The Society of Scent

What The Society of Scent does

The Society of Scent is an independent, 100% family-owned luxury perfume house founded in 2017 by classically trained perfumer Frédéric Jacques. The company creates and sells fine fragrances through a direct-to-consumer e-commerce model, operating exclusively from its Bronx, New York headquarters (formally The Society of Scent, LLC, a Delaware LLC) with no physical retail presence. It serves discerning fragrance consumers seeking haute parfumerie outside the mass-market ecosystem, marketed under the 'Slow Scent' philosophy.

The product portfolio is organized into two sub-brand collections: EAU ULTRA (Eau de Parfum at 15-20% fragrance oil concentration, with prices ranging roughly $115-$340 across sizes) and EAU FACILE (Eau de Toilette at 8-15% concentration, a lighter, more accessible category launched in 2024). Signature fragrances include Rose Rage, Asphalt Noire, High on Vanilla, Ashen Orris, Silvr Lightning, Clocktail Orange, Fleur d'Oranger Miel, Musc Noix de Coco, Rose Verveine, Lavande Iris, Chocolat Patchouli, and Erable Sucre, complemented by a Discovery Set for at-home sampling. All creation is done in-house; no external laboratories are used for formulation.

The business model is unit-priced one-time DTC sales through thesocietyofscent.com, with shipping limited to the Continental United States (excluding Alaska, Hawaii, US Territories, and PO Boxes) and Canada. The go-to-market relies on content-driven discovery via the Scent Education Journal blog, Perfumer's Glossary, and Raw Materials Index, supported by editorial coverage in Marie Claire, WWD, and Fashionista. There is no disclosed funding, no parent company, and the business is entirely family-owned.

Name

The Society of Scent

Legal name

The Society of Scent, LLC

Website

https://thesocietyofscent.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Society of Scent is a 100% family-owned, independent luxury perfume house that creates and sells fine fragrances directly to consumers online through two collections (EAU ULTRA and EAU FACILE), serving fragrance enthusiasts seeking authentic haute parfumerie.

Ownership category

akta.pro rank

Product category

Fine Fragrances / Luxury Perfumes

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Fine fragrances
• Luxury perfumes
• Eau de parfum
• Indie fragrance brand
• Scent education

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Perfume Sales: Direct-to-consumer sales of Eau de Parfum and Eau de Toilette fragrances through the company website. Products include premium fragrance bottles in various sizes, Discovery Sets for sampling, and individual fragrance purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Society of Scent is an independent, family-owned perfume house that creates and sells fine fragrances in-house under two main collections: EAU ULTRA (Eau de Parfum, 15-20% oil concentration) and EAU FACILE (Eau de Toilette, 8-15% oil concentration), along with a Discovery Set for sampling. All fragrance creation is led by classically trained perfumer Frédéric Jacques, with no outsourcing to external laboratories and no focus groups limiting creative direction.

Product overview

The Society of Scent is an independent luxury perfume house offering fine fragrances through two main sub-brand collections: EAU ULTRA (Eau de Parfum, 15-20% fragrance oil concentration) and EAU FACILE (Eau de Toilette, 8-15% fragrance oil concentration). The portfolio includes signature scents such as Rose Rage, Asphalt Noire, High on Vanilla, Ashen Orris, Silvr Lightning, Clocktail Orange, Fleur d'Oranger Miel, Musc Noix de Coco, Rose Verveine, Lavande Iris, Chocolat Patchouli, and Erable Sucre. The brand also offers a Discovery Set for sampling fragrances, aligned with its Slow Scent movement philosophy. Founded in 2017 by classically trained perfumer Frédéric Jacques, the company operates as a 100% family-owned atelier creating all fragrances in-house with complete artistic freedom.

