SAKE HUNDRED

What SAKE HUNDRED does

SAKE HUNDRED is the ultra-premium Japanese sake brand operated by privately held Clear Inc. (株式会社Clear), founded in 2017 by Tatsufumi Ikoma and headquartered in Shibuya, Tokyo. The company designs, engineers, and commercializes a curated portfolio of nine sake products—priced from ¥9,900 to ¥297,000 per bottle—while relying on an asset-light partnership model with eight specialist breweries across Japan (Tatenokawa, Nagai, Kawazu, Miyoshino, Ouka Jihan, Yamanashi Meisho, Shirataki, and Sawanotsuru) for production. Its technical differentiation sits in non-standard brewing and aging methods including sub-zero ice-temperature aging for 10+ years, bottle secondary fermentation for sparkling styles, French oak (Taransaud) barrel finishing, Hokkaido-sourced Japanese mizunara oak aging, and the cumulative brewing method (ruijō-zukuri), all yielding flavor profiles positioned as globally unparalleled in commercial sake.

The business runs on a single, integrated GTM motion layered across three revenue streams: a Shopify-powered direct-to-consumer e-commerce site (jp.sake100.com), an authorized network of over 50 premium Japanese retailers (Isetan, Takashimaya, Mitsukoshi, Matsukaya, Biccamera liquor stores, plus KIX Duty Free), and a dedicated B2B 'SAKE HUNDRED for Business' concierge division for corporate gifting with invoice billing and bespoke noshi wrapping. Marketing is content- and event-led rather than performance-led, leveraging the brand's own editorial platform (Story, Letters from the Founder, How-to Guides), Michelin-chef pairing content (Ryugin, Nagino-ISM, Ensuith, Suriol), and cultural-event sponsorships at the Venice Film Festival, Cannes Film Festival, and Osaka-Kansai Expo Italy Pavilion.

The company sells across hybrid customer segments—affluent Japanese individual consumers, corporate gifting accounts, and an emerging international segment in Thailand, Australia, Hong Kong, and Taiwan—anchored by a flagship Gucci Giardino and Gucci Osteria collaboration (MIKKA, ¥198,000). Revenue scale is anchored by a disclosed ¥300 million monthly run rate in 2025 (the company's all-time high) and ownership remains concentrated with founder Ikoma; the operating group is structured with a former Hermès Paris VP as Outside Director to guide global luxury positioning.

Name

SAKE HUNDRED

Legal name

株式会社Clear

Website

https://jp.sake100.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

SAKE HUNDRED is a Tokyo-based, privately held ultra-premium Japanese sake brand operated by Clear Inc., producing a curated portfolio of nine sake products via partnerships with specialist breweries and selling through DTC e-commerce, authorized premium retailers, a B2B corporate-gifting division, and select international luxury hospitality channels.

Ownership category

akta.pro rank

Product category

Premium Japanese Sake

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)

akta.pro secondary industry

Sake & Traditional Rice Wine Production (AFAFAAAG)

Keywords

• Premium japanese sake
• Luxury sake brand
• Corporate sake gifts
• Junmai daiginjo
• Sparkling sake

Headquarters

HQ city

Shibuya, Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer Online Sales: SAKE HUNDRED generates the majority of its revenue through its branded e-commerce platform (jp.sake100.com), selling premium sake products directly to individual consumers across Japan. Products range from ¥9,900 to ¥297,000 per bottle.
2. Retail/Distribution Sales: Products are sold through authorized department stores, specialty liquor retailers, and duty-free shops across Japan. Retail partners include Isetan, Takashimaya, Mitsukoshi, Matsukaya, and Biccamera Liquor stores.
3. Corporate/Business Gifts: The 'SAKE HUNDRED for Business' division provides dedicated concierge services for corporate clients purchasing bulk or bespoke corporate gifts, with invoice-based billing and personalized service.
4. Personalization and Gift Add-Ons: Additional revenue streams include personalized bottle engraving services (¥5,500 per bottle), gift sleeves (¥550), and gift shoppers (¥330).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SAKE HUNDRED designs, engineers, and sells ultra-premium Japanese sake products (ranging from ¥9,900 to ¥297,000 per bottle) under its own brand by partnering with established Japanese breweries that produce to its specifications. The portfolio spans junmai daiginjo, sparkling, dessert, and vintage sake styles. Products are sold primarily through the company's own e-commerce site (jp.sake100.com), authorized department stores and specialty liquor retailers, a dedicated corporate gifting division (SAKE HUNDRED for Business), and exclusive luxury hospitality venues.

