Rheinland-pfalz Tourismus Gmbh

What Rheinland-pfalz Tourismus Gmbh does

Rheinland-Pfalz Tourismus GmbH (RPT) is the state-mandated tourism management and marketing organization for the German federal state of Rhineland-Palatinate, headquartered in Koblenz and operating under the brand Rheinland-Pfalz.Gold. It runs the primary digital gateway to the region via rlp-tourismus.com, a free consumer-facing platform that aggregates content, trip-planning tools, and referral links to third-party accommodation and activity providers across nine vacation regions (Ahrtal, Eifel, Hunsrück-Nahe, Lahntal, Mittelrhein, Mosel, Pfalz, Rheinhessen, Westerwald) and seven UNESCO World Heritage sites. The platform supports both leisure tourists and MICE/corporate event planners through a dedicated mice.rlp-tourismus.com portal with a Location Finder and Convention Bureau.

The company's product portfolio spans a mobile application (Rheinland-Pfalz erleben App) for on-tour navigation, the Tourenplaner Rheinland-Pfalz route-planning tool powered by Outdooractive and enhanced in 2026 with an AI-powered KI-Agent assistant, a podcast series with cultural spin-offs, 112 MAQNIFY audio guide tracks, a press portal (presse.rlp-tourismus.com), a media database (bilder.rlp-tourismus.com), the monthly Urlaubsmeldungen newsletter, the RadBus cycling-shuttle service, and the Rheinland-Pfalz-Ticket public transport pass. Supporting infrastructure includes Cookiebot consent management, Google Analytics, Plausible cookieless analytics, Facebook/Pinterest/TikTok pixels, YouTube embeds, and YouTube/ReCAPTCHA integrations.

RPT's business model is non-commercial on the consumer side: the platform is free to users, RPT does not intermediate bookings, and revenue is not earned from tourism service contracts. The organization is funded by the State of Rhineland-Palatinate via the Ministry for Economics, Tourism, Energy and Climate. Strategic priorities are coordinated through the Tourismusnetzwerk Rheinland-Pfalz, the annual Tourismuspreis Rheinland-Pfalz award, and partnerships with regional tourism associations, ServiceQualität Deutschland, Reisen für Alle (accessibility certification), and Outdooractive (mapping).

Name

Rheinland-pfalz Tourismus Gmbh

Legal name

Rheinland-Pfalz Tourismus GmbH

Website

https://rlp-tourismus.com

Company type

Private

Operating status

Operating

Short description

Rheinland-Pfalz Tourismus GmbH is the state-mandated tourism organization for the German federal state of Rhineland-Palatinate, operating a free digital platform (rlp-tourismus.com) that aggregates travel information, trip-planning tools, and booking referrals across nine vacation regions for domestic and international leisure tourists and MICE event planners, funded by the state government.

Ownership category

akta.pro rank

Product category

Destination Tourism Marketing

NAICS

Convention and Visitors Bureaus (561591), Travel Arrangement and Reservation Services (5615)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)

Keywords

• Destination marketing services
• Tourism information platform
• Trip planning tools
• MICE event services
• Regional tourism marketing

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Tourism Information Platform (Non-Commercial): The RPT operates its platform as a free information service for tourists. Contracts for tourist services are concluded directly between the user and the respective service provider. The RPT is neither a contracting party nor a mediator of these service contracts, except where it expressly acts as such. The platform itself is free to use for visitors. The organization is funded by the state of Rhineland-Palatinate.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Rheinland-Pfalz Tourismus GmbH (RPT) operates the official state-mandated tourism information platform for Rhineland-Palatinate, Germany. It provides free, comprehensive travel information covering all 9 vacation regions, a mobile app and AI-enhanced route planning tool (Tourenplaner), curated editorial content, podcast and audio guides, and a dedicated MICE/convention bureau portal for corporate event planners. RPT does not sell tourism services directly; bookings are concluded between users and third-party providers. The organization is funded by the state of Rhineland-Palatinate.

