Phoenix Flavors & Fragrances

What Phoenix Flavors & Fragrances does

Phoenix Flavors & Fragrances is a U.S.-based B2B contract manufacturer of custom flavor and fragrance extracts, headquartered in Norwood, New Jersey with additional operations in South Bend, Indiana and a creative center in Red Bank, New Jersey. The company develops exclusive, brand-specific formulations for consumer products manufacturers across two horizontal product lines: Flavor Extracts (bakery, beverage, coffee and tea, confection, dairy, sports and nutrition, plus extended applications including meats, oral care, prepared foods, CBD, and tobacco) and Fragrance Extracts (air care, fine fragrance, household, industrial and institutional, naturals, and personal care). Its underlying capability is rooted in a proprietary formulation library built over more than two decades, supported by master perfumers, senior flavorists, and category-specific executive leadership including a CEO, Presidents of Flavors and Fragrances, and a Vice President of Perfumery.

The business operates on a consultative, quote-based B2B sales model: prospective customers schedule calls, receive a needs assessment, and proceed through concept development, custom formulation, regulatory compliance support, and marketing support into commercial manufacturing. Phoenix reports certifications including BRC Food, OTCO organic, and Kosher, and maintains affiliations with industry associations such as NAFFS, WFFC, ISSA, and the Fragrance Creators Association. Pricing is not publicly disclosed, reflecting a custom-manufacturing rather than catalog-sales posture, and the company has been referenced as serving hundreds of brands across food and beverage, personal care, and home care end-markets.

In May 2026, Turpaz Industries Ltd. acquired 100% of Phoenix for $95 million plus up to $5 million in contingent consideration, integrating the company with Turpaz's existing Klabin-Turpaz U.S. operations under the leadership of CEO JP Benveniste. Phoenix's prior owner, SK Capital Partners, held the business from approximately 2021 and previously executed bolt-on acquisitions of Ascent Aromatics (2017), Creative Concepts (2018), and Innovative Fragrances (2022). For 2025, the company reported $36.8 million in revenue and $6.9 million in adjusted EBITDA across 76 employees and three U.S. facilities.

Name

Phoenix Flavors & Fragrances

Legal name

Phoenix Aromas LLC

Website

https://phoenixff.com

Company type

Private

Founded year

2007

Operating status

Acquired

Headcount range

251–500 employees

Short description

Phoenix Flavors & Fragrances is a U.S. B2B contract manufacturer of custom flavor and fragrance extracts serving food, beverage, personal care, home care, and air care brands across more than a dozen application categories. It operates three U.S. facilities and was acquired by Turpaz Industries in May 2026.

Ownership category

akta.pro rank

Product category

Flavor and Fragrance Manufacturing

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Flavors, Fragrances & Aroma Chemicals (IMAEABAE)

akta.pro secondary industries

Flavor Houses & Compound Flavor Manufacturing (AFAJADAA), Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Custom flavor development
• Custom fragrance manufacturing
• Flavor and fragrance extracts
• B2B flavor house
• Fragrance formulation services

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Flavor Solutions: Custom flavor development and manufacturing for food and beverage manufacturers, including bakery, beverage, coffee & tea, confection, dairy, sports & nutrition, and specialty applications.
2. Fragrance Solutions: Custom fragrance development and manufacturing for air care, fine fragrance, household, industrial & institutional, naturals, and personal care product manufacturers.
3. Product Development Services: Full product development and branded concepts including regulatory compliance and marketing support bundled with formulation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Phoenix Flavors & Fragrances is a B2B custom developer and manufacturer of flavor and fragrance extracts sold to consumer product brands. Its core offerings cover custom flavor extracts for food and beverage applications (bakery, beverage, coffee and tea, confection, dairy, sports and nutrition, plus meats, oral care, prepared foods, CBD, and tobacco) and custom fragrance extracts for air care, fine fragrance, household, industrial and institutional, naturals, and personal care products, supported by full product development from concept to commercialization.

