Station 66
Station 66, LLC operates a family-owned diner, hand-dipped ice cream parlor, and seasonal produce stand in a restored 1936 gas station in Battle Creek, Michigan, serving local families, community groups, and regional visitors through single-location retail and event-driven programming.
- Company typePrivate
- Founded2010
- HeadquartersBattle Creek, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Station 66 does
Station 66, LLC operates a single brick-and-mortar restaurant, ice cream parlor, and seasonal produce stand in a restored 1936 gas station at 4588 D Dr S, Battle Creek, Michigan. The business was founded in 2010 by Curt Tramel, a fourth-generation member of the Adams-Tramel family that has occupied the site since 1929, and is now co-operated with his wife Janette Tramel and parents Christopher and Patricia Tramel. The core offering is hand-dipped Michigan-made ice cream (over 20 flavors, including long-tenured NICRA and World Dairy Expo award winners in Vanilla, Chocolate, and Strawberry), supplemented by homemade donuts, classic American diner fare (burgers, hot dogs, sandwiches, sides), seasonal fruit desserts (crisps, cobblers, fry pies), and locally sourced produce and Michigan-made grocery goods. There is no proprietary technology, no app, no e-commerce, and no delivery; the website operates as a content and menu download channel only.
The revenue model is straightforward pay-as-you-go unit pricing across multiple categories: ice cream items range from $2.95 (single-scoop cone) to $12.00 (quart), burgers from $7.50 to $13.95, hot dogs from $3.50 to $4.50, donuts at $0.90 each or $9.75-$10.00 per dozen, and event admissions at $3-$10. Seasonal programming — car shows, live music, antique tractor shows, blacksmithing demonstrations, fall hayrides, and a Christmas tree lot with Santa and live reindeer — functions as both demand generation and a discrete revenue stream via admission fees and on-site concessions. Marketing is conducted exclusively through organic social media (Facebook, Twitter, Instagram), the company website, and community word-of-mouth; there is no paid advertising, no loyalty program, and no subscription offering.
The company is privately held, family-owned with no external investors, employs 1-10 people, and operates Tuesday through Sunday out of one location. Capital expansion has been organic and modest: a diner bar addition in 2016, an auxiliary kitchen and baking building in 2017, and a new illuminated logo sign in 2021. The five-generation heritage, award-winning ice cream recipes, and unique restored historic building constitute the primary brand assets, while the large side yard with picnic tables, cornhole games, and a 14-foot carved ice cream cone create an experiential destination that conventional ice cream chains cannot easily replicate.
Station 66 firmographics
Firmographics- Name
- Station 66
- Legal name
- Station 66, LLC
- Website
- https://station66bc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Station 66, LLC operates a family-owned diner, hand-dipped ice cream parlor, and seasonal produce stand in a restored 1936 gas station in Battle Creek, Michigan, serving local families, community groups, and regional visitors through single-location retail and event-driven programming.
- Ownership category
- akta.pro rank
Station 66 industry classification
Industry- Product category
- Restaurant and Ice Cream Parlor
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ice Cream & Gelato Shops (THAFAGAA)
- akta.pro secondary industry
- Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)
Keywords
Where Station 66 is headquartered
LocationHeadquarters
- HQ city
- Battle Creek
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Station 66 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food Sales: The restaurant serves all-American classics including hot dogs, burgers, sandwiches, soups, and side dishes. Pricing ranges from $3.50 for basic items to $13.95 for premium burgers. Food sales represent a core revenue stream alongside ice cream.
- Ice Cream Sales: Hand-dipped ice cream served in cones, cups, sundaes, and specialty drinks (floats, malts, shakes). Prices range from $2.95 for a single scoop cone to $12.00 for a quart. They offer Michigan-made ice cream with award-winning flavors.
- Donut Sales: Fresh-made donuts including apple, blueberry, cherry, pumpkin, and chocolate varieties sold individually or by dozen. Single donuts are $0.90; dozen donuts range from $9.75-$10.00.
- Seasonal Produce and Goods: Seasonal fruits and vegetables sourced from local farmers, including apples, pumpkins, and Christmas trees. Also sells Michigan-made groceries and products year-round.
- Take-Home Items: Pre-made items available for purchase including Curt's Classic Coleslaw ($6.50), and seasonal crisp and cobbler full pans.
