SOTTO Pizza

What SOTTO Pizza does

SOTTO Pizza is a privately held Amsterdam restaurant operator founded in 2012 that serves authentic Neapolitan pizza at two dine-in and take-away locations in the city: Amstelveenseweg 89 in Oud-Zuid and Kadijksplein 4 in the city center. The customer base consists of local residents and visitors in Amsterdam seeking genuine Neapolitan-style pizza. The company is privately held with no disclosed institutional investors or parent ownership structure and lists a core headcount of 1-10.

The core product is traditional Neapolitan pizza baked in a custom Stefano Ferrara wood-fired stone oven from Naples, fired at very high temperatures and completed in a maximum of 90 seconds. Dough is made fresh daily in-house using traditional Neapolitan methods. Ingredients are sourced directly from the Campania region: San Marzano tomatoes grown on the slopes of Vesuvius, fresh mozzarella di bufala, and doppio zero flour. The pizzaioli are trained and certified by the Associazione Verace Pizza Napoletana (VPN). The Amstelveenseweg oven has been kept continuously lit since opening in 2012 and has produced an estimated 500,000 pizzas to date. At Kadijksplein 4, which occupies the municipal monument 'Koffiehuis van den Volksbond' built around 1890, the wood-fired oven was built on-site in coordination with the municipal heritage protection agency.

The business model is a traditional per-transaction restaurant operation. Revenue is generated through dine-in and take-away sales at the two Amsterdam storefronts; the company does not operate online ordering, a mobile app, or delivery. Distribution is purely physical at the two retail locations, supported by a modest digital marketing presence via the sottopizza.nl website, Instagram, and Facebook. Pricing is set per menu PDF, which is publicly disclosed but was not directly readable from the source data. The company is currently hiring a full-time Shiftleader and Pizzaiolo, signaling either reinforcement of the existing operating model or modest capacity buildout.

Name

SOTTO Pizza

Legal name

SOTTO Pizza

Website

https://sottopizza.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SOTTO Pizza is a privately held Amsterdam pizzeria operator founded in 2012 that serves VPN-certified authentic Neapolitan pizza at two dine-in and take-away locations in the city (Amstelveenseweg and Kadijksplein).

Ownership category

akta.pro rank

Product category

Neapolitan Pizzeria / Italian Restaurant

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Pizza QSR (THAFAAAB), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Neapolitan pizza
• Italian restaurant
• Wood-fired pizza
• Pizzeria dine-in
• Take-away pizza

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dine-in and take-away sales: SOTTO Pizza generates revenue through on-premises dining and take-away orders at two Amsterdam restaurant locations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SOTTO Pizza operates two dine-in Neapolitan pizzeria locations in Amsterdam and offers a take-away service, serving authentic wood-fired Neapolitan-style pizzas baked in custom-built stone ovens in under 90 seconds. The menu is focused almost exclusively on pizza, with a limited selection of appetizers and desserts, and ingredients are sourced directly from the Campania region near Naples (San Marzano tomatoes, mozzarella di bufala, doppio zero flour) under VPN-certified technique.

Product overview

SOTTO Pizza is a single-location pizza restaurant concept offering authentic Neapolitan pizza, founded in 2012. The company operates two restaurant locations in Amsterdam and provides a take-away service. Their core product is traditional Neapolitan pizza baked in wood-fired stone ovens, accompanied by a limited selection of appetizers and desserts. The menu is available as a downloadable PDF, and pizza is their primary and essentially only offering from the kitchen.

Differentiator

Problem solved

Functional benefit

Products and services

• Neapolitan Pizza Authentic Neapolitan-style pizza baked in a custom wood-fired stone oven at very high temperatures in a maximum of 90 seconds, featuring a soft, bread-like crust with traditional Campania-region ingredients such as San Marzano tomatoes, mozzarella di bufala, and doppio zero flour. Targeted at diners in Amsterdam seeking genuine Neapolitan pizza for on-premises consumption or take-away.
• Take-Away / Afhalen Service Take-away service available at both Amsterdam restaurant locations (Amstelveenseweg and Kadijksplein), allowing customers to order Neapolitan pizzas for pickup at the counter or by phone.

Quantifiable outcome

• Approximately half a million pizzas produced since opening in 2012

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SottoPizza
• Instagraminstagram.com/explore/locations/57229783/sotto-pizza-legale
• Xx.com/sottopizza
• LinkedInlinkedin.com/company/sotto-pizza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOTTO Pizza