Product overview

Phoenix Flavors & Fragrances is a custom B2B manufacturer of flavor and fragrance extracts serving consumer products brands. The company operates as two integrated product lines: Flavor Extracts (for food and beverage applications including bakery, beverage, coffee & tea, confection, dairy, and sports & nutrition) and Fragrance Extracts (for air care, personal care, household, industrial, and fine fragrance applications). The company offers custom formulation services, product development, and branded concepts, with manufacturing facilities in New Jersey and Indiana. The company was acquired by Turpaz Industries in May 2026 for $95 million and operates under the Phoenix Aromas brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Flavor Extracts Custom-developed flavor extracts manufactured for food and beverage manufacturers, covering bakery, beverage, coffee and tea, confection, dairy, sports and nutrition, and additional flavor applications. Each formulation is tailored to a brand's specific product, processing conditions, and regulatory requirements.
• Custom Fragrance Extracts Custom-developed fragrance extracts manufactured for personal care, home care, air care, fine fragrance, industrial and institutional, and natural product manufacturers. Includes 100% all-natural fragrance options and is designed for performance across multiple application forms such as candles, sprays, detergents, lotions, and fine fragrance formats.
• Bakery Flavors Custom flavor solutions for bakery manufacturers producing breads, pastries, muffins, cupcakes, cookies, pies, tarts, donuts, and buns, focused on differentiated flavor profiles for competitive bakery markets.
• Beverage Flavors Custom flavor formulations for beverage manufacturers including alcoholic beverages, soft drinks, energy drinks, juices, and tea and coffee applications, engineered to perform across varied pH and processing conditions.
• Coffee and Tea Flavors Custom flavors tailored for coffee and tea applications, including traditional and cold brew coffee, iced coffee, coffee-based cocktails, hot and iced tea, bubble tea, and tea cocktails, targeted at coffee roasters, tea brands, and beverage innovators.
• Confection Flavors Custom flavor solutions for confectionery manufacturers producing chocolates, gummies, hard candies, caramels, nougats, licorice, taffy, gum, toffee, and marshmallows.
• Dairy Flavors Custom flavors for dairy and dairy-alternative products including milk, butter, cheese, yogurt, ice cream, whipped cream, and plant-based dairy alternatives such as milk alternatives.
• Sports and Nutrition Flavors Custom flavors engineered for sports and nutrition products including sports drinks, energy gels and chews, pre-workout supplements, protein bars, recovery drinks, protein shakes, meal replacement bars, and whey protein.
• Air Care Fragrances Custom fragrances for air care products including room sprays, candles, aerosol air fresheners, plug-in air fresheners, diffusers, wax melts, car air fresheners, and fragrance beads, designed for long-lasting, differentiated performance across all air care formats.
• Fine Fragrance Custom fine fragrances for prestige perfume applications including Eau de Parfum, Eau de Toilette, Eau de Cologne, perfume oils, solid perfume, body lotion, body wash, and body spray, intended to deliver high-impact signature scents aligned to brand identity.
• Household Fragrances Custom fragrances for household cleaning and care products including multi-purpose cleaners, laundry care, dishwashing liquids, disinfectants, wipes, and pet care items, balancing freshness perception with cleaning effectiveness.
• Industrial and Institutional Fragrances Custom fragrances for industrial and institutional cleaning and air freshening applications including high-impact hand washes, automotive products, janitorial cleaners, event scenting, healthcare facilities, and air freshening systems.
• Natural Fragrances 100% all-natural fragrances developed for natural and clean-label brands across perfumes, body lotions, soaps, and personal care products, using sustainable ingredients without compromising scent performance.
• Personal Care Fragrances Custom fragrances for personal care products including shampoo, conditioner, body wash, deodorant, cosmetics, body lotion, bath salts, and body scrub, focused on innovative scents that stand out in crowded personal care categories.
• Vaniluxe Vanilla Flavor A premium vanilla flavor developed by Phoenix's flavor team, positioned within the company's flavor extract portfolio for premium vanilla applications in food and beverage.
• SCENTiments Fragrance Collection An in-house fragrance collection of six scents celebrating expressions of love, including Cherry Crush, used to showcase Phoenix's custom fine fragrance capabilities to prospective and existing brand customers.
• Cozy Couture Collection An in-house fragrance collection inspired by cozy aesthetics and comfort trends, featuring scents such as hot chocolate, blanket, and cozy accessories, showcasing Phoenix's custom fragrance development for lifestyle and home applications.
• Full Product Development and Branded Concepts End-to-end product development service covering concept development, formulation, regulatory compliance, and marketing support, bundled with Phoenix's custom flavor and fragrance manufacturing to help brands bring exclusive, compliant products to market across multiple applications.

Quantifiable outcome

• Thousands of flavors and fragrances developed for clients over two decades

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FONA International: US-based custom flavor manufacturer serving food and beverage brands across bakery, beverage, confection, dairy, and nutrition categories. Closely comparable mid-sized B2B flavor house with similar custom formulation model.
• Mane: French family-owned global flavor and fragrance company offering custom formulation services with comparable mid-tier positioning. Direct overlap in fine fragrance, consumer goods, and flavors.
• Takasago International: Japan-based global flavor and fragrance manufacturer with custom development capabilities serving food, beverage, and personal care. Similar B2B consultative sales model and product breadth.
• Robertet: French family-owned flavor and fragrance manufacturer with comparable mid-tier scale and strong natural ingredient focus. Similar B2B custom formulation model across personal care, food, and home fragrance.
• T. Hasegawa: Japan-based flavor company specializing in custom flavor development for food and beverage applications. Comparable mid-tier scale with focus on quality custom formulation across multiple categories.
• Bell Flavors & Fragrances: Privately held US custom flavor and fragrance manufacturer of similar mid-tier scale serving food, beverage, and personal care brands. Comparable B2B consultative sales model with comparable product breadth.

Broad incumbents

• Givaudan: World's largest flavor and fragrance company with comprehensive custom development services across fine fragrance, consumer goods, and food categories. Industry leader competing for the same B2B accounts.
• Sensient Technologies: Diversified specialty ingredients company with flavors and fragrances segment serving food, beverage, personal care, and industrial markets. Broader portfolio but overlapping custom formulation offerings.
• Symrise: Global top-tier flavor and fragrance company with extensive custom formulation capabilities across food, beverage, personal care, and home care. Significantly larger than Phoenix but operates in identical product categories.
• International Flavors & Fragrances (IFF): Major global flavor and fragrance company offering custom formulation across food, beverage, scent, and taste categories. Directly competes for the same B2B accounts as Phoenix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/phoenix-flavors-and-fragrances

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Flavors & Fragrances