Pit

What Pit does

Pit (Pitdotcom Sweden AB) is a Stockholm-based, privately held AI software company founded in 2025 that positions itself as an "AI product team as a service" for mid-to-large European enterprises. Its platform learns how a customer's business operates and translates operational requirements — across operations, finance, and customer workflows — into custom, production-grade internal software, replacing the spreadsheets, inboxes, and rigid SaaS tools that enterprises use to manage fragmented processes. The platform is sold through direct enterprise sales under bespoke Master Services Agreements with a land-and-expand motion from pilot to enterprise-wide rollout, supplemented by a self-serve "Start demo" entry point and a system-integration channel partnership with Nexer Group. Pricing is quote-based per engagement with multi-year contract terms; revenue mechanics combine upfront build fees and ongoing managed platform operations on Pit Cloud.

The technical stack is structured as a two-component architecture: Pit Studio is the AI-driven software-generation front end that produces documented, maintainable, production-grade code with monitoring and rollback, while Pit Cloud is the governed enterprise infrastructure back end providing tenant isolation, ISO 27001-aligned security, SSO, role-based access control, full audit trails, and observability for every customer in a fully isolated EU environment. The platform is model-agnostic, with EU-hosted model options available to meet data residency requirements under GDPR, NIS2, and the EU AI Act. The system ingests natural-language problem descriptions and outputs integrated software and automated workflows across use cases including contract and invoice validation, campaign management, cross-system data reconciliation, approval workflows, spare-parts logistics, and billing automation.

Pit is led by CEO and co-founder Adam Jafer alongside co-founder Fredrik Hjelm — both co-founders of European scooter operator Voi — with additional founding engineers and designers drawn from Voi, Klarna, and iZettle. The company publicly launched on 7 May 2026 alongside a $16 million seed round led by Andreessen Horowitz (a16z) with Lakestar, the Stena and Lundin Swedish family offices, and angel investors from OpenAI, Anthropic, Google, Deel, and Revolut. Live enterprise deployments at launch included Voi (mobility), Tre (telecommunications), Stena Recycling (industrial), and Kry (healthcare), with additional multibillion-dollar customers referenced in the broader logistics, telecom, healthcare, and industrial sectors.

Name

Pit

Legal name

Pitdotcom Sweden AB

Website

https://pit.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Pit (Pitdotcom Sweden AB) is a Stockholm-based AI software company, founded in 2025, that sells an "AI product team as a service" generating custom, production-grade enterprise software for mid-to-large European companies across logistics, telecom, e-commerce, healthcare, and industrial sectors.

Ownership category

akta.pro rank

Product category

Enterprise Workflow Automation Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

IT Workflow Automation & Orchestration Platforms (HDAEALAF), Platform Engineering & Internal Developer Platforms (IDP) for Compute (HDABADAI), Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI)

Keywords

• AI software generation
• Enterprise workflow automation
• Custom enterprise software
• AI process automation
• Governed cloud infrastructure

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise custom software engagements: Revenue from building and operating custom AI-generated internal software systems for enterprise customers. Described as 'AI product team as a service' — Pit deploys engineers and AI to design, build, and maintain bespoke operational systems, replacing spend that would otherwise go to SaaS licences, in-house engineering, or ERP modernization. Enterprise customers engage under Master Services Agreements (per the Terms of Service), supporting a land-and-expand motion where pilots expand into enterprise-wide rollouts.
2. Ongoing managed platform operations: Recurring element tied to running and governing the deployed custom systems on Pit Cloud (tenant isolation, SSO, RBAC, audit trails, ISO 27001, observability). Pit maintains the software long-term, contrasting with one-time builds, generating managed-services revenue per deployment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pit builds and operates custom, production-grade AI-generated internal software systems for mid-to-large enterprises, replacing manual workflows, spreadsheets, and rigid SaaS tools. The platform combines Pit Studio (AI that learns a business's operations and generates bespoke software in days to weeks) with Pit Cloud (governed, ISO 27001-aligned EU infrastructure with tenant isolation, SSO, RBAC, and audit observability) under bespoke Master Services Agreements.

