La nouvelle société

What La nouvelle société does

La nouvelle société is a nonprofit cultural organization founded in 1987 and based in Terrebonne, Quebec, Canada. It operates a network of seven venues on and around the historic Île-des-Moulins site: Théâtre du Vieux-Terrebonne (TVT), Le Moulinet, Île-des-Moulins, La Maison Bélisle, Les combles, Théâtre de verdure, and Bureau seigneurial. The organization presents a season-based programming catalog (most recently season 26-27) covering humor, chanson, music, dance, theater, circus, cinema, family events, and exhibitions to the general public of the Greater Terrebonne / Lanaudière region.

The organization runs an event-driven go-to-market model, monetizing through four primary revenue streams: one-time ticket sales, recurring subscriptions (Abonnements) and the FLEX membership card, venue rentals for private events, and corporate packages (Club Affaires) plus gift cards. Distribution is primarily direct via the organization's own box office, supported by a multi-channel digital presence (Facebook, Instagram, TikTok, LinkedIn, email newsletter, and electronic brochure). There is no proprietary technology, no app, and no API; the back-end is a standard venue-operations stack centered on ticketing and programming.

Commercially, La nouvelle société monetizes its customer base through differentiated pricing tiers (single tickets, Forfaits bundles, season subscriptions, FLEX card, Expérience Loggia premium experience, and Club Affaires corporate membership) and pursues revenue diversification through sponsorship (notably a Grand partenariat with Desjardins), venue rentals, and the annual Festival Vins et Histoire de Terrebonne. Institutional stakeholders include the municipality of Terrebonne (implied by the public-facing nonprofit mission), school groups via the Sorties scolaires program, and corporate clients via Club Affaires. The organization's competitive position rests on its multi-venue footprint, the historic Île-des-Moulins heritage site, and a deep regional programming catalog that would be uneconomical to replicate at the local scale.

Name

La nouvelle société

Legal name

La nouvelle société

Website

https://sodect.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

La nouvelle société is a Terrebonne, Quebec–based nonprofit founded in 1987 that operates seven cultural venues anchored on the historic Île-des-Moulins site, presenting season-based programming in humor, music, theater, dance, and family events to local audiences and visitors.

Ownership category

akta.pro rank

Product category

Performing Arts Venues

NAICS

Performing Arts Companies (7111), Museums, Historical Sites, and Similar Institutions (712), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Dance Performances (THAJAFAD), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Performing arts venues
• Cultural event programming
• Live theater performances
• Subscription ticketing services
• Historic site venue management

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: Direct sales of tickets for spectacles, events, and exhibitions at multiple venues including Théâtre du Vieux-Terrebonne, Le Moulinet, Île-des-Moulins, and Maison Bélisle.
2. Subscriptions and memberships: Season subscriptions, FLEX membership cards, and recurring subscription packages for cultural events.
3. Venue rentals: Rental of event spaces including Théâtre du Vieux-Terrebonne, Le Moulinet, and other venues for private events.
4. Gift cards and corporate packages: Sale of gift cards and Club Affaires corporate packages.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

La nouvelle société is a non-profit cultural organization based in Terrebonne, Quebec that operates a portfolio of performing arts venues and historic sites, including the Théâtre du Vieux-Terrebonne (TVT), Le Moulinet, Île-des-Moulins, La Maison Bélisle, Les Combles, Théâtre de verdure, and the Bureau seigneurial. It produces and presents a season of live performances spanning humor, music, dance, theater, circus, family programming, cinema, and exhibitions. Revenue is generated primarily through individual and season ticket subscriptions, gift cards, corporate packages, and venue rentals.

Product overview

La nouvelle société is a cultural venue management and events organization operating a network of performance venues in Terrebonne, Quebec, including the Théâtre du Vieux-Terrebonne (TVT), Le Moulinet, Île-des-Moulins, La Maison Bélisle, Les combles, Théâtre de verdure, and Bureau seigneurial. The organization offers a unified cultural programming platform featuring shows, events, and exhibitions across categories including humor, music, dance, theater, family entertainment, and cinema. The product portfolio includes venue operations, seasonal programming (season 26-27), and various subscription/membership offerings such as Abonnements, FLEX member cards, Forfaits packages, Expérience Loggia premium experiences, and Club Affaires corporate memberships. Additional services include gift cards (Carte-cadeau) and the annual Festival Vins et Histoire de Terrebonne.

Differentiator

Problem solved

Functional benefit

Brands

• Théâtre du Vieux-Terrebonne (TVT): Main theater venue operated by the organization in Terrebonne.
• Le Moulinet
• Île-des-Moulins
• La Maison Bélisle

Products and services

• Théâtre du Vieux-Terrebonne (TVT)
• Le Moulinet
• Île-des-Moulins
• La Maison Bélisle
• Les Combles
• Théâtre de verdure
• Bureau seigneurial
• Abonnements (Season Subscriptions)
• Carte de membre FLEX
• Carte-cadeau
• Club Affaires
• Expérience Loggia
• Programmation saison 26-27

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves10 records

Expansion highlights5 records

Direct peers

• Théâtre Hector-Charland: Regional performing arts venue in Charlemagne, Lanaudière — the same administrative region as Terrebonne — operating a similar season-ticketed model for chanson, humour, and theatre.
• Théâtre de Sherbrooke: Regional performing arts center in Sherbrooke (Estrie) presenting theatre, music, dance, and family shows with seasonal subscriptions — comparable scale and Quebec regional cultural-mandate positioning.
• Corporation du Théâtre de la Ville (Longueuil): Nonprofit operator of a performing arts venue in Longueuil (Montérégie) running season subscriptions, ticket sales, and venue rentals — a near-functional analog to La nouvelle société's operations.
• L'Odyssée (Gatineau): Performing arts hall in Gatineau, Quebec, presenting a multi-genre season program (music, comedy, family, dance) with subscription offerings to a regional Quebec audience — closely comparable to the Théâtre du Vieux-Terrebonne model.
• Le Capitole de Québec: Historic theatre venue in Quebec City hosting concerts, humour, and musical programming — directly comparable historic-venue-with-live-programming model and similar Quebec ticketed-events audience.
• Salle André-Mathieu: Performing arts venue in Laval, Quebec, presenting concerts, humour, family, and theatre programming to a Greater Montreal suburban audience — the closest geographic and programming analog to TVT.

Broad incumbents

• Place des Arts de Montréal: Quebec's flagship performing arts venue complex. Operates multiple halls (Salle Wilfrid-Pelletier, Théâtre Maisonneuve, etc.) for theater, dance, and music — a much larger analog of La nouvelle société's multi-venue, multi-genre programming model.
• Just for Laughs / Juste pour rire: Montreal-based global live comedy and entertainment producer/promoter. Tangential peer in terms of content programming (humour is one of La nouvelle société's main categories) though materially larger and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtiktok.com/@lanouvellesociete
• Facebookfacebook.com/lanouvellesociete
• LinkedInlinkedin.com/company/lanouvellesociete
• Instagraminstagram.com/lanouvellesociete_
• TikToktiktok.com/@lanouvellesociete

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La nouvelle société