Product overview

SAKE HUNDRED is a luxury Japanese sake brand operated by Clear Inc., offering a portfolio of 9 premium sake products centered around two tiers: the Flagship Series (百光, 百光 別誂, 弐光, 思凛, 白奏, 深星, 天彩) and Member-Exclusive products (礼比, 現外), plus a Special Collaboration product (密花). The core products range from ¥9,900 to ¥297,000, with most sake polished to 18% rice remaining. Unique production methods include ice temperature aging (氷温熟成), French oak barrel aging, bottle secondary fermentation, and 累乗仕込み. The brand also offers personalization services (bottle engraving) and corporate gifting solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• BYAKKO (百光) Flagship junmai daiginjo sake polished to 18% rice remaining using Yukimegami rice, brewed by Tatenokawa Shuzo (Yamagata). Features elegant lily-like aroma, transparent sweetness, and lingering finish. Sold via lottery/limited release. Priced at ¥38,500 per bottle.
• BYAKKO BESPOKE (百光 別誂) Premium junmai daiginjo using Yamada Nishiki rice polished to 18% and brewed over 200+ hours by Tatenokawa Shuzo. Designed as a food-pairing sake emphasizing rice umami, acidity, and sweetness balance. Available in 720ml (¥27,500) and 300ml (¥13,200) sizes.
• NIKO (弐光) Junmai daiginjo crafted using white koji four-stage brewing method and super-low temperature fermentation. Features fresh, fruity aroma with yuzu-like brightness and rich sweetness. Brewed by Shirataki Shuzo (Niigata). Store-exclusive product. Priced at ¥9,900 per bottle.
• SHIRIN (思凛) Sparkling Japanese sake aged in Hokkaido mizunara oak barrels by Ouka Jihan (Yamagata). Clear, delicate 18% polished sake with subtle oak aroma combining forest-like elegance with refined sweetness. Available in 720ml (¥41,800) and 300ml (¥17,600) sizes.
• HAKUSO (白奏) Sparkling Japanese sake produced via bottle secondary fermentation using Kumamoto yeast, brewed by Kawazu Shuzo (Kumamoto). Features silky micro-bubbles, apple/muscat aroma, balanced acidity, and soft sweetness. Oriental Sake Awards 2022 Sparkling Category Champion. Priced at ¥30,800 per bottle.
• SHINSEI (深星) Premium sparkling sake with refined elegance and complexity designed for food pairing. Features crystalline clarity, delicate bubbles, and lingering finish. Uses Yumesansui sake rice with bottle secondary fermentation and secondary mash brewing, brewed by Yamanashi Meisho (Yamanashi). Priced at ¥35,200 per bottle.
• AMAIRO (天彩) Vintage dessert Japanese sake using the cumulative brewing method (累醸仕込み) where sake is used instead of water. Features rich, multi-layered sweetness with natural yeast. Brewed by Miyoshino Brewing (Nara). Aged over 10 years at minus 5°C. Priced at ¥15,400 per bottle.
• RAIHI (礼比) Vintage Japanese sake aged 13+ years using ice temperature aging (氷温熟成) at minus 5°C followed by 3 years in French Taransaud oak barrels. Features exotic vanilla/butter aroma, dense sweetness, and elegant acidity. Uses the cumulative brewing method. Brewed by Nagai Shuzo (Gunma). Member-exclusive product. Priced at ¥165,000 per bottle.
• GENGAI (現外) Member-exclusive Japanese sake aged over 20 years using ice-temperature aging. Sourced from tanks rescued during the 1995 Great Hanshin-Awaji Earthquake, brewed by Sawanotsuru (Hyogo). Features exceptional transparency and elegant matured characteristics. Priced at ¥297,000 per bottle.
• MIKKA (密花) Collaboration sparkling sake with Gucci Giardino. Blends 15-year ice-aged RAIHI vintage with new sparkling sake. Features buttery aroma, herbal notes, silky bubbles, and rich fruit sweetness. Limited to 100 bottles at Gucci Osteria Tokyo and Gucci Giardino Osaka. Priced at ¥198,000 per bottle (720ml).
• Bottle Personalization Service (ボトル刻印サービス) Personalization service that engraves names and dates on sake bottles using silver lettering. Available for BYAKKO BESPOKE, SHINSEI, and HAKUSO. Service fee: ¥5,500 per bottle. Engraving limited to 10 uppercase alphabet characters. Additional gift sleeves (¥550) and gift shoppers (¥330) available.
• SAKE HUNDRED for Business (法人ギフト) Corporate gifting service providing dedicated concierge support, custom recommendations, gift wrapping options including noshi (formal gift wrapping), and invoice payment terms for business customers. Serves corporate clients for bulk orders, business partnerships, and client entertainment.
• BYAKKO BESPOKE 300ml / SHIRIN 300ml Small-capacity 300ml bottle format for BYAKKO BESPOKE (¥13,200) and SHIRIN (¥17,600), designed for gifting, smaller servings, and tasting experiences.