Product overview

Pit operates a single, unified AI-native enterprise operations platform that is structured as a platform-plus-modules architecture with two tightly integrated core components: Pit Studio, the AI-driven software-engineering front end that learns a customer's workflows and generates the custom, production-grade software that runs them, and Pit Cloud, the governed enterprise infrastructure back end that hosts those systems with ISO 27001-aligned security, tenant isolation, SSO, RBAC, and full audit observability. Together Pit Studio (the "AI product team as a service" that builds the system) and Pit Cloud (the runtime that runs it securely and at enterprise scale) form the offering that mid-to-large enterprises use to replace spreadsheets, inboxes, and rigid SaaS tools with AI-generated internal systems across logistics, telecom, e-commerce, healthcare, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Pit Studio: Component of the Pit platform that learns how a business works and builds the system that runs it.
• Pit Cloud

Products and services

• Pit Studio AI-driven component of the Pit platform that learns how a customer's business operates and generates the custom, production-grade internal software and automated workflows that run it; positioned as the "AI product team as a service" that turns briefs into deployed systems in days to weeks, producing documented, maintainable, production-ready code rather than prototypes.
• Pit Cloud Enterprise-grade infrastructure component of the Pit platform that hosts the systems Pit Studio builds, providing tenant isolation, ISO 27001-aligned security, SSO, role-based access control (RBAC), full audit trails, and observability; each customer runs in its own fully isolated environment within the EU, designed for GDPR, NIS2, and EU AI Act compliance.

Quantifiable outcome

• 85% reduction in campaign execution time
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Nexer GroupflagshipImplementation/ SI/ Consulting Partner · 17 June 2026Strategic partnership announced 17 June 2026 combining Nexer's enterprise transformation, software engineering and managed services expertise (2,450 experts in 16 countries) with Pit's AI-native software development platform. Together they support organisations modernising application landscapes, accelerating software delivery, and embedding AI into core business processes. Quoted: Martin am Zoll (CEO, Nexer) and Adam Jafer (CEO, Pit).
• Google Cloud Platform (Google LLC)coreTechnology or IntegrationSubprocessor providing hosting and Kubernetes-based compute for serving pit.com (does not store contact form submissions or other Site personal data). Located in Finland / EU-wide with EU SCCs used for any US transfers.
• Neon, Inc.coreTechnology or IntegrationSubprocessor providing managed PostgreSQL database (storage of contact form submissions and related Site data). Located in Germany (Frankfurt).
• Cloudflare, Inc.coreTechnology or IntegrationSubprocessor providing content delivery network, DDoS protection, and Cloudflare Turnstile bot-detection challenge for pit.com. Operates global edge network (EU and US) with EU SCCs used for any US transfers.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• UiPath: UiPath is an enterprise RPA and process automation incumbent adding AI agents and document understanding. It overlaps with Pit on automating invoice/contract validation and operational workflows, though UiPath's center of gravity is RPA rather than AI-generated custom software.
• ServiceNow: ServiceNow provides enterprise workflow automation, low-code app generation, and now AI agents for operational processes — directly competing with Pit for the same use cases (contract processing, approvals, cross-system reconciliation) but as a broad platform rather than custom-built systems.
• Palantir Foundry: Palantir Foundry builds custom enterprise data and operational systems for large organizations in heavily regulated industries. It overlaps with Pit on bespoke operational software for enterprises with strong governance requirements, though Palantir is a much larger established player.
• GitHub Copilot: GitHub Copilot is Microsoft's enterprise AI coding assistant embedded across the developer toolchain. It competes with Pit Studio on AI code generation but ships as a developer productivity tool rather than a managed software delivery service.

Emerging players

• Workato: Workato is an enterprise iPaaS and workflow automation platform increasingly embedding AI agents into integration recipes. It competes with Pit on cross-system operational automation but follows a self-serve SaaS model rather than custom-built delivery.
• n8n: n8n is a workflow automation platform with native AI capabilities for building agent-driven enterprise processes. It overlaps with Pit Cloud's workflow automation layer but targets technical users building their own automations rather than consuming fully managed custom systems.
• Sana (Sana Labs): Sana is a Stockholm-based AI platform that builds custom enterprise knowledge and workflow applications. It shares Pit's Swedish AI hub origin and enterprise custom-software proposition, with comparable compliance positioning for European buyers.

Direct peers

• Cursor (Anysphere): Cursor is an AI-native code editor that generates, refactors, and debugs production code using foundation models. It overlaps directly with Pit Studio's AI software generation capability, though Pit delivers finished enterprise systems with governance rather than developer tooling.
• Replit: Replit combines an AI agent with a cloud development environment to let users describe and deploy applications, comparable to Pit Studio + Pit Cloud's natural-language-to-deployed-software flow, though Replit focuses more on individual developers and SMBs than mid-to-large enterprises.
• Cognition (Devin): Cognition markets Devin as an autonomous AI software engineer that builds and ships software from natural-language briefs. It is the closest direct competitor to Pit's "AI product team as a service" positioning in autonomous software generation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pitdotcom
• LinkedInlinkedin.com/company/pitdotcom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pit