- Event Admissions: Special events such as car shows charge admission fees ($10.00 for participating cars). Hayrides during fall are priced at $4.00 for ages 13+, $3.00 for ages 12 and under, free for ages 2 and younger.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ice Cream - Single Scoop Cones |
| Unit Pricing | Pay-as-you-go | Ice Cream - Sundaes |
| Unit Pricing | Pay-as-you-go | Ice Cream - Floats and Shakes |
| Unit Pricing | Pay-as-you-go | Food - Burgers |
| Unit Pricing | Pay-as-you-go | Food - Hot Dogs |
| Unit Pricing | Pay-as-you-go | Food - Sandwiches |
| Unit Pricing | Pay-as-you-go | Donuts |
| Unit Pricing | Pay-as-you-go | Beverages |
| Unit Pricing | Pay-as-you-go | Take-Home Items |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Station 66 product offering
Product offeringCore offering
Station 66 is a family restaurant and ice cream parlor housed in a restored 1940s gas station in Battle Creek, Michigan. It sells hand-dipped Michigan-made ice cream (over 20 flavors, including award-winning Vanilla and Chocolate), homemade donuts, classic American diner fare (burgers, hot dogs, sandwiches, sides), seasonal fruit desserts, locally-sourced produce, and Michigan-made grocery items. The venue also hosts recurring community events such as car shows, live music, hayrides, and Christmas tree sales.
Product overview
Station 66 is a family-friendly restaurant and ice cream parlor housed in a restored 1940s gas station in Battle Creek, Michigan. The business operates as a single unified establishment offering ice cream (their original core product featuring hand-dipped cones, sundaes, floats, and over 20 Michigan-made flavors including award-winning Vanilla and Chocolate), a full food menu (hot dogs, sandwiches, burgers, and side dishes), homemade baked goods (donuts and fry pies), seasonal fruit desserts, and locally-sourced produce and Michigan-made groceries. The venue also provides family activities including a large side yard, games, and seasonal events such as car shows, hayrides, and live music. The company was founded in 2010 by Curtis Tramel and is currently operated by Curt and Janette Tramel with family involvement spanning five generations.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-Dipped Ice Cream Hand-dipped ice cream in cones, cups, sundaes, floats, malts, and shakes, featuring over 20 Michigan-made flavors including award-winning Vanilla, Chocolate, and Strawberry, plus specialty flavors such as Amaretto Cherry, Raspberry Chip Cheesecake, and Banana Pudding.
- Homemade Donuts Fresh-made donuts including apple (best seller), blueberry, cherry, pumpkin, and chocolate varieties, available plain, glazed, or with toppings, sold individually ($0.90) or by the dozen ($9.75-$10.00).
- Burgers Fresh Certified Angus Beef burgers including single/double hamburgers, cheeseburgers, bacon cheeseburgers, olive burgers, and patty melts, priced from $7.50 to $13.95.
- Hot Dogs Michigan-made hot dogs including classic, Coney Dog, Chicago Dog, BC Dog, Slaw Dog, Kraut Dog, Grilled Cheese Dog, and Corn Dog, priced from $3.50 to $4.50.
- Sandwiches Variety of sandwiches including Battle Creek Reuben, Fried Bologna, Grilled Cheese, Vegetable and Cheese, Chicken Salad, and Pulled Pork Sliders, priced from $3.00 to $13.00.
- Seasonal Fruit Treats Seasonal desserts including Strawberry Shortcake, Rhubarb Crisp, Blueberry Crisp, Peach Crisp, Peach Cobbler, and Cherry Cobbler, available à la mode and made with local produce.
- Fry Pies Homemade pie filling tucked into a homemade crust, fried and glazed, made with local produce.
- Seasonal Local Produce Locally-sourced produce from area farmers including asparagus, rhubarb, strawberries, blueberries, cherries, cucumbers, green beans, lettuce, summer squash, sweet corn, tomatoes, peaches, watermelon, apples, cider, pumpkins, and winter squash, sold in season.
- Michigan-Made Local Goods Michigan-made groceries and specialty products including Alden Mill Spices, American Gourmet Pretzels, Belote Farms Maple Syrup, Bobilin Honey, Sayklly's Candy Bars, Skeeter's Batter it Up, and Sleeping Bear Farms.
- Community Events and Seasonal Activities Ticketed and free community events including car shows ($10 participating cars), fall hayrides ($4 ages 13+, $3 ages 12 and under), live music concerts, antique tractor shows, blacksmithing demonstrations, and Christmas tree shopping with Santa and live reindeer.
