Tarte Au Citroen

Name

Tarte Au Citroen

Legal name

Tarte Au Citroen

Website

https://tarteaucitroen.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Mobile Event Catering Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Espresso Bars & Coffee Bars (THAFADAD)

akta.pro secondary industry

Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Mobile barista catering
• Vintage coffee van
• Event catering services
• Wedding barista hire
• Corporate coffee catering

Headquarters

HQ city

Elsenham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Catering Services: Mobile barista and catering services provided at customer events. Pricing combines a booking charge plus per-person fees for drinks and cake. Services include corporate events, weddings, private parties, and community market presence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tarte Au Citroen runs a mobile barista and catering business delivered from a fully restored 1963 Citroen HY van named Nicole, serving locally roasted coffee, homemade cakes, and alcoholic and non-alcoholic beverages at corporate events, weddings, private parties, festivals, and weekly community markets. Its offering combines a base booking charge with per-person drink and cake packages and customizable menus tailored to each event theme.

Product overview

Tarte Au Citroen is a mobile catering business operating a single vintage 1963 Citroen HY van named 'Nicole', converted into a fully self-contained mobile barista coffee bar. The business offers a portfolio of interconnected catering services built around the iconic van: Coffee and Cake Service and Barista Services form the core beverage offering using locally roasted coffee from Ninth Coffee Roasters; Wedding Catering, Corporate Events, and Afternoon Tea Service provide event-specific packages; Bar Services/Dry Hire offers alcoholic beverage service; Breakfast and Brunch covers morning events; and Events Catering handles festivals and community occasions. All services feature homemade cakes and professional barista-prepared drinks, with the vintage van serving as both the service point and decorative backdrop.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Barista Coffee Bar (Nicole Vintage Van Service) Mobile barista coffee bar delivered at customer venues from a restored 1963 Citroen HY van (Nicole), serving barista-grade coffee, tea, hot chocolate, and cakes for corporate and private event hosts across Hertfordshire, Essex, Lichfield, and Birmingham.
• Coffee and Cake Service Barista-prepared coffees using locally roasted Ninth Coffee Roasters beans paired with homemade cakes, available as a per-person package (£2 per head for drinks, £2.50 per person for cake) at events, weddings, and corporate functions.
• Barista Services Professional barista beverage service providing a full menu of espresso-based coffees, luxury Belgian-chocolate hot chocolate in multiple flavours, and premium Teapigs teas for event hosts seeking café-quality drinks.
• Wedding Catering Flexible wedding-day catering packages including barista coffee and cake, champagne/prosecco reception, afternoon tea, espresso martinis, and dry-hire self-catering options, served from the vintage Citroen HY van at wedding venues.
• Bar Services and Dry Hire Mobile bar service featuring gin bars, espresso martinis, boozy hot chocolates, champagne and prosecco receptions, and cocktails, plus a dry-hire option where the van is hired for self-catered events.
• Breakfast and Brunch Breakfast and brunch catering for morning events featuring specialty coffee, fresh juices, pastries, croissants, Pastel de Nata, homemade granola, muffins, sausage rolls, and chocolate knots from Bore Street Bakery.
• Afternoon Tea Service Traditional afternoon tea service served on vintage china with sandwiches, scones with clotted cream, cakes, and a selection of teas served in teapots, available as part of wedding and private-event bookings.
• Corporate Events Catering On-site corporate event catering bringing the mobile barista van to workplaces for team-building and staff-reward events, with bundled corporate packages starting from approximately £385 for 30 employees.
• Events Catering (Festivals, Markets, Community) Mobile catering for food festivals, Christmas markets, private parties, and community events across Hertfordshire, Essex, Lichfield, and Birmingham, including a regular weekly Saturday presence at Elsenham Recreation Ground.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ninth Coffee RoasterscoreStrategic or Co-development PartnerLocal small batch coffee roaster based in Saffron Walden, Essex. Supplies all coffee beans for the business. Provides training, delivery, and ongoing coffee expertise. Partnership described as mutually supportive with Arron at Ninth being 'an all-round coffee genius' who trains staff and supports the business.
• TeapigsminorOthersSupplier of premium tea options featured in the drinks menu alongside barista coffees.
• Bore Street BakeryminorOthersSupplier of chocolate knots for breakfast and brunch service offerings.
• NCASS (National Catering Association)minorOthersIndustry membership providing credentials, risk assessments, electrical and gas certification, and public liability insurance documentation for client assurance.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Ninth Coffee Roasters: Saffron Walden-based specialty coffee roaster and Tarte Au Citroen's core supply partner. Adjacent as a supplier, training provider, and ecosystem enabler in the artisan coffee space.

Direct peers

• Bumble & Goose: UK vintage-style mobile bar and coffee service for weddings and events. Competes for the same corporate and wedding clientele with a comparable mobile-event delivery model.
• The Travelling Bean Coffee Co: UK mobile coffee van operator serving corporate events, weddings, and private parties. Direct competitor with similar event-driven GTM and barista service offering.
• Beans on Wheels: UK mobile coffee van service delivering specialty coffee to events and workplaces. Comparable in mobile barista service model and corporate-event target market.
• Coffee Bike UK: UK mobile coffee bike/van franchise offering barista service at events, weddings, and corporate functions. Direct competitor using mobile platform to deliver specialty coffee to event venues.
• Vintage Bar Hire Co: UK vintage mobile bar and beverage service for weddings and corporate events. Overlaps on bar/dry hire, prosecco reception, and espresso martini service lines.
• Twisted Wheel Vintage Bar: UK vintage mobile bar service for weddings and parties. Overlaps on bar service, prosecco reception, and event-catering verticals with a similar vintage positioning.
• Coffee in the Box: UK mobile coffee and espresso bar service for events, offices, and private functions. Comparable in mobile event delivery, barista focus, and corporate client base.
• The Little Vintage Tea Party Company: UK vintage-themed mobile catering business offering afternoon tea and event hospitality. Competes on the wedding and afternoon tea verticals with similar aesthetic positioning.

Broad incumbents

• Costa Coffee Events: Large UK coffee chain with event and corporate coffee service capabilities. Represents incumbent competition in the corporate coffee catering space, though without the vintage mobile differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tarteaucitroen
• LinkedInlinkedin.com/company/tarte-au-citroen
• Instagraminstagram.com/tarteaucitroen_hertsessex

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarte Au Citroen