SPOBIS
SPOBIS is a privately held B2B sports business services firm based in Hamburg, Germany, founded in 1996, serving clubs, leagues, associations, advertisers, agencies, and service providers across the sports industry.
- Company typePrivate
- Founded1996
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SPOBIS does
SPOBIS is a privately held B2B sports business services company headquartered in Hamburg, Germany, founded in 1996. According to the company's firmographic profile, SPOBIS serves as an intermediary and service provider within the sports business ecosystem, supporting six distinct customer constituencies: clubs, leagues, associations, advertisers, agencies, and service providers. The company operates with a small headcount of 11-50 employees and has been operational for nearly three decades, suggesting a niche, relationship-driven operating model rather than a scaled software platform.
The source material does not disclose SPOBIS's product portfolio, proprietary technology stack, pricing model, or revenue mechanics. The company has no documented API, SDK, or software integrations, and no products or services are enumerated in the data. The value proposition is described categorically as "B2B sports business services" without further sub-categorization into media, events, consulting, data, or matchmaking sub-verticals. The absence of detailed product information represents a material data gap for investment analysis.
SPOBIS is classified as a for-profit private company with no disclosed investors, parent company, subsidiaries, partnerships, awards, certifications, or regulatory actions. The company has no public ticker, no funding history in the provided data, and no documented M&A activity. Operating geographies, customer logos, and management team details are also absent. The investment-relevant signal from the available data is the longevity of the firm (29 years), the strategic Hamburg location near major German sports league headquarters, and the broad six-segment customer base spanning demand-side (advertisers, agencies) and supply-side (clubs, leagues, associations) sports business participants.
SPOBIS firmographics
Firmographics- Name
- SPOBIS
- Website
- https://spobis.com
- Company type
- Private
- Founded year
- 1996
- Headcount range
- 11–50 employees
- Short description
- SPOBIS is a privately held B2B sports business services firm based in Hamburg, Germany, founded in 1996, serving clubs, leagues, associations, advertisers, agencies, and service providers across the sports industry.
- Ownership category
- akta.pro rank
SPOBIS industry classification
Industry- Product category
- Sports Business Services
- NAICS
- Business Associations (813910)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Community Relations & Grassroots Program Management (MPAKAKAJ)
Keywords
Where SPOBIS is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
SPOBIS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
SPOBIS product offering
Product offeringCore offering
SPOBIS is a B2B sports business services provider supporting clubs, leagues, associations, advertisers, agencies, and service providers. The company delivers specialized services to commercial stakeholders in the sports industry, founded in 1996 and headquartered in Hamburg, Germany, with 11-50 employees.
Differentiator
Problem solved
Functional benefit
Companies that use SPOBIS
Customer profileIdeal customer profiles1 record
SPOBIS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SPOBIS competitors and assessment
Company assessmentDirect peers
- Leaders: Leaders operates a portfolio of sports business events, awards, and networking platforms targeting the global sports industry. It is comparable to SPOBIS because both monetize the convening of sports business decision-makers across clubs, leagues, brands, and agencies.
- Two Circles: Two Circles is a sports marketing agency specializing in data-driven fan engagement, sponsorship, and rights-holder consulting for leagues, clubs, and brands. It is comparable to SPOBIS as a B2B sports business services provider with a multi-stakeholder go-to-market approach.
- Sportcal (Global Data Group): Sportcal provides sports business intelligence, event calendars, and market research on sports media rights and sponsorship. It is comparable to SPOBIS as a B2B information and advisory provider serving clubs, leagues, agencies, and advertisers in the sports industry.
- Sport Business Group (Aser Ventures): Sport Business is a sports business intelligence, events, and content platform serving clubs, leagues, agencies, and brands. It is comparable to SPOBIS through its shared B2B sports business services positioning and multi-stakeholder client base.
Broad incumbents
- Lagardère Sports (Banijay Sports): Lagardère Sports, now part of Banijay Sports, is a global sports marketing and media rights agency serving federations, clubs, and brands. It overlaps with SPOBIS in delivering sports business services to rights-holders and commercial partners.
- Nielsen Sports: Nielsen Sports provides sports sponsorship analytics, audience measurement, and media evaluation to brands, agencies, and rights-holders. It is comparable to SPOBIS in serving advertisers and agencies with sports business intelligence, though at far greater scale.
- Sportfive: Sportfive is a global sports marketing agency offering rights distribution, sponsorship, and consulting to clubs, leagues, and brands. It is comparable to SPOBIS as a sports business services provider serving overlapping client segments, though at materially larger scale.
- Infront Sports & Media: Infront is a leading sports media and marketing company focused on media rights, event operations, and sponsorship sales for major sports properties. It overlaps with SPOBIS in serving leagues, clubs, and advertisers with B2B commercial services.
- Octagon: Octagon is a global sports marketing agency providing sponsorship consulting, athlete management, and event services to brands and rights-holders. It is comparable to SPOBIS through shared sports business services targeting advertisers, agencies, and rights-holders.
Emerging players
- Mailman Group: Mailman is a digital sports marketing and technology company serving brands, agencies, and rights-holders across Asia and globally. It is comparable to SPOBIS through shared B2B sports business services, though with a stronger digital/technology focus.
Market position
Strengths4 records
Weaknesses4 records
Key risks4 records
Key highlights4 records
Customer concentration
SPOBIS social profiles
Digital presenceSPOBIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SPOBIS leadership team
Management profileNumber of profiles
SPOBIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SPOBIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SPOBIS
What does SPOBIS do?
SPOBIS is a B2B sports business services provider supporting clubs, leagues, associations, advertisers, agencies, and service providers. The company delivers specialized services to commercial stakeholders in the sports industry, founded in 1996 and headquartered in Hamburg, Germany, with 11-50 employees.
When was SPOBIS founded?
SPOBIS was founded in 1996. It employs 11 to 50 people.
Where is SPOBIS based?
SPOBIS is headquartered in Hamburg, Germany, in the Europe region.
Who are SPOBIS's main competitors?
Direct peers on record are Leaders, Two Circles, Sportcal (Global Data Group) and Sport Business Group (Aser Ventures). Broad incumbents are Lagardère Sports (Banijay Sports), Nielsen Sports, Sportfive, Infront Sports & Media and Octagon. Mailman Group is listed as an emerging player.
Does SPOBIS have an API?
No public API is recorded for SPOBIS.
What industry is SPOBIS in?
SPOBIS's product category is Sports Business Services. Its primary akta.pro industry code is MPAKAKAJ, Sports Community Relations & Grassroots Program Management. Its NAICS code is 813910 and its SIC code is 8600.