Companies that use Station 66
Customer profileSegments4 records
Ideal customer profiles4 records
Station 66 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Station 66 partnerships and signals
Strategic signalScale indicators2 records
Recent moves8 records
Expansion highlights3 records
Station 66 competitors and assessment
Company assessmentEmerging players
- Salt & Straw: Small-batch craft ice cream scoop shop chain with an artisanal, locally-inspired flavor program. Comparable to Station 66 on the craft-ice-cream-retail model and strong brand storytelling around ingredients and origin.
- Jeni's Splendid Ice Creams: Craft ice cream scoop shop chain with a strong brand identity and seasonal, locally-inspired flavors. Comparable on the premium craft-ice-cream-shop model, though Jeni's has scaled to a national footprint via retail and wholesale.
Direct peers
- Oberweis Ice Cream and Dairy Stores: Family-owned Midwest ice cream and dairy retail chain selling hand-dipped ice cream, milk, and related products. Comparable as a regional ice cream parlor with a heritage, family-run operating model.
- Hudsonville Ice Cream: Michigan-based ice cream manufacturer and retailer serving the Midwest retail and foodservice market. Directly comparable as a Michigan-made premium ice cream brand with retail scoop shop presence and award-winning flavors.
- Graeter's: Family-owned, multi-generation regional craft ice cream chain headquartered in Cincinnati. Comparable as a heritage craft ice cream brand with retail scoop shops and grocery distribution that has scaled beyond a single location.
- Kilwins: Specialty retail chain selling hand-dipped ice cream, fudge, and chocolate in destination storefronts, often in tourist towns. Comparable to Station 66's ice cream parlor plus locally-themed retail experience model.
- Culver's: Midwest-based chain combining frozen custard with a full burger-and-diner menu. Closest scalable analog to Station 66's ice-cream-plus-diner model, though it operates hundreds of corporate and franchised units rather than a single destination.
Broad incumbents
- Dairy Queen: National QSR chain with frozen treats at the core of its menu. Comparable on the ice cream and casual food offering, though DQ is a massive franchised incumbent with national reach and standardized operations.
- Friendly's: Established regional diner-and-ice-cream chain with full table service. Comparable to Station 66's diner-plus-ice-cream concept, though Friendly's is a much larger, broader incumbent with a wider menu and multiple geographies.
Regional players
- Country Dairy: West Michigan family-owned dairy and ice cream producer with on-site retail and scoop shop. Comparable as a Michigan-based dairy/ice cream destination with strong local sourcing and family heritage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Station 66 social profiles
Digital presenceStation 66 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Station 66 leadership team
Management profileNumber of profiles
Profiles4 records
Station 66 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Station 66 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Station 66
What does Station 66 do?
Station 66 is a family restaurant and ice cream parlor housed in a restored 1940s gas station in Battle Creek, Michigan. It sells hand-dipped Michigan-made ice cream (over 20 flavors, including award-winning Vanilla and Chocolate), homemade donuts, classic American diner fare (burgers, hot dogs, sandwiches, sides), seasonal fruit desserts, locally-sourced produce, and Michigan-made grocery items. The venue also hosts recurring community events such as car shows, live music, hayrides, and Christmas tree sales.
Is Station 66 a public or private company?
Station 66 is a private company. It is classified as family owned and is currently operating.
When was Station 66 founded?
Station 66 was founded in 2010. It employs 1 to 10 people.
Where is Station 66 based?
Station 66 is headquartered in Battle Creek, United States, in the North America region.
How does Station 66 make money?
Six revenue lines are on record. Food Sales are the primary driver. The others are ice Cream Sales, donut Sales, seasonal Produce and Goods, take-Home Items and event Admissions.
Who are Station 66's main competitors?
Emerging players on record are Salt & Straw and Jeni's Splendid Ice Creams. Direct peers are Oberweis Ice Cream and Dairy Stores, Hudsonville Ice Cream, Graeter's, Kilwins and Culver's. Broad incumbents are Dairy Queen and Friendly's. Country Dairy is listed as a regional player.
Does Station 66 have an API?
No public API is recorded for Station 66.
What industry is Station 66 in?
Station 66's product category is Restaurant and Ice Cream Parlor. Its primary akta.pro industry code is THAFAGAA, Ice Cream & Gelato Shops, with a secondary code of THAFAGAI, Dessert Cafes & Dessert Bars (Sit-Down). Its NAICS code is 722515 and its SIC code is 5810.