Red Fish Blue Fish

What Red Fish Blue Fish does

Red Fish Blue Fish is a locally-owned, two-person aquatic-services business based in Albany, Auckland, that designs, installs, and maintains garden ponds, water features, freshwater and saltwater aquariums, and chemical-free natural swimming pools for residential and commercial customers across Greater Auckland. The core technical approach centres on stable ecosystem design — natural plant-based filtration for swimming pools using regeneration zones with aquatic plants and microorganisms, wetland-profile recreation in pond planting, and ecosystem management informed by the owner's 35 years of fish-keeping experience and Masters of Agricultural Engineering (Environmental Sciences). An in-house reef aquarium fitted with automation and cloud technology serves as a live testing environment for marine-care best practices before customer deployment.

The business operates a field-service go-to-market: customers reach the company via phone, email, or website contact forms; the owner and a single service technician conduct on-site consultations, installations, and recurring maintenance visits throughout Greater Auckland. Revenue is generated through two principal mechanics — recurring aquarium leasing and maintenance contracts (subscription-style relationships covering installation, water testing, equipment servicing, and fish health monitoring) and one-time design-build revenue for custom ponds, water features, aquariums, and natural swimming pools. Quote-based pricing is standard, with no public tiers disclosed.

The customer base is horizontally diversified across residential homeowners, commercial offices, healthcare facilities (dementia units, rest homes, dental practices), hospitality venues, entertainment attractions (Butterfly Creek), financial institutions (Westpac), and property developments, with documented recurring engagements (e.g., Rhythm Interactive at 3 years). Marketing combines a seasonal blog (RedFish BlueFish Gazette), a Facebook presence, Radio Live earned-media exposure, and a referral network anchored by Kings Garden Centre (Forrest Hill) and landscape designer Tony Murrell. The company holds no external funding and operates as a bootstrapped, founder-led trade-services firm.

Name

Red Fish Blue Fish

Legal name

RedFish BlueFish

Website

https://redfishbluefish.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Fish Blue Fish is a two-person Auckland-based aquatic services business that designs, installs, and maintains garden ponds, water features, aquariums, and chemical-free natural swimming pools for residential and commercial customers across Greater Auckland.

Ownership category

akta.pro rank

Product category

Aquatic Ecosystem Services

akta.pro primary industry

Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM)

akta.pro secondary industry

Ornamental & Aquarium Fish Farming (AFAEAAAJ)

Keywords

• Pond design installation
• Aquarium maintenance services
• Natural swimming pools
• Water feature construction
• Aquarium leasing servicing

Headquarters

HQ city

Albany

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Aquarium Leasing and Servicing: Lease freshwater aquariums to businesses, offices, waiting rooms, nursing homes, child-care centres, hospitals, and homes. Includes installation, regular servicing, and maintenance. No installation, equipment, or maintenance hassles for customers.
2. Aquarium Design, Supply and Installation: Custom design and installation of freshwater and saltwater fish tanks to exact measurements and budget requirements. Service for residential, business and corporate marine aquariums of all sizes.
3. Garden Pond Design and Installation: Design and installation of garden ponds and water features for homes and businesses. Includes natural ponds, waterfalls, fountains, and architecturally designed aqua-scapes.
4. Consultation and Maintenance Services: Onsite consultancy service for troubleshooting and maintaining ponds, water features, and aquariums. Regular maintenance schedules include surface cleaning, equipment servicing, partial water changes, water testing, and fish health monitoring.
5. Natural Swimming Pool / Swim Pond Services: Design and construction of chemical-free natural swimming pools and swim ponds. Includes ongoing maintenance and cleaning services for natural pools.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

RedFish BlueFish designs, installs, and services aquatic ecosystems for residential and commercial customers across Greater Auckland, New Zealand. Core offerings include custom garden ponds, freshwater and saltwater aquariums, water features (waterfalls, fountains, streams), and chemical-free natural swimming pools. The company also leases fully serviced aquariums to offices, healthcare facilities, and homes, and provides ongoing consultation and maintenance programmes.

