that sells its own production direct-to-consumer in the Hamptons trade area.
• The Green Thumb: Long Island farm stand in Water Mill offering homegrown produce, baked goods, and prepared foods. Direct South Fork farm-stand competitor with overlapping product mix and seasonal customer base.

Broad incumbents

• Marlow & Daughters: NYC-based butcher and grocer with a curated, farm-sourced assortment including produce, dairy, and prepared foods. Comparable product curation philosophy and chef-quality sourcing, though broader assortment and urban rather than East End footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RoundSwampFarm
• LinkedInlinkedin.com/company/round-swamp-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round Swamp Farm