Holmarcom Finance Company

Name

Holmarcom Finance Company

Legal name

Holmarcom

Website

https://holmarcom.ma

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Banking and Insurance Services

NAICS

Finance and Insurance (52), Funds, Trusts, and Other Financial Vehicles (525), Insurance Carriers and Related Activities (524)

SIC

Mortgage Bankers & Loan Correspondents (6162), Life Insurance (6311)

akta.pro primary industry

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

akta.pro secondary industry

Corporate Fintech / Insurtech CVC (Financial-services-led CVC) (FSANAHAK)

Keywords

• Commercial banking services
• Insurance services
• Financial holding company
• Corporate banking
• Bancassurance products

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Services: HFC operates in the finance sector through its banking and insurance subsidiaries including BMCI (pending acquisition), AtlantaSanad Assurance, Crédit du Maroc, and CPA (assurance company).
2. Beverage Production: Revenue from Les Eaux Minérales d'Oulmès, a listed company producing mineral water and beverages.
3. Agro-industry: Operations through Les Huiles d'Olives de la Méditerranée and Mass Céréales Al Maghreb for cereals handling.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Holmarcom Finance Company (HFC) is the financial holding arm of Groupe Holmarcom, a Moroccan family-owned conglomerate. HFC's core offering encompasses banking through Crédit du Maroc (and BMCI pending acquisition from BNP Paribas) and insurance through AtlantaSanad Assurance, CPA, Atlanta Côte d'Ivoire, and The Monarch Insurance. HFC distributes bancassurance, retail banking, corporate banking, and insurance products across Morocco, Senegal, Côte d'Ivoire, Benin, and Kenya, and is being positioned through its IFC strategic alliance as a reference financial services player in Africa.

Product overview

Holmarcom is a Moroccan family-owned industrial and financial group structured as a multi-pole conglomerate. The group operates through four main business divisions: Finance (banking and insurance), Agro-industry, Logistics, and Real Estate, plus various other activities. The portfolio includes approximately 20 companies including listed entities (Les Eaux Minérales d'Oulmès, AtlantaSanad Assurance, Crédit du Maroc), insurance subsidiaries across Africa, aviation, media, industrial companies, and CSR initiatives including Galerie H and the Fondation Abdelkader Bensalah. The group has presence in 4 African countries (Morocco, Senegal, Côte d'Ivoire, and Benin) and employs thousands of collaborators.

Differentiator

Problem solved

Functional benefit

Brands

• Galerie H: An exhibition space of the Holmarcom Group dedicated to design, flagship of its support approach for Moroccan creators.

Products and services

• Crédit du Maroc Banking Services Commercial and retail banking services in Morocco operated by Crédit du Maroc, a Casablanca Stock Exchange-listed subsidiary of HFC. Serves individual and business banking customers across Morocco.
• AtlantaSanad Assurance Insurance Services Insurance and reinsurance products distributed in Morocco through AtlantaSanad Assurance, a listed subsidiary. Provides commercial and personal insurance coverage and is integrated with Crédit du Maroc via a bancassurance partnership launched in January 2025.
• CPA Insurance Services Insurance products distributed in Morocco through CPA, a Casablanca-based wholly-owned insurance subsidiary of HFC.
• Atlanta Côte d'Ivoire Insurance Services Insurance products distributed in Côte d'Ivoire through Atlanta Côte d'Ivoire, a wholly-owned HFC insurance subsidiary headquartered in Abidjan.
• The Monarch Insurance Services Insurance products distributed in Kenya through The Monarch Insurance, a wholly-owned HFC insurance subsidiary headquartered in Nairobi.
• Bancassurance Partnership between Crédit du Maroc and AtlantaSanad Assurance Distribution of insurance products through Crédit du Maroc's branch network under a bancassurance partnership with AtlantaSanad Assurance, allowing Moroccan retail banking customers to access insurance via their bank.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BNP ParibascoreStrategic or Co-development Partner · 29 April 2026BNP Paribas has agreed to sell its 67% majority stake in Banque Marocaine pour le Commerce et l'Industrie (BMCI) to Holmarcom Finance Company. BNP Paribas will retain investment banking activities in Morocco and has entered into a commercial partnership agreement with HFC to ensure service continuity for corporate clients. The transaction is expected to close in Q4 2026 pending regulatory approvals.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Caisse de Dépôt et de Gestion (CDG): Moroccan state-owned financial institution managing savings, pensions, and strategic investments. Comparable as a large Moroccan financial institution with cross-sector investment activity alongside HFC's holding model.
• Al Mada (formerly ONA): Moroccan family-controlled conglomerate with diversified holdings across finance, distribution, real estate, and agro-industry. Most directly comparable Moroccan diversified holding structure, with a banking arm (Attijariwafa) and insurance footprint.
• Société Nationale d'Investissement (SNI): Royal-family-aligned Moroccan investment holding with banking (BCP), insurance, and diversified industrial assets. Comparable as a Moroccan strategic holding with banking and insurance subsidiaries.

Regional players

• Société Générale Marocaine de Banques (SGMB): Moroccan subsidiary of Société Générale with universal banking. Comparable as a foreign-affiliated Moroccan bank with corporate and retail capabilities overlapping with BMCI's franchise.
• Axa Assurance Maroc: Major international insurer operating in Morocco. Comparable as a non-life and life insurance competitor serving the Moroccan corporate and retail market alongside AtlantaSanad.

Direct peers

• Bank of Africa (formerly BMCE Bank): Moroccan universal bank with one of the largest pan-African banking footprints. Comparable post-BMCI as a Moroccan banking group executing cross-border African expansion.
• Attijariwafa Bank: Morocco's largest banking group with pan-African operations and insurance distribution. Comparable post-BMCI as a Moroccan banking platform with continental ambitions and bancassurance capabilities.
• Saham Group: Moroccan family-owned conglomerate historically focused on insurance (Saham Assurance) with pan-African expansion and financial services breadth. Closest comparable Moroccan family-controlled financial conglomerate with cross-border African insurance presence.
• Wafa Assurance: Leading Moroccan life and non-life insurer affiliated with Attijariwafa. Directly comparable insurance subsidiary peer to AtlantaSanad Assurance within a Moroccan financial group.
• Banque Centrale Populaire (BCP): Major Moroccan retail and cooperative banking group with growing pan-African presence. Comparable post-BMCI as a top-tier Moroccan bank with diversified financial services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holmarcom Finance Company