Product overview

RedFish BlueFish is a service-based business offering a comprehensive portfolio of aquatic ecosystem solutions. The core offerings include Garden Ponds & Fish Ponds (custom design, construction, installation, and maintenance), Aquariums & Fish Tanks (custom design and installation for freshwater and saltwater systems), Water Features (fountains, waterfalls, streams), and Natural Swimming Pools / Swim Ponds (chemical-free filtration systems). Supporting services include Aquarium Leasing & Servicing, Consultation & Maintenance Services, Aquatic Ecosystem Design, and Water Feature & Pond Installation. The company operates primarily in Greater Auckland, New Zealand, serving both residential and commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Ponds & Fish Ponds Custom design, construction, installation, maintenance, and troubleshooting services for garden ponds and fish ponds for residential and commercial properties throughout Greater Auckland.
• Aquariums & Fish Tanks Custom design, construction, supply, installation, cleaning, and maintenance services for freshwater and saltwater marine aquariums of all sizes, serving residential, business, and corporate customers.
• Water Features Design and installation of water features including natural garden ponds, waterfalls, fountains, streams, and more formal architecturally designed aqua-scapes for residential and commercial properties.
• Natural Swimming Pools / Swim Ponds Chemical-free swimming pools and swim ponds using natural plant-based filtration systems that recreate the environment of a clear river, waterhole, or creek, with ongoing maintenance and cleaning services.
• Aquarium Leasing & Servicing Lease and service freshwater aquariums for offices, waiting rooms, nursing homes, child-care centres, hospitals, and homes throughout Greater Auckland, with installation, regular maintenance, and fish health monitoring included.
• Consultation & Maintenance Services Onsite consultation, troubleshooting, refurbishment, and repair services for ponds, water features, and aquariums, including regular maintenance schedules covering surface cleaning, equipment servicing, partial water changes, water testing, and fish health monitoring.
• Aquatic Ecosystem Design Custom design services for complete aquatic ecosystems including water gardens, garden ponds, streams, natural swimming pools, swim ponds, and freshwater and saltwater aquariums, with hidden equipment integration.

Quantifiable outcome

• Reduced challenging behavior in dementia unit residents with aquarium presence
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Kings Garden Centre, Forrest HillminorChannel Partner/ Reseller/ DistributorGarden centre refers customers to RedFish BlueFish for pond and aquarium services. Customer Geoff Bonham was referred by Kings Garden Centre when seeking someone to look after his fish pond.
• Tony Murrell (Landscape Designer)minorChannel Partner/ Reseller/ DistributorLandscape designer who recommends RedFish BlueFish to clients as part of landscape design projects. Referenced customers in Parnell Townhouse project.
• Butterfly CreekminorStrategic or Co-development PartnerAttraction business that has called on RedFish BlueFish for advice and assistance with various large aquariums. Described as very helpful, obliging, and extremely knowledgeable. Butterfly Creek will continue utilizing their expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Tropical Marine Centre: UK-based specialist supplier of marine and tropical aquarium livestock, equipment, and technical resources. Adjacent to RedFish BlueFish as a B2B supplier and knowledge source for the marine aquarium service capability, rather than a direct service competitor.
• EasyPro Pond Products: US-based manufacturer and distributor of pond, water feature, and aquaculture equipment and supplies. Adjacent to RedFish BlueFish as a supplier/enabler in the pond and water-feature ecosystem rather than a direct installer competitor.

Regional players

• Living Pools Australia: Australian builder of natural living pools and ponds using biological filtration. Comparable on natural pool/pond construction and ecological design, but operating in the trans-Tasman market rather than competing directly in Greater Auckland.

Broad incumbents

• National Pool & Spa (NZ): Established New Zealand pool and spa builder and servicer covering a wide range of residential and commercial installations. Comparable as a New Zealand water-feature service provider but operates as a broad incumbent across the conventional pool category rather than as an aquatic-specialist.
• Crystal Pools (NZ): One of New Zealand's largest pool builders, focused on traditional in-ground concrete and fibreglass pools. Comparable as a New Zealand pool/water-feature provider but operates at much larger scale and in the conventional chlorinated pool category rather than natural/chemical-free.

Direct peers

• BioNova Natural Pools: European specialist builder of chemical-free natural swimming pools and living pools, using planted filtration zones and ecosystem design. Directly comparable on the natural swimming pool / swim pond offering that differentiates RedFish BlueFish.
• Aquascape Inc. North America's largest pond and water feature company, designing, supplying, and supporting the installation of ecosystem ponds, waterfalls, and natural-style water features. Highly comparable as a specialist aquatic ecosystem design/installation/service business with a contractor-partner ecosystem.
• Wet Edge: Designer and builder of natural swimming pools and living water features, focused on chemical-free, plant-based filtration systems. Comparable on the chemical-free natural pool and aquatic ecosystem design capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redfishbluefishnz
• LinkedInlinkedin.com/company/red-fish-blue-fish

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Fish Blue Fish