What ReWorkflow does

ReWorkflow is a US-based, privately-held consultancy founded in 2021 and headquartered in University Place, Washington, that exclusively serves higher education institutions using Technolutions' Slate CRM platform. Co-founded and led by Jon Rowand (CEO) and Binh Rowand (COO), the firm holds Technolutions' highest-tier partnership designation, Slate Gold Partner, positioning it within the vendor's top tier of implementation specialists. Its client base spans 20+ named institutions including NYU School of Professional Studies, Brown University, Teachers College Columbia University, University of Alabama Huntsville, City Tech CUNY, and others ranging from large research universities to small independent colleges.

The firm delivers four interlocking service categories — Captaining (strategic advisory, staff mentoring, admissions cycle preparation, project management), Engineering (custom portal builds, integrations such as Slate-Banner Financial Aid, custom datasets), Operationalizing (day-to-day support, querying and reporting, workflow automations, diagnostic checkups), and Reinforcing (staff gap fills, application reading, fraud detection, training, documentation, rapid onboarding). ReWorkflow does not sell standalone software; its deliverables are expert consulting hours and project-based builds within the Slate ecosystem. The technical differentiator is deep, accumulated configuration and integration knowledge rather than proprietary code.

Revenue is generated through two streams: hourly consulting at $295/hour (pay-as-you-go, monthly post-pay) or discounted blocks at $270/hour (20 hours) and $249/hour (40 hours), where prepaid hours never expire; and fixed-scope custom projects quoted individually, with example invoices ranging from a $2,000 security audit to a $55,042 six-month coverage engagement. Go-to-market is direct and consultative, augmented by community-led content marketing — the biweekly 'Slate Strategy Sessions' podcast, the ReSource educational library, and active participation in Technolutions' Slate Community forums and annual Summit. A vetted network of six strategic partners covers adjacent higher-ed needs beyond Slate scope. The firm is bootstrapped, with no disclosed external funding rounds.

Name

ReWorkflow

Legal name

ReWorkflow

Website

https://reworkflow.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ReWorkflow is a Slate CRM specialist consultancy serving US higher-education institutions. Founded in 2021, it delivers configuration, integration, training, and operational support for Technolutions' Slate platform via hourly consulting and custom projects.

Ownership category

akta.pro rank

Product category

Higher Education Consulting (Slate CRM Services)

NAICS

Other Management Consulting Services (541618), Office Administrative Services (56111)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

CRM Managed Services & Support (BPAEAGAD), Customer Service, Support & Contact Center CRM (HDAEAFAC), CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Higher education consulting
• Slate CRM support
• Admissions operations services
• CRM implementation consulting
• Enrollment technology services

Headquarters

HQ city

University Place

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services — Hourly Consulting: ReWorkflow bills for Slate consulting services on an hourly basis. Pay-as-you-go is $295/hour with post-pay monthly billing. Prepay blocks offer discounts: 20 hours at $270/hour or 40 hours at $249/hour. Hours never expire when prepaid. This is the primary revenue stream, with invoiced project examples ranging from $2,000 express audits to $55,042 six-month coverage engagements.
2. Custom Project Solutions: Fixed-scope custom projects quoted individually, covering specialized Slate builds such as student success portals, housing workflows, and integration projects. These one-time engagements complement the hourly consulting model.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ReWorkflow provides Slate CRM consulting and support services to colleges, universities, and professional schools, organized into four practice areas: Captaining (strategic advisory, mentoring, project management), Engineering (custom portals, integrations, datasets), Operationalizing (day-to-day support, querying, reporting, workflow automations, diagnostics), and Reinforcing (staff augmentation, application reading, training, documentation). Services are sold as flexible hourly blocks ($295/hour pay-as-you-go down to $249/hour prepaid) plus fixed-scope custom project quotes.

Product overview

ReWorkflow is a higher education consulting and support services company that specializes exclusively in Slate CRM implementation, optimization, and training. The company operates as a services-based firm offering four core service categories—Captaining (strategic advisory and project management), Engineering (technical development and integrations), Operationalizing (day-to-day support and maintenance), and Reinforcing (staff augmentation and training)—supplemented by flexible pricing tiers (Pay As You Go, Prepay & Save, and Custom Solutions) and a podcast called Slate Strategy Sessions. ReWorkflow does not sell standalone software products; instead, it provides expert consulting hours, project-based work, and educational resources to help higher education institutions maximize their Slate CRM investments.

Differentiator

Problem solved

Functional benefit

Brands

• Slate Strategy Sessions: A podcast powered by ReWorkflow for education professionals who lead or support Slate CRM teams, offering real-world insights, peer conversations, and practical advice for getting the most out of Slate.