Product overview

Rheinland-Pfalz Tourismus GmbH operates a multi-platform tourism ecosystem consisting of a primary consumer-facing website (rlp-tourismus.com) that provides comprehensive travel information for Rhineland-Palatinate, a dedicated mobile application (Rheinland-Pfalz erleben App) for on-tour navigation and route planning, and an enhanced Tourenplaner tool now powered by an AI agent (KI-Agent) for intelligent trip planning. The portfolio includes a podcast series (Rheinland-Pfalz erleben Podcast) with cultural spin-offs, an audio guide integration (MAQNIFY Erlebnisguide), a specialized MICE/business events platform (mice.rlp-tourismus.com), a media press portal, and complementary services like the RadBus network and Rheinland-Pfalz-Ticket for transportation. The platforms are built on Outdooractive technology for mapping and routing capabilities and incorporate various analytics and marketing tools for user engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Rheinland-Pfalz Tourismus Website (rlp-tourismus.com) Primary tourism information platform providing comprehensive travel information about Rhineland-Palatinate, including all 9 vacation regions, accommodation search, event calendars, wine festivals, hiking and cycling routes, and accessibility information. Free to use for visitors and available in German, English, Dutch, and French.
• Rheinland-Pfalz erleben App Free mobile application (iOS and Android) that enables users to plan, record, and navigate hiking and cycling tours using detailed topographical maps, and to discover leisure facilities and dining options in Rhineland-Palatinate.
• Tourenplaner Rheinland-Pfalz Online tour planning tool powered by Outdooractive technology enabling users to search for and plan hiking and cycling routes throughout Rhineland-Palatinate with topographic maps, route planning, and GPS navigation. Enhanced with an AI-powered tour assistance (KI-Agent) launched in 2026.
• Rheinland-Pfalz erleben Podcast Audio podcast series featuring travel tips and insider recommendations for vacations in Rhineland-Palatinate, including the cultural special series "Reichow hört hin" with Lars Reichow providing cultural commentary.
• MAQNIFY Erlebnisguide Audio guide application providing 112 audio commentary tracks with stories about attractions and sights throughout Rhineland-Palatinate, accessible to tourists on-location.
• MICE Rheinland-Pfalz (mice.rlp-tourismus.com) Conference and meeting tourism platform promoting Rhineland-Palatinate as a business events destination, featuring a Location Finder, Convention Bureau services, and regional meeting venue information across 10 regions for corporate event planners and MICE buyers.
• Presseportal Rheinland-Pfalz Tourismus (presse.rlp-tourismus.com) Press and media portal providing press releases, themed content, multimedia assets, press trip information, and press contact services for media professionals covering Rhineland-Palatinate tourism.
• Rheinland-Pfalz-Ticket Day pass for public transportation valid in regional trains and transit networks throughout Rhineland-Palatinate and Saarland, offering discounted group travel rates for tourists.
• RadBus-Service Specialized bus service with bicycle trailers and rear carriers providing uphill transportation for cyclists between river valleys and higher elevations in the Hunsrück and Eifel regions of Rhineland-Palatinate.

