MB Agro

What MB Agro does

MB Agro is a São Paulo-based boutique consulting and market intelligence firm focused exclusively on the Brazilian agribusiness value chain. Founded in 2005 by Alexandre Mendonça de Barros and José Carlos Hausknecht as a spin-off from the legacy MB Associados practice (established 1978), the firm served a concentrated set of agribusiness clients — including input companies (seeds, fertilizers, agrochemicals), producers, processors, and food-sector players — with subscription-based intelligence products delivered through portal.mbagro.com.br and partner-led strategic advisory engagements covering economic analysis, sector forecasting, scenario construction for agricultural prices and profitability, and demand projections.

The firm's core technology stack is human-analyst driven rather than software-platform driven: market intelligence and business intelligence systems built around the founding partners' domain expertise, proprietary content, and recurring client deliverables. Revenue is generated through two streams — recurring subscriptions for ongoing market intelligence reports and forecasting, and project-based strategic consulting engagements — with all distribution historically handled through direct partner-level enterprise relationships and the client portal.

In 2026, MB Agro was acquired by EY Brazil, with both founders and their professional team joining as EY partners and the practice absorbed into EY Brazil's Agribusiness Center of Excellence in Ribeirão Preto. Post-acquisition, the firm's intelligence products are distributed through EY's broader insights platform and Latin American consulting network, fundamentally changing its distribution economics and addressable market while the underlying boutique methodology is preserved within a global professional services wrapper.

Name

MB Agro

Legal name

MB Agro

Website

https://mbagro.com.br

Company type

Private

Founded year

2005

Operating status

Acquired

Headcount range

1–10 employees

Short description

MB Agro is a São Paulo-based boutique consulting firm providing subscription-based market intelligence and strategic advisory services to companies across the Brazilian agribusiness value chain, including input producers, processors, and food companies. Founded in 2005 and acquired by EY Brazil in 2026, it now operates within EY's Agribusiness Center of Excellence.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription-based Intelligence Products: Recurring subscription revenue from market intelligence reports, economic analysis, and sector forecasting services delivered to clients on an ongoing basis
2. Strategic Consulting Services: Advisory services including strategic consulting, sector forecasting, and economic analysis for agribusiness clients

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MB Agro provides subscription-based market intelligence and strategic consulting services focused exclusively on Brazilian agribusiness. The firm delivers economic analysis, sector forecasting, and scenario planning—including construction of future price and profitability scenarios, demand projections for agricultural products and inputs, and development of business intelligence structures—for clients across the entire agricultural value chain.

Product overview

MB Agro is a strategic consulting and market intelligence boutique serving Brazilian agribusiness. The firm operates as a unified offering centered on subscription-based intelligence products and consulting services, including scenario construction for agricultural prices and profitability, demand projections for agricultural products and inputs, market intelligence (Business Intelligence) structures, industry articles and studies, and strategic planning for agribusiness companies. In 2026, MB Agro was acquired by EY Brazil and integrated into the EY Agribusiness Center of Excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• MB Agro Intelligence Products Subscription-based market intelligence products providing economic analysis, sector forecasting, scenario construction for future prices and profitability, demand projections for agricultural products and inputs, and business intelligence structures for the Brazilian agribusiness sector.
• Strategic Consulting Services Partner-led strategic advisory services for Brazilian agribusiness companies, including strategic planning, high-level diagnostics, economic analysis, and execution support across the agribusiness value chain.

Quantifiable outcome

• Strategic advisory and market intelligence supporting agribusiness decision-making amid climate volatility and global trade dynamics

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• EY BrazilflagshipStrategic or Co-development Partner · 7 May 2026EY Brazil acquired MB Agro, integrating its two founding partners and professional team into EY Brazil's Agribusiness Center of Excellence (CEA) in Ribeirão Preto. The acquisition enhances EY's capabilities to provide high-level diagnostics and strategic execution across the entire agribusiness value chain, combining MB Agro's market intelligence and strategic consulting expertise with EY's global consulting platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• StoneX (formerly INTL FCStone): StoneX provides commodity market intelligence, brokerage, and advisory services across global agriculture. Its Brazilian operations and commodity research directly overlap with MB Agro's intelligence and advisory scope for agribusiness clients.
• S&P Global Commodity Insights (formerly IHS Markit): S&P Global Commodity Insights is a global leader in commodity intelligence, market research, and price forecasting across agriculture, energy, and metals. It competes with MB Agro's subscription intelligence products at global scale, particularly for large agribusiness buyers needing cross-commodity benchmarks.
• Bain & Company: Bain & Company is a global management consulting firm with a recognised agribusiness practice serving global food and agriculture clients. It competes with MB Agro/EY for high-level strategic advisory mandates in Brazilian agribusiness at the enterprise tier.
• Deloitte (Brazil Agribusiness practice): Deloitte operates a Big 4 agribusiness consulting practice in Brazil and globally, competing directly with EY/MB Agro for advisory, transformation, and risk engagements with large agribusiness enterprises.
• McKinsey & Company: McKinsey serves global agribusiness clients through its Agriculture Practice and broader consulting work. It is a broad incumbent peer competing for strategic consulting engagements with the same Brazilian agribusiness enterprises that MB Agro targets.
• Rabobank Food & Agribusiness Research: Rabobank operates one of the world's leading food and agribusiness research and advisory practices, producing sector outlooks and client advisory. It overlaps with MB Agro on agribusiness intelligence and strategic advisory, with stronger global reach but less Brazilian-specific depth.
• PwC (Brazil Agribusiness practice): PwC provides strategy, deals, and consulting services to agribusiness clients in Brazil through its dedicated industry practice. It is a Big 4 incumbent peer competing for the same enterprise agribusiness mandates.
• KPMG (Brazil Agribusiness practice): KPMG's agribusiness and food industry practice serves Brazilian and global agricultural enterprises with advisory and risk services. It is a Big 4 incumbent peer to EY/MB Agro across the enterprise agribusiness advisory landscape.

Emerging players

• CEPEA (Centro de Estudos Avançados em Economia Aplicada): CEPEA, linked to ESALQ/USP, is a leading Brazilian academic research center producing agribusiness prices, indices, and economic analysis. It is a partial peer to MB Agro on economic intelligence and price benchmarks for Brazilian agribusiness.

Direct peers

• Datagro: Datagro is a Brazilian agricultural commodities research and consulting firm, providing market intelligence, price forecasts, and advisory services across the agribusiness value chain. It is the most direct domestic peer to MB Agro, competing for the same enterprise clients in Brazil on intelligence products and strategic advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mb-agro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MB Agro