Quantifiable outcome

• Since SAKE HUNDRED's founding, 1万円+ sake product launches increased 8x and average sake prices rose 20%
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Gucci Giardino / Gucci OsteriaflagshipStrategic or Co-development Partner · 1 May 2026SAKE HUNDRED collaborated with Gucci Giardino to create '密花 (MIKKA)', a ¥198,000 sparkling sake launching June 2026. The product was co-developed over 3+ years through multiple development meetings and trials. Sold exclusively at Gucci Osteria Tokyo (Ginza) and Gucci Giardino Osaka (Umeda), limited to 100 bottles. This collaboration represents the highest expression of SAKE HUNDRED's luxury positioning, merging Italian elegance with Japanese sake craftsmanship.
• 永井書店 (Nagai Shuzo)coreStrategic or Co-development PartnerNagai Shuzo (Gunma Prefecture, founded 1886) is the exclusive brewing partner for 礼比 (RAIHI), 密花 (MIKKA), and other aged/sparkling sake products. Founded by 6th-generation toji/owner Noriyoshi Nagai, the brewery pioneered Japanese sparkling sake and vintage aging research. Nagai Shuzo's 30+ years of ice-temperature aging research, including barrel aging in Taransaud French oak barrels, produced the foundational sake used in RAIHI.
• 楯の川書店 (Tatenokawa Shuzo)coreStrategic or Co-development PartnerTatenokawa Shuzo (Yamagata Prefecture) is the exclusive brewing partner for flagship products 百光 (BYAKKO) and 百光 別誂 (BYAKKO BESPOKE). The brewery uses Yamagata-grown 雪女神 (Yukimegami) rice for BYAKKO and Hyogo-grown 山山田錦 (Yamada Nishiki) rice for BYAKKO BESPOKE, both polished to 18% seimaibuai.
• 河津書店 (Kawazu Shuzo)coreStrategic or Co-development PartnerKawazu Shuzo (Kumamoto Prefecture) is the exclusive brewing partner for 白奏 (HAKUSO). The brewery uses Kumamoto yeast (熊本酵母), a yeast strain developed 70 years ago by the legendary Kogin Hakuichi at Kumamoto Brewing Research Institute, which is credited with awakening founder Ikoma to the potential of sake.
• 美吉野醸造 (Miyoshino Brewing)coreStrategic or Co-development PartnerMiyoshino Brewing (Nara Prefecture) is the exclusive brewing partner for 天彩 (AMAIRO), using natural yeast and the cumulative brewing method (累乗仕込み) to create the dessert sake's distinctive layered sweetness and acidity.
• 奥羽自豪 (Ouka Jihan)coreStrategic or Co-development PartnerOuka Jihan (Yamagata Prefecture) is the brewing partner for 思凛 (SHIRIN), using Hokkaido-sourced Japanese mizunara oak barrels to create the distinctive smoky oak character that defines the product.
• 山梨銘醸 (Yamanashi Meisho)coreStrategic or Co-development PartnerYamanashi Meisho (Yamanashi Prefecture) is the brewing partner for 深星 (SHINSEI), employing bottle secondary fermentation and secondary mash brewing (再醸仕込み) to create the product's complex sparkling profile.
• 白瀧書店 (Shirataki Shuzo)coreStrategic or Co-development PartnerShirataki Shuzo (Niigata Prefecture) is the brewing partner for 弐光 (NIKO), using white koji four-stage brewing and upcycled rice bran from SAKE HUNDRED's BYAKKO production to create a sustainable, distinctive product.
• 沢の鶴 (Sawanotsuru)coreStrategic or Co-development PartnerSawanotsuru (Hyogo Prefecture) is the brewing partner for 現外 (GENGAI), a sake that aged over 20 years after being rescued from tanks during the 1995 Great Hanshin-Awaji Earthquake. The brewery's vintage stock forms the foundation of SAKE HUNDRED's most exclusive and expensive product (¥297,000).
• Mitsuhiro Saito (齋藤峰明), Former Vice President of Hermès PariscoreStrategic or Co-development PartnerMitsuhiro Saito, former Vice President of Hermès Paris headquarters, serves as an Outside Director of Clear Inc. (SAKE HUNDRED's parent company). Saito brings deep expertise in luxury brand management and international expansion from his decades at Hermès, providing strategic guidance on positioning SAKE HUNDRED as a global luxury brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Juyondai (Takagi Shuzo): Juyondai is an ultra-premium sake brand from Takagi Shuzo in Yamagata Prefecture, widely cited alongside Dassai as the apex of premium sake. It shares SAKE HUNDRED's allocation/lottery-style scarcity mechanics, premium price points, and collector-driven demand. Juyondai is the most relevant peer on the question of how a small-batch premium sake brand sustains pricing power and waiting-list behavior over time.
• Kubota (Asahi Shuzo): Kubota is Asahi Shuzo's premium sake line targeting refined individual consumers in Japan, often cited in the same conversation as SAKE HUNDRED for high-end food pairing and gifting. It represents a different brand methodology (regional heritage/trademark leader) versus SAKE HUNDRED's venture-style brand-building, but competes for the same affluent consumer palate and HORECA account.
• Hakkaisan (Hakkaisan Sake Brewery): Hakkaisan is a Niigata-based premium sake producer distributing across department stores and specialty retail nationwide. Comparable to SAKE HUNDRED on traditional premium-distribution mechanics but distinct in being a vertically-integrated brewery rather than a brand-led operator. Hakkaisan benchmarks the conventional premium-sake distribution playbook against which SAKE HUNDRED's DTC-direct approach can be measured.
• Dassai (Asahi Shuzo): Dassai is Japan's best-known premium daiginjo sake brand, produced by Asahi Shuzo in Yamaguchi Prefecture. It is the most directly comparable peer to SAKE HUNDRED: both target ultra-premium positioning, command prices multiples above conventional sake, and compete for the same affluent individual and corporate gift occasions. Dassai's deeper category penetration and larger production scale make it the benchmark SAKE HUNDRED positions against.
• Kokuryu (Kokuryu Shuzo): Kokuryu is a Fukui Prefecture sake brewery known for premium daiginjo products including the high-end Daiginjo Ryu and the internationally distributed "Born" line. Comparable on premium positioning and trophy counts (international sake competitions), Kokuryu represents the heritage, vertically-integrated brewery alternative to SAKE HUNDRED's brand-led model.