Quantifiable outcome

• 112 audio stories available via MAQNIFY Erlebnisguide
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ministerium für Wirtschaft, Tourismus, Energie und Klima Rheinland-PfalzcoreStrategic or Co-development PartnerThe Ministry for Economics, Tourism, Energy and Climate of Rhineland-Palatinate is the governing body that funds and oversees the RPT as the state's official tourism organization. RPT serves as the tourism competence center within the state's economic development activities. The ministry's logo appears on RPT materials as 'Mit freundlicher Unterstützung des Ministeriums für Wirtschaft, Tourismus, Energie und Klima Rheinland-Pfalz.'
• Outdooractive GmbH & Co. KGcoreTechnology or IntegrationOutdooractive provides the electronic database infrastructure powering the Tourenplaner Rheinland-Pfalz, including topographic maps, route planning, GPS tracking, and outdoor activity data. RPT integrates Outdooractive content via API into its platform. Outdooractive processes user data (date, time, location, browser, OS, IP address) independently for its own market research and service optimization.
• MORGENSTERN consecom GmbHminorImplementation/ SI/ Consulting PartnerMORGENSTERN consecom GmbH (Große Himmelsgasse 1, 67346 Speyer) serves as the external Data Protection Officer (Datenschutzbeauftragter) for RPT, ensuring GDPR compliance across all RPT digital platforms.
• Tourismusnetzwerk Rheinland-PfalzcoreStrategic or Co-development PartnerThe Tourismusnetzwerk Rheinland-Pfalz is an information and knowledge platform operated by RPT to facilitate communication and efficient information exchange among tourism partners in Rhineland-Palatinate. It serves as the central networking hub connecting tourism providers with each other and with the RPT.
• Local and Regional Tourism AssociationscoreChannel Partner/ Reseller/ DistributorRPT partners with local and regional tourism associations across all 9 vacation regions (Ahrtal, Eifel, Hunsrück-Nahe, Lahntal, Mittelrhein, Mosel, Pfalz, Rheinhessen, Westerwald) to coordinate regional tourism marketing, content creation, and visitor services.
• VOR-TOUR der HoffnungminorGTM or Marketing PartnerA ~250 km charity cycling tour for cancer and needy children. RPT supports this event as a promotional platform to highlight cycling tourism in the region, with participants riding on behalf of the cause.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tourismus NRW: State DMO for North Rhine-Westphalia with a comparable portal strategy covering multiple vacation regions, MICE targeting, and editorial content. Same official mandate and funding model as RPT.
• Hessen Tourismus: State DMO for Hesse, operating a comparable destination portal with trip-planning tools and regional content. Directly comparable mandate and operating model.
• Baden-Württemberg Tourismus GmbH: State DMO for Baden-Württemberg, operating under the same state-mandated model as RPT with a regional portal, MICE services, and content marketing. Geographically adjacent to Rheinland-Pfalz and a near-substitute for cross-state travelers.
• Bayern Tourismus Marketing GmbH: State-level DMO for Bavaria operating the same destination-marketing model: official mandate, multi-portal ecosystem, MICE sub-brand, and content-driven digital marketing. Most directly comparable in business model and revenue structure (state-funded).
• Saarland Tourismus: Smaller state DMO for the Saarland, adjacent to Rheinland-Pfalz (the RPT region also jointly markets the Rheinland-Pfalz-Ticket covering Saarland transit). Same state-funded DMO model at smaller scale.

Broad incumbents

• Tripadvisor: Global travel-discovery platform with destination content, reviews, and booking. Overlaps with RPT's content-and-discovery layer at a vastly larger scale; competing for organic search traffic on most destination queries RPT targets.
• Deutsche Zentrale für Tourismus (DZT): Germany's national tourism board, operating at a higher (country) level. Overlaps with RPT on international destination marketing but at a broader scope; RPT functions as a regional layer beneath the DZT's national campaigns.
• GetYourGuide: Global marketplace for tours, attractions, and experiences. Competes with RPT for tourist attention at the booking layer; RPT's platform links out to providers that often list on GetYourGuide, creating indirect substitution.

Emerging players

• Outdooractive: Technology partner that powers RPT's Tourenplaner. Operates its own consumer-facing outdoor routing and trip-planning platform that overlaps with RPT's hiking/cycling functionality — a partial competitor and key infrastructure dependency.
• Komoot: Consumer-facing outdoor routing and trip-planning platform popular with hikers and cyclists — the same target use cases as RPT's Tourenplaner. Competes for the same end-user attention and trip-planning workflow that RPT's portal addresses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rheinland-pfalz Tourismus Gmbh