Differentiator

Problem solved

Functional benefit

Products and services

• Rose Rage – Eau de Parfum
• Asphalt Noire – Eau de Parfum
• High on Vanilla – Eau de Parfum
• Ashen Orris – Eau de Parfum
• Silvr Lightning – Eau de Parfum
• Clocktail Orange – Eau de Parfum
• Fleur d'Oranger Miel – Eau de Toilette
• Musc Noix de Coco – Eau de Toilette
• Rose Verveine – Eau de Toilette
• Lavande Iris – Eau de Toilette
• Chocolat Patchouli – Eau de Toilette
• Erable Sucre – Eau de Toilette
• Discovery Set
• EAU ULTRA Collection
• EAU FACILE Collection

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Lund x MauvielminorOthersPhotography and visual design partners who created all photographs and visual designs for the SO SCENT° collection's ingredient gallery. Fantastic artists commissioned to document the brand's raw materials.
• IFRA (International Fragrance Association)minorOthersRegulatory body established in 1973 that sets strict standards for fragrance materials, limiting or prohibiting ingredients based on Research Institute for Fragrance Materials (RIFM) findings. All Society of Scent products comply with IFRA standards.
• RIFM (Research Institute for Fragrance Materials)minorOthersNon-profit corporation created in 1966, the international scientific authority for the safe use of fragrance materials. Provides safety assessments that inform IFRA standards.
• Global Ingredient GrowerscoreStrategic or Co-development PartnerPartners who supply raw fragrance ingredients sourced from around the world. Aligned with the company's respect for nature and local growers. Ingredients selected based on beauty, not cost.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Le Labo: Independent-style fine fragrance brand (now owned by Estée Lauder) selling premium Eau de Parfum DTC and through select retail. Directly comparable as a prestige niche fragrance house with artisanal positioning and editorial credibility.
• Atelier Cologne: French-origin niche fragrance house (now owned by L'Oréal) pioneering the Cologne Absolue category with high-concentration citrus-forward scents. Comparable as a French perfumery heritage brand with a signature concentration story.
• D.S. & Durga: Brooklyn-based indie perfume house founded by a self-taught perfumer, selling premium fragrances DTC with strong editorial and storytelling-driven branding. Closely comparable as an independent, narrative-led fine fragrance brand.
• Aedes de Venustas: New York-based niche fragrance house and perfumery selling its own branded fine fragrances alongside curated brands. Comparable as a prestige niche perfume brand with a strong New York identity and DTC emphasis.
• Maison Margiela 'Replica': Maison Margiela's Replica line offers premium unisex Eau de Toilette with storytelling-driven marketing and accessible luxury positioning. Comparable product format (Eau de Toilette/Eau de Parfum) and premium DTC positioning.
• Byredo: Swedish luxury fragrance house (now owned by Puig) known for indie-style positioning, premium Eau de Parfum, and a strong editorial/cultural brand identity. Comparable on pricing, distribution philosophy, and target consumer.
• Serge Lutens: French niche perfume house founded by an iconic perfumer, offering highly artistic, avant-garde fragrances at premium prices with limited distribution. Comparable for its perfumer-driven creative independence and haute parfumerie positioning.
• Frederic Malle: Publisher-of-perfumes concept where renowned perfumers create under their own names, sold at premium price points. Direct comparability on perfumer-driven haute parfumerie philosophy and editorial credibility.

Broad incumbents

• Diptyque: Parisian heritage brand offering fine fragrances and home scents (candles, diffusers) at premium prices, with strong DTC and retail presence (now owned by Manzanita Capital/LVMH alumni). Comparable for its dual fine fragrance + home fragrance portfolio and Slow Scent-adjacent positioning.

Emerging players

• Imaginary Authors: Portland-based indie fragrance house selling literary-themed premium fragrances DTC. Comparable as a small-batch, narrative-driven indie perfumer targeting discerning fragrance enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-society-of-scent
• Instagraminstagram.com/thesocietyofscent
• Xx.com/texasperfumelab
• Facebookfacebook.com/thesocietyofscent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Society of Scent