Broad incumbents

• Krug (LVMH): Krug is LVMH's prestige Champagne house, recognized for vintage-centric, allocation-based luxury positioning and craft storytelling parallel to SAKE HUNDRED's premiumization thesis. As a broad incumbent luxury beverage comparator, Krug benchmarks how a craft-rooted beverage house can sustain ultra-premium pricing globally, which informs a viable long-term archetype for SAKE HUNDRED.
• Penfolds (Treasury Wine Estates): Penfolds is Treasury Wine Estates' flagship ultra-premium wine portfolio, known for vintaged Grange and category-defining pricing in Australian wine. As a broad incumbent in luxury beverage with vintage allocation mechanics and global gifting penetration, Penfolds provides a useful valuation/positioning benchmark for SAKE HUNDRED's ambition to operate as a luxury lifestyle brand rather than a sake category SKU.
• Hibiki / Yamazaki (Beam Suntory): Hibiki and Yamazaki are Beam Suntory's flagship Japanese whisky marques, occupying the upper tier of Japanese luxury spirits alongside global Scotch. Comparable to SAKE HUNDRED as Japan's flagship examples of a domestically rooted category repositioned as a global premium spirit, with similar cultural cachet and trophy accumulation. They illustrate the international trajectory SAKE HUNDRED aspires to.
• Dom Pérignon (LVMH): Dom Pérignon is LVMH's prestige cuvée Champagne, embedding itself in fine dining, film, and luxury hospitality globally - a structural model very similar to SAKE HUNDRED's Michelin chef and Venice/Cannes film festival strategy. It is a broad-incumbent benchmark for how a premium beverage brand uses HORECA, culture, and limited editions to anchor a global luxury position.

Emerging players

• Kamoshibito Kuheiji (Bito Shuzo): Kamoshibito Kuheiji is an Aichi-based premium sake brand that has invested in modern luxury packaging, web-direct DTC, and limited-edition launches - a relatively recent premiumization effort comparable in spirit to SAKE HUNDRED's playbook. It is an emerging player with weaker brand recognition than Dassai/Juyondai but a similar DTC-and-storytelling commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share.php?u=https://jp.sake100.com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAKE HUNDRED