Products and services

• Captaining Services Strategic advisory and project management services for colleges and universities running Slate CRM, including staff mentoring, admissions cycle preparation, and strategic guidance for Slate implementations. Targeted at higher education admissions and enrollment leaders needing senior oversight of their Slate program.
• Engineering Services Technical development services for higher education institutions including custom Slate portal builds, integrations (such as Slate-to-Banner Financial Aid), custom datasets, and advanced Slate development. Delivered by Slate-certified developers for US colleges, universities, and professional schools.
• Operationalizing Services Day-to-day Slate CRM support and maintenance for higher education institutions, including querying, reporting, workflow automations, and diagnostic checkups on live Slate instances. Aimed at understaffed admissions operations teams needing ongoing tactical support.
• Reinforcing Services Staff augmentation and training services for higher education admissions teams, including gap fills, application reading, fraud detection, training, documentation, rapid onboarding, and unrestricted support. Delivered by Slate-certified professionals to institutions needing additional admissions capacity.

Quantifiable outcome

• Drastic reduction in application processing times and review/decision communication speed (University of Alabama, Huntsville)
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• The Innovation Forge (David Dysart)coreStrategic or Co-development PartnerSpecializes in engagement scoring, predictive modeling, and adaptive enrollment management for higher education. Endorsed by ReWorkflow as a vetted partner for areas beyond Slate support. ReWorkflow receives no commissions or kickbacks from this relationship.
• GetFA SolutionscoreStrategic or Co-development PartnerProvides financial aid consulting, processing, and staffing services for higher education institutions. Referred by ReWorkflow when client needs extend beyond Slate support into financial aid operations.
• JM Partner SolutionscoreStrategic or Co-development PartnerOffers interim leadership, executive coaching, and strategic consulting for higher education. Vetted through firsthand project collaborations. JM Partner Solutions has also referred clients to ReWorkflow.
• Koehler ConsultingcoreStrategic or Co-development PartnerProvides leadership coaching, staff development, and strategic assessment services for higher education institutions. Recommended by ReWorkflow as a trusted partner for organizational development needs.
• Legato Strategic ConsultingcoreStrategic or Co-development PartnerSpecializes in Workday, ERP planning support, and strategic operations consulting. Featured on ReWorkflow's podcast as a guest expert. Kristina Kelpe, Founder & CEO, appeared on Slate Strategy Sessions episode on documentation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Liaison International: Higher education enrollment and admissions technology provider offering CRM-adjacent platforms and services to institutions. Comparable as an enrollment operations partner for universities, though broader in scope than ReWorkflow's Slate-specific niche.
• Ruffalo Noel Levitz: Large-scale higher education enrollment management and consulting firm serving colleges and universities. Comparable to ReWorkflow's higher ed enrollment operations focus but operates at materially larger scale across research, consulting, and technology services.
• EAB: Large higher education and healthcare consulting firm offering enrollment services, technology platforms, and research. Comparable to ReWorkflow at the customer-base level (US colleges and universities) but operates with significantly broader portfolio and scale.
• Technolutions: Vendor of the Slate CRM platform itself. ReWorkflow is a Slate Gold Partner and builds all services on top of Technolutions' product, making the vendor the most direct comparable reference point for the ecosystem ReWorkflow operates within.

Direct peers

• Spark451: Higher education marketing and enrollment services firm providing CRM-driven marketing strategy, creative, and digital media. Comparable to ReWorkflow in serving admissions/enrollment teams at universities with technology-enabled marketing workflows.
• TargetX: Higher education CRM and constituent engagement platform (Salesforce-based) with associated implementation services. Comparable as a CRM-focused higher ed consultancy serving admissions teams, although it operates on a different CRM platform than ReWorkflow's Slate specialization.
• Carnegie Dartlet: Higher education marketing and enrollment agency offering CRM strategy, branding, and digital services to colleges and universities. Overlaps with ReWorkflow's CRM strategy, implementation, and enrollment marketing workflow work for the same customer base.

Emerging players

• Encoura: Higher education enrollment marketing and analytics company serving colleges and universities. Comparable to ReWorkflow in addressing admissions operations and enrollment optimization, with overlapping buyer personas in enrollment leadership.
• Maguire Associates: Higher education research and consulting firm providing enrollment research, marketing analytics, and strategy support. Comparable to ReWorkflow's strategic advisory ('Captaining') services to admissions and enrollment leadership at universities.
• Othot: Higher education analytics and predictive modeling platform with consulting services. Comparable to ReWorkflow at the level of serving enrollment leaders with data-driven decision support, and is one of ReWorkflow's named strategic partners for engagement scoring and predictive modeling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reworkflow
• Xx.com/ReWorkflow

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReWorkflow